• Culinary science and hospitality research
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• v.22 no.5
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• pp.231-251
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• 2016

This study examined the effect of brand experience and personality on customer-brand relationships, brand attachment, and brand loyalty in domestic and global coffee shop brands. By comparing inter-structural relationships among factors between domestic brands and global brands, this study also provided strategic implications and directions for the effective marketing strategy of coffee shop brands. Data were collected through a self-administered survey of the consumers aged 20's to early 40's who used domestic and global brand coffee shops in Seoul and Kyunggi between August 1, 2014 and August 30, 2014. 500 surveys were distributed and 495 surveys were returned. Among them, data from 493 surveys were used for the analysis. The results from this study are as follows. First, it was found that the Think of experiences in coffee shop had a greater effect on consumer-brand relationship than the Sense-Feel. Second, the Sophistication of brand personality in coffee shop had a greater effect on consumer-brand relationship than the Excitement. Third, only Think of experience in coffee shop significantly impacted brand attachment, but Sense-Feel did not impact brand attachment. Fourth, only Excitement of brand personality in coffee shop significantly impacted brand attachment, but Sophistication did notact on brand attachment. Fifth, the consumer-brand relationship had a greater effect on brand loyalty than did brand attachment. Finally, the differences from a comparison analysis of domestic brands and global brands of coffee shop are as follows. In domestic brands, only the Sophistication of brand personality in coffee shop significantly impacted consumer-brand relationship. In global brands, the brand personality in coffee shop did not impact on consumer-brand relationship.

• The Journal of Society for e-Business Studies
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• v.2 no.1
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• pp.79-94
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• 1997

Commerce activities which are free form space and time constraint using a communication network are called Electronic Commerce(EC). Because of sending a commercial information using open network such as Internet in EC, they need the security of commerce information (payment information and purchase information), checking the integrity of transferring data and certifying all parts participated in commerce for a secure commerce. Recently Visa and MasterCard Co. released the Secure Electronic Transaction (SET) Protocol for secure payment card transaction on Internet. This paper proposes a Secure Electronic Commerce Transaction Model(SECTM) using SET in order to support the secure commerce on Internet. The proposed transaction model prevents merchant from abusing the cardholder's payment information (credit-card number etc.) and enables cardholder to shop securely in Electronic Shopping Mall.

• International Journal of High-Rise Buildings
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• v.4 no.2
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• pp.103-107
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• 2015

China's rapidly growing cities offer a unique opportunity to create highly sustainable communities. Architects and their clients, typically real estate developers, are highly focused on strategies that are effective at reducing energy and water usage at the scale of the individual building or within a master plan of multiple related buildings. However, a closer look at energy consumption reveals that transportation uses more energy worldwide than residential and commercial buildings combined. In light of this, it is appropriate that China is making massive investments in transportation infrastructure like heavy rail rapid transit and grade separated expressways, but the end result of these investments to date has been to enable people to live further from where they work and shop rather than closer - while simultaneously not creating walkable communities. Using positive and negative examples from Asia and the rest of the world, this article will investigate the specific urban design policies such as height limits, setbacks, land use restrictions, parking ratios, and parcel size which might change to enable the creation of truly sustainable communities for China's 21st century.

• Proceedings of the KSR Conference
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• 2006.11b
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• pp.850-855
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• 2006

Railway signal interlocking device with the reverse unit control device which is most important from country season, the subway and the high-speed railroad back, electric relay boarding and lodging accomplishes the master and servant and it comes and before from the Japanese back and an electronic interlocking device, a zone one interest in updated technology introduction Great Britain, Germany, Sweden and the United States, it quarrels about under developing it puts to practical use even from our country it shows. About reasoning lower our country subway or the country closing up shop stem there is not a possibility of throwing away the impression where the exhibition hall of foreign nation signal system is being turning out. Consequently is enormous a system well expense at the foreign corporation about under paying Oh!, it understands, with difficult always it is exposed to it is an actuality in the accident which is dangerous. In like this point of view first piece which is important securing safety of system from electronic anger of electronic interlocking device.

• Journal of architectural history
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• v.7 no.3 s.16
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• pp.53-66
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• 1998

In the meantime, the study of traditional and contemporary house had been produced so many achievements in korea, but modern house is yet to be solved, Accordingly, It is necessary to develop and present the basic research data in order to build up an objective study for urban house in the modern age(1910-1945), Following to a study on the foreigner's house in grid-type settlement of Open Ports, in this research is to investigate and analyze modern houses of urban areas in korean inland, and then clarify types and changes of them. In the first year($1995{\sim}96$), the modern houses of Central Inland Districts(arrounding river Kumgang)-Kunsan kanggyong Puyo Kongju Pugang Chongju were investigated by the layout of room, the construction and materials, the design and style, etc. In the second year($1996{\sim}97$), the modern houses of Open Market(開市場)-Seoul Taegu Kwangju Taejon Chonju were conducted to investigate as above. The traditional house transformed by differentiation and addition of room(kan), the various types were respectively adopted for the korean reforming and western cultural house. In the layout of room, the types of plan were gradually concentrated from the single wings of korean traditional house. The korean traditional house was later improved through the introduction of entrance, corridor, and internal toilet/bathroom. But the korean under-floor heating system(andal) and a series of three rooms had been entirely maintained, composed of master bedroom/living room(daechung)/room. And the traditional town house with shop and storage, being built closely to each other and walled up both sides, it had taken gradually the extensive characteristics in itself. By the displacement of shop/dwelling/ storage. the various types were respectively adopted for the separated, multi-storied, and complex type. The type of them was gradually changed to the narrow and linear form. And so with the stockpile of fundamental datas about modern houses in korean urban areas, we expect these results contribute to the knowledge of the spatial characteristics of urban house at present which are required to the understanding of transition as well as types.

• 대한공업교육학회지
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• v.33 no.2
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• pp.232-247
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• 2008

Timely collaboration among businesses is required these days such as in B2B E-Commerce. That is, emergency requests or urgent information among businesses should be processed in an immediate mode. In this paper we investigate the semantics on timing constraints of timely collaboration among businesses in terms of event, data, and action and present ECA rule construction related to the timing constraints and its violation. The prototype is implemented using web-based active functionality component.

• KIEAE Journal
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• v.7 no.6
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• pp.29-36
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• 2007

Recently, rapid development of technique and change of lifestyle during nighttime has activated the urban outdoor lighting and renovated consideration of nightscape. As the interest of nightscape increases more widely, outdoor lighting has been installed more and more in the cities. Nightscape comes in diverse forms. So, there is no absolute standard for outdoor lighting. But only bright outdoor lighting is not necessarily a good nightscape. Installation lighting without master plan or excessive outdoor lighting may cause a inharmony. This study aims to analyze the luminous characteristics of facade in shopping complexes. For the purpose, four large-scale shopping complexes located in Dongdaemun area were selected. Building facade composition, outdoor lighting composition, and lighting equipment of each shopping complexes are surveyed, and luminance of building facade were measured with Prometric 1400. The result of the study are as follows; (1) Horizontally large-scale shopping complexes emphasize the building entrance and shape of the building at night by outdoor lighting. (2) Non cut-off luminaries installed in building entrance and shop front caused the potential of light pollution.

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.95-103
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• 2006

Ron Arad, the master of contemporary design in the U.K., is one of representative leaders of this age who has left distinguished achievements in the history of contemporary design through innovative design. Analyzing and understanding the Deconstructive design concept and the deconstructive characteristics of interior space of Ron Arad will contribute to finding directions for today's design and laying the ground for explaining the development pattern of design in the 21st century. After analyzing the deconstructive characteristics of each selected space, One Off and Ron Arad Associates have shown a deconstructive design trend of a creative formula by using methods that shed conventional processes and material while a space composition and form of new concept was attempted in the resting space of the New Tel Aviv Opera House, offering not only the establishment of a new circulation system, but also diverse experiences of space to visitors. Likewise, a temporal experience and communication between the user and the space was attempted in Belgo Noord and Belgo Central by partially applying a narrative space composition that sheds existing design concepts. At the Millennium House, they have produced an interior space for future house developed by breaking off from existing typical design development work and material through computer operation, and made various forms of space and atmosphere possible by attempting variable elements and the use of ultramodern material. Y's fashion shop has granted variability to the form and volume of space according to time by presenting display elements that have shed existing form and function. Hotel Puerta America as well, with a curved structure that has broken off with existing forms and maximized space variability through structures that have utilized ultramodern materials and instruments. Through this study, it has been verified that Ron Arad has been unraveling connections between interior space and its user, its requirements, and the original unique principles of space by applying deconstructive design concepts, and that through the mediation of these spaces, he is attempting indirect communication with the user. Eventually, he is taking part in the harmony and development of all elements of space connected with human beings by applying deconstructive design concepts.

• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.1
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• pp.97-107
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• 2003

This study was conducted to provide the basic data to activate the consigned education of fashion retailing company in the department of fashion design in a junior college. 36 consigned education students from fashion retailing company in Daegu were surveyed and interviewed. The result can be summarized as follows: 1. Their motives of study lie in ‘I wanted to study in a junior college’ (55.6%), ‘It would be some help for my job’. ‘My company recommended’ (16.7%), and ‘I wanted to get a higher degree’ (11.1%). 2. Their preferences in terms of major and subjects lie in ‘fashion marketing’ (30.6%), ‘fashion coordination’ (25.0%), and ‘fashion information’ (19.4%). 3. The occupations they wanted to get are ‘a displayer’ (38.9%), and ‘a shop master’ (30.6%), and ‘a merchandiser’ (8.3%). 4. The ratio of theories to practices they want is ‘40:60ㆍ30:70’ (27.8%), ‘50:50’ (22.2%), ‘20:80’ (11.1%) 5. With regard to their adaptability in school, they answered that ‘I'm doing quite well’ (44.4%), ‘I'm doing OK’. ‘It's a little hard to follow’ (22.2%) 6. About teaching methods and contents, they responded that they want ‘more emphasis on practices’ (41.7%), and they commented that ‘teachers are focused on the syllabus procedure rather than students’ practical improvement’ (19.4%), and ‘I feel loaded with too much assignment’ (13.9%) 7. They wanted to be taught by ‘professors’ (77.8%) and ‘professionals in the field’ (19.4%) In conclusion, it is required that both the college and the company need to develop a customized education program focusing on the field training specialized by their cooperation and constant researches. On the part of junior colleges, adjusting their educational directions to the trend of the 21st century, they need to focus on nurturing the consigned students to be highly qualified professionals required by the industry, using hi-tee equipment and facilities through academic and industrial cooperation.

• The Korean Journal of Vision Science
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• v.20 no.4
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• pp.393-401
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• 2018

Purpose : This survey aimed to investigate the differences in shape and color preference of eyeglasses and sunglasses between Korean and Chinese consumers. Methods : The questionnaire was conducted on 150 Chinese students studying in Korea and 150 Korean college students. Any student who majors in optometry was excluded. Chinese students were provided with questionnaires that were translated into Simplified Chinese characters, and it was translated by a native Chinese student studying in a master course of a Korean university, on the basis of Korean questionnaire. Results : The Chinese consumer group preferred the global famous brand in sunglasses rather than the glasses, and it was found that they preferred the Korean glasses products relatively. Also, they presented higher preference to half- or rimless frame, gold color, two-tone colored lens, comparing to the Korean consumer group. Conclusion : The results of this study are expected to contribute to Chinese marketing strategy of Korean manufacturing optical shop companies, and to sales strategy of Korean optical shops with Chinese tourists.