• Title/Summary/Keyword: service aspects

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A Study on the Degree of Recognition and Preference of Tourists regarding Digital Contents of Jeju Telematics Model City Project (제주 텔레매틱스 시범도시사업에 대한 관광객 인지와 컨텐츠 선호도에 관한 연구)

  • Choi, Yong-Bok
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.2
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    • pp.172-182
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    • 2006
  • Telematics is a kind of the convergence of industries such as an automobile, communication, contents, and so on. Jeju-Do has been selected as a model city for telematics and has carried out the telematics service project. Jeju Telematics contains six service areas including navigation, traffic information, emergency assistance, leisure information, tour destination information, and cultural life information. Jeju telematics project has been planned to be dealt with the aspects of technological skills and content development. In fact, because of the nature of model project for testing information technologies, Jeju telematics has been strongly approached by technical aspects. However, telematics is composed of services for users. Then, the success or fail of telematics project can be dependent upon the demand of users, and, in general, users are influenced by the contents of services. Thus, the contents of services should be also dealt as a major concern in the telematics project. In this sense, the purpose of this study is to examine the degree of recognition and preference of contents by users about telematics service. Examination is proceeded by a survey method. Based on the result of the survey, this paper proposes the alternatives for the future directions of Jeju Telematics project regarding contents.

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An Exploratory Study on Shopping Condition of Dongdaemoon Shoppingmall Perceived by Consumers (소비자가 인지하는 동대문시장의 쇼핑여건에 대한 탐색적 연구)

  • Choi, Jin-Ja;Choo, Tae-Gue
    • Fashion & Textile Research Journal
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    • v.7 no.3
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    • pp.283-290
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    • 2005
  • The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.

The Importance-Performance Analysis(IPA) of Service Quality According to Buying Experience of Rail Tours (철도관광상품 구매경험에 따른 서비스품질 IPA 분석)

  • Ju, Yong-Jun;Lee, Yong-Chul
    • Journal of Korean Society for Quality Management
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    • v.39 no.1
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    • pp.34-44
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    • 2011
  • In this research, the selection of rail tour items of importance and achievement of service quality will be different 'analysis under the assumption that the relationships between them, were studied. Through this research, managers' subjective judgments of the customer rather than by a judge, ie, the true value to our customers think of the rail service quality for tourism products is crucial to develop the important elements. In addition, market-oriented thinking is to present the basic data of the transition. To summarize the conclusions of this paper is as follows. First, what tourists are seeking, constant research and improvement of tourism services should be looking for ways. Secondly, the focus on service quality aspects of products and the urgent need to identify the side of part "Concentrate Here" and "Possible Overkill" by reducing the effort to improve the efficiency of management is considered to be accelerated. Finally, most point in terms of focus and means of transport for the tourism sector as well as the railway tourism products, using the railway as a tourism product now on tour items should be changed.

An Exploratory Study of Cloud Service Level Agreements - State of the Art Review

  • Saravanan, K.;Rajaram, M.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.3
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    • pp.843-871
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    • 2015
  • Cloud computing evolve as a cost effective business model for IT companies to focus on their core business without perturbing on infrastructure related issues. Hence, major IT firms and Small & Medium Enterprises (SME) are adopting cloud services on rental basis from cloud providers. Cloud Service level agreements (SLA) act as a key liaison between consumers and providers on renting Anything as a Service (AaaS). Design of such an agreement must aim for greater profit to providers as well as assured availability of services to consumers. However in reality, cloud SLA is not satisfying the parties involved because of its inherent complex nature and issues. Also currently most of the agreements are unilateral to favour the provider. This study focuses on comprehensive, 360-degree survey on different aspects of the cloud service agreements. We detailed the life cycle of SLA based on negotiation, different types of SLA, current standards, languages & characteristics, metrics and issues involved in it. This study will help the cloud actors to understand and evaluate the agreements and to make firm decision on negotiation. The need for standardized, bilateral, semantic SLA has also been proposed.

Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts (대학 도서관 브랜드 이미지 구성요인 분석)

  • Park, Sang Keun;Park, Joseph Joo Suk;Cho, Hyun Yang
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.3
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    • pp.296-320
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    • 2013
  • The primary purpose of this study is to understand academic library service as a brand and a set of brand offerings. Based on previous studies, the study has built a classification of three distinctive perceptual aspects of library services; perceptual aspect of the service, experiential aspect of the service, and functional aspect of service. Eleven measurement items and 45 questions that are subject to the items are studied and employed from previous studies, each of the items were allocated through Item Response Theory (IRT) test and cluster analysis to filter in items of substantial contribution to the constructs as well as filtering out less contributable ones. The study shows there are 27 effective items to understand and measure library service as a brand.

Employees' experiences of integrated services in Healthy Family and Multicultural Family Support Centers in Seoul (서울지역 건강가정·다문화가족지원센터 종사자의 통합서비스 운영 경험)

  • Son, Seohee;Kim, Mi Young
    • Journal of Family Resource Management and Policy Review
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    • v.23 no.4
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    • pp.1-21
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    • 2019
  • The purpose of this study was to explore employees' experiences of integrated services in Healthy Family and Multicultural Family Support Centers in Seoul. In-depth interviews were conducted with seven employees, including managers and heads of Healthy Family and Multicultural Family Support Centers. The interviews identified three themes: the direction of integrated service, the characteristics of the integration process, and the challenges of integrated service. For the direction of integrated service, the participants identified the integration center as a professional family services organization that provided customized services for different types of families. During the integration process, employees found it difficult to provide integrated services because few guidelines existed on operating an integration center that provided services to families with different characteristics and needs. However, they also explained positive aspects of integration, such as strengthening the business's capacity by expanding the organization. To improve integrated service, employees emphasized the expertise and appropriateness of the family services over the efficiency of the integration centers. They also stressed expansion as a role of a professional family services organization. These findings suggested that establishing a clear direction for integrated service as well as the roles of administrative support agencies is important for activating integrated services.

The effects of Educational Service Quality and Participation Intention on Educational Performance through a Case of Action Learning (교육서비스 품질과 참여의도가 교육성과 향상에 미치는 연구: Action Learning 사례를 중심으로)

  • Lee, DonHee
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.847-866
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    • 2017
  • Purpose: The purpose of this study is to examine the effects of educational service quality, participation intention, and educational performance in action learning class. Methods: The proposed research model is tested using structural equation modeling for hypotheses based on the data collected from one of action learning class. Results: The results indicate that educational service quality(reliability, assurance, tangibles, empathy, information accuracy, and relationship quality) positively affects participation intention which in turn improve educational performance, including aspects of before and after class of action learning. In addition, participation intention in classroom positively affects educational performance with both groups. For after class of action learning, the result confirms the effect of responsiveness of educational service quality on participation intention, however, in before class of action learning there is not showed a significant relationship. Conclusion: This study would provide useful information and can be applied to the improvement of educational performance through the participation of students by the instructors and the educational institutes who want to apply the active learning forum in classroom.

A Study on the Development of Education Service Models Using Presidential Archives based on Ubiquitous Technology (대통령기록물을 활용한 유비쿼터스 기반의 교육서비스 모형 개발)

  • Shim, Gab-Yong;Lim, Ji-Hoon;Park, Jong-Ok;Song, Na-Ra;Jang, Hyo-Jeong;Kim, Yong
    • Journal of Korean Society of Archives and Records Management
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    • v.15 no.1
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    • pp.127-155
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    • 2015
  • This study proposes the formation of education service models using presidential archives based on ubiquitous technology. To accomplish these, this study analyzed various education programs of presidential archives in Korea and other countries. The reason behind the use of ubiquitous technology is to allow interinstitution cooperation and create synergy effects. With this, this technology is grafted onto the modified BIG6 Model, which is developed for information literacy. This study can be useful and valuable in the aspects of education, contents development, and service development.

A Study on Types of Multi-Functional Welfare Facilities and Day Service Centers for the Elderly in Japan (일본 고령자복합시설과 데이서비스센터의 복합유형에 관한 연구)

  • Park, Hae-Sun;Oh, Eun-Jin
    • Korean Institute of Interior Design Journal
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    • v.16 no.4
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    • pp.62-71
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    • 2007
  • Due to the shortage of elderly care services in urban areas, multi-functional welfare facilities are proven to be very effective for delivering various service needs of elderly in Japan. Introduction of new longterm care policy for elderly in Korea would change many aspects of elderly care service facilities. Especially elderly home care services like adult daycare centers will expand drastically after beginning of elderly longterm care insurance. The purpose of this research is to study and analyze multi-functional welfare facilities in Japan focusing on the types of day service in those facilities. Planning of daycare centers in multi-functional welfare facilities for the elderly can be classified to 8 types. Those types are daycare centers with senior housing, longterm care insurance facilities, senior centers, small multi-function facility, medical facilities, educational facilities, community facilities and general housing projects. Each type has different benefits for the networking of services for the elderly. Design of daycare centers in multi-functional welfare facilities have distinctive features in entrance and user approach, space allocation and circulation planning. The study of daycare centers and multi-function planning should be followed to make better home care environments for the elderly in Korea.

A Comparative Evaluation of Airline Service Quality Using Online Content Analysis: A Case Study of Korean vs. International Airlines

  • Peter Ractham;Alan Abrahams;Richard Gruss;Eojina Kim;Zachary Davis;Laddawan Kaewkitipong
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.491-526
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    • 2021
  • Airlines can employ a variety of quality monitoring procedures. In this study, we employ a content analysis of 8 years of online reviews for Korean airlines in contrast to other international airlines. Online airline reviews are infrequent, relative to the total number of passengers - the number of reviews is multiple orders of magnitude lower than passenger volumes - and online airline reviews are, therefore, not representative of passenger attitudes overall. Nevertheless, online reviews may be indicative of specific service issues, and draw attention to aspects that require further study by airline operators. Furthermore, significant words and phrases used in these airline reviews may help airline operators to rapidly automate filtering, partitioning, and analysis of incoming passenger comments via other channels, including email, social media posts, and call center transcripts. The current study provides insights into the contents of online reviews of Korean vs Other-International airlines, and opportunities for service enhancement. Further, we provide a set of marker words and phrases that may be helpful for management dashboards that require automated partitioning of passenger comments.