• 제목/요약/키워드: social cognitive model

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Inter-category Map: Building Cognition Network of General Customers through Big Data Mining

  • Song, Gil-Young;Cheon, Youngjoon;Lee, Kihwang;Park, Kyung Min;Rim, Hae-Chang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권2호
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    • pp.583-600
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    • 2014
  • Social media is considered a valuable platform for gathering and analyzing the collective and subconscious opinions of people in Internet and mobile environments, where they express, explicitly and implicitly, their daily preferences for brands and products. Extracting and tracking the various attitudes and concerns that people express through social media could enable us to categorize brands and decipher individuals' cognitive decision-making structure in their choice of brands. We investigate the cognitive network structure of consumers by building an inter-category map through the mining of big data. In so doing, we create an improved online recommendation model. Building on economic sociology theory, we suggest a framework for revealing collective preference by analyzing the patterns of brand names that users frequently mention in the online public sphere. We expect that our study will be useful for those conducting theoretical research on digital marketing strategies and doing practical work on branding strategies.

소비자의 감각적 혁신성향과 인지적 혁신성향이 신제품 구매의도에 미치는 이중 경로 (Dual Path Impacts of the Consumer Innovativeness in the New Products Adoption Situation)

  • 김형준
    • 한국콘텐츠학회논문지
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    • 제11권8호
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    • pp.187-197
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    • 2011
  • 연구는 기존 연구들이 단일한 개념으로 인식하고 있던 혁신성향 개념을 인지적 혁신성향과 감각적 혁신성향으로 구분하고 두 유형의 혁신 성향의 정도에 따라 신제품에 대한 소비자의 지각된 위험의 민감성이 다름을 보였다. 이러한 지각된 위험의 유형과 수준의 차이는 각각의 혁신 성향이 소비자의 신제품 구매의도에 있어 서로 다른 영향력이 있음을 보여 줌으로써 혁신성향이 소비자의 신제품 구매의도에 미치는 경로가 이중경로임을 제시하였다. 217명을 대상으로 회귀분석과 공변량 구조 분석을 통하여 실증 분석을 수행한 결과 감각적 혁신성향 보다 인지적 혁신성향이 높을수록 사회적 위험보다 기능적 위험을 더 많이 지각하는 반면 감각적 혁신성향이 높을수록 기능적 위험보다는 사회적 위험을 더 지각하는 것으로 나타났다. 즉, 신제품 구매에 따른 기능적 위험 지각과 사회적 위험 지각이 소비자의 혁신성향의 유형에 따라 다르게 나타남을 제시하였다. 기존 연구에서는 소비자의 혁신성향 개념을 하나의 구성 개념으로 파악하여 신제품 구매의도에 대한 영향 관계를 파악하였으나 본 연구는 감각적 혁신성향과 인지적 혁신성향으로 소비자의 혁신성향을 구분하고 신제품 구매의도와의 관계를 파악하였으며 각각의 혁신성향이 신제품에 대해 인지하는 지각 위험의 경로를 달리함을 밝혔다.

BtoB 기업간 형성된 사회적 자본이 기업성과에 미치는 영향에 관한 연구 - 지식흡수역량의 매개적 조절효과를 중심으로 - (A Study on the Influence of Social Capital on the Firm's Performance - Focusing on the Mediated moderation effect of Knowledge Absorption Capacity -)

  • 엄성원;임병학
    • 경영과정보연구
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    • 제36권5호
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    • pp.175-193
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    • 2017
  • 본 연구는 BtoB 기업 간 거래에서 형성된 사회적 자본(social capital)이 기업성과에 미치는 영향을 지식흡수역량의 매개적 조절효과를 중심으로 연구모형을 검증하였다. 즉, 사회적 자본의 각각의 차원이 기업성과에 어떠한 영향을 미치는지를 검증하였다. 기존선행연구에서 제시하지 않은 사회적 자본의 각 차원간의 관계를 검증함으로써 사회적 자본 중 어떠한 요소가 기업성과에 영향을 미치는지를 확인하였다. 또한 지식흡수능력에 따라 기업성과에 미치는 영향에 대해 다양한 방법으로 분석하여 제시하였다. 연구결과를 요약하면 다음과 같다. 첫 번째, 사회적 자본을 3가지 차원으로 구분하였다. 즉, 구조적 차원, 관계적 차원 그리고 인지적 차원으로 구분하여 각 구성요소간의 관계를 검증하였다. 먼저 구조적 차원이 관계적 차원에 영향을 미쳤으며, 관계적 차원이 인지적 차원에 긍정적인 영향을 미치는 것으로 나타났으며 마지막으로 구조적 차원 또한 인지적 차원에 영향을 미치는 것으로 나타났다. 이는 선행연구에서 한계점으로 지적되었던 것을 검증했다는 것에 의미가 있다. 두 번째, 사회적 자본의 각각의 구성요소들이 지식흡수역량에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 지식흡수역량이 기업성과에 긍정적인 영향을 미치는 것으로 나타났으며 지식흡수역량의 중요성을 확인한 결과 사회적 자본과 기업성과 사이에서의 매개된 조절 효과도 있음을 확인하였다. BtoB 거래에서 축적된 사회적 자본을 어느 정도 흡수하는가에 따라 두 기업의 성과는 분명 다를 수 있음을 의미한다.

사회과 환경교육을 위한 STS 적용 방안 연구 -고등학교 1학년 사회를 중심으로- (STS Appliance for the Environmental Education of Social Studies in High School)

  • 박인옥
    • 한국환경교육학회지:환경교육
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    • 제14권2호
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    • pp.116-132
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    • 2001
  • The goal of the environmental education in High School is to make students survey and work out the issues on environment and to help them continue and improve the work. It is important that we should educate students the rational ability of decision-making. The more they can make decisions rationally, the more they participate actively in that. The purpose of this study is to develope the model of a new teaching-learning method coinciding with the goal of the environmental education of Social studies in High School. This study is backed up by the following developing processes. To begin with, the contents related to environmental problems in Social Studies Curriculum are being investigated. To urge the importance of STS(Science, Technology and Society), 1 will present the righteous understanding of Science in societal contexts, the development of rational decision-making abilities, and the cognitive connections between society and science. For this, 1'm representing a new model of learning-teaching method, backed up by Constructivism, especially Vygotsky's ZPD theory, giving 4 steps from everyday concepts to natural lingistic thought. Based on the above hypothesis, at last I will represent a STS whose topic is a problem of beach preservation because I intend to show the possibility of STS on the environmental education of Social Studies through this study. This study will help us lay a foundation stone of introducing STS in environmental education of Social Studies.

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혈액투석환자의 자기관리 구조모형 (Structural Equation Modeling of Self-Management in Patients with Hemodialysis)

  • 차지은
    • 대한간호학회지
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    • 제47권1호
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    • pp.14-24
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    • 2017
  • Purpose: The purpose of this study was to construct and test a hypothetical model of self-management in patients with hemodialysis based on the Self-Regulation Model and resource-coping perspective. Methods: Data were collected from 215 adults receiving hemodialysis in 17 local clinics and one tertiary hospital in 2016. The Hemodialysis Self-management Instrument, the Revised Illness Perception Questionnaire, Herth Hope Index and Multidimensional Scale of Perceived Social Support were used. The exogenous variable was social context; the endogenous variables were cognitive illness representation, hope, self-management behavior, and illness outcome. For data analysis, descriptive statistics, Pearson correlation analysis, factor analysis, and structural equation modeling were performed. Results: The hypothetical model with six paths showed a good fitness to the empirical data: GFI=.96, AGFI=.90, CFI=.95, RMSEA=.08, SRMR=.04. The factors that had an influence on self-management behavior were social context (${\beta}=.84$), hope and cognitive illness representation (${\beta}=.37$ and ${\beta}=.27$) explaining 92.4% of the variance. Self-management behavior mediated the relationship between psychosocial coping resources and illness outcome. Conclusion: This research specifies a more complete spectrum of the self-management process. It is important to recognize the array of clinical resources available to support patients' self-management. Healthcare providers can facilitate self-management through collaborative care and understanding the ideas and emotions that each patient has about the illness, and ultimately improve the health outcomes. This framework can be used to guide self-management intervention development and assure effective clinical assessment.

지진 피해자의 외상 후 성장에 영향을 미치는 요인들 간의 구조모형 (A Structural Equation Model of Factors Influencing Posttraumatic Growth of Earthquake Victims)

  • 곽민영
    • 지역사회간호학회지
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    • 제30권3호
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    • pp.345-356
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    • 2019
  • Purpose: The purpose of this study is to construct and test a structural equation model of posttraumatic growth (PTG) of earthquake victims based on Tedeschi and Calhoun's model (2004). Methods: Data were collected from 195 earthquake victims living in K. City. The exogenous variables include distress perception, resilience, and social support, and the endogenous variables include intrusive rumination, deliberate rumination, and posttraumatic growth. For data analysis, descriptive statistics, factor analysis, and structural equation modeling were performed. Results: The modified model showed a good fitness to the data. Moreover, 6 of the 9 paths of the final model were statistically significant, which include PTG affected by deliberate rumination (${\beta}=.58$, p<.001), resilience (${\gamma}=.18$, p=.001), and distress perception (${\gamma}=.20$, p=.002). These predictors explain 51.8% of variance in posttraumatic growth. Conclusion: Based on the results of this study, it is necessary to develop and disseminate preventive intervention programs to increase the resilience of earthquake-prone communities. In addition, after exposure to a community-scale traumatic event such as earthquake, we should provide social supports to alleviate distress perception and transition from intrusive rumination to deliberate rumination so that we can seek new meaning from the earthquake and facilitate posttraumatic growth.

의과대학생을 위한 체제적 진로상담 모델과 전략 (A Systematic Career Advising Model and Strategies for Medical Students)

  • 이영희
    • 의학교육논단
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    • 제24권3호
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    • pp.193-204
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    • 2022
  • One of the important roles of medical schools is to support medical students in deciding upon their future career path or choosing their specialty. The purpose of this study is to suggest a career advising model and strategies for medical students through a systematic approach. This study consists of three parts. The first part introduces some main career theories: super's career development theory, career decision-making theory, social cognitive career theory, and ecosystem theory. The second part proposes a systematic career advising model using the results acquired from previous studies and theories. This model considers a medical school as a social system that consists of two domains (internal and external). This social system is considered as a complex where various factors interact with each other: students' individual characteristics, institutional policies and culture, curriculum and learning experience, students' perceived specialty characteristics, and aspects of the external environment such as healthcare systems. The third part suggests some career advising strategies based on a systematic approach that medical schools can apply. These research results can be used for designing career advising courses for medical students, integrating various career advising programs and resources of medical schools, and evaluating the outcomes of career advising programs at an institutional level.

공업계 고등학교에서의 문제해결식 실기수업 모형 (A model of problem solving instruction for improving practical skill-competence in technical high school)

  • 김익수;류창열
    • 대한공업교육학회지
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    • 제30권1호
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    • pp.1-18
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    • 2005
  • The purpose of this study was to development a model of problem solving instruction for improving practical skill-competence in technical high school. For the study, various literature researches were reviewed intensively about problem solving process, laboratory instruction's approaches and learning principals. The problem solving instruction process was composed with identifying problems, generating alternative solutions, investigation and research, choosing a solution, acting on a plan, modeling of problem solving, testing and evaluating, redesigning and improving. The skills schema combines a four domain of skilled activity, that is, cognitive skills, psychomotor skills, reactive skills and interactive skills. The problem solving instruction was composed with five major learning systems-emotional, social, cognitive, physical, and reflective-that can be used extensively as generic lesson plashing. The teacher serves as a coach or guide for student learning. As a facilitator, the teacher challenges, questions, and stimulates the students in their thinking, problem solving and self-directed study. In this process, students represent problem with think aloud, assume responsibility for their learning and move from teacher-centered to student-centered education.

The Role of Brand Page Experiences on Consumer Engagement in Social Media

  • Park, Jee-Sun;Ha, Sejin
    • 한국의류학회지
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    • 제44권3호
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    • pp.499-515
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    • 2020
  • This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

키워드 네트워크 분석을 통한 지식구조 변화 연구 : 비즈니스 모델 연구를 중심으로 (A Study on the Change of Knowledge Structure through Keyword Network Analysis : Focus on Business Model Research)

  • 류재홍;최진호
    • 한국IT서비스학회지
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    • 제17권2호
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    • pp.143-163
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    • 2018
  • The business models has a great impact on the successful management of enterprises. Business environment has been shifting from industrial economy to knowledge-based economy. Enterprises go through numerous trials for successful management in the changing environment. Along with trial tests, research areas have been growing simultaneously. Although many researches have been conducted with regard to business models, it is very insufficient to systematically analyze the knowledge flow of research. Accordingly, successive researchers who want to study the business model may find it difficult to establish the orientation of future application research based on understanding the process of changing the knowledge structure that have accumulated so far. This study is intended to determine the current state of the business model research and to understand the process of knowledge structure changes in keywords that appear in 2,667 business model articles in the SCOPUS database. Identifying the knowledge structure has been completed through social network analysis, a methodology based on the 'relationship', and the changes in the knowledge structure were identified by classifying them into four different periods. The analysis showed that, first, the number of business model co-author increases over time with the need for academic diversity. Second, the 'innovation' keyword has the biggest center in the network, and over time, the lower-rank keyword which was in the former period has emerged as the top-rank keyword. Third, the cohesiveness group decreased from 12 before 2000 to 5 in 2015 and also the modularity decreased as well. Finally, examining characteristics of study area through a cognitive map showed that the relationships between domains increased gradually over time. The study has provided a systematic basis for understanding the current state of the business model research and the process of changing knowledge structure. In addition, considering that no research has ever systematically analyzed the knowledge structure accumulated by individual researches, it is considered as a significant study.