• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.12
• /
• pp.1454-1465
• /
• 2011

Menswear body types are often labeled on garments (to indicate how the garments are designed to fit) with indicators of a size category such as regular, portly, and stout, athletic, or big and tall. A drop (relationships between the chest and waist girths) is related to the fit of a tailored suit. However, current standards are not designed for various drops or body types. There is not enough information of categorizing men's body shapes for the apparel sizing systems. In this article, a set of men's data from SizeUSA sizing survey was analyzed to investigate men's body shapes and drops. Factor analysis and a cluster analysis method were used to categorize men's body shapes. In the results, twenty-five variables were selected through the factor analysis and found four factors: girth factor, height factor, torso girth factor, and slope degree factor. According to the factor and cluster analysis, various body shapes were found: Slim Shape (SS - tall ectomorphy), Heavy Shape (HS - athletic, big & tall, endomorphy and mesomorphy), Slant Inverted Triangle Shape (SITS - regular, slight ectomorphy and slight mesomorphy weight range from normal to slightly overweight), Short Round Top Shape (SRTS - portly and stout, endomorphy). Body shapes were related to fitting categories. SS and HS were related to big & tall fitting category. SITS was related to regular. SRTS was related to portly and stout. Shape 1 (31%) and Shape 2 (26%) were related to current big & tall category. Shape 3 (34%) were related to regular. Shape 4 (9%) were in portly and stout category. ASTM D 6240 standard was the only available standard that presented a regular fitting category. Various drops were found within a same chest size group; however, this study revealed great variances of drops by body shape.

• International Journal of Internet, Broadcasting and Communication
• /
• v.12 no.4
• /
• pp.61-70
• /
• 2020

As mobile device usage time increases thanks to the development of information and communication alongside the increase in the spread of smartphones, mobile shopping has become a common trend. While mobile shopping has the advantage of saving both time and money, it may also result in dissatisfaction with product differences after purchase. For online clothing shopping malls, in particular, if the size does not match after purchase, it is difficult for customers to return or exchange the goods. To address this problem, some mobile apparel shipping malls offer a virtual fitting service and a size comparison function; however, the number of such malls remains low. In this paper, a usability evaluation was performed on a mobile apparel shopping mall that provides a size comparison function. The three apps selected for evaluation have different size input methods, and a slightly different method of providing results after comparing the user's dimensions with the dimensions of the clothes to be purchased. In this paper, the evaluators were asked to select clothes at the shopping mall and perform the task of deciding the size of the clothes to be purchased through their own measurements and comparison while also evaluating the effectiveness, meaning, and satisfaction of the apps. Based on the analysis of the results, this paper aims to produce an improvement plan and help design the size comparison UI (User Interface) in the future.

• Fashion & Textile Research Journal
• /
• v.15 no.1
• /
• pp.35-45
• /
• 2013

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.

• The Research Journal of the Costume Culture
• /
• v.18 no.6
• /
• pp.1127-1137
• /
• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

• Fashion & Textile Research Journal
• /
• v.11 no.2
• /
• pp.278-285
• /
• 2009

As children's apparel industry expands, there are many researches on purchasing and wearing children's clothing and optimal sizes, but researches on purchasing and wearing children's clothing and the appropriateness of sizes comparing average body shape and obese children are still inadequate. Therefore, in this research Late Elementary Schoolgirls ranging in age from 12 to 13 are categorized into the average or the obese body type, and by comparing and analyzing purchasing and wearing children's clothing and the appropriateness of its sizes between these groups, the problems in the size system of children's apparel are realized and the basic information about designing children's clothing for average body shape and non-average body shape(out-size)children are presented. The survey questions were composed of topics about general personal information, the purchasing practice and wearing practice, the appropriateness of its size when wearing children's clothing and the practice of mending apparel according to the satisfaction level of children's clothing sizes. Because subjects are often too big to wear children's clothing, and in the case of obese children the deviation of a body type is amplified, therefore in buying and wearing children's clothing, they demonstrate different forms of purchasing and wearing characteristics than adults. Considering the practice of increasing obesity in children due to westernized eating habits and decreased physical activities, along with developing programs for improving obesity, the development of an optimal size system in response to various body types will become an important challenge.

• Journal of the Korean Geographical Society
• /
• v.11
• /
• pp.17-26
• /
• 1975

This study examined the flexibility strategies and the spatial division of labour on production system in the industrial restructuring process of textile and apparel industry in Daegu. Textile and apparel firms in Daegu have come to have power after holding trade function. In the context of existing variant production units across all the sectors of the textile and apparel industry, individual firms that hold trade function can organize the lowest cost production system. Daegu's Textile and apparel industry in Daegu shows the complicated and closely realted production system through individual firm's flexibility strategies. Although the textile and apparel firms produce the same item or have the same size, they pursue different flexibility strategies and form different networked production system and different spatial division of labour.

• Journal of Fashion Business
• /
• v.8 no.1
• /
• pp.133-140
• /
• 2004

In order to compare the pattern sizes of toddlers' brands, the apparel size #95 and #100, #110 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of toddlers' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of toddlers' underwears differed more or by $2.0cm{\sim}3.0cm$ among brands than other sizes. In case of underwear size #95, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger toddlers' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• Journal of Fashion Business
• /
• v.7 no.5
• /
• pp.101-107
• /
• 2003

In order to compare the sizes of infants;brands, the apparel size #70 and #80, #90 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of infants' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of infants' underwears differed more or by $2.0{\sim}3.0cm$ among brands than other sizes. In case of underwear size #70, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger infants' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• Journal of the Korean Home Economics Association
• /
• v.44 no.10
• /
• pp.145-154
• /
• 2006

The purpose of this study was to examine how the garment sizes by junior brand manufactures reflect Tween Generation's (ages from 5th grade to 9th grade) actual body sizes. They have diverse clothing preferences in styles and fitting levels as well as diverse body sizes and shapes. The subjects of this study were 520 students (the 5th and 6th grades in elementary schools, the 1st, 2nd and 3rd grades in middle schools) who lived in Jeonju. A questionnaire was used in this study. The data were analyzed by frequency, means, t-test and $\chi^2$. The results were as follows. In the selection of garment size, both the girl and boy students most preferred selecting garments after trying them on by themselves. Boy students tended to select garment size according to their mothers' advice. On the other hand, elementary school students showed a tendency to select garment size with their mothers. In fitting sizes, middle school girls wanted the size to fit tightly rather than loosely on their bodies much more than elementary school girls. Junior brand manufacturers produced sizes that well reflected actual body sizes of elementary and middle school girls. Specifically, the pants best covered their body sizes.

• Korean Journal of Human Ecology
• /
• v.23 no.5
• /
• pp.873-890
• /
• 2014

The purpose of this study was to examine the relationship among consumer's perceived risk of apparel purchase in internet shopping mall, control, and impulse buying. The subjects were 319 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, analysis of frequency, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, and t-test. The major results of this study were as follows: First, three factors of consumer's perceived risk of apparel purchase in internet shopping mall were identified: size risk, trust risk, and social/psychological risk. Second, the subjects were categorized into three different types of groups according to perceived risk: high perceived risk type, middle perceived risk type, and low perceived risk type. Third, three control(self-control, goal-control, and desire for control) and three impulse buying(impulsive buying for showing off, impulsive buying for excitement, and impulsive buying due to memory) were identified. Fourth, there was significant difference between strong control group and weak control group on three factors of impulse buying. Fifth, a significant positive correlation was found size risk and three factors of control and a significant negative correlation was found self-control and three factors of impulse buying.