• 복식문화연구
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• 제18권6호
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• pp.1127-1137
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• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

• 패션비즈니스
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• 제3권3호
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• pp.27-37
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the brassiere befitting adult women's body shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean adult women aged between 20-59 were sampled to survey their practices of purchasing the brassieres and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, ANOVA, Duncan-test. The main results of this study are as follows; 1. The adult women tend to use such mass media as TV, magazines, catalogues and DM to decide for themselves which brassiere befits them most, and to check the brand-name(78.8%) or the sizes(93.4%), but more than 90% of them purchase their brassieres without trying on them. 2. The places of purchasing on which adult women rely most for their brassiere are department stores(32.6%), agencies(26.1%) and discount or pension shops(25.4%), while more than 90% of the sample women often visit bargain sale shops. The average number of brassieres possessed by our adult women is 5.7, and an adult women buys 2.6 brassiere costing 10-30 thousand wons a year on average and consumes a brassiere for the period from 6 months to 2 years. 3. It had been disclosed that the brand favored most by adult women is Venus(56.2%), followed by Vivien (17.6%), Wacoal(6.8%), Amie(2.5%) and Body Guard(2.3%). The most influential factors for the popularity of brands are fitting condition(40.3%) and design(23.8%), which suggests that consumers appreciate functionality and aesthetics. The most important reference affecting our women's choice of brassiere is size(64.4%), followed by design and functionality. The brassiere style favored most by adult women is a wire-type 3/4 cup brassiere made of thin material with sewing lines, while the most favorite color is white. In all, it has been found through this study that adult women's practices of buying their brassieres differ by age group, which may well suggest that brassiere production need to take such age-wise practices into consideration in setting up their brassiere production and marketing strategies.

• 한국자원식물학회:학술대회논문집
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• 한국자원식물학회 2001년도 추계정기 학술발표회 초록집
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• pp.49-61
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• 2001

남부지방에서 황금의 맥후작 직파재배시 적정시비량, 파종기, 재식밀도를 구명하여 재배기술을 개선, 보완하고 수량을 증대시켜 안정생산에 기여하고자 여천 재래종을 공시하여 실시한 시험결과를 요약하면 다음과 같다. 1.무비구(N-p,0,-K,0=0-0-0kg/kg10a)의 개화기 7월 20일에 비하여 모든 시비구가 7월 21일～23일로 1 ~2일 늦게 개화하였다. 2. 생육형질인 경장, 경태, 분지수, 주근장, 주근경 생경엽중, 건경업중은 무비 구에 비하여 모든 시비구가 양호하였으나 중비구(N-p,0,-K,0=9-13.5-9kg/10a)에서 더욱 양호하였다. 3. 수량형질인 건근중은 무비구보다 모든 시비구가 양호하였으나 그 중에서 중비구(N-p,0,-K,0=9-13.5-9kg/10a)에서 103당 건근중이 178kg으로 무비구의 126kg에 비하여 41%가 증수되었고 표준시비구(N-p,0,-K,0=6-9-6kg/10a)의 167kg에 비해서는 7%가 증수되었다. 4.출아 소요기간에 있어서 6월 1일 파종은 6월 12일로 11일이 소요되었고 6월 10일 파종은 6월 16일로서 6일이 소요되었으며 6월 20일 파종은 6월 23일로서 3일이 소요되었다 5.개화 소요기간에 있어서 6월 1일 파종은 54일이 경과되어 7월 24일에 개화되었고 6월 10일 파종은 45일이 경과되어 7월 25일에 개화되었으며 6월 20일 파종은 37일이 경과되어 7월 27일에 개화되었다. 6.지상부의 생산물인 주경장, 주경경, 주경절수,분지수 및 건경엽중 모두 6월 1일 파종에서 가장 양호하였다. 7 지하부의 생산물인 주근장, 주근경, 주당상근수 및 건근중 모두 6월 1일 파종에서 가장 양호하였다. 8. 경장은 20$\times$10cm의 밀식 일수록 크고, 30$\times$10cm, 40$\times$10cm의 소식일수록 짧아서 재식주수와 경장은 정의상관이 인정되었다. 9 경직경은 30$\times$10cm, 40$\times$10cm의 소식일수록 크고 20$\times$10cm의 밀식일수록 작았다 10. 수량구성요소인 주근장과 수량인 건근중은 30$\times$10cm, 40$\times$10cm의 재식주수가 적을수록 높아서 재식주수와는 부의 상관이 인정되었다. 11 이상과 같은 결과로 보아 경직경이 크고 주근장이 길어서 10a당 건근중이 많은 30$\times$10cm(33주/$m^2$)가 알맞은 재식거리였다.