• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2019년도 춘계학술대회
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• pp.355-357
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• 2019

고령화 사회로 진입하고 있는 지금, 시니어 세대에게는 새로운 디바이스나 IoT기술에 대한 사용자 접점은 매우 불편하다. 이를 개선하기 위하여 우리는 AI 기술 기반 지능형 시니어 도우미 음성인식 시스템을 제안한다. 제안 시스템은 Cloud platform기반 API를 구현하여 머신러닝 처리 활용을 위한 데이터를 축적하며, 치매진단, 치매예방활동을 위한 콘텐츠를 제공하며,시니어 세대를 위한 챗봇 콘텐츠를 제공한다. 우리가 제안한 개념모델을 이용한 서비스를 API로 제공함으로서 시니어 세대에 대한 IoT기반 등 새로운 디바이스의 접근성 및 편리성을 증대하는 계기가 될 것으로 기대한다.

• 한국의상디자인학회지
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• 제24권3호
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• pp.85-96
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• 2022

The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

• 한국산학기술학회논문지
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• 제12권4호
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• pp.1833-1843
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• 2011

최근 우리사회는 사회경제적으로 급격한 변화를 맞이하고 있다. 세계에서 가장 빠른 속도로 고령화가 진행되는 가운데 베이비붐 세대의 퇴직이 본격화되고 있다. 이러한 베이비붐 세대는 지난 70~80년대 우리경제발전의 주역으로 퇴직 후 재취업의 현실적 어려움과 미흡한 노후준비 및 이들의 복지와 의료문제 등이 국가적 현안으로 대두되고 있다. 이에 정부는 금년부터 시니어의 강점을 적극 활용하여 생산적 경제활동 참여를 위해 시니어창업육성정책을 수립하고 있다. 그러나 이러한 시니어창업의 중요성에도 불구하고 시니어의 욕구와 시니어창업의 구체적인 특성을 규명하는 연구는 전무한 실정이다. 이에 본 연구에서는 시니어의 구체적인 특성과 창업의도 및 성공창업의 핵심역량인 기업가정신에 미치는 영향을 실증적으로 분석하고 시니어창업의 활성화 방안을 제시하였다.

• 정보관리학회지
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• 제35권3호
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• pp.287-309
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• 2018

시니어전환 시대를 맞이하여 도서관의 주 이용군으로 부상된 시니어를 대상으로 디지털환경에서 정보접근 및 검색 편의정도, 요구사항을 파악하였다. 이를 위하여 55세 이상의 국회도서관 이용자의 이용행태 및 검색행태를 조사하였고 이러한 행태와 만족도를 시니어 세대별 즉 베이비붐세대의 액티브시니어 그룹과 노인세대의 시니어 그룹으로 나누어 비교분석하였다. 그 결과 첫째, 국회도서관을 이용하는 노인세대는 여가를 목적으로 방문하며 정치 사회, 종교 철학, 역사 지리분야를 선호하였으나, 베이비붐세대는 자기계발을 목적으로 경제 재테크, 예술 문화 분야를 선호하는 것으로 조사되었다. 둘째, 검색을 실패하였을 경우 베이비붐세대의 시니어는 스스로 결과를 제어하는 반면, 노인세대는 사서에 의존도가 높은 것으로 나타났다. 셋째, 시니어 두 그룹 모두 장시간 전자도서관을 이용하면서 자료를 브라우징하고 있음에도 불구하고 전자도서관에서 제공하고 있는 편의 정제 기능에 대한 이용률이 저조하였다. 따라서 시니어의 이용을 활성화하고 편의성을 높이기 위해서는 시니어 전담사서가 필요하고 전자도서관을 이용하는 시니어를 위해 따로 도움말, 메뉴 설명이 필요 없는 직관적인 인터페이스가 개발될 필요가 있다. 이로써 현 이용자뿐만 아니라 잠재적 시니어들의 정보 리터러시 향상과 이용성 제고를 도모할 수 있을 것으로 본다.

• 유통과학연구
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• 제11권1호
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• pp.55-63
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• 2013

Purpose - As the members of the baby boomer generation have retired in earnest, the start-up market has received more attention than ever before. According to recent statistical data, an increasing number of entrepreneurs are in their fifties. There has been a continuous increase in promotional materials on small business issues published by start-ups. This means that senior start-ups have increased in number. A number of support systems have been established for youth start-ups, but there are few government support policies in place for the senior start-up market. Thus, this study suggests a number of constructive alternatives from the perspective of government policy and marketing strategy for entrepreneurs, in order to generate competitiveness in the start-up process, through examining the current state of the senior start-up and by diagnosing extant problems. Research design, data, methodology - This study gives a number of options regarding the government's support policies and the securing of competitiveness in order to vitalize senior business start-ups. As for the government's support policies, funding support policy, publicizing business start-up policies, and operating systematic mentoring policies before retirement have all been covered. In particular, in order for senior business start-ups to become competitive, development through mutual relations with diverse policies is urgently needed. The aging population is becoming an issue in Korea, so businesses for the aged, and the creation of jobs for these people, will become a social issue. Senior business start-ups are playing an important role in expanding enterprise productivity, in addition to enhancing national competitiveness. Expanding senior business start-ups is important, because they also serve to expand the national infrastructure. Productivity increase through continuous expansion is thus recommended. Results - In order to expand the competitiveness of business start-ups, marketing-related observations and learning in regard to customers are necessary for the baby boomer generation, and competitiveness for seniors is urgently needed. Conclusions - Studies on the business start-up policies for the domestic baby boomer generation are almost non-existent, and systematic studies on small businesses are necessary. Only the government is providing statistical studies for small businesses, and such research remains at a general level for entrepreneurs. Therefore, a support system that can actually assist entrepreneurs is essential. Continuous business start-up studies with respect to the baby boomers should be vitalized, to invigorate studies on competition. In order to supplement and strengthen foundational support, senior business start-ups must develop various competitive capabilities with a focus on the customer. The government and the various stakeholder agencies and organizations involved with start-up businesses must find ways to offer support to founders. Such support should include access to knowledge and legal and consultancy services in order to incubate the rapid increase in start-ups founded by seniors. Government support projects should be expanded to meet this end.

• 한국의상디자인학회지
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• 제19권2호
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• pp.145-157
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• 2017

This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제25권2호
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• pp.37-50
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• 2019

Purpose: The purpose of this study was to analyze the space planning of the Senior Center which was supplied recently in apartment complex, to activate the spaces suitable for the changes and needs of the elderly and to explore the complex functions as a community space where intergenerational exchanges are possible. In other words, we sought implications for the physical plan of the district as a community base space and searched for improvement plan. Methods: The survey was conducted by five large private sectors of construction, and 10 of them were built after 2010 in an urban area(Seoul). Literature review, data analysis, field survey and interview were used for the research method. Results: As a result, it was difficult to meet the demands of various elderly people in the space planning, program and operation mode at the current level. In particular, the Baby Boomer generation as an active silver generation will not use the Senior Center. Therefore, based on the results of the survey, we propose some of the following about the Senior Center in apartment complex. First, it is necessary to change the term "the Senior Center" as defined in Article 55-2 of the "Regulations on Housing Construction Standards, etc.". Second, the criteria for setting up the elderly complex space should be presented specifically. Third, it is necessary to secure financial resources in operation and management. Finally, it is necessary to support the residents' organization for community revitalization. Implication: Through the amendment of the laws, it will be possible for various generations to have opportunities to interact by activating the existing community spaces for seniors. It will also contribute to improving the community of apartment complexes.

• 대한건축학회논문집:계획계
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• 제35권9호
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• pp.57-64
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• 2019

Due to the rapid increase of the elderly population, promoted desire for recreational activities in old age and so emerging importance of Leisure welfare facilities for the elderly. Although Senior community centers playing an important role in old people leisure life are quantitative resources occupying majority of the Leisure welfare facilities for the elderly. there are many problems of managing programs, aging facilities, small spaces and so on. So, many facilities are used as simple meeting places of old people without solution about qualitative problem. Also, because of negative perceptions of people about Senior community center socially, desires of using Senior community center of old generation will decrease. In order to perfectly play a role of Leisure welfare facilities for the elderly, we need to review regulations about facility and program of Senior community center and suggest ways to resolve these problems. According to these necessity, Integration senior community centers appeared as a new concept. These centers compensate the physical defects through integrating small Senior community center. Through dividing function and service of senior welfare and forming networks between Senior community center and Senior welfare center, these centers set a goal of increasing quantitative and qualitative improving of leisure life of old people.

• 한국산학기술학회논문지
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• 제17권12호
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• pp.470-475
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• 2016

본 연구는 베이비부머들의 문화환경을 만들어 성공적인 노후를 맞을수 있도록 하며, 베이비부머세대에 적합한 문화도시형성을 위한 기초자료를 제시하는데 목적이 있다. 본 연구는 대전, 충남지역에 거주하는 베이버부머(1955년~1963년)세대를 대상으로 직접면접을 실시하여 최종적으로 229부를 분석하였다. 본 연구에서는 통계프로그램을 이용하여 빈도, 백분율을 산출하였다. 주요 변인인 문화활동태도, 문화활동 필요성 및 경험을 파악하기 위해 빈도, 백분율을 산출하였고, 각 변인의 상호관련성을 알아보기 위해 교차분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 조사대상자인 베이비부머세대들은 문화활동이 필요하다라는 부분에서는 깊은 공감을 표하였지만, 실제 참여경험은 전무했으며, 이는 문화활동태도에까지 영향을 주는 것으로 나타났다. 따라서 베이비부머세대를 위한 문화환경 및 시설을 확대하여 베이비부머세대들이 쉽게 어울릴 수 있는 곳, 대화를 나누고 취미나 오락 활동을 할 수 있는 문화활동의 장을 만들 필요가 있겠다. 둘째, 베이비부머를 위한 문화공간은 지리적 접근성이 특히 중요하기 때문에 지리적 접근을 고려한 문화환경조성이 필요하다고 하겠다. 아물러 친목도모, 여가활동, 취미생활, 휴식 등의 복합적인 장으로 활용가능한 장소가 필요하다. 마지막으로, 베이비부머세대들을 위한 문화자원 문화공간 조성 공간의 복합화 공간의 브랜드화로 베이비부머세대들의 문화욕구에 부합할 수 있는 문화 환경 조성이 필요하다고 하겠다.

• 한국의상디자인학회지
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• 제16권3호
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• pp.75-85
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• 2014

This study is aimed to examine color expressed in fashion items and color of new senior generation in America and Korea. For this study, the three brands were selected by country after examining new senior fashion brand in the United States and Korea. The results of this study are as follows. First, In the case of Korea, t-shirt, cardigan, jacket, coat, and pants were investigated in order. In the case of the United States, blouse, sleeveless t-shirt, skirt, and one piece dress were investigated in order. In other words, Korea is characterized the practical and comfort features, the United States is characterized the practical and feminine modernity. Second, in the case of color, Korea is characterized Bk, YR, R, PB, G and the United States is characterized W, Y, YG, B, BG. In the case of tone, Korea is characterized dark greyish tone, light greyish tone, strong tone, vivid tone, deep tone, and light tone. In the United States, greyish tone, dull tone, soft tone, pale tone, bright tone, and dark tone were used. In the case of color by tone, both Korea and the United States are characterized R, RP, and PB in gorgeous tone. In the case of light tone, both Korea and the United States are characterized Y. In the case of plain tone, Korea is characterized Y and the United States is characterized B and G. In the case of dark tone, Korea is characterized R, Y, G, B and the United States is characterized P, R, and B. The results of the study is expected to be provide as forecasting dates of design planning for the new senior generation.