• The Korean Journal of Applied Statistics
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• v.33 no.1
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• pp.75-86
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• 2020

Hotel review data can extract various information that includes purchasing factors that lead to consumption, advantages, and disadvantages for hotels. In particular, the sentiment keyword of the review data helps consumers understand the pros and cons of hotels. However, it is not efficient for consumers to read a large number of reviews. Therefore, it is necessary to offer a summary review to customers. In this study, we suggest providing summary information on sentiment keywords association as well as a network of hotels based on sentiment keywords. Based on a sentiment keyword dictionary, the extracted sentiment keywords associations construct the hotel network through topological data analysis based mapper. This hotel network allows a consumer to find some hotels associated with specific sentiment keywords as well as recommends the same related hotels. This summary information provides users with a summarized emotional assessment of hotels and helps hotel marketing teams understand consumers' perceptions of their hotel.