• 대한교통학회:학술대회논문집
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• 대한교통학회 1995년도 제27회 학술발표회
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• pp.58-82
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• 1995

This study providesd an empirical analysis of trip-chaining behavior and its application to transportation planning. In the empirical analysis, changes in trip-chaining patterns since 1970 have been examined and details of current trip-chaining behavior as they describe shopping trip-chaining behavior has changed. Individual trip-chaining has become longer and complex. It appears that the average number of trips per chains has substantially increased over the past 20 years. An increased number of trips in chains means fewer home-based trips. Changes in trip-chaining behavior have several consequences. Important consequences are for transportation and land-use planning. Up to now trips have been treated as if they are independent clusters of home-to-destination-to-home; this approach has not usually taken into account the trip-chaining behavior of individuals. this calls for a different approach to at least the trip generation and trip distribution part of transportation planning. In this study, application of trip-chaining behavior to trip distribution model formulation is proposed and its calibration results are presented.

• 한국의상디자인학회지
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• 제19권2호
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• pp.117-128
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• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

• 대한교통학회지
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• 제26권4호
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• pp.87-97
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• 2008

전통적인 통행기반의 교통수요예측기법은 모든 통행이 하나의 목적을 수행하기 위해 이루지고 있다고 가정하고 있어 연계된 목적을 위한 통행 또는 통행사슬(trip chain)은 고려하지 않고 있다. 이에 본 연구에서는 서울시의 2006년 가구통행실태 조사자료를 이용하여 통행사슬의 특성을 분석하고, 다중회귀형태의 통행사슬 모형을 추정하여 통행목적과 통행사슬과의 연관성을 분석하였다. 분석결과, 단순통행사슬의 비율이 복합통행사슬에 비해 매우 높은 것으로 나타났으며 직업, 월소득, 연령, 성별 등에 따라 통행사슬의 특성이 다른 것으로 분석되었다. 특히 20세 미만이 가정기반 통행사슬수가 많은 것으로 나타났으며, 여성이거나 월평균소득이 높을수록 통행사슬을 많이 발생시키는 것으로 나타났다. 통행목적과의 연관성을 살펴보면, 학생의 경우 등교통행, 직장인의 경우 출근통행, 무직을 포함한 전업주부의 경우는 개인용무 관련통행(쇼핑, 여가, 기타)들이 단순통행사슬로 구성될 가능성이 높은 것으로 나타났다.

• 한국경제지리학회지
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• 제19권1호
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• pp.68-82
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• 2016

목적지 선택 행태 분석은 교통 수요 연구의 중요한 주제이다. 본 연구는 일반적인 교통 수요 연구와 달리 일반인과 다른 인구집단적 특성을 갖고 있는 대학생들의 통학 등의 쇼핑, 여가, 오락 활동을 위한 통행의 목적지 선택에 대한 영향 요인을 분석하였다. 대학생들의 일상은 취업자나 중고등학생보다 상대적으로 자율적이나 수업 등의 의무 활동이 혼재되어 있다. 쇼핑, 여가, 오락 활동은 업무나 학업 등의 활동과 달리 그 실행의 구체적인 내용의 선택이 상대적으로 자유롭다. 본 연구는 다항로짓 분석을 통해 대학생들의 거주지 주변, 학교 주변, 강북 지역, 강남 지역 등의 통행 목적지 선택에 대한 영향 요인을 분석하였다. 분석 결과 이들 활동들의 목적지 선택에는 거주지와 성별, 소득 등이 많은 영향을 미치고 있었으며, 대학생에 특징적인 다양한 해석이 도출되었다. 일반인과 다른 특성의 대규모 인구집단인 대학생의 통행 특성 연구는 교통계획에 시사점을 준다.

• 대한교통학회지
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• 제7권1호
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• pp.19-34
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• 1989

In general, Shopping centers are located in the center of transportation, which induce more traffic concentration than other facilities. As a result, it becomes to one of the aggravating factors of urban ＆ transportation problem such as traffic conjestion, parking problems. Thus, in planning shopping-center, it is desirable that consumer\`s trip pattern is should lie more carefully analyzed in order to alleviate the above problems. This study is aimed at finding the characteristics of shopping tripes and analyzing the choice behavior of shopping center and mode-to-shop. This study has developed a nested logit model in which consumers choose shopping center and mode-to-shop with a sequential structure. The model was estimated using household data from the 1989 May, Seoul metropolitan area and the 18 alternatives of shopping center and 5 mode alternatives. The estimated model have been evaluated and it may be concluded that this model for shopping trips is effective and fesible. The conclusion of this study are as fellows. 1. Out-of-vehicle travel time is more important factor affecting behavior of mode choice than in-vehicle travel time. 2. All of direct-elasticities for mode with respect to the travel time is more elastic than travel cost. 3. Accessibility to shop is more important factor affecting the choice of shopping center than parking space. 4. The value of out-of-vehicle travel time exceeds the value of in-vesicle travel time by 1.64 times.

• 한국의류학회지
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• 제34권6호
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• pp.1021-1032
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• 2010

This study explores the perceptions of fashion consumers on entertaining shopping experiences and investigates the factors important to the creation of these experiences. A convenient sample of 100 was used for the exploratory survey. Respondents were asked to complete open-ended questions (e.g., describe a recent store shopping trip that you remember as being pleasurable and entertaining) on a standardized form. A total of 97 questionnaires were completed and used for further analysis. Six entertaining shopping factors were identified: store-related factors were merchandise, service, the store environment, and events; customer-related factors were customer resources and social aspects. Five non-entertaining shopping factors were identified: the store-related factors were merchandise, service, and the store environment factor; customer-related factors included customer resources and social aspects. A survey with a convenient sample of 200 college students was administered to examine the importance of entertaining and non-entertaining factors. The merchandise factor (which includes products assortments and price-related items) were rated as the most important part of the entertaining store-shopping experience, followed by service factors in the store category, and customer resources in the customer category.

• 동아시아경상학회지
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• 제7권3호
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• pp.63-73
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• 2019

Purposes - In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven variables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the association exists between the underlying variables. Research design and methodology - This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between shopping items and the demographics of foreign tourists, we take advantage of both independent test and correspondence analysis as key statistical techniques. Results - The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables such as country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on.

• 대한교통학회지
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• 제30권1호
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• pp.103-112
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• 2012

우리 시간의 흐름에 따라 사회 경제 구조, 생활양식 등 여러 요소가 변하면서 사람들의 통행목적과 통행행태도 변하게 된다. 하지만 기존의 통행발생모형은 장래 수요예측 시 기준연도에 추정된 parameter 값이 장래에도 동일하기 때문에 시간과 통행행태의 변화를 반영할 수 없는 문제점을 안고 있다. 이러한 문제를 개선하기 위하여 시간변화를 반영한 통행발생모형을 개발하였다. 가구통행실태조사는 특정 시점의 통행특성을 조사한 횡단면 자료이지만 그동안의 3번의 조사를 통해 시계열적 측면이 보완되었고, 조사자료를 기초로 하여 행정동을 기준으로 OD를 구축하기 때문에 이를 하나의 패널로 설정하여 패널분석을 수행할 수 있다. 따라서 본 연구에서는 1996년부터 2006년까지 조사된 가구통행실태조사자료 및 전수화 OD, 각 기준연도의 사회경제지표를 이용하여 패널분석을 통해 통행발생모형을 개발하였다. 분석 결과 시간이 지나면서 유의한 시간효과가 나타났다. 학원통행의 경우에는 시간이 지날수록 인구당 통행발생량이 증가하는 시간효과의 패턴이 나타났고, 쇼핑통행의 경우에는 감소하는 시간효과의 패턴이 나타났다.

• 대한지리학회지
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• 제48권4호
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• pp.545-556
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• 2013

본 연구에서는 서울시 424개 단위지구의 쇼핑 위락통행의 결절지역을 설정하고 상층으로 연계되는 지역체계 특성을 도출하였다. 이를 위해 결절지역의 수직구조를 나타내는 고층인자분석을 이용하여 쇼핑 위락 통행을 분석한 결과, 쇼핑통행보다는 위락통행이 더 큰 비중을 차지하며 1차 계층의 각 결절지역은 주요 발착지가 중앙에 위치하고 인접한 주변 단위지구에 발지 또는 착지가 연계되는 패턴을 보인다. 인자의 고유치가 클수록 공간적 범위가 넓게 나타나며 외곽에 위치한다. 고층으로 갈수록 결절지역을 형성하는 공간적 범위가 넓게 나타나며, 3차 계층 이상에서 양극인자에 따른 비지적 연계와 강남 강북 간 연계가 확연해진다. 또한 일반적인 쇼핑 위락 중심지로 여겨지는 종로 중구, 강남구, 영등포구를 중심으로 하는 결절지역의 연계가 뚜렷하게 나타나지 않는다. 특히 종로 금천 결절지역은 2차 계층 이후 타 결절지역과의 독립성을 유지하면서 상층으로 연계된다.

• 유통과학연구
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• 제14권2호
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• pp.123-133
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• 2016

Purpose - Understanding how service convenience drives shopping performance is imperative for retailers such as department and large discount stores. Retailers have to enhance shopping productivity by reducing the costs of shopping, as convenience triggers customers' perceived shopping value, leading to customer satisfaction, and ultimately patronage behavior. Consumers, generally considering time as a scarce resource, are more sensitive to the time costs of tasks in regard to shopping trip, differently from forming perceptions of convenience in time orientation. Therefore, this study attempts to examine the moderating effects of consumers' time orientation on the relationships among service convenience of retailers and shopping performances such as shopping value and service performances. Research design, data, and methodology - The department and discount store chains were chosen as the point of analysis in this study. Data were collected from a survey of real-life consumers and all respondents were screened to ensure only those who had visited in the department and discount store chains within past six month prior to the day of data collection. Out of 600 self-reported surveys that were distributed, a total of 530 responses were returned and after excluding 20 incomplete responses, the final sample size was 510. The three hypotheses were proposed and tested in this study. The one hypothesis was on the moderating effects of time orientation for the effects of service convenience on shopping value (hedonic and utilitarian shopping value). The other two hypotheses were on the comparisons between high and low time-oriented customers with the effects in shopping value from service performance. Hierarchical moderated regression analysis was used to test the hypotheses. Results - The results suggest that the effect of service convenience on utilitarian shopping value and the positive effect of utilitarian shopping value on customer satisfaction are greater in low time orientation than high time orientation customers. Conversely, when customers are highly oriented toward time, the effects of hedonic shopping value on customer satisfaction and revisit intention are greater than for customers who are lowly oriented toward time. Conclusions - This study has two-fold significance. First, this study contributes to the consumer behavior and services marketing literature by incorporating customers' time orientation into the service convenience-shopping performance. Although the effect of service convenience on shopping performance might differ from customers' perceptions concerning shopping, there has been little investigation or comparison between customers' perception on time. This study is a first attempt to consider how the effects of service convenience on shopping value and service performance vary with differing levels of customers' time orientation. This study advances prior studies by showing that the service convenience-shopping value and service convenience-service performance relationships vary across different combinations of the customer's time orientation. The findings of this study suggest that the retailers need to enhance the experiential aspects of the stores for their high time-oriented customers. Conversely, for the low time-oriented customers, the retailers should boost the visual distinctiveness and ease of store navigation.