• Title/Summary/Keyword: shopping flow

Search Result 91, Processing Time 0.032 seconds

Integration Model for Urban Flood Inundation Linked with Underground Space Flood Analysis Model (지하공간 침수해석모형과 연계한 도시침수해석 통합모형)

  • Lee, Chang-Hee;Han, Kun-Yeun
    • Journal of Korea Water Resources Association
    • /
    • v.40 no.4
    • /
    • pp.313-324
    • /
    • 2007
  • An irregular cell-based numerical model was developed to analyze underground space flooding. In this model, the flow characteristics in underground space were computed by link-node system. Also, the model can simulate the underground flood flow related to the influence of stairs and wall-structures. Empirical discharge formula were introduced to analyze weir-type flow for shopping mall, and channel-type flow for subway railroad respectively. The simulated results matched in reasonable range compared with the observed depth. The dual-drainage inundation analysis model and the underground space flood analysis model were integrated using visual basic application of ArcGIS system. The developed model can help the decision support system of flood control authority for redesigning and constructing flood prevention structures and making the potential inundation zone, and establishing flood-mitigation measures.

A Study on Application of 2-Dimensional Flow Models to Inundation on Underground Space System (지하공간 침수해석을 위한 2차원 흐름모형의 적용성 검토)

  • Kwak, Sunghyun;Lee, Kyungsu;Rhee, Dong Sop;Lyu, Siwan
    • Journal of the Korean Society of Safety
    • /
    • v.30 no.6
    • /
    • pp.78-84
    • /
    • 2015
  • In order to increase the utilization of limited space in urban area, it can be a good solution to make use of underground space. For the last few decades, underground space systems, such as underground passages, subway stations, and underground shopping arcades, have been constructed in many cities all over the country. Despite of the advantages on the utilization of space in urban area, underground space systems have always been exposed to the risk of inundations resulted from severe rain storms. In this study, it has been examined to apply 2-D flow models (TUFLOW and FLUMEN) to establishing the preventive measures to the risk of flood. For the part with relatively complex configuration, such as a corridor junction, 2-D flow models present the detailed information about the effect of geometry on the inundation events and the temporal and spatial distribution of inundation over the space. From the result, it can be concluded that the 2-D flow model can be the effective implement for establishing the proper measure to the inundation on underground space systems, which generally have relatively long and narrow geometry with complex inner configuration.

A Study on the Effect of Cosmetic Advertising Model Attributes on OTT Audience-Focused on Chinese Consumer (화장품 광고 모델의 속성이 OTT 시청자에 미치는 영향 연구-중국 소비자를 중심으로)

  • Wen, Xing;Seung-Ju, Bae;Sang-Ho, Lee
    • Journal of Advanced Technology Convergence
    • /
    • v.1 no.2
    • /
    • pp.37-48
    • /
    • 2022
  • This research is an empirical research of Chinese OTT Audiences on the effects of advertising model attributes on consumers' advertising perception, purchase intention, Flow and addiction. Recently, as the cosmetics market in China has grown, the role of advertising models has been highlighted, and shopping addiction caused by excessive Flow is becoming a social problem. Researchers set up a research model and tried to test which characteristics of the advertising model lead consumers to purchase, Flow and ultimately lead to addiction. Results are as follows. It was confirmed that advertisement model attributes such as recognition and attractiveness had a positive effect on viewers' advertising perception and attitude, and viewers' perceived usefulness had a positive effect on purchase intention and Flow. In addition, the purchase intention of the viewers had a positive effect on the addiction to cosmetics.

Flow and Brand Equity on the Internet Auction (인터넷 경매에서 플로우의 형성요인과 브랜드 자산에 미치는 영향)

  • Lee, Seung-Chang;Won, Jung-Jong;Lee, Ho-Geun
    • The Journal of Society for e-Business Studies
    • /
    • v.13 no.2
    • /
    • pp.56-82
    • /
    • 2008
  • The topic on Flow is generating increased interests in e-commerce studies. Flow has been identified as a key component in e-commerce. Studies on Flow have so far focused on internet shopping mall, but scarcely looked at the Flow of Internet auction. The purpose of study is to find out which factors play a major role in building Flow on internet auction and how the built-up Flow affect Brand Equity. Therefore, the research model investigates what factors influence Flow. Furthermore, the research is designed to understand how the Flow influences Brand Equity. The antecedents of Flow classifies into three types such as personal (Challenge, Skill), IT characteristic, Internet Auction characteristic. The results of this empirical study shows that three characteristics significantly affected the flow:personal (Challenge), IT (information quality, system quality), and Internet Auction (interactivity). And also Flow has significant effect on the brand equity. This result indicates that customer's optimal experience is important to increase brand equity. That is, the flow is influenced by multi-dimensional factors and plays an important role in increasing brand equity. Finally, the finding of this study suggests that personal challenge, information quality, system quality, and interactivity should be enhanced preferentially.

  • PDF

An Electronic Commerce Model for Increasing Sales in Open Market Area of Clothes (오픈마켓에서 의류분야 매출 증대를 위한 전자상거래 모델)

  • Lee, Hyun-Chang;Seo, Shin Rim;Wang, Ha Yang;Shin, Seung-Yun;Rhee, Yang-Won
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2011.06a
    • /
    • pp.269-271
    • /
    • 2011
  • E-commerce done by between buyers and sellers mainly rely on computer networks and business transactions are carried out according to certain standards of various business activities. E-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. In this paper, we investigate for online shopping, for example, to illustrate the current problems in an area of clothes market. Also we proposed an ideal model appropriate to increase sales and show the analysis results compared to conventional clothes market in open market.

  • PDF

A simple model for ground surface settlement induced by braced excavation subjected to a significant groundwater drawdown

  • Zhang, Runhong;Zhang, Wengang;Goh, A.T.C.;Hou, Zhongjie;Wang, Wei
    • Geomechanics and Engineering
    • /
    • v.16 no.6
    • /
    • pp.635-642
    • /
    • 2018
  • Braced excavation systems are commonly required to ensure stability in construction of basements for shopping malls, underground transportation and other habitation facilities. For excavations in deposits of soft clays or residual soils, stiff retaining wall systems such as diaphragm walls are commonly adopted to restrain the ground movements and wall deflections in order to prevent damage to surrounding buildings and utilities. The ground surface settlement behind the excavation is closely associated with the magnitude of basal heave and the wall deflections and is also greatly influenced by the possible groundwater drawdown caused by potential wall leakage, flow from beneath the wall, flow from perched water and along the wall interface or poor panel connections due to the less satisfactory quality. This paper numerically investigates the influences of excavation geometries, the system stiffness, the soil properties and the groundwater drawdown on ground surface settlement and develops a simplified maximum surface settlement Logarithm Regression model for the maximum ground surface settlement estimation. The settlements estimated by this model compare favorably with a number of published and instrumented records.

A Study on the Impact of Internet Flow, Internet-Shopping Benefits Sought and Perceived Risk on the Purchase Behavior (인터넷 플로우와 인터넷 쇼핑의 추구 편익 및 지각 위험이 구매행위에 미치는 영향)

  • Kim, Jong-Hun;Ryu, Jin-Hwa
    • Proceedings of the Korean DIstribution Association Conference
    • /
    • 2006.02a
    • /
    • pp.253-282
    • /
    • 2006
  • 본 연구는 인터넷 플로우와 인터넷 쇼핑에 대한 추구편익 및 지각된 위험이 인터넷 구매행위에 어떤 영향을 미치는지 규명하고 있다. 실증분석 결과 이들 세 선행변수는 현재의 인터넷 쇼핑 이용빈도와 향후 이용의도에 영향을 미치는 것으로 나타났다. 첫째, 인터넷 플로우는 현재의 인터넷 쇼핑 이용빈도에 긍정적인 영향을 미치고, 향후 이용의도에도 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 인터넷 쇼핑에 대한 추구편익도 현재의 인터넷 쇼핑 이용빈도에 긍정적인 영향을 미치고, 향후 이용의도에도 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 인터넷 쇼핑에 대한 지각된 위험은 현재의 이용빈도에 영향 미치는 것으로 나타나지 않았지만 향후 이용의도에는 부정적인 영향을 주는 것으로 나타났다. 이들 결과와 더불어 인터넷 쇼핑에 대한 현재의 이용빈도가 많을수록 향후 이용의도에도 긍정적인 영향을 미치는 것으로 나타났다.

  • PDF

A Study on the Link Structure of a ShoppingMall Site using EMFG (EMFG를 이용한 쇼핑몰 사이트 링크구조에 관한 연구)

  • Jung, Eun-Ok;Yeo, Jeong-Mo
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2003.11c
    • /
    • pp.1725-1728
    • /
    • 2003
  • 인터넷의 보급 확산과 정보통신기술 및 웹 기술의 발달로 쇼핑몰 사이트가 등장하게 되었다. 현재 쇼핑몰 사이트는 그 종류가 다양해지고, 규모가 대형화되고 있으며, 매출규모 또한 증가하고 있는 추세이다. 이러한 많은 쇼핑몰 사이트들은 매출경쟁에서 자사의 수익창출을 위해 끈임없이 노력하고 있고 특히, 고객이 편리하게 쇼핑을 할 수 있도록 원활한 페이지 이동을 지원하고 있다. 고객의 쇼핑과정에 영향을 미치는 페이지 이동을 기존의 웹사이트 설계기법인 플로우차트, 스토리보드, 사이트 맵으로 표현하기에는 미흡한 점이 있다. 따라서 본 논문에서는 개념적이고 직관적인 설계가 가능한 EMFG(Extended Mark Flow Graph)[6]를 이용하여 쇼핑몰 사이트에서 웹 페이지간의 이동흐름을 나타내는 링크구조를 표현하고 분석 한다.

  • PDF

The Analysis on Fashion Image through Change in Trend - Focusing on Domestic Women's Wear between $2000{\sim}2006$ - (트렌드 변화에 따른 패션이미지 분석 -2000년${\sim}$2006년 국내 여성복을 중심으로-)

  • Park, Yun-A
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.10 no.1
    • /
    • pp.145-159
    • /
    • 2008
  • This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

  • PDF

The Effects of Consumer Characteristics Using Online Shopping on Omni-Channel Strategy (온라인 쇼핑을 이용하는 소비자 특성이 옴니채널 전략에 미치는 영향)

  • Oh, Hyung-Sool;Cho, Su-Yeon;Yoo, Jung-Sang;Kwon, Ik-Whan G.
    • Journal of the Korea Safety Management & Science
    • /
    • v.19 no.2
    • /
    • pp.173-180
    • /
    • 2017
  • Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.