• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.87-110
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• 2022

This study was conducted based on the need to establish an operational plan following the establishment of the Okcheon-gun Daily Life Culture and Sports Center Library, and for the users of public libraries in Okcheon-gun, the functions and roles of the Okcheon-gun Library, collection related to operational direction, user service related activation, library usage related status survey, preference for the future use and perception of desired services were surveyed. Based on the results of the perception survey, the direction required by the Okcheon-gun residents for the Library was identified, and the research results are as follows. As a result of the study, first, when establishing a collection plan, the data types ought to be based on the printed materials and the multi-media materials to reflect the needs of the users, and it may also be necessary to collect them in consideration of the subject areas including literature, art, history, and technical sciences. Second, to provide various information services, it would be necessary to establish an overall information service plan, and it was identified that it would be necessary to develop various information services according to the user preferences and provide cooperative services. Third, it was determined that the programs appropriate for the various subjects and age groups should be continuously expanded moving forward in consideration of the larges demand for programs by the residents of Okcheon-gun. Fourth, new constructions and spatial improvements are needed, and the overall preference for open spaces was significant. In the case of cultural space, the preference for youth cultural facilities, convenience facilities for residents, infinite loss of imagination, and the (experiential) exhibition halls turned out to be large.

• Smart Media Journal
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• v.11 no.11
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• pp.49-62
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• 2022

Recently, with the development of Smart City Solutions such as Big data, AI, IoT, Autonomous driving, and Digital twins around the world, the proliferation of various smart devices and social media, and the record of the deeds that people have left everywhere, the construction of Smart Cities using the "Big Data" environment in which so much information and data is produced that it is impossible to gauge the scale is actively underway. The Purpose of this study is to construct an objective and systematic analysis Model based on Big Data to improve the transportation convenience of citizens and formulate efficient policies in Urban Information and Public Transportation accessibility in sustainable Smart Cities following the 4th Industrial Revolution. It is also to derive the methodology of developing a Big Data-Based public transport accessibility and policy management Platform using a sustainable Urban Public DB and a Private DB. To this end, Detailed Living Areas made a division and the accessibility of basic living amenities of Gwangju Metropolitan City, and the Public Transportation system based on Big Data were analyzed. As a result, it was Proposed to construct a Big Data-based Urban Information and Public Transportation accessibility Platform, such as 1) Using Big Data for public transportation network evaluation, 2) Supporting Transportation means/service decision-making based on Big Data, 3) Providing urban traffic network monitoring services, and 4) Analyzing parking demand sources and providing improvement measures.

• Design Convergence Study
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• v.15 no.3
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• pp.171-186
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• 2016

With the continuous rise of elderly population and rapid progression of aging in our society, greater emphasis is placed on the importance of local seniors welfare centers as representative service space that meets the diverse needs of local residents. In addition, there is a growing tendency among current users to seek high-quality service as their educational level, economic ability and lifestyle have changed for the better compared to past generations. Accordingly, this study analyzed the satisfaction of senior welfare centers according to life-style type of the elderly, using a lifestyle measurement tool which incorporates indicators of gerontographics. A survey was conducted with users of seven senior welfare centers located in Seoul. Analysis results are as follows: First, four types of lifestyle were derived through cluster analysis; independent activity type, protective activity type, active challenge type, and passive challenge type. Second, it was found that the overall satisfaction of seniors welfare centers by the life-style of the elderly is highest for the protective activity type followed by the passive challenge type, the active challenge type, and the independent activity type. Third, upon examining the effect of spatial characteristics of welfare centers on the satisfaction of elderly users by type of lifestyle, it was found that the independent activity type and the passive challenge type users are most influenced by intimacy, the protective activity type users by comfort, and the active challenge type users by convenience.

• Korea Science and Art Forum
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• v.29
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• pp.89-100
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• 2017

This research aims to identify spatial features of exhibition hall for trade fair and establish a theoretical model on the effects of these features on the visitor attitudes. Also, it seeks to make suggestions on the service for exhibition environment or marketing activities through empirical analysis. The survey for this research was conducted for one week from Oct. 28 to Nov. 5, 2016 at COEX in Seoul. The 320 questionnaires were distributed to the visitors of the survey period, and all of the questionnaires were returned. Excluding those considered meaningless due to a small number of answered questions, a total of 303 samples were used for empirical analysis. The empirical analysis was conducted through SPSS 24.0. The results showed that each element of spatial features of the exhibition hall has significant effects on the visitor intuitive attitude. On the other hand, only Aesthetic and Convenience of spatial features of the exhibition hall has significant effects on the visitor conative attitude As above, this research conducted empirical researches on the effects of spatial features on visitor attitudes at exhibition hall to provide guidelines for establishing strategic management schemes of exhibition space that provide more convenient and pleasant environment. Also, this research aims to suggest development directions for organizer to provide quality service and environment, turning them into comfortable spaces that communicate with the visitors.

• Asia Marketing Journal
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• v.10 no.2
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• pp.99-123
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• 2008

Consumer satisfaction/dissatisfaction is key determinant of brand loyalty and store patronage behavior. But the results of many customer satisfaction surveys implemented by department stores show that consumer satisfactions do not predict the actual patronage behaviors well. The main reason of these surprising results would be that the consumer satisfaction indexes do not include some important determinants of consumer satisfaction. Many customer satisfaction surveys mainly focus on the evaluation of functional benefits including product assortments, merchandise prices and locational convenience. Recent studies indicate that emotional/hedonic benefits strongly influence the consumer satisfaction, intention to repurchase and intention to revisit. Our study suggests that both functional values and hedonic values should be included in developing the index of consumer satisfactions. The purpose of our study is to investigate the relationship between shopping value and consumer satisfaction, and actual patronage behavior. Shopping values is defined as the difference between total benefits and total shopping costs. Total benefits include the dimensions of product quality, service quality, and hedonic benefits. Total costs are classified as the monetary costs and non-monetary cost. The conceptual framework developed for this empirical study is as follows.

• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.147-153
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• 2023

As it spreads to all industries of artificial intelligence technology, AIaaS equipped with artificial intelligence services is emerging. In particular, non-IT companies are suffering from the absence of software experts, difficulties in training big data models, and difficulties in collecting and analyzing various types of data. AIaaS makes it easier and more economical for users to build a system by providing various IT resources necessary for artificial intelligence software development as well as functions necessary for artificial intelligence software in the form of a service. Therefore, the supply and demand for such cloud-based AIaaS services will increase rapidly. However, the quality of services provided by AIaaS becomes an important factor in what is required as the supply and demand for AIaaS increases. However, research on a comprehensive and practical quality evaluation metric to measure this is currently insufficient. Therefore, in this paper, we develop and propose a usability, replacement, scalability, and publicity metric, which are the four metrics necessary for measuring reusability, based on implementation, convenience, efficiency, and accessibility, which are characteristics of AIaaS, for reusability evaluation among the service quality measurement factors of AIaaS. The proposed metrics can be used as a tool to predict how much services provided by AIaaS can be reused for potential users in the future.

• International Commerce and Information Review
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• v.13 no.3
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• pp.169-201
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• 2011

There was a new wave in grocery business with development of information and technology, thus a movement from traditional stores to online stores, In order to expand the scale of traditional supermarket and to satisfy the customers' needs, they provide offline and online services simultaneously. This paper is based on the previous studies which had been researched in developed countries from late 1990s to early 2000s and the purpose of this study is to introduce the idea and operation system of e-Grocery business. Moreover, we suggest the alternatives on delivery service methods in order to satisfy the customers' needs through analyzing the current condition of e-Grocers in Korea. According to the result of this study, Korean e-Grocers offer only attended home delivery services. In our opinion, Korean supermarkets have to take hybrid model which Tesco.com is using. There are some alternatives to increase the profits of Korean e-Grocers and to provide better services to their customers as follows: As an alternatives for delivery services, picking service is the easiest and cheapest way to apply for supermarkets. This is very useful for working women and also it is possible to order by smartphone recently. They can order the goods to the closest local supermarkets from working place, and then they pick them up on the way home from working off. In order to improve the quality of delivery services, to use the reception box will be the way to provide better services to the customers. The reception box is a way to protect the quality of goods such as fresh-cut product, which require the freshness through the temperature adjustment, and also to keep the safety of ordered goods through locking system Through this system, supermarkets are able to use attended or unattended services under the customers' satisfaction. However, using the reception box is expensive, so shared reception box will be an alternative. As an alternative for development of e-Grocery business, the advertisement for e-Grocery business has to be supported in order to attract potential customers in e-Grocery business. Furthermore, the main concerns of e-Grocery business such as the sanitation and safety of goods, and convenience must be guaranteed in order to keep the loyal customers and to attract new customers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.29-39
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• 2018

Recently, In traditional markets, visitors are declining. The reason is the growth of large stores and Internet shopping malls. The government continues to support and policy to revitalize traditional markets. Government support has been focused on the selective attributes of traditional markets. However, the purchase intention of users in traditional markets is lowered. The reason is that it is in the hygiene of the traditional market. This study analyzed whether the optional attributes of traditional markets and service quality increase the intention of visit, In addition, the users of the traditional market analyzed the hygiene factor as an important factor in the intention of the visit. The results of the analysis is First, convenience, accessibility, transparency, attractiveness, and economic feasibility of selective attributes of traditional markets were analyzed to affect the intention to visit. Second, the merchant efficiency, the display efficiency, the product efficiency, and the transaction efficiency of the service quality of the traditional market influence on the visit intention. However, facility efficiency was not found to have any effect. Third, merchant hygiene factors, facility hygiene factors, and commodity hygiene factors were found to affect the intention to visit. These traditional market hygiene factors were analyzed to control the intention to visit. Therefore, it can be said that the hygiene factor of the traditional market plays a role in raising the intention of visiting the traditional market in activating the traditional market. The conclusion is that merchants and support groups should be prioritized in order to revitalize traditional markets. The importance of environmental hygiene is introduced and implications for research results are suggested.

• Journal of the Korean Society of Food Science and Nutrition
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• v.31 no.3
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• pp.492-499
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• 2002

The objective of this study is to identify the attribute factors for fast food selection according to their characteristics of the use behaviors and demographics. The results of these findings suggest the attribute factors for selection were classified into ten : physical service, cleanliness/promptness, human service, convenience/promotion, accessibility, menu variety, food quality, service for child and parking, added service, and comfortness. “Cleanliness” and “good taste” were considered as determining factors in selecting a fast food restaurant. According to the consumer's use behaviors and demographics, attribute factors for fast food selection were significantly different. Therefore, the marketers and managers on the fast food industry should develop their own appropriate marketing strategies and implement effective targeting, positioning, and promotional strategies.

• Journal of vocational education research
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• v.37 no.5
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• pp.25-53
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• 2018

The purpose of this study is to find out the improvement plan through the satisfaction survey of the trainees involved in vocational training fraud preventive education. In order to do this, we conducted a satisfaction survey(4,263 persons) of 5,939 people who participated in the prevention education conducted by group education or e-learning in 2017. Finally we collected 4,237 effective responses data. Descriptive statistics and the regression analysis were conducted. The finding of the study were as follows. First, the education service quality(4.42), satisfaction level(4.44), understanding level(4.44) and help level(4.45) were significantly higher than those of participants in the preventive education 4 and above. Second, e-learning participants' perceived level of education service quality, satisfaction, comprehension, and help was higher in all variables than collective education's. Third, all of the sub-factors of preventive education service quality influenced satisfaction, understanding, and help in collective education and e-learning, respectively. In the collective education, the contents of education had the greatest influence, and in e-learning, the data composition had the greatest influence. Fourth, desirable education contents were cases of fraud training(70.7%), disposition regulations(47.9%), NCS course operation instructions(32.8%) and training management best practices(32.4%). Additional requirements also included the establishment of an in-depth course, the provision of anti-fraud education content for trainees, and screen switching and system stability that can be focused on e-learning. Therefore, this study suggests that first, it is necessary to activate e-learning for prevention education more, reflecting satisfaction of e-learning is higher than that of collective education. Second, it is necessary to diversify the content of preventive education and to provide it more abundantly, because it has the biggest influence in common with the satisfaction, understanding and help level of the preventive education. Third, education content next, the factors that have a relatively big influence on satisfaction are shown as delivery method and education place in the collective education. Therefore, it is necessary to prepare education place considering the assignment of instructor and convenience. Fourth, constructing data next, the factor that have a relatively great influence on understanding and help are found to be operator support, and more active operator support activities are required in e-learning. Fifth, it is required to delivery prevention activity for trainees participating in vocational training. Sixth, it is necessary to analyze the educational need to construct the contents of preventive education more systematically.