• Title/Summary/Keyword: service market

Search Result 3,505, Processing Time 0.032 seconds

Determining Uses and Gratifications for the Mobile Games (이용 충족관점에서의 모바일게임 플레이어 유형과 특성 분석에 관한 연구)

  • Han, Kwang-Hyun;Lee, Han-Chul;Kim, Tae-Ung
    • Information Systems Review
    • /
    • v.9 no.2
    • /
    • pp.15-39
    • /
    • 2007
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: Multi-gamers, Communication-focused gamers and Mobile active-gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

The Self-regulating Fire Prevention System in Korea: with the Focus on the Role of Insurance System (자율예방체계의 구축 -규제개혁의 차원에서 보험의 역할을 중심으로-)

  • 김태윤
    • Fire Science and Engineering
    • /
    • v.15 no.1
    • /
    • pp.55-65
    • /
    • 2001
  • This paper's purpose is three-folded: modeling the self-regulating fire prevention system, developing a packet of practical fire prevention measures and regulations, and reviewing the applicability of fire insurance system in Korea as a main components of the self-regulating fore prevention system. The so called self-regulating fire prevention system is defined as a grand national fire prevention framework based on and promoted by the vitality and creativeness of the market (or private sector). This drastically contrasts with the existing government-led fire prevention system in Korea. The self-regulating fire prevention system has three grounds: the principle of self-responsibility, the redefinition of the fire service as a public goods, and the principle of self-selection. It seems natural that the self-regulating fire prevention system requires the function of fire insurance institution as a pivoting mechanism providing individual decision makers with a system of incentives, resulting in rational behaviors in the part of each individuals and in the well-balanced fire prevention network in the part of the overall public. In this regard, this pilfer examines the institutions and performance of the fire insurance industry in Korea and reviews the limitation of the industry as an instant replacement mechanism of the current government-led fire prevention system in Korea.

  • PDF

The Effect of Set Configuration on the Choice of Brand - Focusing on the Moderating Effects of Promotion Type - (선택구조가 브랜드선택에 미치는 영향 - 프로모션 유형의 조절효과를 중심으로 -)

  • Kim, Yong-Ho;Kim, Sook-Hee;Song, Kyung-Soo
    • Management & Information Systems Review
    • /
    • v.34 no.2
    • /
    • pp.97-111
    • /
    • 2015
  • A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

  • PDF

A Design and Implementation of Mobile Logistics Information System (모바일 물류정보시스템 설계 및 구현)

  • Lee, Won-Joo;Lee, Sang-Jun;Lim, Heon-Yong;Kim, Chang-Hyeon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.17 no.7
    • /
    • pp.139-146
    • /
    • 2012
  • In this paper, we implement an m-LIS(Mobile-Logistics Information System) for an effective logistics management in consideration of logistics process and work environment. The m-LIS could perform the entire business process every minute and promote the work efficiency by tying up with ERP and POS system. Moreover, this system could enhance the management level of service and supply chain. Due to the reason that the existing logistics business was not computerized and automated, most of operation was accomplished by means of workers experience and convention. This problem brought about both the ineffective management and logistics quality deterioration by weakening the control power of the logistics site. In order to solve this problem, we put focus on providing the real-time operation monitoring environment on the spot, the satisfaction of the efficiency on the spot, and the optimized system by building up the logistics information system. Furthermore, we attest that the new logistics system could properly cope with the increase of the quantity of goods transported owing to stable logistics information support and the market expansion and growth caused by the firm interface between the new ERP and its related system.

A Study on the Consumer-focused Quality Factor of Health Information Websites (건강정보 웹사이트의 소비자 중심 품질요인에 대한 연구)

  • Shin, Hyun-San;Kim, Peong-Joong
    • Journal of the Korea Society of Computer and Information
    • /
    • v.17 no.7
    • /
    • pp.129-138
    • /
    • 2012
  • Despite of increasing pressure of opening to free for medical market by an advanced nation and increasing number of portal websites for health information, there have been few studies on the issues of enhancing the service quality of health information websites. The survey exhibited that the quality factors mainly affect significant and satisfied level of health information websites were usability, information structure and contents, interaction, and revisiting. This study was conducted to develop the consumer-focused quality factor of health information websites using WebQual model which was valued at efficient evaluation tool for this information system The methods taken in this research was to survey quality factors for significant and satisfied level of 323 consumers live in Chungcheong-do which is based on 48 questionnaires of WebQual quality factors. Our research extracted quality factors, usability, information quality (information structure and contents), interaction (personalisation and privacy) about view of criticality and satisfaction and relevant degree of revisiting. The research results presented in the paper will provide an efficient way of installing healthcare websites, moreover stone toward a marketing strategy for the consumer focus website provides under fierce competition.

Assessment of Physicochemical Characteristics among Different Types of Pale Ale Beer (Pale ale류에 속하는 맥주 신제품의 이화학적 특성 평가)

  • Kim, Ki Hwa;Park, Sue Jee;Kim, Jee Eun;Dong, Hyemin;Park, In Seon;Lee, JaeHwan;Hyun, So Yang;Noh, Bong Soo
    • Korean Journal of Food Science and Technology
    • /
    • v.45 no.2
    • /
    • pp.142-147
    • /
    • 2013
  • This study was conducted to evaluate and compare new beer (NB) with market beers, e.g., New castle brown ale (NC), Victoria bitter (VB), and Coopers pale ale (CP) using physicochemical parameters. In addition, pattern recognition analyses were carried out using an electronic nose based on mass spectrometry (MS-E nose) and an electronic tongue (E-tongue) for differentiation of the different types of beer. The measured alcohol content of NB was 4.37%. NB was not significantly different compared with other types of beer with regard to bitterness unit, color, and polyphenol content (p<0.05). On the basis of the flavor pattern determined by the MS-E nose, NB was separated by DF1 (first score from discriminant function analysis), while NC, VB, and CP were located in the same group. The result of the E-tongue showed that the different samples could be clearly discriminated; NB was less sour. It was suggested that the discriminant function analysis (DFA) given by the MS-E nose and E-tongue could be used for evaluations during new product development. Furthermore, because of its simplicity, it might be possible to use the validated method for the evaluation of beer.

The Study on Implementation of a Semi-Solid Flat Phantom with Equivalent Electrical Properties to Whole Human Body at MICS and ISM Band (MICS 대역과 ISM 대역에서 인체 전기적 상수를 갖는 준(準) 고체형 플랫 팬텀 제작)

  • Lee, Soon-Yong;Seo, Won-Bum;Kwon, Kyeol;Choi, Jea-Hoon
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
    • /
    • v.23 no.1
    • /
    • pp.101-107
    • /
    • 2012
  • When wireless devises for MICS(Medical Implant Communication Service) or ISM(Industrial Scientific and Medical) bands are designed, it is necessary to verify the performance by using a human body flat phantom. However, most of studies on the phantom are limited to the biological effects of mobile-phone EMF. In this paper, semi-solid phantoms having the electric properties suggested by FCC at MICS and ISM bands are fabricated. The manufactured phantoms satisfy the electric properties($\varepsilon_r=56.7$ and $\sigma=0.94$ at MICS band, $\varepsilon_r=52.7$ and $\sigma=1.95$ at ISM band) at each band. All the composing materials for phantoms are commercially available in domestic market. Two methods using both polyethylene powder and TX-151 and glycerin at each band are proposed for diverse purpose. The electrical properties of the fabricated phantoms are measured by a dielectric probe kit and network analyzer after the lapse of one day (24 hours).

A Study on Adolescents' Ethical Consumption Education Experience and Ethical Consumption Behavior (청소년의 윤리적 소비 교육 경험과 윤리적 소비행동에 관한 연구)

  • Jung, Joo-Won
    • Journal of Korean Home Economics Education Association
    • /
    • v.24 no.3
    • /
    • pp.191-208
    • /
    • 2012
  • The purpose of this study was to explore a plan for maximizing effectiveness of adolescents' ethical consumption education. The ethical consumption education experience and the ethical consumption behavior in home, school and society were examined targeting 587 middle and high school students. As a result of research, first, adolescents' ethical consumption education experiences were indicated not to be mostly high. In the sphere of ethical consumption behavior, the ethical consumption education for the future generation of centering on green consumption was being much performed. Second, the students are much facing ethical consumption through participating in event and voluntary-service activity as for school program and through participating in flea market as for social program. And the tendency was being shown that has high contact frequency in ethical consumption education through internet. Third, the adolescent consumers' ethical consumption behavior level was not high as a whole. Thus, it could be known that the ethical consumption education is needed continuously. Especially, the education of the ethical consumption for current generation is further demanded. Fourth, the factors of having influence upon adolescent consumers' ethical consumption behavior were indicated that the more ethical consumption behavior is shown in more taking home consumer education and school consumer education in case of women and in the lower school year as for school year. In this way, the importance of ethical consumption education in home, school and society is indicated. Thus, there will be a need of being developed the educational method and the educational contents that are connected with real life so that adolescents themselves can acquire through experience by being linked mutually.

  • PDF

Greenhouse Design for Subtropical Plants in Apartment Housing Complexes in Temperate Regions (온대지역 공동주택단지의 아열대 식물용 온실 설계)

  • Kim, Jai-Sik;Kim, Jeong-Moon
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.36 no.6
    • /
    • pp.34-42
    • /
    • 2009
  • This study was executed to introduce a greenhouse style "Evergreen Park" to apartment complexes to target hands-on resident participation and application rather than a mere viewing of the plants as a way to provide convenient and profitable service to residents in a year-round center of usable outside space. The four key points can be summarized as follows: first, subtropical plants are evergreen broad-leaved trees, which maintain their green during all four seasons the leaves are thick and glossy. Greenhouses geared toward these subtropical trees-mainly broad-leaved evergreen species-are in planning to introduce these unique, elegant plants to temperate regions. Residentswill not only gain an education regarding these species but will be provided with the best quality evergreens at very reasonable maintenance costs. Second, subtropical plants greenhouses introduced in apartment complexes are suggested for structures connected via underground passage as well as free-standing structures so as to make use of geothermal heating and apply to reducing sunlighting. Third, as a way to provide (1) health & relaxation(evergreens, herb garden, water space), (2) community & education (plant flea market/plant hospital, plant-related lecture(exhibition), hands-on experience program), (3) a vine garden for year-round use such festivities as a Butterfly Festival, Aroma festival, Smile Oak Nuts, Candlelight Festival and Christmas Photo Site. Lastly, it has been suggested that the operation and maintenance of these greenhouses will be both by resident council operation management and by outsourcing company operation management.

Cache Replacement Strategies considering Location and Region Properties of Data in Mobile Database Systems (이동 데이타베이스 시스템에서 데이타의 위치와 영역 특성을 고려한 캐쉬 교체 기법)

  • Kim, Ho-Sook;Yong, Hwan-Seung
    • Journal of KIISE:Databases
    • /
    • v.27 no.1
    • /
    • pp.53-63
    • /
    • 2000
  • The mobile computing service market is increasing rapidly due to the development of low-cost wireless network technology and the high-performance mobile computing devices. In recent years, several methods have been proposed to effectively deal with restrictions of the mobile computing environment such as limited bandwidth, frequent disconnection and short-lived batteries. Amongst those methods, much study is being done on the caching method - among the data transmitted from a mobile support station, it selects those that are likely to be accessed in the near future and stores them in the local cache of a mobile host. Existing cache replacement methods have some limitations in efficiency because they do not take into consideration the characteristics of user mobility and spatial attributes of geographical data. In this paper, we show that the value and the semantic of the data, which are stored in the cache of a mobile host, changes according to the movement of the mobile host. We argue it is because data that are geographically near are better suited to provide an answer to a users query in the mobile environment. Also, we define spatial location of geographical data has effect on, using the spatial attributes of data. Finally, we propose two new cache replacement methods that efficiently support user mobility and spatial attributes of data. One is based on the location of data and the other on the meaningful region of data. From the comparative analysis of the previous methods and that they improve the cache hit ratio. Also we show that performance varies according to data density using this, we argue different cache replacement methods are required for regions with varying density of data.

  • PDF