• Journal of Distribution Research
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• v.2 no.1
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• pp.59-85
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• 1997

The automobile industry in Korea has grown to the fifth in the world in terms of production capacity. In spite of the production growth, the marketing aspects such as distribution and customer service in the auto industry are still behind the world-class. Thus, the major purposes of this paper are as follows. The first is to analyze competitive structure of the industry and to compare distribution strategies of the major auto firms(Hyundai, Daewoo, and Kia). The second is to theoretically explain the transition from the vertical marketing system to the dealer system using transaction cost analysis. The third is to compare auto distribution channels in Korea with those in the U.S. and Japan. Finally, an optimal channel stucture in the auto industry is suggested after reviewing five alternative channel structures such as corporate-owned VMS, sales-specializing firm, multiplex system(VMS+limited dealer system), dual sales channel, and advanced dealer system. In the short-run, sales-specilizing firm was suggested as an optimal channel system to enhance customer satisfaction by integrating sales and customer service. In the long-run, advanced dealer system through regional differentiation was desirable for an optimal channel structure by organically integrating new car sales, used car sales, and after service to provide total marketing service to customers.

• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.167-184
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• 2009

New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.359-360
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• 2008

As broadband wireless access systems are widely accepted, VoIP service over the wireless network is being requested. Because previous VoIP implementations are designed to provide service over wired network, they does not consider security problem sufficiently that is one of the most vulnerable aspects of wireless communication. Therefore, this paper describes how to implement secure VoIP service over wireless network with minimum overhead.

• Journal of Korean Academy of Nursing Administration
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• v.17 no.2
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• pp.180-188
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• 2011

Purpose: This study was done to evaluate the operating status of community-based home health center for revitalization of the centers. Method: In this study performance data including organization plan and service utilization plan were evaluated according process theory. Target of evaluation was the community-based home health care center. Results: The vulnerable part of the organization was the information system and financial resources. The home health center introduced PDA (Personal Digital Assistants) in 2005, however home health care nurses did not make full use of it. This service received full support from Seoul city and local government and there were no other sources of income. The vulnerable part of service utilization was service expansion and standardization due to vulnerability of organizational aspects. Conclusions: The home health care center provides high quality services to underprivileged people. In the future, these services should be provided with equity for continuous health care for this population.

• Korean Management Science Review
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• v.33 no.1
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• pp.59-75
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• 2016

The domestic simple payment service was not activated yet compared to foreign countries and there are many things to complement in the legal, institutional, and technical aspects. The future image of the domestic electronic payment propulsion was considered by the scenario planning focusing on the simple payment. Total 6 future scenarios were drawn through the scenario planning, and 3 major strategy directions for attaining the preferred future scenario were drawn. This study drew a meaningful scenario through various analyses and industry specialist questionnaire about the future of the simple payment service which will be a crucial change of the domestic electronic payment under the uncertain future situation, and suggested an implication for the government and every interested party who provides the industrial service to prepare for the future.

• Culinary science and hospitality research
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• v.4
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• pp.57-72
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• 1998

Now a days, people are interested in tourism and leisure activity more and because of the increase of pastime and disposable income as a result of current economic growth. The importance of service industry in getting more serious thereby food industry, especially fastfood, is becoming popular in Korea. Food industry in Korea has been showing high growth rate in both quantity and quality for 10 years and fastfood chains maintains radical growth with 50% being forecasted that they will make huge market in Korea. Therefore, fastfood industry seems to be promising industry which has high potentials. This rapid growth of fastfood industry has been solving a lot of problems such as insanitation, low nutrition, and bad service quality and its positive aspects which make revolutional changes in production and sales are emphasized because it made industrialization with innovative system. So various menu development and service marketing strategy are really need to manage chains for the situation in Korea. Thus, the competitiveness of fastfood clams is dependent on the location of restaurant and the quality of various products. If the marketing strategy for fastfood industry need to established. constant studies should be done to resolve these problems.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.564-581
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• 2016

The purpose of this research was to provide basic data to childcare consulting scholarship which will be expanded completely in the future by examining awareness on childcare consulting, requests for childcare consultant, operation method of childcare consulting and tendency and meaning of childcare consulting for 500 early childhood pre-service teachers who are attending senior classes of departments related to childcare teachers in Busan. The results of research, obtained by the above process, are as follows. In the awareness of early childhood pre-service teachers on childcare consulting, they replied that they know concept and method of childcare consulting well. Also, qualifications of childcare consultant are actual knowledge and technology related to childcare process, they wanted consultants to provide ideas about class technology and problems which are expected among the consultants are lack of time by heavy works, etc. As expanded in the aspects of educational necessities and qualitative and quantitative system as the awareness or publicity of childcare consulting is insufficient.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.211-220
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• 2009

In this study, the modifications of the interior of bank branches that caused by the banking strategy, as well as customers' behavior, since the financial crisis in the late '90s, are investigated. By selecting and analysing the aspects of remodeling of twelve(12) branches in the Chung-Cheong area, the study finds a certain pattern in the changes as follows: 1) the area of counseling, including 'private banking' is increased while conventional customer service area is substantially decreased. 2) Combined with ATM, high-counter area is functionally separated from low-counter in order to provide more expeditious service. 3) Due to the lack of space of newly furnished 'quick' service area that is located near the entrance of the bank, entering / exiting possibly becomes agitating experience for customers. More accurate estimation of traffic, and appropriate space should be allocated in planning the area.

• Smart Media Journal
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• v.6 no.1
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• pp.39-46
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• 2017

The internet has become an important part of the many aspects of people's daily lives such as work, study, entertainment and in form of electronic commerce, shopping. Electronic commerce is growing rapidly in Kenya. There are many successful business-to-business, business-to-customer and customer-to-customer online shopping companies in Kenya. As a consequence, competition between vendors is intense and, therefore, mitigating the negative effects of high product uncertainty is necessary requirement as it remains a biggest hindrance for success of the online shopping. The purpose of this research is to investigate how online product description, third party product assurance, customer service and website design mitigate the negative impact of high product uncertainty. A questionnaire with 28 items is designed to collect data from online customers. Using multiple regression analysis, the relationship between dependent variable (product uncertainty) and independent variables such as product description, third party assurance, website design and customer service is tested. The result shows that all the independent variables are negatively correlated with dependent variable, which means that product description, third party assurance, website design and customer service can be used by online vendors to lessen the problem of product uncertainty in online markets.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.59-66
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• 2018

Data Distribution Service(DDS) provides the communications service programmers need to distribute time-critical data between embedded and/or enterprise devices or nodes. In this paper, I propose efficient methods for transmitting and receiving messages of various characteristics in real-time using DDS middleware. For high-frequency characteristic data, I describe several DDS packet types and various default and extended DDS QoS policies. In particular, the batching method is probably the best solution when considering several performance aspects. For large-capacity characteristic data. I will show a method using extended DDS QoS policies, a segmentation and reassembly method, and transmitting and receiving a large-capacity data with low priority method considering network conditions. Finally, I simulate and compare the result of performance for each methods. This results will help determine efficient methods for transmitting and receiving messages of various characteristics using DDS middleware.