• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.533-536
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• 2005

This research aims to develop a procedure that help transform user's feelings or images of a product into the product's design elements. Current approach of product design has focused on providing proper functions of the product. However, as the users' needs get more diversified, it is necessary to accommodate the users' sensitive requirements in product design. The concept called Human Sensibility Ergonomics(HSE). In implementing the HSE, first, it has been surveyed the users' requirements through questionnaires or interviews. Next, has been analyzed the collected data using various statistical analysis technique, resulting in identification of the users' feelings or images of the products.

• Proceedings of the Costume Culture Conference
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• 2001.10a
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• pp.82-83
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• 2001

• Journal of the Korean housing association
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• v.25 no.3
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• pp.105-114
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• 2014

Landscape zones have been designated as aesthetic old town districts across a wide range of Nakakyo-Ku and Shimokyo-Ku, city center of Kyoto, Japan. In these districts in which traditional structures and new buildings coexist, regulations of restriction on acts such as new building's heights, shapes, materials, and colors are carried out according to local governmental landscape ordinance based on Scenic Conservation Act. And yet, minimal fulfillment of the regulations according to different designer's subjective interpretation and principle of economy is rather creating abnormal shapes not harmonized with the traditional landscape. Thus, this study aims to extract combinations between form elements of middle and high rise apartment facade that affects 'harmony' and 'mismatch' in the districts by clarifying the social rules commonly implied based on intuitive judgments (sensibility evaluation) in which human experiential knowledge is involved. As research methods, the study first analyzes the form elements of the facade through a field survey, sets up a standard model through tasks of classification and segmentation and draws computer graphic images with 99 different patterns based on it. Based on these images, this study carries out sensibility evaluation and analyzes experimental data applying the rough set theory. As a result of the analysis, the combinations of form elements that affect harmony or mismatch act greatly when the colors and shapes of the pillars, positions and the patterns of the use of the first floor are combined.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.259-266
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• 2011

Today, construction fence screens which were understood simply as structures of separating people from the dangers of construction sites have evolved into landmarks to enhance the images of Cities. Now, construction fence screens should have the function as landmarks stimulating people's sensibility through providing aesthetic values as well as the function of protecting people from the dangers of fields of construction. For this reason, this study tried 1) to show the relationships among these 4 classifications. is 4 realms of Human Beings - Cultural - Ecological - Digital in the expression methods of the construction fence screens of Seoul and 2) to simplify the characteristic elements of construction fence screens by way of extracting with Ecology, Installation Art, Symbolic, Commercial Expression. This study examined whether or not the construction fence screens of Seoul were playing the role as landmarks stimulating people's sensibility with sustainable improvement to the environment of Seoul as public design structures, by investigating some of the construction fence screens of Seoul. Also through analyzing the diversity of expression methods of the construction fence screens of other local governments as well as those of Seoul, we hope that they will be the public structures for enhancing the images of Cities.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.273-277
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• Archives of design research
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• v.13 no.1
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• pp.167-178
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• 2000

Today's world has been changing form post-industrial society to information society, and criteria of human value, also, has been changing from physical to intellectual and sensible. Based on this trend, intellectual and sensible value of a product is becoming more important in comsumer's market than physical value. The environment of product design has been rapidly changing. Users and consumers pursuit sensible satisfaction through their lives based on images of products. As the environment in which a product is used has been more important, companies have placed more emphasis on consumers and users, and are trying to satisfy their consumers by developing products with emphasis on their design, as well as to develop human technology. In ever-changing environment, a question is if sensible design can be developed in product design. Companies could upgrade their competitive power and brand image only if they could develope designs which could satisfy consumers through sensible design approach with a base on systematic research on h~man sensibility. In this context, the purpose of this study was to: investigate consumer's evaluations on and preferences for formative images of products according to the types of human sensibility. This research study placed emphasis on quantitative analysis of consumers' emotional needs to find out consumer's evaluations on and preferences for formative images of products. The researcher reviewed related literature on human sensibility and design, as well as G-Kansei and product design. Data were collected through a questionnaire and analyzed through a statistical program, and highly effective design strategy was investigated through analysis of data and interpretation of the results.

• Journal of the Ergonomics Society of Korea
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• v.21 no.1
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• pp.51-65
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• 2002

As the method of providing information is getting multimedia, the synthetic voice is used in not only CTI(Computer Telephony Integration), information service for the blind, but also applications on internet. But properties of synthetic voice, such as speech rate, pitch, timbre and so on, are not adjusted to customers' preference but providers' preference. In order to consider customers' preference, this study proposed four subjective factors of voice through the evaluation of voice using the method of sensibility ergonomics. And the relation synthetic voice to be agreeable to the ear with emotional images was formulated as a fuzzy model. Consequently, this study proposed the speech rate and pitch of synthetic voice which is agreeable to the ear.

• Journal of Embryo Transfer
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• v.15 no.3
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• pp.279-286
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• 2000

This study was conducted to develop an improved method for oocyte pick-up(OPU) with finger-sensibility using ultrasound-guidance from ovarian follicles in Holstein heifers. Oocytes were aspirated from ovarian follicles of clear-outline (>2mm), obscure-outline and invisible($\leq$ 2mm) on ultrasound images with 3 different vacuum pressure(40, 80, 120mmHg). Total number of oocytes recovered/follicles were 309/237(130.4%). 113/80(141.3%) and 107/74(144.6%) with 40, 80 and 120 mmHg of vacuum pressure, respectively. Mean number of oocytes recovered was higher in 2 OPU/week (18.3$\pm$5.3) than 1 OPU/week(14.5$\pm$4.1), but this difference was not statistical1y significant. The recovery rates were not affected by the number of OPU as 135.6%(282 oocytes/208 follicles) in 1~20 OPU, 137.7% (168/122) in 21~40 OPU and 148.4%(92/62) in 41~60 OPU, respectively. The proportions of good oocytes (Grades I) recovered were not significantly different by the number of OPU until 40 OPU(12.4% in 1~20 OPU vs 16.7% in 21~40 OPU). However, a significantly(P<0.05) lower recovery rate resulted from more than 40 OPU compared to less than 40 OPU(7.6%). These results imply that more fertilizable oocytes can be produced from invisible-immature follicles by transvaginal aspiration with finger-sensibility from Holstein heifers.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.29 no.6
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• pp.14-26
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• 2015

This study has been conducted so as to analyse user's sensibility on lighting method, correlated color temperature and illumination by composing surface light source, which was projected onto a unit side of interior wall, ceiling and floor. 1) As an analyzed results of the sensibility images, it showed that the "snug & tender" value had got higher when the correlated color temperature got lower. And the "energetic, cheerful" value had got higher when the level of illuminance got lower. Furthermore, the "unusual, unique" showed higher value on the illuminated floor circumstance. Finally, the higher correlated color temperature had been, "energetic, cheerful" value also got higher. 2) As a result of multi-regression analysis, it was found that 3000K and 100lx had the biggest influence on 'snug' image while 5,500K, 500lx had the biggest influence on 'energetic' image. In addition, it was found that the illuminated floor had a big influence on 'unusual' image while 500lx had the biggest influence on 'refined' image.