• Title/Summary/Keyword: siberian chrysanthemum

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A Study on the Perception and Consumption Behavior of Blended Tea and Siberian Chrysanthemum - Focusing on female college students in their 20's - (블렌딩티와 구절초에 대한 인식과 소비행동 연구 - 20대 여대생을 중심으로 -)

  • Lee, Ji-O;Na, Yeseul;Oh, Ji-eun;Cho, Mi Sook
    • Journal of the Korean Society of Food Culture
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    • v.36 no.3
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    • pp.300-307
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    • 2021
  • In this study, consumers' perception and consumption behavior of blended tea were investigated. Also, consumer perception of Siberian chrysanthemum, consumption behavior, and awareness of efficacy were investigated. As a result of the survey, it was confirmed that it was necessary to develop a blended tea with taste and flavor characteristics that consumers prefer, having the capability of relieving stress, and preventing cold or respiratory disease. In addition, the degree of recognition of Siberian chrysanthemum was very low, and the recognition of the efficacy appeared in the order of 'cold relief' and 'respiratory disease relief'. Factor analysis results, safety attributes, health attributes, product attributes, marketing attributes, and sensory attributes were factorized into five factors, and after analysis, it was concluded that the sensory attributes of taste and aftertaste were considered the most important. Consumers surveyed appeared to consume blended tea for 'relieving mood or stress relief', to enjoy the taste, and to prevent cold or respiratory diseases. Siberian chrysanthemum displays efficacy in cold relief and relief of respiratory diseases. Therefore, developing Siberian chrysanthemum as a blended tea could be a practical application that can expand the range of its use, making it more popular and increase its commercial applications.

Reduction Effect on Surface Temperature of Reinforced Soil Wall with Vegetated Facing (전면 식생형 보강토 옹벽의 표면온도 저감 효과)

  • Jung, Sunggyu;Lee, Kwangwu;Cho, Samdeok;Kim, Juhyong
    • Journal of the Korean GEO-environmental Society
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    • v.14 no.12
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    • pp.53-60
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    • 2013
  • A new type of reinforced earth wall(REW) system is developed with vegetated facing which provides proper environment for long-term vegetation and also applicable to high retaining wall system. Vegetated retaining wall is a green alternative for retaining walls and an effective way to reduce heat island effect than conventional block or concrete systems. Several construction sites using vegetated facing is observed to monitor adaptation state of vegetation and estimate surface temperature of wall facing over two years. It was observed that a number of plants including Siberian chrysanthemum adapt well to the inside of the facing blocks because vegetation bag helps to keep a proper condition for vegetation. According to the results using thermographic camera, average surface temperature of vegetated facing is higher for all ranges of coverage ratio of vegetation. The increment of average surface temperature of vegetated facing is larger than that of non-vegetated facing when the air temperature rises, and vice versa.