• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.9-16
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• 1985

This study was an attempt to survey, the relationships between women's self-concept and preference in clothing design. For the measurement of the self-concept scale was to select the somatic self and the social self which were explained Jung Won Sik's. The preference rate in clothing design consists of 58 items and 3 factors. (color, form, and texture). The questionnaires were administered to a sample of women (between the ages of 20 and 50) who lived in Seoul, Korea. The data for 658 respondents were analyzed by Pearson's correlation coefficient, $x^2$-test, F-test and Duncan-test. Through this study, the followings were founds: 1. There were significant relations between the self-concept and the preference for clothing color in value, chroma and warmth. 2. There were no significant relations between the self-concept and the preference for clothing form in line, silhouette and style. 3. There were significant relations between the self-concept and the preference for texture in touch, thickness, weight and luster. 4. There were significant differences in the preference of clothing design according to their age. That was largely devided into two groups; one's 20' s and the others 30's$\~$40's.

• Human Ecology Research
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• v.53 no.1
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• pp.107-117
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• 2015

The purpose of this study was to examine the general characteristics and the variety of family life experiences related to the life satisfaction of multicultural families with school-aged children. Data were drawn from the first wave of the Korean Children and Youth Panel Survey conducted in 2010 and developed by the National Youth Policy Institute. Further, the sample for this study consisted of 95 multicultural families who met the requirements. The data were analyzed by descriptive statistics, the t -test, analysis of variance, and multiple regression using SPSS ver. 18.0. The main results showed that family life experiences that were made up of 5 domains, specifically time, leisure, household economy, health, and child education had a broad range of levels. In addition, family life experiences differed according to the general characteristics of multicultural families with school-aged children, such as mother's employment status, number of children, father's employment status and education level, and family composition. Lastly, their life satisfaction was significantly predicted by the father's employment status and health, children's age, children's education, and leisure in the order of significance. These findings suggested the need to expand the social intervention range for multicultural families with school-aged children, particularly in terms of family leisure and children's school life adaptation.

• International Journal of Human Ecology
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• v.17 no.2
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• pp.1-15
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• 2016

This is a descriptive study that introduces programs that support family caregivers looking after the elderly, by focusing on the case of Georgia, in the United States. The U.S. is one of the few countries that support family caregivers by law. In this study, we focus on the evidence-based interventions implemented through the Alzheimer's Disease Supportive Services Program (ADSSP), a federal policy that complements the National Family Caregiver Support Program (NFCSP). Our findings show that one-on-one evidence-based programs (EBPs) for family caregivers are both economical and effective in assisting caregivers. In our discussion, we highlight how the implementation of the latest EBPs can build an infrastructure to support family caregivers. ADSSP funding is useful as it constructs a caregiver support through the implementation of programs in the local community. The result is the creation of a well-coordinated division of labor among government agencies, academia and NGOs, which produces a synergetic effect in funding, research and development, translation and implementation of programs, and staff training. We conclude that the implementation of EBPs funded by the government is a useful reference for Korea and other rapidly aging countries, if we are to create an infrastructure for caregiver support, which can effectively prevent a crisis in caregiving.

• Hwankyungkyoyuk
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• v.12 no.1
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• pp.19-39
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• 1999

Firstly, the goals and the domains of contents of environmental education was classified in order to systematize the contents of environmental education which would be taught in each subject. According to these goals and domains of contents, the contents of 10 subjects (Korean Language, Ethics, Social Studies, Mathematics, Science, Music, Arts, Physical Practicum(Technology and Heme Economics), English were analyzed. The norms in the analysis of the goals of environmental education by each subject were 4 domains: information and knowledge, skills, value & attitudes, & action and participation. The norms in the analysis of the contents of environmental education by each subject were 11 domains: natural environment, artificial environment, population, industrialization/urbanization, resources, environmental pollution, environmental preservation and measures, environmental sanitation, environmental ethics, environmentally sound and sustainable development(ESSD), and sound consumption life. As a result, it was found that all the 4 domains of goals in environmental education could come true. Furthermore, the goals of environmental education were found to be reached in the subjects of Korean Language, Music, Arts, Physical Education, Mathematics, English, etc., which had been thought to have nothing to do with environmental education. It was also found that the contents of each subject could deal with its own unique environmental contents. The result of this study can keep all subjects from overlapping in environmental contents, and can make the most of each subject's characteristics. Also, the result of this study will be referenced in developing the teaching and learning materials for environmental education according to each subject.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.439-447
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• 2020

The dynamics of communications powered by the Internet, specifically from the increased use of social media, has led marketers to find creative channels to engage with the customers. One of the recent channels, "branded entertainment", is becoming familiar as an advertising strategy in which the content presented is a marketing tool for the advertising of certain brands. The current study examined the case of a branded-entertainment channel and the mechanism of the advertising instrument that leads to purchase intention. The specific purpose of this research is to investigate whether there is evidence of the role of narrative transportation and the fantasy proneness leading towards purchase of the brand advertised. To arrive at the conclusion, the study using web series sponsored by an artificial sweetener brand and employs a quantitative survey to question the audience. The findings contribute toward the understanding of how consumers respond to branded entertainment via video-sharing platforms. It is indicated that the stories presented in the web series can stimulate the audience to fantasize. Thus, the advertising message conveyed through narrative persuasion can form a favorable attitude toward the brand, which leads to intention to purchase. Practical elements are identified along with limitations and future research suggestions.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.421-428
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• 2020

The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ² = 108.618, df. = 86, χ²/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.507-517
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• 2020

The present research intends to examine the relationship between the Big Five personality traits and leadership initiations among the marketing executives in Delhi NCR (INDIA), and seeks to uncover the predictors of leadership initiations within personality traits. The data are collected through online survey method using different social media platforms. A sample of 233 (male =136 and female =97) marketing executive's responses were included. The data collected with the help of self-reported Big Five model inventory and leadership initiation test. The collected data were analyzed statistically by using descriptive statistics, correlation. and stepwise multiple regression analysis. The results revealed that the age of respondents inversely correlated with leadership initiation. Neuroticism revealed significant inverse correlation with leadership initiation, whereas significant positive correlations were found between extraversion, conscientiousness, agreeableness, and leadership initiations, while openness to experience revealed insignificant positive correlation with leadership initiation. Extraversion and conscientiousness appeared as the most dominant personality traits among marketing executives, irrespective of gender, that positively influenced leadership initiation and appeared as the predictor of leadership initiation. In male executives extraversion and age emerged as the predictors of leadership behavior, while in female executives extraversion and openness to experience personality traits appeared as the predictors of leadership initiation.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.595-606
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• 2020

This paper aims to develop a conceptual framework for evaluating the impact of factors influencing the decision of Vietnamese students to study English in the Philippines. The empirical analysis used data from the survey data of 318 respondents living in Vietnam. Comprehensive, valid, and reliable tools (SPSS 26 software) are used to analyze and verify the gathered data, and the hypotheses developed. The results identified the factors that affect the decision of Vietnamese students to study English in the Philippines include knowledge and awareness, personality recommendation, cost issues, environment, geographic proximity, and social link. Based on the overall findings of this study, several implications are presented for educational practices in academies and schools about English teaching in the Philippines. To increase the ability to get students to study English in the country, it is important that schools or academies must understand the demands of students regarding the academic environment, and in particular, to know what factors determine the decision from the customers' point of view. This study contributes significantly to the understanding of agencies and educational managers about the student's choice behavior in the context of the need to improve foreign languages and, thus, help improve the competitiveness of agencies and English schools.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.481-489
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• 2020

The study examines the role of facilitating conditions and user habits in the use of technology in Online Learning Platform (OLP) in Indonesia. The adoption of online learning, persistence, and learning results in online platforms is essential for ensuring that education technology is implemented and gets as much value as possible. People who use technology and systems will embrace new technologies even more. This quantitative study is based on a survey of 254 respondents, who were active users of the technology, and considers the facilitating conditions and user habits variables. Two research hypotheses were tested using the Partial Least Square-Structural Equation Modeling method. Cronbach's Alpha, path coefficient, AVE, R-square, T-test were applied. The results showed that the factors significantly influence the Online Learning Platform technology behavioral intention. This impact is primarily associated with the availability of the resources required to use OLP technology. The availability of these resources includes supporting infrastructures such as widespread Internet access, easy access to mobile devices, and file sizes that affect access speed. The findings of this study suggest that it is necessary to introduce and increase the availability of resources for using OLP technology, and familiarize people with the technology features.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1081-1091
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• 2020

The objective of this study is to disclose the effect of socio-demographic characteristics such as, age and ethnicity which is comprised of Malay, Chinese, Indian and Others on four financial capability domains namely planning ahead, managing money, choosing products and staying informed. A closed ended self-administered questionnaire was disseminated to a total of 2000 respondents among four types of groups which consist of FELDA or rural area residents, private sector employees, government sector employees and youth in institutions of higher learning in Malaysia. Those four groups were selected to cover a wide range of Malaysian population. 500 respondents were involved in this study for each types of groups through purposive sampling technique. Analysis of Variance (ANOVA) and analysis via Statistical Package for Social Science (SPSS) was utilized in this study. The results revealed that age has significant effect on planning ahead, managing money, choosing products and staying informed. Whereas, ethnicities were found to have no effect on financial capability except planning ahead domain. It is suggested that more devotion should be placed on research and professional training in building respondents' financial capability. Furthermore, government and non-government organizations should develop a comprehensive approach to intensify their financial capability and upgrade their standards of living especially of financially vulnerable households.