• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.539-552
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• 2019

The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.919-932
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• 2022

This study analyzed the trends of applications for patents, utility models, and designs related to leggings in order to understand the trend of development of technologies for leggings products that are continuously growing in the fashion market. In this study, trends in patent, utility model, and design applications related to leggings products filed from 2001 to 2020 with the Korean Intellectual Property Office were analyzed. As a result, first, the trends of applications for patents, utility models, and designs by year showed that the applications began to rise from 2006 and increased sharply in the 2010s. Second, applications for patents and utility models were analyzed by subject and, according to the results, the applications for compression shaping functionality were the most frequent, followed by those for construction/sewing, those for accessories and others, those for system/device, and those for multi-functionality. Third, when applications for designs were classified by target for wearing and by type of leggings, applications for general leggings designs were the most frequently filed, followed by applications for: item attachment type leggings, shapewear leggings, leggings for men, leggings for pregnant women, leggings for children, and leggings for the disabled. Although this study is limited to domestic patents, utility models, and design applications, it collected useful information related to leggings products and presented directions for future development.

• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.810-825
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• 2021

This study measured and analyzed clothing pressure at each measurement part of commercial body shapers to provide basic information for product design and clothing pressure standard and level. This study used five body shaper. Clothing pressure measurements were taken at 18points: Anterior area 8points, lateral area 5points, posterior area 5points. The findings of this study were as follows. As a result of measuring the clothing pressure, the body shaper 1 showed the highest pressure, and body shaper 5 showed the lowest pressure at almost of the measurement points of the three body types. In some cases, body shapers 2, 3, and 4 showed different orders of pressure depending on the measurement point. The highest measured values in most body shapers were the P1 shoulder area and the P2 bust area. The lowest measurement area differed by body type, but mainly P3 underbust area, P4 thorax area and P9 axillary area, P11 waist lateral area, P13 hip lateral area. These body shapers showed different results depending on the the manufacturers and body type of middle-aged women, and because there was no standard for the pressure value. Therefore, it is necessary to design a body shaper sizing system after accurately setting the clothing pressure value for each body part of the consumer.