• Journal of Distribution Science
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• v.11 no.11
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• Journal of Distribution Science
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• v.10 no.11
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• pp.5-10
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• 2012

Purpose - The purpose of this study is to investigate the impact of awareness on the characteristics of a consumers' social commerce. This study examines whether the characteristics of social commerce influence the purchase intentions in accommodating these types of social commerce. Research design, data, methodology - The data for the study were collected and analyzed from a sample of 126 adult customers, comprising both males and females, using social commerce. The survey was conducted and the results aggregated through distributing a copy to each participant. For statistical analysis of the data collected, SPSS 18.0 statistical package was used. Results - The results can be summarized as follows. First, the perceptions about the characteristics of Social Commerce demonstrated a significant effect for attitudes. Second, the attitudes demonstrated positive effects on purchase intention. Third, the subjective norm affected the purchase intention. Fourth, perceived behavioral control influenced the purchase intentions. Conclusions - As a result, perceptions about the characteristics of Social Commerce may be seen in the positive effects on purchase intention. Using social commerce in the future, retailers would need to increase the scope of the study, through applying more diverse characteristics of Social Commerce.

• Journal of Families and Better Life
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• v.27 no.2
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• pp.111-122
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• 2009

The relations of mothers' attitudes regarding maternal employment to mothers' psychological well-being, mothers' parenting sensitivity and children's social competence were examined for mothers who worked full-time (extensively) from age 6 months of their children on, mothers who were not employed, and mothers who worked part-time or inconsistently during their children's early years. Longitudinal observations of 1,034 mothers and children in the NICHD Study of Early Child Care from age one month to first grade were analyzed using structural equation models. As predicted, mothers and children benefited when maternal attitudes were consistent with mother's actual employment status. Among extensively employed mothers, those with positive attitudes about employment had better psychological well-being; among mothers who were not employed, those who believed that maternal employment would have negative consequences for children's development reported better psychological well-being. The findings suggested that whether the mother's status of employment is congruent with their beliefs, not whether the mother is working or not, predicted the mother's well-being and their child's social development.

• Journal of Distribution Science
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• v.14 no.10
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• pp.5-19
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• 2016

Purpose - This study conducts an empirical analysis of Korean hotel employees' perceived follower types and job attitudes and the influence of social relationships. Management methods are proposed based on the follower relationships. Research, data, and methodology - Data were collected from 400 surveys in eight top hotel restaurants in Seoul from March 16, 2016 to April 16, 2016. Of the 400, 359 valid surveys were used. The analysis was conducted using SPSS 19.0. Frequency and correlation, reliability and validity, and multiple regression tests were conducted. Results - Social relationships had a control effect on the relationship between follower types and job attitudes in terms of independent critical thinking and job satisfaction. For the social exchange relationship, active enthusiastic participation and job satisfaction had a control effect. The relationship of independent critical thinking and changes in career also had a control effect. There was no control effect in the relationship between active enthusiastic participation and motives for changing a career. Conclusion - By having followers with independent critical thinking and active enthusiastic participation, a company can achieve higher competitiveness.

• Journal of Preventive Medicine and Public Health
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• v.57 no.4
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• pp.399-406
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• 2024

Objectives: This study developed a causal relationship model of herb use from observational data and analyzed the direct and indirect effects of herb use on health according to the model. Methods: A cross-sectional study was conducted with 400 participants aged 26-59 years, selected through multistage random sampling. The instruments used for data collection included demographic information, herb use, health literacy (HL), perceived social support, societal values, and attitudes toward herb use. The conceptual model, hypothesized based on prior evidence, was tested using confirmatory factor analysis through structural equation modeling. Path coefficients were estimated using the maximum likelihood method. Results: The final model utilized empirical data, which showed that perceived social support had the most significant impact on herb use. This was followed by HL, positive attitudes toward herbal remedies, and societal values, with coefficients of 0.31, 0.18, and 0.16, respectively. When analyzing variables that indirectly affected herb use, it was clear that positive attitudes, perceived social support, and societal values significantly influenced herb use through HL, with influence coefficients of 0.08, 0.16, and 0.04, respectively. Together, these variables accounted for 68% of the variance in herb use. Conclusions: The findings from this study can be utilized to develop and implement strategies that guide the use of herbal products, ultimately aiming to improve human health.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.261-267
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• 1978

The purpose of this study was to investigate the relationship between clothing behaviors and general values of Che-ju college women. General values were measured by The Allport-Vernon-Lindzey Study of Value, which determines the relative prominence of six basic values. General clothing behaviors were assessed by statements dealing with interests in status symbol, fashion and practicality of clothing. Measures of attitudes toward blue jeans consists of: attitudes regarding practicality and youth symbol. In addition the possession, and frequency of wearing blue jeans were assessed. The sample consisted of 284 students in Che-ju college women, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlations and t-tests. The results indicate that: 1) Economic value was positively related to the status symbol of clothing. 2) No correlation was found between political value and the fashion of clothing. 3) Social value was positively related to the practicality of clothing, however, no correlation was found between social value and attitudes regarding practicality of blue jeans. 4) Practicality attitudes toward blue jeans was positively related to the practicality of clothing, whereas youth symbol attitudes toward blue jeans was positively related to the fashion and the status symbol of clothing. 5) The groupth which had blue jeans had higher interest of fashion in clothing than the groupth which had no blue jeans.

• Journal of Fashion Business
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• v.24 no.6
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• pp.109-119
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• 2020

As interest in the environment increases, consumers increasingly choose to buy products with eco-friendly production processes. The purpose of this study was to determine the effect of consumption values and materialism/voluntary simplicity on the attitudes and purchase intentions toward eco-friendly fashion products. A survey of university students in Seoul was conducted and 203 questionnaires were analyzed using SPSS 23.0. The consumption values consisted of six factors: subjective value, novelty value, social value, brand value, practical value, and health/safety value. Materialism/voluntary simplicity was grouped into two factors of materialism pursuit and voluntary simplicity pursuit. Brand values were found to negatively affect attitudes toward eco-friendly fashion products. The more one pursued brand names, the more negative was one's attitude toward eco-friendly fashion products. Health/safety values had a positive effect on purchase intentions for eco-friendly fashion products and voluntary simplicity pursuit had a positive effect on both attitudes and purchase intentions. The materialist group had high subjective value, novelty value, social value, and brand value among the consumption values, and the voluntary simplicity-seeking group tended to pursue the value of health and safety. This study was meaningful in that it identified the characteristics of consumers showing favorable attitudes toward eco-friendly fashion products.

• The Journal of Industrial Distribution & Business
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• v.14 no.2
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• pp.35-44
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• 2023

Purpose: The purpose of this study is to investigate factors that affect overall attitudes on accommodations sharing platform businesses and effects of overall attitudes on sustainability of accommodation sharing platform and contribution to the tourism industry with the perspectives of millennials and generation Z. Research design, data and methodology: This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. Results: The results found that factors including economic, trust, environment, local market facilitation, and the quality of residents' life affect overall attitudes toward accommodation sharing, while social and experience aspects do now show significance on overall attitudes. Effects of overall attitudes on sustainability of the accommodation sharing platform and contribution to the tourism industry showed significance. Conclusions: The results provide managerial and policy implications. The results implied how millennials and generation Z perceive significant factors such as local market facilitation for economic benefits and environment aspects with usage of accommodation sharing support characteristics of millennials and generation Z. How to foster social aspects to interact with millennials and generation Z and experience aspects to enhance values of the accommodation sharing that shares experiences remained future issues for better development of sharing platform businesses.

• Human Ecology Research
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• v.61 no.3
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• pp.281-295
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• 2023

This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted with 228 individuals aged 18 years and older who are aware of or have had experience using crowdfunding. Respondents were asked to answer questions based on the example of actual fashion crowdfunding projects. To analyze the data, reliability tests, the generation of descriptive statistics, factor analysis, and multiple regression were performed using SPSS 25.0. The results revealed that consumer innovativeness, non-conforming tendency, and emotional, quality, social, and ethnical consumer values had a significant influence on attitudes, which in turn affected intentions to participate in crowdfunding. Consumer innovativeness, price sensitivity, emotional value, and social value also had a direct influence on intentions to participate. In addition to its academic contribution, this study has important marketing implications for project initiators striving to identify and understand consumers who are willing to participate in reward-based crowdfunding for fashion products.

• Journal of the Korean Home Economics Association
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• v.37 no.3
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• pp.85-100
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• 1999

The purpose of this article is to investigate the causal effects among socio-economic variables, consumer altitudes towards consumerism, the levels of participation in social organization, experience of consumer problems, consumer complaining behavior and the participating intention in consumer movement. The consumer attitudes towards consumerism, the levels of participation in social organization, the consumer complaining behavior exert direct effect on the participating intention in consumer movement. Income, education, age and experience of consumer problems exert indirect effect on the participating intention in consumer movement mediating the intervening variables like the consumer attitudes towards consumerism, the experience of consumer problems, the consumer complaining behavior.