• 제목/요약/키워드: social acceptance

검색결과 973건 처리시간 0.024초

소셜네트워크 서비스 기반의 소셜쇼핑 사용자 수용에 영향을 미치는 요인에 관한 연구 (A Study of the Factors influencing User Acceptance of Social Shopping based on Social Network Service)

  • 황현석;리신타오
    • 한국산학기술학회논문지
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    • 제15권1호
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    • pp.61-71
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    • 2014
  • 인터넷을 기반으로 하는 전자상거래 산업에서는 최근 소셜네트워크서비스 (Social Network Service)와 결합된 소셜쇼핑(Social shopping)이라고 하는 새로운 형태의 사업모델(Business Model)이 등장하였다. 소셜쇼핑은 지역기반의 업체가 제공한 서비스나 상품을 다수의 구매자가 인터넷을 통해 일정 갯수 이상 구매하는 경우 거래가 성사되는 형태이다. 본 연구에서는 소셜쇼핑의 수용에 영향을 주는 요인을 도출하고 이들 요인간의 구조적인 관계를 밝히고자 한다. 이를 위해 인터넷 쇼핑, 소셜쇼핑, 기술수용모형 등의 소셜쇼핑의 수용에 관한 선행 연구들을 살펴보고 소셜쇼핑의 수용에 영향을 주는 요인을 도출한 후 이들간의 관계를 밝히기 위해 구조방정식모형을 이용하여 분석하였다. 분석에서는 설문조사를 통해 데이터를 수집하고 탐색적 요인분석과 구조방정식모형의 분석을 통해 요인간의 구조적 관계를 도출하였으며 소셜쇼핑 사용경험과 성별에 따른 차이를 분석하였다. 지각된 유용성과 지각된 즐거움이 이용의도에 중요한 영향을 미치고 있음을 알 수 있었고, 소셜쇼핑 사용경험 유무와 성별에 따른 차이가 존재하여 세분화된 고객에 맞는 전략이 필요함을 알 수 있었다.

대학생의 사회적 지지와 자원봉사 참여동기가 다문화수용성에 미치는 영향 (Effect of the University Students' Social Support and Volunteer Motivation on their Multicultural Acceptance)

  • 나동석
    • 문화기술의 융합
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    • 제5권3호
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    • pp.155-163
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    • 2019
  • 본 연구는 후기 청소년으로서 대학생의 사회적 지지와 다문화수용성의 관계에서 자원봉사 참여동기가 매개효과를 나타내는지를 분석하고자 하였다. 연구참여자는 충청북도에 위치한 대학교에 재학생 중에서 자원봉사에 참여한 256명이다. 통계처리는 SPSS를 활용하여 다중회귀분석을 실시하였고 분석한 결과, 대학생의 사회적 지지는 다문화수용성에 영향을 미치는 것으로 나타났으며 이들의 관계에서 자원봉사 참여동기는 완전매개의 효과가 있는 것으로 나타났다. 즉, 이러한 결과를 토대로 볼 때, 대학생들의 사회적 지지는 자원봉사 참여동기를 매개로 하여 다문화수용성에 영향을 미친다는 경로를 밝혀낸 것이다. 따라서 대학생이 사회적 지지를 얻기 위해서는 대인관계에서 긍정적 관점을 유지시키고 갈등상황에서 효율적으로 대처하도록 하는 능력을 향상시켜야할 것이다. 또한 자원봉사 참여동기의 수준을 향상시키기 위해서 자기주도성을 강화하여야할 것이다.

다문화 청소년의 문화적응 스트레스가 삶의 만족도에 미치는 영향: 이중문화 수용태도, 자아존중감, 사회적 위축의 순차적 다중 매개효과 -2016년 다문화 청소년패널조사 이용- (Effect of Acculturative Stress on Multicultural Adolescents' Life Satisfaction: Sequential Multiple Mediating Effects of Bicultural Acceptance Attitude, Self-Esteem, and Social Withdrawal -Using the 2016 Multicultural Adolescents Panel Study-)

  • 김수미;김현옥
    • 대한간호학회지
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    • 제52권3호
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    • pp.324-340
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    • 2022
  • Purpose: This study determined acculturative stress' effect on the life satisfaction of multicultural adolescents based on Roy's Adaptation Model and some earlier studies. Further, it examined the sequential multiple mediating effects of bicultural acceptance attitude, self-esteem, and social withdrawal on life satisfaction. Methods: Participants included 1,163 multicultural adolescents who participated in the sixth Multicultural Adolescents Panel Study. A hypothesis test was conducted using Hayes' Process Macro Model 81. Results: Life satisfaction increased with a decline in acculturative stress. Each of bicultural acceptance attitude, self-esteem, and social withdrawal had a single mediating effect on the relationship between acculturative stress and life satisfaction in multicultural adolescents. The sequential multiple mediating effects of bicultural acceptance attitude and self-esteem were confirmed significant after their impact on the relationship between acculturative stress and life satisfaction was analyzed. Bicultural acceptance attitude and social withdrawal were found to have a significant sequential multiple mediating effect on the relationship, as well. Conclusion: This study's results demonstrate that acculturative stress reduction is critical to improving multicultural adolescents' life satisfaction. Bicultural acceptance attitude, self-esteem, and social withdrawal have a single mediating or sequential multiple mediating effect on the relationship between multicultural adolescents' acculturative stress and life satisfaction. The findings, which highlight mediating effects, indicate that by increasing bicultural acceptance attitude and self-esteem, and reducing social withdrawal, multicultural adolescents' life satisfaction can be improved.

다문화 청소년의 이중문화 수용태도가 삶의 만족도에 미치는 영향 : 사회적 역량과 자아존중감의 연속다중매개효과 (The Effects of Bicultural Acceptance Attitude on Life Satisfaction of Multicultural Adolescents : Serial Multiple Mediating Effects of Social Competence and Self-Esteem)

  • 박동진;김송미;박경아
    • 디지털융복합연구
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    • 제20권5호
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    • pp.803-812
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    • 2022
  • 본 연구에서는 다문화 청소년의 이중문화 수용태도가 삶의 만족도에 미치는 영향과 이들 간의 관계에서 사회적 역량과 자아존중감의 연속다중매개효과를 살펴보고자 하였다. 이를 위해 '다문화청소년패널조사' 2기 1차년도 조사(2019)의 청소년 데이터를 분석하였다. 연구결과, 첫째, 이중문화 수용태도는 삶의 만족도에 정적으로 유의한 영향을 미쳤다. 둘째, 이중문화 수용태도가 삶의 만족도에 영향을 미치는 데 있어서 사회적 역량이 매개하였다. 셋째, 이중문화 수용태도가 삶의 만족도에 영향을 미치는 데 있어서 자아존중감이 매개하였다. 넷째, 이중문화 수용태도가 삶의 만족도에 영향을 미치는 데 있어서 사회적 역량과 자아존중감이 연속적으로 다중매개하였다. 본 연구결과를 기반으로 하여 다문화 청소년의 건강한 성장과 발달을 지원하기 위한 방안과 함께 본 연구결과가 가진 함의에 대해 논의하였으며, 본 연구결과가 가진 한계점을 제시하고 후속연구에 대해 제언하였다.

의류광고에 대한 평가, 유행몰입 및 사회적 태도에 관한 연구 (Evaluations of Apparel Advertising, Fashion Involvement, and Social Attitudes)

  • 김효경
    • 대한가정학회지
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    • 제30권3호
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    • pp.33-43
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    • 1992
  • The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

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지역에 거주하는 알코올의존 환자의 성별에 따른 사회적 문제해결력 영향요인 (Factors Affecting Social Problem-solving Ability of Community-residing Alcohol-dependent Patients: Focused on Gender Differences)

  • 변은경;김미영;김정희
    • 지역사회간호학회지
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    • 제28권3호
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    • pp.313-323
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    • 2017
  • Purpose: The purpose of this study is to investigate factors affecting social problem-solving ability of alcohol-dependent patients with a focus on gender differences. Methods: Participants were 250 alcohol-dependent people(men 140, women 110) who were living in B, G and Y cities. Data were collected from January 10 to March 31, 2017 using self-report questionnaires. Abstinence self-efficacy, alcohol insight, unconditional self-acceptance, and social problem-solving ability were investigated. For data analysis, t-test, one-way ANOVA, Pearson correlation coefficients and multiple regression were employed. Results: Factors influencing social problem-solving ability for men were unconditional self-acceptance and age. The explanatory power was 28%. Factors influencing social problem-solving ability for women were unconditional self-acceptance, stress, religiousness, age, occupation and abstinence self-efficacy and the explanatory power was 72%. Unconditional self-acceptance and age were significant variables of social problem-solving ability in both men and women. Stress, occupation, religiousness and abstinence self-efficacy were significantly associated with social problem-solving ability in women but not in men. Conclusion: The results suggest that it is necessary to consider gender characteristics in order to develop effective management programs for social problem-solving ability in alcohol-dependent people.

교육연극이 만 5세 아동의 또래지위별 또래수용도와 자아존중감에 미치는 영향 (Does Educational Theater Work with Kindergarten Children The Impacts of Educational Theater on Children's Peer Acceptance and Self-Esteem)

  • 천희영;옥경희;김미해
    • 가정과삶의질연구
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    • 제21권2호
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    • pp.39-48
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    • 2003
  • The purpose of this study was to examine the impacts of educational theater on 5-years-old children, and more specifically, to find out whether the effects of the theater on children's peer acceptance and self-esteem are different by peer social statuses, that are, popular, average, and neglected/rejected Fifty seven children participated in this study and were evaluated with the Sociometric Test (Coie & Dodge, 1983). The experimental subgroup (N=28) participated in the programmed educational theater for 9 sessions. The dependent variables were measured by the peer acceptance items of Sociometric Test as well as the Self-Perception Profile based on SPPC (Halter, 1985), and the same tests were administered twice, before and after the experiment. Covariance analyses showed significant differences between experimental and control groups, for the children in the neglected/rejected category, in peer acceptance and social acceptance dimension of self-esteem. Global self-worth among children of popular and average categories, and total self-esteem among children of average category were also improved by the theater program. These results imply that educational theater programs can be used effectively to promote young children's social adjustment.

Improving Social Acceptance for Carbon Taxation in South Korea

  • YEOCHANG YOON
    • KDI Journal of Economic Policy
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    • 제45권2호
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    • pp.1-20
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    • 2023
  • Carbon pricing is in the spotlight as an economically efficient policy to limit global warming and reduce greenhouse gas emissions. We examine how policymakers can improve social acceptance of a carbon tax, which is the main obstacle in implementing the policy. We conduct a survey experiment to analyze this topic and adopt two different interventions focusing on the use of revenue from a carbon tax and types of information to be provided. Regarding revenue use, we consider 1) tax reductions, 2) lump-sum transfers, and 3) green project investments. For information types, we focus on 1) the economic value of a carbon tax, and 2) the environmental value of a carbon tax. We find that lump-sum transfers have negative impacts on social acceptance of a carbon tax. For those who perceive climate change as a serious issue, moreover, both lump-sum transfers and tax reductions have negative impacts on acceptability. Regardless of the type of information provided, on the other hand, the social acceptance of a carbon tax is increased after the provision of information. Furthermore, the impact of information provision on the social acceptance interacts with the revenue use impacts. When the revenue use and the type of information are consistent with the aim of the policy, the effects of these strategies can be amplified.

아동의 개인적 특성에 따른 또래 수용도 (The Effects of Children's Individual Characteristic on Peer Acceptance)

  • 이숙;김수미
    • 한국가정과학회지
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    • 제2권2호
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    • pp.17-28
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    • 1999
  • The purpose of this study was to investigate the effects of children's individual characteristic on peer acceptance. The subjects were 234 6th grade elementary school children in Kwangju, Korea. The Questionnaires were used to collect the data on peer acceptance and social behavioral trait, physical attractiveness, demographic variables and the school achievement grade assessed by their teachers. The results were as follows : 1. Peer acceptance score, school achievement grade, prosocial behavior score, appearance score and physical attractiveness tend to be above the median scores. Aggression behavior score and withdrawal score tend to below the median scores. 2. The effect of individual characteristic variables on the peer acceptance found all significantly. 3. The influence of prosocial behavior, physical attractiveness, withdrawal behavior, aggressive behavior and school achievement grade on peer acceptance were found significantly. Prosocial behavior was the most influential variable on peer acceptance.

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어머니의 온정적 양육행동이 초등학교 1학년 아동의 학교 적응에 미치는 종단적 영향: 유아기 어머니 수용감과 또래 수용감의 직렬 매개효과 검증 (The Longitudinal Effect of Maternal Warmth on School Adjustment of First Grade Children: Testing the Serial Mediation Model of Perceived Maternal Acceptance and Peer Acceptance During Preschool Years)

  • 문영경
    • 한국보육지원학회지
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    • 제17권5호
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    • pp.43-61
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    • 2021
  • Objective: This study aimed to examine the sequential mediating effects of children's perceived maternal acceptance and peer acceptance in the relationship between maternal warmth and first grade children's school adjustment. Methods: Participants in this study were 979 seven-year-old children(498 boys, 481 girls) recruited for the Korea Child Panel Study. Data were analyzed by analyzing descriptive statistics, correlations, and significance of serial mediation pathways using SPSS 18.0 and PROCESS Macro 3.4. Results: Maternal warmth at age five effected perception of maternal acceptance at age six. Perceived maternal acceptance at age six effected perceived peer acceptance at age six. Perceived peer acceptance at age six effected school adjustment at age seven. Lastly, perceived maternal acceptance and peer acceptance at age six had a serial mediation effect between maternal warmth at age five and school adjustment at age seven. Conclusion/Implications: Perceived social acceptance during preschool years should be emphasized in order to promote school adjustment for first grade children. Parent education for promoting better parent child relationships should be considered and teachers should encourage peer play interaction to help children perceive acceptance from their peers.