• The Journal of Industrial Distribution & Business
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• v.12 no.5
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• pp.47-58
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• 2021

Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.

• Journal of recreation and landscape
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• v.12 no.4
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• pp.45-58
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• 2018

Place memory is a new way of seeing as a new concept of cultural landscape research. Various research works and discussions have recently spread in landscape studies. In particular, the, which is visible and material, is a medium in which collective memory is embedded in place memory. The purpose of this study is to extract places of memory from the collective memory of residents of Janghang, Korea, and to visualize it through semantic relations. For this purpose, semi-standardized interviews (34 persons) were conducted with residents, and frequency analysis and semantic network analysis were used. As a result, the interviewees recalled only 127 places in Janghang that existed between 1920 and 2010. Locals remember the city based on places of memory. This means that the city could be illustrated according to specific places that are frequently mentioned. For instance, the top 25 places (top 20%) explain 65.6% of all the places in the city, and the top 39 places (top 30.8%) could describe 78.7% of the places. Some places are referred to more frequently when they are in the city's symbolic landscape, and the city's identity is projected on them. Some places were mentioned only infrequently but were nevertheless very important places by which to understand Janghang. These places of memory have not appeared in the documentary records before, which shows the value of the collective memory of the locals and the effectiveness of the interviewing method. In the clustering of the semantic network, six groups of places appeared. The local residents remembered the modern industrial city and recalled it in connection with the sites of daily life. This shows the possibility of looking not only at public memory and famous heritage as a macro history but also at daily life and meaningful places as a micro history about locals. This study has significance as an initial research that identified and visualized places of memory from the perspective of local residents. Such an approach could be useful in the study of everyday life and the conservation of modern heritage.

• Korean Journal of Cognitive Science
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• v.7 no.3
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• pp.7-36
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• 1996

Recebt neuropsychological studies on neurobiological bases of learning and memory in humans are reviewed. At present, cognitive psychologists belive that memory is not a unitary system. But copmosed of several independent subsystems. Adoption this perspective,this paper summarized findings regarding what kinds of memory discorders result from lesions of which brain areas and which brain areas are activated by what kind of learning/memory tasks. Short-term memory seems to involve widespread areas around the boundaries among the parietal,occipital,and temporal lobes,depending on the type of the type of the tasks and the way of presentation of the stimuli. Implicit memory,a subsystem of long-term memory,is not a unitary system itself. Thus,brain areas involved in implicit memory tasks used. It is well-known that medial temporal lobe is necessary for formation(i,e.,consolidation)of explicit memory,another subsystem of long-term memory. Storage and/or retrieval of episodic and semantic memory involve temporal neocortex. Perfromtal cortex seemas to be involved in several aspects of memory such as short term memory and retrieval of espisodic and semantic memory. Finally, a popular view on the locus of long-term memory storage is described.

• Korean Journal of Cognitive Science
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• v.11 no.3_4
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• pp.33-43
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• 2000

The distinction between short-term store (STS) and long-term store (LTS) has been made in the perspective of information processing. Memory system theorists have argued that memory could be conceived as multiple memory systems beyond the concept of a single LTS. Popular memory system models are Schacter & Tulving (994)'s multiple memory systems and Squire (987)'s the taxonomy of long-term memory. Those m models agree that amnesic patients have intact STS but impaired LTS and have preserved implicit memory. However. there is a debate about the nature of the long-term memory impairment. One model considers amnesic deficit as a selective episodic memory impairment. whereas the other sees the deficits as both episodic and semantic memory impairment. At present, it remains unclear that episodic memory should be distinguished from semantic memory in terms of retrieval operation. The distinction between declarative memory and nondeclarative memory would be the alternative way to reflect explicit memory and implicit memory. The research focused on the function of frontal lobe might give clues to the debate about the nature of LTS.

• Korean Journal of Cognitive Science
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• v.23 no.4
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• pp.425-455
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• 2012

Multi-dimensional verbal short-term memory mechanisms are largely divided into the phonological channel and the lexical-semantic channel. The former is called phonological short-term memory and the latter is called semantic short-term memory. Phonological short-term memory is further segmented into the phonological input buffer and the phonological output buffer. In this study, the language performance of each of three patients with similar levels of conduction aphasia was analyzed in terms of multi-dimensional verbal short-term memory. To this end, three patients with conduction aphasia were instructed to perform four different aspects of language tasks that are spontaneous speaking, repetition, spontaneous writing, and dictation in both word and sentence level. Moreover, the patients' phonological memories and semantic short-term memories were evaluated using digit span tests and verbal learning tests. As a result, the three subjects exhibited various types of performances and error responses in the four aspects of language tests, and the short-term memory tests also did not produce identical results. The language performance of three patients with conduction aphasia can be explained according to whether the defects occurred in the semantic short-term memory, phonological input buffer and/or phonological output buffer. In this study, the relations between language and multi-dimensional verbal short-term memory were discussed based on the results of language tests and short-term memory tests in patients with conduction aphasia.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.283-292
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• 2019

The loss of semantic knowledge and impairments in semantic associations by semantic category is gaining increasing attention, as indicators of early-stage cognitive decline. As such, we assigned semantic association task (SAT) to normal elderly (NE) and those with subjective memory impairment (SMI) or mild cognitive impairment (MCI) to examine their performance by semantic subcategories and the differences in error patterns. We found a significant difference in the number of correct response and reaction time under the SAT categories among the three groups, with the highest performance observed in 'function' and the lowest performance in 'superordinate' and 'part/whole'. Moreover, the error frequency was the lowest in NE, followed by those with SMI and MCI, with the latter two groups showing a significant increase in no-response. Our findings demonstrate the varying extent and process of impairments in the semantic network by category over different stages of cognitive decline. Thus, we proposed SAT performance as an indicator to detect and follow-up on cognitive decline in elderly with cognitive disorder.

• Journal of the Korean Society for information Management
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• v.28 no.1
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• pp.145-170
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• 2011

The purpose of this paper is to suggest a pilot model of knowledge organizing system which reflects the knowledge structure of research papers, using a case analysis on the "Korean Research Memory" of the National Research Foundation of Korea. In this paper, knowledge structure of the research papers in humanities and social science is described and the function of the "Korean Research Memory" for scholarly sense-making is analysed. In order to suggest the pilot model of the knowledge organizing system, the study also analysed the relation between indexed keyword and knowledge structure of research papers in the Korean Research Memory. As a result, this paper suggests 24 axioms and 11 inference rules for an ontology based on semantic relation of the knowledge structure.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.233-236
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• 2020

개체 연결 태스크는 문장 내에 등장하는 멘션(Mention)들을 위키피디아(Wikipedia)와 같은 지식 베이스 상의 실제 개체에 연결하는 태스크이다. 본 논문에서는 각 멘션을 시멘틱(Semantic)으로 분류하여 각 시멘틱별 추가 학습을 진행할 수 있는 Adapter Memory Network 모델을 제안한다. 이는 각 시멘틱 별 학습을 하나의 통합된 과정으로 진행하도록 하는 모델이며, 본 논문에서는 Adapter Memory Network 모델을 통해 기존 개체 연결 태스크에서 높은 성능을 보이는 NIL 멘션 탐지와 개체 연결의 통합 모델의 성능을 향상시켰음을 보인다.

• Korean Journal of Cognitive Science
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• v.7 no.3
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• pp.115-134
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• 1996

The study was designed to investigate implicit and explicit memory for words with processing theory.From experiment 1 to experiment 3,in a study phase,subjects first viewed stimulus words and were required to rate likeness of words of semantic processing task and to count lines of words of perceptual processing task.In a test phase,subjects were tested by implicit word completion task and explicit cued recall task.In experiment 1,levels of processing (LOP)effects were examined.Lop effects were obtained on the explicit memory tasks but not on the implicit memory tasks.In experiment 2,repertition of perceptual processing task influenced onlu implicit memory task.In experiment 3,bepertiotion of semantic processing task affected both implicit memory task and explicit memory task.These findings suggest that repetition effect of stimulus words are explanied better in dual process theory than transfer-appropriate processing theory.

• The Journal of the Acoustical Society of Korea
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• v.18 no.5
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• pp.44-51
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• 1999

This paper presents a massively parallel computational model for the efficient integration of speech and natural language understanding. The phoneme model is based on continuous Hidden Markov Model with context dependent phonemes, and the language model is based on a knowledge base approach. To construct the knowledge base, we adopt a hierarchically-structured semantic network and a memory-based parsing technique that employs parallel marker-passing as an inference mechanism. Our parallel speech recognition algorithm is implemented in a multi-Transputer system using distributed-memory MIMD multiprocessors. Experimental results show that the parallel speech recognition system performs better in recognition accuracy than a word network-based speech recognition system. The recognition accuracy is further improved by applying code-phoneme statistics. Besides, speedup experiments demonstrate the possibility of constructing a realtime parallel speech recognition system.