• Journal of Preventive Medicine and Public Health
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• 제30권2호
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

• 대한수학회지
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• 제49권3호
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• pp.449-473
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• 2012

In the present paper, we study the relationship between continuous order-representability and the fulfillment of the usual covering properties on topological spaces. We also consider the case of some algebraic structures providing an application of our results to the social choice theory context.

• 지식경영연구
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• 제16권3호
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.39-62
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• 2017

Purpose The purpose of this study is to investigate the factors which affect users' fatigue and reluctant intention of using a SNS. In particular, this study focused on the fatigue of SNS users, as the recent excessive use of SNS has led to negative effects such as invasion of privacy, addition and social overload. fatigue This research will explain how producing adverse effects by using SNS caused psychological and mental depression. Previous researches explained that mental fatigue associated with SNS is not simple one and it is complicated with various psychological factors. Considering this fact, this study introduced a behavioral economics concept and a social comparison theory in the research model. Design/methodology/approach For research purposes, this study developed research hypotheses in order to empirically examine the factors that affect SNS users' fatigue and reluctant intention. The empirical research was based on a poll done through 800 research candidates in the SNS fields and the final 451 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 451 responses. Findings First of all, maintenance fatigue of SNS had a positive significant effect on coupling and fatigue of SNS and information privacy had a non-significant effect on fatigue. Second, coupling had a negative significant effect on rational inattention, however, perceived cost had a non-significant effect on rational inattention. Third, lateral/upward comparison had a positive significant on user's negative emotions. Meanwhile, user's negative emotions did not have a significant effect on rational inattention.

• 한국사회복지학
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• 제41권
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• pp.68-92
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• 2000

The purpose of this study is to analyze the determinants of social welfare expenditure in local government. The period of 1995 through 1998 data in Seoul, 6 other metropolitan areas, and 9 provinces (Do) were selected and pooled as unit of analysis and total 8 independent variables were selected based on the theoretical background and previous studies. The pooled cross-sectional time-series regression using SPSS program was adapted for the analysis. Among selected independent variables, the rate of economic expenditure to the local government expenditure, the rate of financial self-reliance, and the increase rate of social welfare expenditure to the previous year has been played a significant role in the rate of social welfare expenditure to the total expenditure. Both the rate of economic expenditure and rate of financial self-reliance have had a negative impacts on the rate of social welfare expenditure and the increase rate of social welfare expenditure have affected the rate of social welfare expenditure positively. Therefore, the variables based on the economic constraint theory as well as incrementalism perspective gives greater explanatory power of the social welfare expenditure than the variables on the political choice theory in Korean local government.

• 한국융합학회논문지
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• 제7권5호
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• pp.263-268
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• 2016

본 논문은 Glasser(1998)의 선택이론 관점에서 청소년의 정서문제와 휴대전화의존 그리고 학교생활적응의 관계구조를 검증함으로 청소년의 학교생활적응 향상을 위한 실천방안을 도출하고자 한다. 이를 위해 한국 아동 청소년 패널자료 중 2차년도 자료가 활용되었다. 분석대상은 중학생 2,075명으로 남학생 1,015명(48.9%), 여학생 1,060명(51.1%)이었고, 가설검증을 위하여 구조방정식 모형분석을 실시하였다. 분석결과 청소년의 학교생활적응에 가장 큰 영향을 미치는 변수는 공동체의식이었고, 선택이론을 근거로 청소년의 정서문제가 학교생활적응과 휴대전화의존에 유의미한 영향을 미치는 것으로 나타났다. 또한 청소년의 휴대전화의존은 정서문제와 학교생활적응 간의 관계를 매개하는 것으로 나타났다. 본 연구결과를 토대로 청소년의 학교생활적응의 향상을 위해 공동체의식 함양, 휴대전화의존과 정서문제를 완화를 위한 상담 프로그램 개발 및 상담교사 증원과 비정규직의 개선 등을 논의하였다.

• 대한교통학회지
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• 제22권2호
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• pp.77-86
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• 2004

데이터마이닝 (Data Mining)은 대용량의 데이터에 존재하는 관계, 패턴, 규칙 등을 효율적으로 탐색하여 이를 모형화함으로써, 유용한 정보로 추출 변환하는 일련의 과정이다. 특히 베이지안 망 (Bayesian Network)은 신경망, 유전자알고리즘 퍼지이론 등과 더불어 데이터마이닝의 중요한 기법 중의 하나로서 베이지안 통계 이론(Bayesian Statistics Theory)를 적용하여 변수들간의 확률적인 관계를 기호화함으로써, 설명변수들과 종속변수들간의 인과관계를 파악할 수 있다. 이 연구는 기존에 적용된 바가 없는 데이터마이닝의 베이지안 망을 이용하여 수도권 교통수단선택 모형을 구축한다. 2002년도 수도권 가구통행실태조사 자료의 사회 경제적 특성과 교통체계 특성을 반영하여 베이지안 망을 이용한 교통수단선택 모형을 설계 구축하여, 각 변수들간의 상관관계와 인과관계를 분석함으로써, 설명변수인 성과 연령의 구성비가 변하였을 때, 교통수단선택의 변화율(확률)을 예측한다. 이 연구를 통해 현실에서는 내재하나 설명변수간의 복잡한 상관성을 배제하고 설명변수들과 교통수단선택간의 단순한 직선관계를 가정하는 기존 교통수단선택 모형의 한계를 극복할 수 있는 가능성을 제시한다. 또한 선택되지 않은 교통수단에 대한 정보의 부족으로 인한 교통수단선택 모형 구축의 어려움을 극복한다. 또한 다양한 교통정책에 따른 교통수단선택의 변화를 실시간으로 시뮬레이션 할 수 있는 방법론을 개발한다.

• 의학교육논단
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• 제24권3호
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• pp.193-204
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• 2022

One of the important roles of medical schools is to support medical students in deciding upon their future career path or choosing their specialty. The purpose of this study is to suggest a career advising model and strategies for medical students through a systematic approach. This study consists of three parts. The first part introduces some main career theories: super's career development theory, career decision-making theory, social cognitive career theory, and ecosystem theory. The second part proposes a systematic career advising model using the results acquired from previous studies and theories. This model considers a medical school as a social system that consists of two domains (internal and external). This social system is considered as a complex where various factors interact with each other: students' individual characteristics, institutional policies and culture, curriculum and learning experience, students' perceived specialty characteristics, and aspects of the external environment such as healthcare systems. The third part suggests some career advising strategies based on a systematic approach that medical schools can apply. These research results can be used for designing career advising courses for medical students, integrating various career advising programs and resources of medical schools, and evaluating the outcomes of career advising programs at an institutional level.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.399-409
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• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• Fashion, Industry and Education
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• 제16권2호
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• pp.1-16
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• 2018

This study explored men's choice of fashion as a college major and, subsequently, a non-traditional career path. Such investigation is important to gain a better understanding of the motives and processes of selecting a non-traditional college major and subsequent career path. This research consulted several theoretical frameworks to guide the development of research questions and help interpret the findings of the study. Specifically, our study builds upon Holland's trait theory (1982), Gottfredson's (1981) circumscription theory, Farmer's (1985) model of career motivation, and Simpson's (2005) typology of men's non-traditional career entry. A qualitative method was used to explore men's experiences of selecting fashion as an academic major in college and deciding to pursue a career in the traditionally female-dominated field. Following the analysis of 22 individual interviews with male upperclassmen majoring in fashion, three topical areas emerged and we proposed a model of male students' path to a non-traditional college major. The model explains male students' dynamics of entering a non-traditional college major, the role of personal and social factors in the decision process as well as the role of future career orientation when choosing to study fashion as an academic major.