• Title/Summary/Keyword: small and medium-sized company

Search Result 343, Processing Time 0.022 seconds

Empirical Analysis on Small and Medium Sized Exporting Company's Utilization Motivation and performance of SNS Marketing (중소수출기업의 SNS 마케팅 활용동기 및 성과에 대한 실증분석)

  • Kim, Jong-Hwan;Nam, Kyung-Doo;Lee, Jin-Woo
    • International Commerce and Information Review
    • /
    • v.15 no.3
    • /
    • pp.111-133
    • /
    • 2013
  • The purpose of this study is to evaluate the effect that the utilization motivation of SNS (Social Network Service) marketing affects on the export performance of medium small sized exporting enterprises (MSEE) directly and indirectly. This study is to investigate the effects of the export marketing environment of MSEE onto the motivation of SNS application and then it proposes a model which evaluates the performance of SNS marketing. In this study, for data collection and analysis questionnaire, survey was conducted for MSEE participated in trade exhibitions sponsored by COEX and used TradeSOS consulting services of Korea International Trade Association. The results showed that MSEE utilized SNS for cost reduction.

  • PDF

A Study on the Knowledge Transfer of Small and Medium Sized Firms for Foreign Investments (해외진출 중소기업의 지식이전에 관한 연구)

  • Jeong, Heon-Bae;Yun, Hyoung-Bo
    • International Commerce and Information Review
    • /
    • v.13 no.2
    • /
    • pp.121-148
    • /
    • 2011
  • Korean small and medium sized firms are dramatically expanding during the past two decades. Since small and medium sized firms begun to invest overseas to cope with the external and internal business environment. the influencing factors should defined for the successful foreign investment. This paper presents the research model explaining successful knowledge transfer between Korean small and medium sized firms and partners for foreign investment. This model examines investing companies' organizational characteristics, partners' learning capability and relational characteristics between two partners. Detail variables include the learning culture and codifiability of investing companies, and absorptive capability of partners, and communication and trust as a relational factors between investing companies and partners. The result of empirical analysis of sample companies shows that knowledge culture and codifiability of investing companies, and communication from the relational factors are important for knowledge transfer. These results provide some implications for the successful foreign investment of small and medium sized firms. Firstly the investing company should develop its own learning culture and internal procedure for the successful foreign investment. And frequent communication channel is necessary for knowledge transfer and the trustful relationship between investors and partner.

  • PDF

Firms' Switching Intention to Cloud Based Digital Trade: Perspective of the Push-Pull-Mooring Model

  • In-Seong Lee;Sok-Tae Kim
    • Journal of Korea Trade
    • /
    • v.26 no.6
    • /
    • pp.20-40
    • /
    • 2022
  • Purpose - In recent times, the international trade environment has been changing rapidly, centering on the online market. In the post-COVID-19 era, small and medium-sized trading companies are facing the problem of not being properly provided with overseas market research, market trend analysis, and trade-related information. Cloud-based digital trade is being sought as an alternative to solve these problems; however, there is a lack of research on the intention to switch to digital trade among small and medium-sized trading companies. Therefore, this study empirically analyzes the intention to switch to digital trade based on the migration theory, and through this, attempts to identify each factor that affects the intention to switch to digital trade. Design/methodology - In this study, in order to identify factors influencing intention to switch to digital trade and innovation resistance of small and medium-sized trading companies, through previous research on migration theory and the PPM (Push, Pull, Mooring) model, each variable was selected for the purpose of the study. Based on this, a research model was established for the factors affecting switching to digital trade of small and medium-sized trading companies and empirically analyzed. In addition, considering the differences in the innovation propensity and maturity of information infrastructure of trading companies as the recipients of innovation, this study analyzes the moderating effect of the mooring effect and seeks ways to establish specific strategies according to the degree. Findings - As a result of empirical analysis, the pull effect was found to have the greatest influence on intention to switch to digital trade. However, the pull factor was found to have an effect on user resistance, and it was confirmed that it was a factor simultaneously inducing positive and negative consumption behaviors among users. In addition, it was found that the higher the company's innovation propensity, the higher the pull effect's influence on the intention to switch, and analysis showed that the push effect had no influence. In addition, companies with high information infrastructure maturity were expected to have a relatively high level of intention to switch compared to companies with low information infrastructure maturity, and the difference between the two groups was found not to be statistically significant. Originality/value - This study is a timely study in that it demonstrated the effect on the switching to cloud-based digital trade for small and medium-sized trading companies and that the cloud system related to digital trade is in full swing. There are academic implications in that it revealed that the pull effect is an important factor in the intention to switch to cloud service. Practical implications were presented in that small and medium-sized trading companies suggested ways to increase the value of the cloud system for switching to digital trade and a way to increase the switching ratio by minimizing the mooring effect. In addition, the study argues that active institutional support from the government is needed to activate cloud service.

The Introduction of Electronic Trade System to Small and Medium Sized Company & The Analysis of its Economic Effect (중소기업의 전자무역 시스템 도입방안과 경제적 효과 분석 - 가치사슬분석과 시뮬레이션 분석 방법론을 중심으로 -)

  • Park, Bok-Jae
    • International Commerce and Information Review
    • /
    • v.10 no.3
    • /
    • pp.3-21
    • /
    • 2008
  • This research investigates the strategy for application of E-Trade to SMEs to analyze the economic effect of e-trade. And the influence of the proliferation of e-business and e-trade upon the industrial business conditions, value-chain, and business activities is also analyzed. The subjects of the inquiry are the nationwide petrochemical industries in which small and medium sized companies are in mutual and intimate cooperation. The results show that the business structure of the petrochemical industries are divided into four stages, and, with the introduction of e-business, the value chain is changed by stages. And the change of value-chain explains the transition of the e-business of petrochemical industries including trade business into industrial DB and leads to a variety of the economic effect including the reduction in the trade expense, the change of the production process, and the innovation of trade structure.

  • PDF

A Study on Exporting Small & Medium Enterprises Based on Accident Types of Derivatives Transactions: Focus on Exporting Small & Medium-Sized Enterprises with KIKO Currency Option (파생상품의 투자 리스크 요인 분석을 통한 중소수출 기업의 환리스크 관리 방안 - KIKO를 통해 살펴본 국내 중소제조업체를 중심으로 -)

  • Cho, Young-Hun
    • Journal of Arbitration Studies
    • /
    • v.26 no.1
    • /
    • pp.89-105
    • /
    • 2016
  • 2008 began with the American financial crisis which gave way to the liquidity crisis (Fannie Mae and Freddie Mac) situation in which 'the withdrawal of investment initiated from the insufficiency of the U.S. subprime mortgage loan companies', 'the large size loss situation of the financial company (Bear Stearns) due to the American structured bond insufficiency' and the second half opening part national debt mortgage company. Within the American financial crisis was propagated the crisis of international derivatives. Due to this, the withdrawal of foreign investment progressed in the interior of a country with the considerable. By the end of 2007, the exchange rate fluctuation was absorbed in the domestic financial circle on the belief the potentiality of the domestic financial market had been growing drastically through the expansion of the foreign currency debt according to this and it came to the defence but while the exchange rate jumped up to the dollar shortage according to the international crisis, the small and medium companies making the banks and exchange rate-related derivatives contract were going bankrupt due to the derivatives loss. The small and medium factories establish the bank exchange rate-related derivatives has nose (KIKO), pivot (PIVOT), and snowball (Snowball) etc. at that time and the damage which it is the KIKO grasped at 6 end of the months in 2008 caused by reaches to 1 thousand billion 4 thousand hundred million dollars. Small and medium companies in which the dollar which it has to denounce among small and medium companies bearing the KIKO contract in fact with the Knock-In generation city bank exceeds the amount of sales were known to be 68 enterprises among 480 enterprises. This paper departs in this awareness of a problem and tries to look into the risk factor of the derivatives, including nose and study the essential ring risk management plan of small and medium manufacturer.

The Effect of Physical Factors Related to Industrial : Accidents on Manufacturing Performance in a Small/Medium-Sized Manufacturing Industry in Korea

  • Park, Hai-chun;Lee, Ann-sub
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.24 no.64
    • /
    • pp.77-83
    • /
    • 2001
  • In this paper, we investigated the relationship between the variables related to manufacturing environment and industrial accident. Also we wish to analyze how much these variables influence in production result of company: the manufacturing performances such as production quantity, quality, cost and delivery. For this investigation, we collected the real data from 16 small/medium-sized manufacturing companies by performing a questionnaire survey and one-site interview with the workers. Sixteen companies were made up of the following four industries: metal processing, machinery manufacturing, chemical products manufacturing and electronic products manufacturing, The data analysis was made using SPSS PC+. Based on the result of the analysis, we came to the conclusion that most of variables related to manufacturing environment and industrial safety were connecting with industrial accident occurrence and also influenced in manufacturing performance.

  • PDF

Improvement of Information Security Management System Evaluation Model Considering the Characteristics of Small and Medium-Sized Enterprises (중소기업의 특성을 고려한 정보보호 관리체계 평가 모델 개선)

  • Kim, Yi Heon;Kim, Tae-Sung
    • Journal of Information Technology Services
    • /
    • v.21 no.1
    • /
    • pp.81-102
    • /
    • 2022
  • Although more than 99% of all Korean companies are small and medium-sized enterprises (SMEs), which accounts for a large part of the national economy, they are having difficulties in securing information protection capabilities due to problems such as budget and manpower. On the other hand, as 97% of cyber incidents are concentrated in SMEs, it is urgent to strengthen the information protection management and response capabilities of SMEs. Although the government is promoting company-wide information security consulting for SMEs, the need for supplementing it's procedures and consulting items is being raised. Based on the results of information security consulting supported by the government in 2020, this study attempted to derive improvement plans by interviewing SME workers, information security consultants, and system operators. Through the research results, it is expected to create a basis for SMEs to autonomously check the information security management system and contribute to the reference of related policies.

An Analysis on Success Factors and Importance of Six Sigma Innovation in Small and Medium Venture Companies (중소·벤처기업의 6시그마 혁신 성공요인 및 중요도 분석)

  • Lee, Seolbin;Park, Jugyeong
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.5
    • /
    • pp.527-536
    • /
    • 2018
  • This study examined the success factors of six sigma innovation in small- and medium-sized venture companies. The findings are summarized as follows. The importance of 20 items in a total of 4 factors showed that corporate vision was number one in the manager's support, followed by program composition, passionate support, high performance guarantee, and quality activity continuity. This suggests that all members can operate the program by the structured system with a sense of united goal under the company-offered vision as a community when the goal, idea or vision of six sigma activities are shared to members of the entire organization. In addition, high success can be achieved when supported by company-wide enthusiasm and high compensation for sharers' innovative efforts of six sigma at the same time. Small- and medium-sized venture companies should develop brisk six sigma activities of advanced precision parts in such an environment that the technology competition is becoming increasingly fierce. The six sigma movement should be developed as a niche strategy for small organizations with united vision sharing by company-wide operational commitment and high self-esteem for the organizational characteristics of small- and medium-sized venture companies run by key minority organizations and members.

Influence of R&D Employees' Social Network and Self-Esteem on Organizational Commitment and Career Orientation (R&D 인력의 사회적 네트워크와 자아존중감이 조직몰입과 경력지향성에 미치는 영향)

  • Lee, Dongbeag;Bak, Seonghwan;Kang, Minhyung
    • Knowledge Management Research
    • /
    • v.17 no.4
    • /
    • pp.77-104
    • /
    • 2016
  • The effective management of R&D employees is critical for a small or medium sized firm's sustainable growth. R&D employees have professional skills and choose expertise-oriented or management-oriented careers in the process of organizational socialization. This study synthetically verifies the direct and indirect effects of R&D employees' social network and self-esteem on their career orientation by organizational commitment based on social network theory and social recognition theory. The research model has been analyzed through structural equation modeling using survey responses from 220 R&D employees at small- and medium-sized firms in Korea. The analysis results show that internal network activities have direct and indirect impacts on organizational commitment and career orientation, but external network activities do not have significant effects on self-esteem, organizational commitment, or career orientation. There is no consensus in prior studies on whether expert orientation and management orientation are distinct concepts. In this study, these two types of orientation are verified as distinct concepts. It is also found that R&D employees' internal network activities are significant factors for a company's growth. A company should implement an educational system of roles and duties using which individuals can pursue career progression. In addition, it is necessary to provide career development programs such as job rotation, mentoring, and career counseling.

The Case Study on the Improvements of Partnership Between Large and Small/Medium-sized Companies via Six Sigma (6시그마 활동을 통한 대-중소기업 파트너쉽 개선 사례연구)

  • Kim, Kum-Sook
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.13 no.5
    • /
    • pp.66-77
    • /
    • 2008
  • Six sigma is a business strategy and a systematic methodology using statistically oriented approach to process and product quality improvement. Many cases have reported significant benefits from six sigma implementation. But, some organizations have been reported that six sigma methodology has not given the expected benefits. Further, small and medium sized companies have faced various barriers. The purpose of this paper is to examine the successful case study on the improvements of partnership between large and small/medium-sized companies via six sigma activities. Data were collected using in depth interviews of six sigma champion, master black belt, and black belt from one large company and five medium-sized companies in Gumi industry zone.

  • PDF