• 복식문화연구
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• 제13권4호
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• pp.646-657
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• 2005

The purpose of this study was to analyze the problems of brands preferred by adolescents on sizing system and grading method and to provide a basic information for adolescent apparel manufacturers. Brands preffered by adolescents were obtained via a questionnaire from adolescents aged from 13 to 18 in Seoul and finally we selected upper 12 brands out of 20 brands they preffered. Also the graders of 12 brands were surveyed through direct interviews. The results indicated only 2 brands out of 12 brands(such as Adidas and Basic House) manufactured apparels for adolescents and most brands targeted customers in their early twenties as a main target market. As a results of researching the sizing system of 12 brands, women's apparel brands produced two sizes separately for upper and lower garments, unisex apparel brands produced garments in 4${\~}$8 sizes. For most of the brands, each size has a dimensional deviation on the same rate in all parts and 12 brands manufactured garments mainly with a dimensional deviation of 5cm in bust circumference and hip circumference.

• 한국의류학회지
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• 제35권7호
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• pp.761-774
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• 2011

This study investigated the consumer review information considered important by consumers when making a purchase decision to buy apparel products online. Data were collected through focus group interviews. Eleven females in their 20s and 30s, who have extensive experience in reading consumer reviews posted on online apparel stores, participated in the study. The consumer review information considered important by participants is the information related to seven product attributes (size, fabric, design, color, sewing, price, and country of origin), seven benefits (functional, financial, esthetic, emotional, social, utilitarian benefits, and product value compared to price) of the apparel product and four store attributes (return/refund, delivery, reputation/credibility, and customer service). The findings from the study can serve as an important tool in developing survey questions in order to evaluate the quality of consumer review information and help online retailers plan methods to improve the quality of reviews.

• 복식
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• 제58권8호
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• pp.47-62
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• 2008

The purpose of this study is to develop a basic sloper for pants that would be appropriate for young Korean school girls between the ages of 6 to 11 years old. Pants available in the apparel market for children do not properly correspond to the body size of the target consumer group. This research explores the characteristics of the body size of the group and also identifies problems of the conventional pants sloper that would be generally used for the production of children's apparel. Ultimately it presents a basic sloper for a possible use for manufacturing. The basic slopers for pants were collected from three different companies and were the examples used for this study. An experimental pants sloper was developed, reflecting the average body size of a nine year-old girl, which Is thought to be the master size for grading in children's wear Four different cotton prototype pants were made based on the three companies' slopers and the experimental one for evaluation of the fit and overall shape of the pants on subjects. The results revealed that the design, fit, and overall look of the experimental pants was superior to that of the opposing companies' product. After alteration of the experimental sloper, a basic pants sloper was finalized. The finalized pants sloper was determined at W/4+1cm for the front waist and W/4+2cm for the back, H/4+0.5cm for the front hip and H/4+1.5cm for the bark hip, and 73cm for its length with 15.5cm and 18cm for its front and back pants width at the bottom, respectively.

• 패션비즈니스
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• 제8권5호
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• pp.85-99
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• 2004

The purpose of the study is to survey the current state of tween generation boys' clothing-wearing, to identify problems in the current apparel sizing system, and to contribute to the improvement of the fitness of ready-made clothes. 1. According to the result of surveying the current state of clothing-wearing, boys prefer casual wear and, as they grow old, they tend to purchase clothes alone or in company with their friends. In addition, they use mainly easy casual wear or sports wear stores. They appear to be highly dissatisfied with price and size and think that the fitting of coats, pants and jackets is poor. Moreover, they complain about sizes such as waist circumference, pants length and upper-arm circumference. 2. According to the result of comparing apparel sizing system with body measurements, the waist circumference and hip circumference of young casual wear are fit to the large size of body at the age of 12 and the over-average size of body at the age of 13 and 14, but its bust circumference is fit only to the extra-large size of body at the age of 13 and 14. Such results come from differences in body shape between adults and adolescents. Although adolescents' body size has been enlarged, their body line is still immature and, accordingly, their drop-value is smaller than that of adults, which appears to cause adolescents to be highly dissatisfied with fitting.

• 복식
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• 제50권8호
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• pp.99-111
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• 2000

The purposes of this study were to segment the elderly women's apparel market according to their benefits sought and to develop the profiles of each segment. Questionnaire survey was done to 500 elderly women aged over 55 in Chonbuk province from Mar. 1. to Mar. 15, 2000, and 360 questionnaires were used. Frequencies, percentages, means, factor analysis, cluster analysis, $\chi$$^2$-test, and ANOVA were done with SPSS Win+. Duncan's Multiple Range test was followed. The factors of clothing benefits ere consisted of fashion, brand loyalty, economy, practicality, activity, and utility. The elderly women segmented into 4 groups of the reasonability pursuit, th economy & practicality, the benefit unconscious, and the fashion & brand pursuit. The fashion information sources were divided into mass communication-dominated source and point-of-purchase & consumer-dominated source. The factors of store patronage criteria were divided into product assortment, convenience, and additive service. The economy and practicality pursuit selected their clothing with the help of others, used any kind of information sources less, considered convience of the store more, shopped at traditional market, group size was the biggest, was the oldest, and educated less. The reasonability pursuit selected their clothing by themselves, used all kind of information sources, considered many facets of stores, shopped at department store, was younger, healthier, educated more, and lived with husband more. The benefit unconscious spent less money to their clothing, lower usage of information sources, selected their clothing with the help of others, considered all facets of stores less, shopped at moderate or volume zone apparel market or traditional market, was older, healthy, and involved the widowed more. The fashion and brand pursuit spent more money to clothing, considered the product assortment or additive service of store more, shopped at department store, and selected their clothing by themselves, group size was the smallest, was younger educated more, healthy, and showed a tendency of living with husband.

• 한국의상디자인학회지
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• 제15권3호
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• pp.137-156
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• 2013

The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.

• 복식문화연구
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• 제23권4호
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• pp.726-736
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• 2015

The apparel industry has recently been recognizing the important target market of middle-aged women. The aim of this study was to examine the anthropometric characteristics of US women of 46 to 65 years of age and identify distinctive body shape characteristics of US middle-aged women. A total of 1915 middle-aged women whose ages ranged from 46 to 65 were selected from the SizeUSA database. The age range was divided into two groups: 46-55 and 56-65. Twenty-four body measurements important for apparel development were chosen. Four factors-Girth Factor, Height Factor, Hip Drop Factor, and Bust Drop Factor-accounted for the US middle-aged women's body measurements. The body shapes were classified into four body shapes, which were Y-Shape in the overweight range, S-Shape in the overweight range, H-Shape in the overweight range, and the A-Shape in obese range. H-Shape, which was the least-defined waist in relation to the bust and hips with a short height, existed more in older middle-aged women than in younger middle-aged women. Y-Shape, S-Shape, and A-Shape existed more in the group of younger middle-aged women than in the group of older middle-aged women. In addition, compared with the younger middle-aged women, older middle-aged women had narrower shoulders, a larger waist, thinner legs, and a longer distance between side neck to bust point. The findings from the current study may be applied in the apparel industry for developing clothing sizing systems for US middle-aged women.

• 복식문화연구
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• 제5권3호
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• pp.176-183
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• 1997

To develop the bodice pattern of the master size of the established size chart which was suggested in the former studies, the wearing experiment was practiced. According to the result, developed pattern design in this study boys\` bodily characteristics were reflected fully. And especially, New pattern design method was suggested at chest circumference, neck circumference, arm circumference, chest breadth, and center front line. The study results were put into the database in order to apply apparel CAD system, and they could be easily used in standardization work of design pattern.

• 한국의상디자인학회지
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• 제21권4호
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• pp.165-179
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• 2019

This study used 3D body scan data to classify body shapes according to the torso shape of adult males aged 20-75 years. This data will be provided so that the apparel industry can make apparel products corresponding to body characteristics by age. The study used 1,796 adult males between the ages of 20 and 75 and the 3D body shape data of the '5th Research on National Standard Anthropometry'. For data analysis, the program SPSSWIN Ver. 17.0 was used to calculate the mean and frequency allowing for a factor analysis, cluster analysis, analysis of variance, and Duncan test. To classify body shape according to the torso shape of adult males, this study considered nine factors: 'horizontal size of torso,' 'vertical size of body,' 'curve of torso and waist-abdomen flatness ratio,' 'length of torso,' 'shape of neck area,' 'degree of lateral curve,' 'difference between front and back interscye length,' 'shoulder armscye shape,' and 'chest flatness ratio.' Based on the results of the factor analysis, the torso shapes of adult males were classified into five types. Type 1 is "upright body with flat, curvy shape", Type 2 is "curve sway back body type", Type 3 is "flat, abdominally obese body", Type 4 is "obese, crooked body" and Type 5 is "thick sway front body type." named.

• 패션비즈니스
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• 제17권3호
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• pp.74-84
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• 2013

The purpose of this research is to provide useable data for application in American and Korean apparel company. This data was developed by analyzing information of Korean and American body sizes obtained from "Size USA Project" and "Size Korea Project". The Subjects were 6,306 American females and 1,988 Korean females over 18 years old. 30 measurements and 14 computed values were chosen that were considered critical in making garments. And descriptive analysis, percentile analysis and t-test were used as statistical methods for analyzing measurements and computed value between the two countries. The results were as follows. It was determined that American women were larger and bigger than Korean women in all measurements and computed values, except for Shoulder Slope. Based on BMI values, we determined that American women had a distinct tendency towards being overweight. Through the comparison of drop values (i.e. the difference between Hip and Bust Girths or Hip and Waist Girths), ratio values (i.e. waist height divided by height) and Body Mass Index (BMI) between the two countries, we determined that American women's figures were shapelier than Korean women's. American women had higher hip heights and longer leg lengths for their height compared to Korean woman. Furthermore, the back shapes of Korean women were flatter than American women and BMI values indicated American women were relatively more overweight than Korean women.