• 산업융합연구
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• 제21권1호
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• pp.87-93
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• 2023

주식 투자에서 매수와 매도의 타이밍을 결정하는 것은 주식 투자의 수익률 올리기 위해 가장 중요한 요인 중에 하나이다. 주식은 싸게 사서 비싸게 팔면 이익이 되지만, 비싸게 사서 싸게 팔면 손해가 된다. 주식의 가격을 결정하는 매수와 매도의 물량에 의해 가격이 결정이 되고, 매수와 매도는 기업실적, 경제지표와도 관련이 있다. CNN에서 제공하는 공포와 탐욕지수는 7가지 요소를 사용하고, 각 요소에 가중치를 부여하여 탐욕과 두려움으로 정의한 가중치 평균을 0~100 사이의 척도로 계산하여 매일 발표하고 있다. 지수가 0에 가까우면 주식시장 심리가 두려운것이고, 100에 가까우면 탐욕스러운 것이다. 따라서 미국 S&P 500 지수를 CNN 공포와 탐욕지수에 따른 매수와 매도를 할 경우 최대 수익률이 발생하는 매매 기준을 분석하여 최적의 매수와 매도 타이밍을 제시하여 주식투자에 수익률을 높일 수 있는 방안을 제시하고자 한다.

• 복식문화연구
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• 제17권3호
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• pp.367-382
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• 2009

The aim of the current study was to investigate the impact of store attribute satisfaction on intentions of revisit and recommendation among clothing consumers. The data were collected from 319 consumers through survey and frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used to obtain results. The findings were as follows: 1. From factor analysis, seven factors were distracted: Fact 1(brand and price), Fact 2(store's facility and environment), Fact 3(product), Fact 4(transportation convenience and access), Fact 5(selling and advertisement), Fact 6(store's atmosphere), and Fact 7(salesman's service). 2. Four factors had statistically significant influence on overall satisfaction of clothing consumers. The most influential factor was Fact 2(store's facility and environment) and Fact 5(selling and advertisement), Fact 1(brand and price), and Fact 4(transportation convenience and access) showed their effects on overall satisfaction in an hierarchical rank-order following Fact 2. 3. Four factors such as Fact 2(store's facility and environment), Fact 1(brand and price), Fact 4(transportation convenience and access) and Fact 5(selling and advertisement) in an hierarchical rank-order from Fact 1 had statistically significant impact on intentions of revisit. 4. Six factors such as Fact 1(brand and price), Fact 2(store's facility and environment), Fact 3(product), Fact 5(selling and advertisement), Fact 6(store's atmosphere), and Fact 7(salesman's service) in an hierarchical rank-order from Fact 1 had statistically significant influence on the intention of recommendation. 5. The results further showed that among seven factors, Fact 1(brand and price), 'Fact 2(store's facility and environment), and Fact 5(selling and advertisement) had impact on both the intention of revisit and the intention of recommendation.

• 펄프종이기술
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• 제43권3호
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• pp.128-136
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• 2011

In order to investigate the relationship between the prices of wood chips and pulps, regression analysis and cointegration test were conducted. Test results indicated that pulp producers adjusted pulp price in response to the change in wood-chip price and there were a long-run relationship between these prices. This implied that by raising the selling price of pulp, pulp producers avoid profit loss incurred by the increase in the wood-chip price. The existence of cointegration between wood chips and pulp prices implied that pulp producers were competing when they set the selling price of pulp.

• International Journal of Computer Science & Network Security
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• 제21권2호
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• pp.193-197
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• 2021

Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

• Journal of Information Processing Systems
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• 제19권4호
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• pp.498-512
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• 2023

The traditional newspaper industry faces the opportunities and challenges of industry transformation and integration with new media. Consequently, the catalogs of newspapers and magazines are also updated. In this study, necessary information on catalogs was obtained and used to analyze the overall development trend of the newspaper industry. A word frequency analysis was then performed on the introduction and product categories of the catalogs, and the content and types of newspapers and magazines were examined. Furthermore, related factors such as price, number of pages, publishing frequency, and best-selling status were analyzed; the correlation among factors affecting best-selling status was also explored. Subsequently, each element and a combination of elements were used to generate a dataset, build three classification models, and analyze the accuracy of predictions of whether newspapers sold well under other circumstances. The experimental results showed that price is the most critical factor affecting the best-selling status of newspapers and magazines. Publishing frequency and the number of pages were also found to be significant indicators that impact people's subscription choices. Finally, a competitive strategy regarding content, price, quality, and positioning was developed.

• 수산경영론집
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• 제32권1호
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• pp.1-14
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• 2001

The research on the price-volume relation in the market is very important because it examines into regular phenomenon revealed by market participants including producers and middlemen. The purpose of this study is to investigate the relationship between price and trading volume in the oyster producing market. In order to accomplish the purpose of this study, the contents of empirical analysis include the time series properties of price and trading volume, the short-term and long-term relationships between price and trading volume, and the determinants of trading volume. The data used in this study correspond to daily price and trading volume covering the time period from January 1998 to April 2001. The empirical results can be summarized as follows : First, price and trading volume follow random walks and they are integrated of order 1. The first difference is necessary for satisfying the stationary conditions. Second, price and trading volume are cointegrated. This long-run relationship is stronger from trading volume to price. Third, error correction model suggests that feedback effect exists in the long-run and that price tends to lead trading volume by about five days in the short run, that is, to be required period by digging, conveying, and peeling oystershell for selling oyster. Fourth, price and price volatility is a determinant of trading volume. In particular, trading volume is a negative function of price. It is believed that the conclusion drawn from this study would provide a useful standard for the policy makers in charge of reducing the oyster price volatility risk caused by trading volume(selling quantities).

• 한국산학기술학회논문지
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• 제15권3호
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• pp.1318-1326
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• 2014

부동산 마케팅 개념의 변화와 미분양 주택해소에 대한 중요성이 부각되고 있는 시점에서 본 연구는 미분양 주택해소에 대한 영향요인을 입지환경, 거주환경, 거시환경, 마케팅 부문으로 구분하였으며, 실제 수요자가 어떤 요인을 중요하게 생각하고 있는지 알아보고자 한다. 또한 실제 수요자의 미분양 아파트 매수의향 및 분양가격만족도(분양가격만족도, 주택가치상승)라는 관점에서 미분양 주택해소 요인과 어떠한 영향관계와 구조를 가지고 있는지 PLS 구조방정식을 통해 분석하고자 한다. 연구결과를 요약하면 첫째, 분양가격만족도에 미치는 영향요인은 거시환경, 거주환경, 입지환경이 통계적으로 유의한 결과를 나타났다. 하지만 마케팅 전략은 분양가격 만족도에 영향을 미치지 않는 것으로 도출되었다. 둘째, 매수의향에 영향을 미치는 요인은 거시환경, 마케팅 전략, 분양가격 만족도가 통계적으로 유의한 것으로 나타났다.

• 산업진흥연구
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• 제9권2호
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• pp.29-35
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• 2024

최근 한국 금융시장은 무차입공매도를 금지하고 있으며, 차입한 증권을 매도하는 차입공매도를 일반적인 공매도라고 일컫는다. 이 연구는 개인투자자들을 위해 그들의 관점에서 공매도를 활성화하기 위한 개선 방안을 마련하고자 하였다. 공매도란 주식시장에서 소유하지 않은 종목을 매도하는 것으로 해당 종목의 주가가 하락할 것을 예측하여, 주식을 차입해 매도하는 것을 말한다. 본 연구 결과를 통하여 공매도시장의 활성화 및 개선방안은 다음과 같다. 첫째, 개인투자자의 공매도 기회확대 방안을 마련하여야 한다. 국내 공매도 시장은 코스피와 코스닥을 포함하여 외국인과 기관 참여자 비중이 시장의 95% 이상을 차지하고 개인투자자는 매우 미미한 수준이다. 따라서, 이의 확대가 불가피한 실정이다. 둘째, 공매도 불공정거래에 대한 모니터링 및 처벌을 강화해야 한다. 공매도 부작용을 최소화할 수 있는 대표적 개선 방안으로, 불공정거래, 공매도의 모니터링 강화, 처벌수준의 상향조정이 필요하다. 이와 더불어, 불공정거래 관련 공매도에 대한 처벌수준을 보다 높이는 방안을 강구해야 한다. 셋째, 공매도 보고 및 공시제도의 개선이 필요하다. 한국의 경우, 선진국에 비해서는 아직 공매도 거래가 활발하게 일어나고 있지는 않지만, 향후 공매도 거래가 활성화될 것에 대비하여 시장의 투명성을 강화하기 위해 공시제도를 확대할 필요가 있다. 결론적으로 공매도 규제가 지나치게 강화될 경우 가격효율성과 시장유동성 측면에서 손해가 발생하고 결과적으로 시장에 부정적 영향을 끼칠 수 있음을 보고하고 있다. 따라서 공매도 관련 정책은 규제 효과의 긍정적 측면을 고려하면서 시장에의 부정적 영향을 반드시 고려하여 이루어져야 한다.

• 한국측량학회지
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• 제26권3호
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• pp.293-301
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• 2008

본 연구는 국가에서 많은 예산을 투입하여 구축한 KLIS 자료의 가격 산출에 목적이 있다. 이를 위해 가격 투입된 원가 분석을 수행하였으며, 판매량 및 회수율을 고려한 판매가와 정보량을 기준으로 한 판매가격을 산출하였다. 회수율을 고려했을 경우 많은 구임비용이 소요되었지만 정보량을 기준으로 하였을 경우에는 적은 비용이 소요되어 지리정보 활성화 측면을 고려하였을 때 정보량을 기준으로 하는 것이 타당함을 알 수 있었다.

• 유통과학연구
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• 제14권6호
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• pp.81-87
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• 2016

Purpose - In recent, a research finds that advanced selling can influence a consumer's choice(Kim et al., 2013). Advanced selling is defined as the new product launching strategy which company allows consumers to preorder new product before its release(Chu & Zhang, 2011). Prior researches have focused on the benefits of advanced selling(e.g., information gathering for demand prediction, an advantage for pricing strategy, and so on) for companies using this strategy(Chen, 2001; Chu & Zhang, 2011; Li & Zhang, 2013; Tang et al., 2004; Xie & Shugan, 2009). However, Kim et al.(2013) find it can also influence a consumer's choice. In detail, they suggest that when consumers use advanced selling, they are likely to prefer high-performance options rather than low-price options based on construal level theory(Trope & Liberman, 2003). In this paper, we tried to expand the prior researches for finding the mechanism of the influence of advanced selling on a consumer's choice. The purpose of this research is to test the mediating effect on the influence of advanced selling. Research design, data, and methodology - To find the mechanism of the influence of advanced selling, we designed an experiment for testing mediation effect. we recruited 93 students from a university. We assigned participants into one of two groups using randomization method. The participants with each group were given a scenario describing the sales strategy. Finally, they made a choice between high-performance option and low-price option. Sequentially, they also responded some questions for testing mediation effect. Results - First, we replicated prior research to test the influence of advanced selling. As a result, we could find that consumers prefer the high-performance option when they preorder it to purchase at the time of consumption. Thus, the replication result is the same as prior research. Second, we tested that advanced selling can influence the perception of temporal distance. The results confirmed that consumers perceived longer temporal distance in advanced selling condition(β = 1.575, SE = 0.272, p < 0.001). Third, we predicted that temporal distance can increase the importance of desirable attributes and decrease the importance of feasible attributes. The results suggested that temporal distance decreased significantly the importance of attributes related to feasibility(β = -0.19, SE = 0.07, p < 0.01), however, it had non-significant effect on increasing the importance of desirable attributes. Finally, we used Sobel-test for testing mediation effect, and it confirmed that the importance of feasible attributes had mediating role of the influence of advanced selling(Sobel test statistic = -2.110, SE = 0.111, p < 0.05). Conclusions - In this paper, we tried to find the mechanism of the influence on advanced selling from a consumer's choice. With an experiment, we confirmed that the importance of feasible attributes could mediate the effect on advanced selling. Therefore, we suggested some theoretical and practical contributions from this research. Finally, we discussed research limitations and suggested future research topics.