• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.133-156
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• 2019

To investigate how personality test items are understood by participants, their semantic representations were explored by Latent Semantic Analysis, In this thesis, Semantic Similarity Matrix was proposed, which contains cosine similarity of semantic representations between test items and personality traits. The matrix was compared to traditional factor loading matrix. In preliminary study, semantic space was constructed from the passages describing the five traits, collected from 154 undergraduate participants. In study 1, positive correlation was observed between the factor loading matrix of Korean shorten BFI and its semantic similarity matrix. In study 2, short personality test was constructed from semantic similarity matrix, and observed that its factor loading matrix was positively correlated with the semantic similarity matrix as well. In conclusion, the results implies that the factor structure of personality test can be inferred from semantic similarity between the items and factors.

• Transactions of the Korean Society of Automotive Engineers
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• v.6 no.2
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• pp.67-79
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• 1998

Inthe study, a method to evaluate the door closing sound has been developed. Based on the factor analysis, various adjective pairs which describe meaning of the door impact sound have been differentiated. This approach, called Semantic difference(SD) method, was originally developed in linguistics research on order to compare diverse mother tongue. This paper introduces at first how the door sound os generated and transmitted. After that, a factor analysis which is a tool of SD method is implemented to door closing sound for 12 domestic and 1 foreign car models. During investigation, the examined models are categorized into small, medium and luxurious size automobiles. The adjective pairs which attritbute to the door quality have been factorized into three group : expensive/ smooth, powerful/ heavy, and modern/dull. It turns out that the first factor : expensive/ smooth plays the most important role in door closing sound quality.

• Journal of Environmental Impact Assessment
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• v.8 no.1
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• pp.61-70
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• 1999

The purpose of this study is to understand an appreciation and a perceptive structure of "keijeok" image by Semantic Differential Technique and Factor Analysis. The data used in this study was obtained by the questionnaire survey carried out in Pusan metropolitan city. 15 adjective pairs in the survey were evaluated by the Semantic Differential scales graded 7 ranges from 1(very good) to 7(very bad). A total of 452 samples were collected by the survey and analyzed for this study. The results are as follows; First, 15 variables comprehended to "keijeok" image were estimated as a positive conception(LT 4.0). What's more, residents may perceive "keijeok" image as intangible and aesthetic aspect such as "fresh", "pleasant", "clean". Second, the result of factor analysis shows that factor I which express the major conceptual meaning of "keijeok" image tends to have intangible or aesthetic adjective pairs rather than concrete, whereas factor II which has the weaker meaning compared with factor I may represent a functional aspect of "keijeok" image. It can explain that the perceptive structure of "keijeok" image may be largely influenced by subjective sense, then added or concreted with objective conception or environmental situation. The results can be considered as an important matter which should be reflected at the stage of environmental planning for people's amiable and desirable place.

• Journal of the Korean Society of Clothing and Textiles
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• v.12 no.3 s.28
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• pp.373-382
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• 1988

The purpose of this study is to compare the image discrepancy with Korean clothing and Western clothing using semantic differential scales. 19 adjective pairs were used for this study. The survey questionnaire were given to 946 married - women in Seoul. For the statistical analysis frequency, percentage, mean, ANOVA, t-test and Factor analysis were used. T he major findings were as follows: 1. To evaluate the women's clothing, four major factors were obtained and it was found that women evaluated quite differently their dresses with Korean and western styles. 2. The major evaluating factor of Korean dress was aesthetic aspect and on the other hand the main factor of western dress was functional aspect.

• Proceedings of the KSPS conference
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• 2003.05a
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• pp.93-96
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• 2003

The present study was conducted to investigate the difference of cortical activation in naming the picture in Korean and English. Experimental design was 2(Korean, English) language condition x 4(no distractor, semantic related distractor, semantic unrelated distrator, corresponding distractor) distractor condition. language condition was between subject factor and distractor condition was within subject factor. The result was that Korean naming condition showed less cortical activation than English naming condition. The activation region was reported in each condition.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.12
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• pp.5782-5799
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• 2018

With the development of GPS and the popularity of mobile devices with positioning capability, collecting massive amounts of trajectory data is feasible and easy. The daily trajectories of moving objects convey a concise overview of their behaviors. Different social roles have different trajectory patterns. Therefore, we can identify users or groups based on similar trajectory patterns by mining implicit life patterns. However, most existing daily trajectories mining studies mainly focus on the spatial and temporal analysis of raw trajectory data but missing the essential semantic information or behaviors. In this paper, we propose a novel trajectory semantics calculation method to identify groups that have similar behaviors. In our model, we first propose a fast and efficient approach for stay regions extraction from daily trajectories, then generate semantic trajectories by enriching the stay regions with semantic labels. To measure the similarity between semantic trajectories, we design a semantic similarity measure model based on spatial and temporal similarity factor. Furthermore, a pruning strategy is proposed to lighten tedious calculations and comparisons. We have conducted extensive experiments on real trajectory dataset of Geolife project, and the experimental results show our proposed method is both effective and efficient.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.192-199
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• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.33-62
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• 2009

Internet computing is a disruptive IT innovation. Semantic Web can be considered as an IT innovation because the Semantic Web technology possesses the potential to reduce information overload and enable semantic integration, using capabilities such as semantics and machine-processability. How should organizations adopt the Semantic Web? What factors affect the adoption and diffusion of Semantic Web innovation? Most studies on adoption and diffusion of innovation use empirical analysis as a quantitative research methodology in the post-implementation stage. There is criticism that the positivist requiring theoretical rigor can sacrifice relevance to practice. Rapid advances in technology require studies relevant to practice. In particular, it is realistically impossible to conduct quantitative approach for factors affecting adoption of the Semantic Web because the Semantic Web is in its infancy. However, in an early stage of introduction of the Semantic Web, it is necessary to give a model and some guidelines and for adoption and diffusion of the technology innovation to practitioners and researchers. Thus, the purpose of this study is to present a model of adoption and diffusion of the Semantic Web and to offer propositions as guidelines for successful adoption through a qualitative research method including multiple case studies and in-depth interviews. The researcher conducted interviews with 15 people based on face-to face and 2 interviews by telephone and e-mail to collect data to saturate the categories. Nine interviews including 2 telephone interviews were from nine user organizations adopting the technology innovation and the others were from three supply organizations. Semi-structured interviews were used to collect data. The interviews were recorded on digital voice recorder memory and subsequently transcribed verbatim. 196 pages of transcripts were obtained from about 12 hours interviews. Triangulation of evidence was achieved by examining each organization website and various documents, such as brochures and white papers. The researcher read the transcripts several times and underlined core words, phrases, or sentences. Then, data analysis used the procedure of open coding, in which the researcher forms initial categories of information about the phenomenon being studied by segmenting information. QSR NVivo version 8.0 was used to categorize sentences including similar concepts. 47 categories derived from interview data were grouped into 21 categories from which six factors were named. Five factors affecting adoption of the Semantic Web were identified. The first factor is demand pull including requirements for improving search and integration services of the existing systems and for creating new services. Second, environmental conduciveness, reference models, uncertainty, technology maturity, potential business value, government sponsorship programs, promising prospects for technology demand, complexity and trialability affect the adoption of the Semantic Web from the perspective of technology push. Third, absorptive capacity is an important role of the adoption. Fourth, suppler's competence includes communication with and training for users, and absorptive capacity of supply organization. Fifth, over-expectance which results in the gap between user's expectation level and perceived benefits has a negative impact on the adoption of the Semantic Web. Finally, the factor including critical mass of ontology, budget. visible effects is identified as a determinant affecting routinization and infusion. The researcher suggested a model of adoption and diffusion of the Semantic Web, representing relationships between six factors and adoption/diffusion as dependent variables. Six propositions are derived from the adoption/diffusion model to offer some guidelines to practitioners and a research model to further studies. Proposition 1 : Demand pull has an influence on the adoption of the Semantic Web. Proposition 1-1 : The stronger the degree of requirements for improving existing services, the more successfully the Semantic Web is adopted. Proposition 1-2 : The stronger the degree of requirements for new services, the more successfully the Semantic Web is adopted. Proposition 2 : Technology push has an influence on the adoption of the Semantic Web. Proposition 2-1 : From the perceptive of user organizations, the technology push forces such as environmental conduciveness, reference models, potential business value, and government sponsorship programs have a positive impact on the adoption of the Semantic Web while uncertainty and lower technology maturity have a negative impact on its adoption. Proposition 2-2 : From the perceptive of suppliers, the technology push forces such as environmental conduciveness, reference models, potential business value, government sponsorship programs, and promising prospects for technology demand have a positive impact on the adoption of the Semantic Web while uncertainty, lower technology maturity, complexity and lower trialability have a negative impact on its adoption. Proposition 3 : The absorptive capacities such as organizational formal support systems, officer's or manager's competency analyzing technology characteristics, their passion or willingness, and top management support are positively associated with successful adoption of the Semantic Web innovation from the perceptive of user organizations. Proposition 4 : Supplier's competence has a positive impact on the absorptive capacities of user organizations and technology push forces. Proposition 5 : The greater the gap of expectation between users and suppliers, the later the Semantic Web is adopted. Proposition 6 : The post-adoption activities such as budget allocation, reaching critical mass, and sharing ontology to offer sustainable services are positively associated with successful routinization and infusion of the Semantic Web innovation from the perceptive of user organizations.

• Journal of Korea Society of Industrial Information Systems
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• v.9 no.4
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• pp.32-40
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• 2004

This study tried to analyze the characteristic data, gathered by the semantic differential method, of respondents, user manuals and agricultural machines with the traditional statistical approach, i.e., cluster analysis and factor analysis semantic differential methods. Though the existing papers of the traditional sensory engineering only suggested the fragmentary result of analysis, this study tries to analyze the data with step-by-step approach, in which this study is analyzing the data with cluster analysis to get the characteristics of respondents, and then using the factor analysis to condensing the adjectives of describing the manual characteristics into several components. Concludingly, this study suggested a prototype of analyzing the semantic differential data with using cluster analysis and factor analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.565-579
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• 1995

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupational and appearance characteristics for the wearers. The subjects 'inferences of occupational and appearance characteristics for the wearers were measured by means of semantic-differential scales and open-ended questionnaires. The stimuli were composed of 18 color photographs which were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 216 male and 216 female university students. The results were as follows: First, the responses to the semantic-differential scales were factor analyzed to identify the underlying constructs of occupational characteristics. As the result, 4 factors were emerged. The first factor was interpreted to Appearance·Ability, the second, Individuality, the third, Dominance, and the fourth, Naivety. Second, the type of clothing influenced on all the 4 factors, and was more influencial than the facial attractiveness which influenced on the 3 factors except the Naivety factor. Third, There were differences perceptions for the wearers beteen subjects 'sex type; The male subjects perceived for the wearers with categorization more exactly than the female's. Fourth, there were accordances between free-association and inference in semantic-differential scales for the wearers.