• Title/Summary/Keyword: service aspects

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Analysis of Video Advertisement Production Direction based on Generation Z Lifestyle and SNS Status (Z세대 라이프스타일과 SNS 현황을 바탕으로 한 영상광고 제작 방향 분석)

  • Cho, Hyun Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.539-544
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    • 2023
  • In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.

A Study on the Improvement of School History Archives Supported by the Office of Education (교육청 지원 학교역사관 운영 개선 방안 연구)

  • Sujeong Kwon;Jihyun Kim
    • Journal of Korean Society of Archives and Records Management
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    • v.24 no.2
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    • pp.21-40
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    • 2024
  • This study seeks to analyze the actual operation status of the school history archive, which collects, preserves, and utilizes school history records, and propose improvement strategies. The subjects of this study were divided into unit school history archives established in each school and integrated school history archives, which collect school history records under the jurisdiction of the Office of Education. The types and functions of school history records and school history archives were first identified, and the status of school history archives overseas was investigated. Afterward, interviews were conducted with six unit schools and five Offices of Education to examine the domestic status. The interview questionnaire was structured according to the following aspects: operation status, records and archives management, and archival information services. Based on this, the status and problems of the unit school type and integrated school history archives were identified, and improvement measures in terms of operation, record management, and record information service were proposed. In addition, comprehensive improvement strategies encompassing the unit school and integrated school archives were suggested. The results of this study can serve as useful material for operating and developing school history archives.

A Study on Recent Discussions ahout the Pysician's Explanation in Medical Litigation (의료소송에서 의사의 설명에 대한 최신 지견)

  • Baek, Kyounghee
    • The Korean Society of Law and Medicine
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    • v.24 no.4
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    • pp.37-63
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    • 2023
  • In medical litigation, there are various cases where a doctor's 'explanation' of a patient becomes problematic. Medical explanations and guidance are required from the doctor, starting from the beginning of diagnosis, through treatment processes such as surgery, when hospitalization is necessary for treatment, during hospitalization, upon discharge, and after discharge. Furthermore, notification from the doctor or medical institution may be requested regarding the economic costs that will be incurred due to medical treatment. South Korea's judiciary has been developing legal principles regarding such doctor's explanations by distinguishing between explanations for obtaining consent for medical treatment and medical explanations related to guidance on patient treatment methods, taking into account related laws such as the stage of treatment and the Medical Service Act. Additionally, the Constitutional Court recently ruled on the non-benefit cost notification system linked to the explanation of economic costs. However, holding a doctor accountable solely because the doctor's explanation was insufficient has aspects that do not correspond to the actual situation in clinical reality, and may have a reflexive disadvantage that results in a decline in legal rights. Therefore, the doctor's explanation needs to be examined from both perspectives: guaranteeing the patient's right to self-determination and protecting his or her right to decision.

Text Mining-Based Analysis of Hyundai Automobile Consumer Satisfaction and Dissatisfaction Factors in the Chinese Market: A Comparison with Other Brands (텍스트 마이닝을 이용한 현대 자동차 중국시장 소비자의 만족 및 불만족 요인 분석 연구: 다른 브랜드와의 비교)

  • Cui Ran;Inyong Nam
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.539-549
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    • 2024
  • This study employed text mining techniques like frequency analysis, word clouds, and LDA topic modeling to assess consumer satisfaction and dissatisfaction with Hyundai Motor Company in the Chinese market, compared to brands such as Toyota, Volkswagen, Buick, and Geely. Focusing on compact vehicles from these brands between 2021 and 2023, this study analyzed customer reviews. The results indicated Hyundai Avante's positive factors, including a long wheelbase. However, it also highlighted dissatisfaction aspects like Manipulate, engine performance, trunk space, chassis and suspension, safety features, quantity and brand of audio speakers, music membership service, separation band, screen reflection, CarLife, and map services. Addressing these issues could significantly enhance Hyundai's competitiveness in the Chinese market. Previous studies mainly focused on literature research and surveys, which only revealed consumer perceptions limited to the variables set by the researchers. This study, through text mining and comparing various car brands, aims to gain a deeper understanding of market trends and consumer preferences, providing useful information for marketing strategies of Hyundai and other brands in the Chinese market.

A Study on Educational Design using Metaverse for University Classes (대학수업을 위한 메타버스 활용 교육 설계)

  • Hyunwoo Kim
    • Journal of Christian Education in Korea
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    • v.76
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    • pp.259-280
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    • 2023
  • Purpose of study: This study aims to analyze the educational use of metaverses among pre-service nursing teachers at a university and explore the implications of designing and operating effective metaverse lessons. Research content and method: This study collected and analyzed data on the experiences and perceptions of 32 pre-nursing teachers enrolled in J University, a very small Christian-based university in Jeonju, Jeollabuk-do, Korea, who participated in a class using metaverses. And based on this, we analyzed the advantages, difficulties, and improvements of the class, differences from classes using Zoom, impressions of the class, and suggestions for effective classes. Conclusions and Suggestions: As a result of analyzing various aspects of perceptions and experiences of classes utilizing the metaverse, it was found that in order to conduct effective classes utilizing the metaverse, it is necessary to check the infrastructure for communication and devices before class, select a metaverse platform according to the goals and contents of the course, and build a space for educational activities. In addition, it was found that it is necessary to provide guidance on how to use the metaverse and conduct sufficient training before running classes with learner-centered teaching methods. In the future, it is expected that systematic research on the principles and teaching-learning models of classroom design using the metaverse will continue to be conducted.

Evaluation of the Applicability of Major Domestic and International Forest fire indices: A Case Study in the Eastern Region of the Taebaek Mountain Range (국내외 주요 산불위험지수의 국내 적용성 평가: 태백산맥 동쪽 지역을 대상으로)

  • Jeong-Hyeok Ma;Chulsang Yoo
    • Journal of Wetlands Research
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    • v.26 no.3
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    • pp.204-218
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    • 2024
  • In this study, we evaluate the applicability of domestic and international forest fire indices in Korea. To accomplish this objective, we first compare the structures of widely-used forest fire indices worldwide. Then, the application results of these forest fire indices are evaluated by comparing them with the annual and seasonal variations in actual forest fire occurrences in Korea. Finally, we select indices suitable for domestic application and propose directions to improve their appropriate applicabilities. The considered forest fire indices include MI, KBDI, FFWI, and mFFWI developed in the United States, NI, ZhI, and MNI developed in Russia, and DWI developed in Korea. This study considers the East Coast region as a study area, and the number of forest fire occurrences is referenced from the forestry statistics yearbook provided by the Korea Forest Service. As results, first, most forest fire indices do not adequately reproduce the actual annual forest fire occurrences as its variation is so small. However, most indices are found to effectively represent the monthly variations. Based on the correlation analysis between forest fire indices and actual forest fire occurrences, mFFWI, MI, ZhI, and DWI are selected as suitable indices for the East Coast region. However, these indices are still not satisfactory to adequately represent the forest fire occurrences in Korea, suggesting the need for further improvements. Each index has its own different aspects to be improved and, therefore, evaluation of these indices may be available only after further improvements are completed.

Algorithm Development for Extract O/D of Air Passenger via Mobile Telecommunication Bigdata (모바일 통신 빅데이터 기반 항공교통이용자 O/D 추출 알고리즘 연구)

  • Bumchul Cho;Kihun Kwon
    • The Journal of Bigdata
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    • v.8 no.2
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    • pp.1-13
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    • 2023
  • Current analysis of air passengers mainly relies on statistical methods, but there are limitations in analyzing detailed aspects such as travel routes, number of regional passengers and airport access times. However, with the advancement of big data technology and revised three data acts, big data-based transportation analysis has become more active. Mobile communication data, which can precisely track the location of mobile phone terminals, can serve as valuable analytical data for transportation analysis. In this paper, we propose a air passenger Origin/Destination (O/D) extraction algorithm based on mobile communication data that overcomes the limitations of existing air transportation user analysis methods. The algorithm involves setting airport signal detection zones at each airport and extracting air passenger based on their base station connection history within these zones. By analyzing the base station connection data along the passenger's origin-destination paths, we estimate the entire travel route. For this paper, we extracted O/D information for both domestic and international air passengers at all domestic airports from January 2019 to December 2020. To compensate for errors caused by mobile communication service provider market shares, we applied a adjustment to correct the travel volume at a nationwide citizen level. Furthermore correlation analysis was performed on O/D data and aviation statistics data for air traffic users based on mobile communication data to verify the extracted data. Through this, there is a difference in the total amount (4.1 for domestic and 4.6 for international), but the correlation is high at 0.99, which is judged to be useful. The proposed algorithm in this paper enables a comprehensive and detailed analysis of air transportation users' travel behavior, regional/age group ratios, and can be utilized in various fields such as formulating airport-related policies and conducting regional market analysis.

Study on the changes of sulfamethnzine residues in serum and practical organs of rats orally administrated with sulfamethnzine sodium (Rat에 sulfamethazine sodium 경구투여 후 혈청 및 실질장기내 sulfamethazine의 잔류량 추이에 관한 연구)

  • 도재철;이영미;조민희;신상희;박희주;송희종;정종식
    • Korean Journal of Veterinary Service
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    • v.23 no.4
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    • pp.321-333
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    • 2000
  • In order to know the depletive changes of sulfamethazine residues in senlm and practical organs of rats orally administered with sulfamethazine sodium(SMS), the concentration of sulfamethazine was measured in serum and tissue(kidney, liver, spleen, testis, and skeletal muscle) of rats with using high performance liquid chromatography(HPLC). SMS was orally administrated to sprague-dawley male rats(body weight, 200~300g) with using sonde at the rate of 20mg/100g body weight(recommended therapeutic dose) on once a day for 3 days. There were investigated the depletive changes of the sulfamethazine in serum, kidney, liver, spleen, testis and skeletal muscle of rat at the time 8 hours, 1st, 2nd, 3rd, 4th, 5th and 6th day after administration SMS, respectively. The results obtained were summarized as follows; 1. After oral administration of the SMS, the mean concentrations of sulfamethazine in serum according to the time lapsed were showed 215.53$\pm$42.99ppm at the 8 hours after withdrawal of medicated sulfamethazine. And gradually according to the time lapsed, the concentrations of sulfamethazine residues in serum were significantly (p<.05) decreased 25.87$\pm$5.18ppm at 1st day, 2.30$\pm$0.61ppm at 3rd day and 0.11$\pm$0.02ppm at 6th day respectively. 2. The mean concentrations of sulfamethazine in kidney, liver, spleen, muscle and testis according to the time lapsed after administration SMS were showed 83.82$\pm$12.16, 81.77$\pm$12.88, 36.96$\pm$5.35, 35.96$\pm$TEX>$\pm$1.39 and 27.89$\pm$1.92 ppm at the 8 hours, respectively. And gradually according to the time lapsed, the concentrations of sulfamethazine residues in the each of samples were significantly(p<.05) decreased such as 7.15$\pm$0.26, 5.62$\pm$0.72, 2.43$\pm$0.29, 1.99$\pm$0.14 and 3.11$\pm$0.48 ppm at 1st day, 0.52$\pm$0.04, 1.32$\pm$0.22, 0.13$\pm$0.03, 0.15$\pm$0.06 and 0.26$\pm$0.11ppm at 3rd day, and 0.03$\pm$0.01, 0.11$\pm$0.03, 0.02$\pm$0.01, 0.009$\pm$0.001 and 0.02$\pm$0.01 ppm at 6th day, respectively. 3. After oral administration of the SMS to rats, the residual concentrations of sulfamethazine in skeletal muscle were significantly (p<.05) decreased 35.96$\pm$1.39 to 0.009$\pm$$\pm$0.001 ppm between 8 hours and 6th day, respectively From the 4th day, the residual concentrations of sulfamethazine were showed 0.10$\pm$0.04 ppm below 0.1 ppm at the permitted limit concentration of muscle in Korea. In conclusion, this study could be suggested the relationship between administrated period, doses of sulfonamides and residual aspects of serum and practical organs, and the importance of observing ceasing period of antibiotic drugs before forwarding livestocks to slaughter.

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An Institutional Approach for Application of the Contracting-out in City Parks - Focused on the Case Study of City Park Management of Seongnam City - (도시공원의 민간위탁 적용을 위한 제도적 방안 - 성남시 도시공원 운영사례를 중심으로 -)

  • Byeon, Jae-Sang;Kim, In-Ho;Shin, Sang-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.39 no.5
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    • pp.33-47
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    • 2011
  • One of the most fundamental jobs of contemporary government is to look into various ways of providing its citizens with the best service work. This study aims to establish a procedure through which to consign the management of city parks to private companies, thus inviting participation and satisfaction on the part of citizens. In particular, this procedure includes creating a system of selecting private managing companies, for instance, specifying standards of selection and assembling selection committees. The results of this study can be summarized as follows. First, city parks can be managed better by private companies than by local governments in terms of cost cuts, personnel training, business efficiency, and know-how accumulation. The legal background for this is found in central and local legal articles. Second, it is recommended that the selection committee be composed of 6 to 9 members, both insiders and outsiders. In addition to selecting private managing companies for contracting-out, the committee should under take the role of consulting on how to perform and revise selecting standards, so that they can continue to improve these procedures. Third, the decision on private management should be noticed in advance and be made based on standards considering each local government's condition. These standards should consider the aspects of the public good, cost saving, quality of service, managing supervision, and citizen participation. The committee's assessment takes into account both the quality and the quantity of the standards. Fourth, the contracting-out for city park management should follow the order of: announcing consignment and receiving applicants, organizing selection committees and assessing applications, selecting and contracting, midterm evaluation, and re-announcement and re-consignment. To run city parks through the contracting-out is expected to increase the number of park visitors. Additionally, private consignment will involve a participation of diverse citizenship, thus playing an important role in city parks' building of a green-culture community.

A Study Consequence Management System of the Terrorism (테러리즘의 대응관리체제에 관한 고찰 - "9. 11 테러"를 중심으로 -)

  • Kim, Yi-Soo;Ahn, Byung-Soo;Han, Nam-Soo
    • Korean Security Journal
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    • no.7
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    • pp.95-124
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    • 2004
  • It can be said that 'the September 11th Terrorist Attacks' in 2001 were not only the indiscriminate attacks on innocent people but also the whole - political, economical and military - attacks on human life. Also, 'the September 11th Terrorist Attacks' can be regarded as the significant events in the history of world, which were on the peak of the super-terrorism or new-terrorism that had emerged from the 1980s. However, if one would have analysed the developments of terrorism from the 1970s, they could have been foreknown without difficulty. The finding from this study can be summarized as the followings, First, in spite that the USA responsive system against terrorism had been assessed as perfect before 'the September 11th Terrorist Attacks', the fragilities were found in the aspects of the response on the new-terrorism or super-terrorism. The previous responsive system before 'the September 11th Terrorist Attacks' had the following defects as the followings: (1) it was impossible to establish the integrated strategy, because the organizations related to the response against terrorism had not integrated; (2) there were some weakness to collect and diffuse the informations related to terrorism; (3) the security system for the domestic airline service in USA and the responsive system of air defense against terrors on aircraft were very fragile. For these reasons, USA government established the 'Department of Homeland Security' of which the President is the head so that the many organizations related to terrorism were integrated into a single management system. And, it legislated a new act to protect security from terrors, which legalized of the wiretapping in spite of the risk of encroachment upon personal rights, increased the jail terms upon terrorists, froze the bank related to terrorist organization, and could censor e-mails. Second, it seem that Korean responsive system against terrors more fragile than that of USA. One of the reasons is that people have some perception that Korea is a safe zone from terrors, because there were little attacks from international terrorists in Korea. This can be found from the fact that the legal arrangement against terrorism is only the President's instruction No. 47. Under this responsive system against terrorism dependent on only the President's instruction, it is expected that there would be a poor response against terrors due to the lack of unified and integrated responsive agency as like the case of USA before 'the September 11th Terrorist Attacks'. And, where there is no legal countermeasure, it is impossible to expect the binding force on the outside of administrative agencies and the performances to prevent and hinder the terrorist actions can not but be limited. That is to say, the current responsive system can not counteract effectively against the new-terrorism and super-terrorism. Third, although there were some changes in Korean government's policies against terrorism. there still are problems. One of the most important problems is that the new responsive system against terrorism in Korea, different from that of USA, is not a permanent agency but a meeting body that is organized by a commission. This commission is controled by the Prime Minister and the substantial tasks are under the National Intelligence Service. Under this configuration, there can be the lack of strong leadership and control. Additionally, because there is no statute to response against terrorism, it is impossible to prevent and counteract effectively against terrorism. The above summarized suggests that, because the contemporary super-terrorism or new-terrorism makes numerous casualties of unspecified persons and enormous nationwide damages, the thorough prevention against terrorism is the most important challenge, and that the full range of legal and institutional arrangements for the ex post counteraction should be established. In order to do so, it is necessary for the government to make legal and institutional arrangements such as the permanent agency for protection from terrorism in which the related departments cooperates with together and the development of efficient anti-terror programs, and to show its willingness and ability that it can counteract upon any type of domestic and foreign terrorism so that obtain the active supports and confidence from citizens.

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