• 대한지리학회지
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• 제48권4호
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• pp.545-556
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• 2013

본 연구에서는 서울시 424개 단위지구의 쇼핑 위락통행의 결절지역을 설정하고 상층으로 연계되는 지역체계 특성을 도출하였다. 이를 위해 결절지역의 수직구조를 나타내는 고층인자분석을 이용하여 쇼핑 위락 통행을 분석한 결과, 쇼핑통행보다는 위락통행이 더 큰 비중을 차지하며 1차 계층의 각 결절지역은 주요 발착지가 중앙에 위치하고 인접한 주변 단위지구에 발지 또는 착지가 연계되는 패턴을 보인다. 인자의 고유치가 클수록 공간적 범위가 넓게 나타나며 외곽에 위치한다. 고층으로 갈수록 결절지역을 형성하는 공간적 범위가 넓게 나타나며, 3차 계층 이상에서 양극인자에 따른 비지적 연계와 강남 강북 간 연계가 확연해진다. 또한 일반적인 쇼핑 위락 중심지로 여겨지는 종로 중구, 강남구, 영등포구를 중심으로 하는 결절지역의 연계가 뚜렷하게 나타나지 않는다. 특히 종로 금천 결절지역은 2차 계층 이후 타 결절지역과의 독립성을 유지하면서 상층으로 연계된다.

• 국제초고층학회논문집
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• 제6권2호
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• pp.149-163
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• 2017

With the intensification of urban development in Chinese cities, mixed land use in urban centers extends vertically into 3-D and expands its scale from a single building to commercial clusters. The multi-level pedestrian system in city centers also changed its role from one of traffic isolation to spatial integration, where transit nodes, street sidewalks, squares, building entrances, atriums, and corridors are interconnected, both horizontally and vertically, into a whole spatial system, within which pedestrian flows are guided and shopping facilities are arranged. This paper uses spatial configuration analysis of space syntax to examine the impacts of spatial patterns on movement distribution and the business performance of tenant mix in the multi-level commercial system of the Nanshan Commercial Cultural District in Shenzhen, China. The key objective is to better understand the interactions between the socio-economic variables and spatial design parameters of a shopping complex. The research findings point to the importance of multiplicity between syntactic variables and other spatial variables in influencing the pedestrian flows, business performance and tenant mix in highly complex commercial systems. Particularly noteworthy is the relationship between spatial accessibility measures and the location of escalators, and the ways in which individual commercial buildings are embedded into the overall spatial system. The study suggests that this may lead to the preliminary identification of the spatial qualities of effective vertical extensions of mixed land use in a high-density urban settings.

• 한국농촌건축학회논문집
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• 제11권4호
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• pp.1-8
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• 2009

Townscape design is now considered to be the most important part in city management as a means to improve the life quality of its dwellers. Therefore, the recognition of local autonomous entities and local residents on townscape has been greatly changed. As a part of this effort, the plan to improve the townscape of the central rotary district in Geochang-eup has been examined in multilateral ways. In this plan, first, improvement for proper buildings was studied. Second, betterment for street furniture around the central rotary was considered. Third, making a landscape square around it was also investigated. Based on those considerations, this article intends to suggest directions for improving the commercial buildings of the central rotary district which has the greatest symbolicity in Geochang-eup. To achieve the goal, this paper conducted a survey to the dwellers beforehand in order to investigate their recognition on creating townscape for the central rotary district and collected their opinions on it. According to the result, among the elements of townscape in the shopping district around the rotary, the externals of the buildings such as signboards, color, and shape and the pleasantness part like the maintenance of telegraph poles occupied the highest portion on the street. And It is proposed 4 Alternative plans for the improvement of commercial building design in the central rotary district of geochang-eup.

• 한국실내디자인학회논문집
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• 제30호
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• pp.78-85
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• 2002

Human exists in environment. As environment affects in human movement, human reacts to everything happens in environment especially by the view point of visual continuity and changeability. This study has two purposes. The one is to clarify the visual changeability due to the Human movement from the visual point based on checking the visual field. And the other is to understand the applicable possibility of Philip Thiel's method through the experiment in passing ways. Condition of this study is that colors and figures are affective elements of visual environmental sequence by the Human movement. The Human movement is due to the visual phenomenon. That means it is not limited in Philip Theil's method(Node, District). In particular, the chroma which is checked by the BPA(Basic-Pattern-Area) is the most affective visual environmental element in contemporary shopping mall. Also, everything in visual environment and the movement is connected by the time axis. As an analytical method, the sequence notation devised by Philip Thiel was applied.

• 한국경제지리학회지
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• 제3권1호
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• pp.21-34
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• 2000

청주시 상권은 도시성장에 따른 공간구조의 개편, 소비행태와 유통환경의 변화속에 대형마트 등의 잇단 진출로 급속하게 변화하고 있다. 성안길의 도심권에 번화가와 사무실 밀집지역이 발전하였으며, 상당공원을 중심으로 남 북 서방향으로 난 주요간선도로를 따라 상권이 확대되고, 특히 대단위 주거밀집지역인 가경동 터미널부근, 용암 분평 산남동의 상업지역, 율량동지역의 상권이 새로운 부심상권으로 자리잡아 가고 있다. 이러한 상권의 변화속에 대형 유통업체의 지역내 진출, 전자상거래 확대 등으로 과거 육거리시장을 중심으로 하는 전통적인 재래시장 소규모 유통업체들의 경영악화가 가중되고 있다 지역주민들의 소비생활 편의제고라는 긍정적인 면도 있으나 지역 소매상권의 붕괴, 판매자금의 역외유출 등과 같은 문제점을 유발하고, 인터넷 상거래의 발달은 지역 중소유통업체의 경영위기를 더욱 가중시키고 있다. 따라서 많은 어려움을 겪고 있는 재래시장의 활성화를 위하여 재래시장 유형별, 시장상인, 개별점포와 시장단위, 자치단체 및 관련 법률의 제 개정사항 등과 같은 정책대안을 제시하는데 본 연구의 목적이 있다.

• 유통과학연구
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• 제17권6호
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• pp.43-56
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• 2019

Purpose - With the increasing number of small business owners who reports the cessation of their businesses, the rate of closing the business within the year is increasing as well. The efforts have been made continuously to revitalize the business through the inflow of government or private capital. Maintaining the fast-changing commercial districts with the existing support is difficult, so it is urgent state that needs for commercial district reorganization. The differentiate aspect is that this new measures for small-block-unit commercial modeling can be introduced to promote these aging/deposit private-owned shops politically. Research design, data, and methodology - This study is to develop a sustainable theme shopping rehabilitation method which considers the characteristics of local cities based on the case studies of developed countries' commercial areas to revitalize the central urban areas of local cities. Results - The purpose of this study as stated above is to manage the local commercial area through the program that purchases the empty stores, and the measure to secure the autonomy among stores. Conclusions - The government should concentrate on projects such as vacant store purchase programs, which are omitted from past achievements, and maximize the effect of the project through inter-departmental project packages.

• 유통과학연구
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• 제19권11호
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• pp.49-57
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• 2021

Purpose: In this study, we try to figure out the appropriate size of commercial districts in the original downtown area through empirical studies targeting the Jinju Central Commercial Area in Gyeongnam and Cheonan Station in Chungnam, which are trying to regenerate a specific space that has been lost through government projects. Research design, data and methodology: The current status and characteristics of the shopping district were examined through on-site surveys of the central business district of Jinju, Gyeongnam Province, and Cheonan Station, Chungnam Province, and the size of the empty stores was determined. In addition, the standard median income was used as the survey data along with the survey of the mobile population in the commercial area. Result: The analysis result shows that 883 stores should be maintained considering the overall expenditure and gross sales profit within Cheonan Station in South Chungcheong Province. Currently, considering spending and margins in the Commercial Area, Jinju Central Commercial Area is a place where 222 stores can be sold excessively, and a proper commercial supply plan is needed. Conclusions: In this study, we conducted a demand prediction study in the commercial sector of the most basic sector to regenerate the commercial sector through major regional commercial districts.

• 유통과학연구
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• 제12권2호
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• pp.17-25
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• 2014

Purpose - This study used empirical methods to investigate the consciousness structure of vendors in the S marketing area, which is a commercial revitalization district in the country, and examined its effect on their business activities. Based on the results derived through the performance of an actual proof analysis, this study aims to facilitate the promotion of changes in the consciousness structures of traditional market vendors, with a view to allowing them to adapt to the current economic realities in the country. Further, this study aims to provide suggestions that would improve the efficiency of the commercial revitalization program of the government. Research design, data, and methodology - This study examined all the stores in the S marketing area using a questionnaire survey conducted over three weeks beginning on July 4, 2012, and involved the performance of a data analysis on 1,859 samples. The questionnaire consisted of two parts. The first part addressed the market revitalization and the second part addressed the store management strategies. Questionnaire responses were calibrated based on a Likert scale. Statistical analysis was conducted using PASW version 18.0. Results - The results of the analysis of the consciousness structure of merchants in the S marketing area have led to the discovery that they have a medium level of satisfaction with market revitalization. There was a difference in the perceptions of the concept of store management between merchants and customers. Merchants have poor strategies for store management, which do not go much beyond an imitation of the practices of large domestic discount stores. Conclusions - The appearance of big discount stores and the accompanying changes in people's consumption patterns have led to a decline in local market areas. The government has sought new ways to secure autogenic power for local markets. To create regional economies, the government enacted a revised "Law for creating traditional markets and shopping streets" in 2010 and introduced a commercial district revitalization program. This program, which originally supported only the S marketing area, has subsequently expanded into neighboring shopping districts so that the whole of the regional market can be revitalized. However, since the revitalization of the traditional market and the government support required for it were mostly limited to facilities, the result has not proved to be effective. Although there are several reasons why the government investment was characterized by poor efficiency, traditional market vendors' consciousness structure, which did not adapt well to the vagaries of time and its consequent changes, was a major cause. Only when vendors have a true merchant spirit can they have a real service focus that will enable them to clearly understand the distribution organization. This will have the effect of bring about complete customer satisfaction and will ensure the survival and development of traditional markets.

• 서비스연구
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• 제14권2호
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• pp.69-81
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• 2024

본 연구의 목적은 상권 활성화 사업에 대한 깊이 있는 사업내용과 추진과정을 논하여 전통시장 활성화 사업에 대한 평가에 긍정적 영향을 미치기 위함이다. 연구방법은 전통시장 활성화 사업에 대한 실제적 방법을 사용한다. 먼저 활성화 방법을 장소의 활성화는 올덴버그의 '제3의 장소'와 카르 외 공저자의'공공공간의 다섯 가지 요구'의 개념을 살펴보고 비대면 거래 관련 이론을 고찰하였다. 선행연구를 조사한 후 본 연구의 차이점을 논하였다. 첫 번째 연구는 청주 글로벌시장 육성사업(성안길 상점가‧육거리종합시장)의 상권 활성화 사업으로 오픈스페이스 활성화, 재현을 통한 활성화, 축제를 통한 활성화를 논하였다. 오픈스페이스 활성화는 중앙공원 리모델링과 용두사지철당간(국보 제41호) 야간경관 사업으로, 전자는 충청북도 문화재위원회의 문화재 현상변경을, 후자는 문화재청의 문화재 현상변경을 득하여 추진된 과정을 설명하였다. 재현을 통한 활성화 사업은 청주의 정체성이지만, 육거리종합시장에 매몰되어 있는 '남석교'의 추정 위치에 상징적인 조형물을 설치한 사업으로 차선책을 선택한 사유를 설명하였다. 축제를 통한 활성화는 코리아세일페스타로 전통시장과 상점가의 매출 증대와 오픈스페이스의 유동인구로 활기가 넘친 사업이다. 두 번째 연구는 문화관광형 육성사업(한민시장)으로 지역 브랜드와 SNS 콘텐츠 개발을 통한 활성화를 논하였다. 전자는 '한민 7품'이라는 브랜드의 홍보마케팅에 관한 내용이고, 후자는 한민시장 홈페이지, 인스타그램, 유튜브 채널에 올린 한민 사피엔스, 레시피송, Shorts 등이다. 결론에서는 6개 프로젝트와 상권 활성화 방법의 관계를 논하면서 디자인 기획에서 지역 특성 반영의 중요성을 언급하면서 정책제언을 하였다. 본 연구가 전통시장 활성화 사업이 관련된 이해관계자가 제도적 한계 속에서 긍정적 결과물을 만들기 위해 매우 많이 노력하고 있다는 긍정적 평가에 활용되길 기대한다.

• 한국의류산업학회지
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• 제14권6호
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• pp.928-940
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• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.