• 한국전자거래학회지
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• 제17권1호
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• pp.91-110
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• 2012

최근 유통업체의 운영 효율화를 위한 IT 활용 노력이 증대되고 있다. 이 가운데 유통매장 내 고객 흐름에 대한 분석은, 매대 배치와 상품 그룹핑의 최적화 및 매대별, 지역고객 특성별 서비스 개발에 있어서 핵심적인 부분이다. 에이전트 기반 모델링 및 시뮬레이션(ABMS)은 유통매장 내 고객 흐름을 분석하는데 가장 유망한 방법 중 하나이다. 본 논문에서는 고객 흐름 분석 기반의 유통매장운영 최적화를 위한 ABMS의 기초 연구로서 고객들의 행동을 분석하여 모델링하고 시뮬레이션 하였다. 고객 행동 모델링을 위하여 구매 물품 리스트에 따른 실제 고객의 행동 특성을 조사하였고, 이를 바탕으로 BDI 기반의 고객 에이전트 모델을 제시하였다. 고객 모델은 BDI 이론의 구성요소인 믿음(Beliefs), 소망(Desires), 그리고 의도(Intentions)와 고객의 특성(Characteristics)을 포함하고 있다. 본 연구 결과는, 향후 매장 내 혼잡도 분석을 위한 모델링 및 시뮬레이션, 그리고 이를 바탕으로 한 상품 그룹핑 및 매대 배치 최적화에 활용될 수 있을 것이다.

• 복식문화연구
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• 제13권6호통권59호
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• pp.1023-1036
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• 2005

The heightened consumers' interest in health and well-being gave rise to the needs for performance infants' wear, which are made with environmentally-friendly and healthy functional materials. This study intends to compare purchasers and non-purchasers of performance infants' wear in terms of their shopping behavior, shopper and infants' characteristics, and reasons for purchasing or not purchasing performance infants' wear. A total of 241 questionnaires were collected from women with infants less than 4 years old, who are living in the Seoul metropolitan area. Using SPSS 10.0, chi-square, paired t-test, and descriptive statistics were calculated to analyze the data. The results of the study were as follows: First, the purchasers of performance infants' wear shopped more often at department stores and were more likely to buy comparatively high-price products than non-purchasers. Second, for performance infants' wear, non-purchasers considered laundry/care methods and fiber contents more, while purchasers considered colors, design, price, and performance of the products less than for infants' wear in general. Third, in terms of demographic characteristics, significant differences were found for the number of children and the child's birth order. Fourth, the primary reason for buying performance infants' wear was 'health'. The primary reason for not buying was 'too high price' and 'lack of information'. The 'high price compared to its performance' and 'lack of color choice' were among the purchasers complaints about performance infants' wear.

• 한국의상디자인학회지
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• 제16권3호
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.