• Title/Summary/Keyword: self-media

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College Student's Knowledge and Attitudes toward AIDS in Taegu and Kyungbook areas (대구 경북 지역 일부 대학생들의 에이즈에 대한 지식과 태도 조사)

  • Sin, Yeong-Hui;Hong, Yeong-Hye
    • The Korean Nurse
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    • v.35 no.1
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    • pp.94-103
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    • 1996
  • Given the global impact of the AIDS pandemic, it is necessary to take every measure to prevent an epidemic of this disease in Korea. The only available strategy is prevention. Considering college students as a potential risk group, this study examined their knowledge of, and attitudes toward AIDS. In this study, a self-report questionnaire was administered to 167 students from three colleges in Taegu and Kyungbook province area. Findings indicated that most of the students had lacked knowledge about the AIDS. While knowledge about the modes of transmission and prevention improved, some respondents still believed that AIDS could be transmitted by sharing cups (17.4%), by coughing or sneezing(29.3%), and by moskito (25.7%). About 10% of the students reported that they had received some instruction about AIDS, and 87.3% indicated a desire to know more about the disease. Most of the students reported that they obtained AIDS information from media devices such as TV and newspaper. To the questions designed to examine attitude towards AIDS patients, the students showed a tendency to view AIDS patients as responsible for their own illness (85.6%). Interestingly, they showed sympathy to their imaginary friends and relatives suffering from AIDS (78.4%-90.2%). Eighty percercent of the respondents felt that they personally were not at risk. The study findings suggest a need for the development of AIDS educational programs for college students.

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A Potential Value of Noise Control in Construction Sites for Real Estate Developers

  • Zheng, Guo;Kim, Youngchul
    • KIEAE Journal
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    • v.14 no.4
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    • pp.5-10
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    • 2014
  • Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

A Study on the Characteristics of Fashion in Wanna-Be Phenomenon (워너비 현상 (Wanna-Be Phenomenon)에 나타난 패션의 특정 연구)

  • Yum Hae-Jung;Kim Ji-Seon;Kim Eun-Jung;Park So-Hyun
    • Korean Journal of Human Ecology
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    • v.9 no.2
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    • pp.53-63
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    • 2006
  • The purpose of this study is to analyze the background and characteristics of fashion in wanna-be phenomenon. The primary source of data has been a collection of recent books, news repots, many articles from various kinds of mass media and fashion internet cite. The results of this study can be summarized as follow. First, The wanna-be phenomenon can be divided the background into three parts : change to entertainment society, increase of mass consumption, increase mutual communication with star and fan. Second, the function of fashion in wanna-be phenomenon can be divided with the following: the function of self-expression, guide book of trendy lifestyle, and play for pleasure. Third, fashion style in wanna-be phenomenon can be divided with the following : chic & gorgeous style, sexy casual & chav style, bohemian mix & match style.

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Performance of Self-Manufactured Ion Selective Microelectrode (ISME) for Continuous Monitoring of Ammonia and Nitrate Ions

  • Byun, Im-Gyu
    • Journal of Environmental Science International
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    • v.21 no.12
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    • pp.1449-1454
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    • 2012
  • The ion selective microelectrodes (ISME) have been applied to observe the continuous profiles of NO3-N and NH4-N in bulk solutions or biofilms. In order to evaluate the performance and applicability of ion concentration measuring system, the characteristics, such as slope of calibration curve, detection limit and potentiometric selectivity coefficient were investigated. The slopes of calibration curve showed high degree of correspondence for each target ion concentrations. And the detection limits of nitrate and ammonia ion selective microelectrode were 10-4.7 M and 10-4.4 M, respectively. These ion selective microelectrodes were proved that their own performance could be maintained for 16 days after making. NO3-N and NH4-N selective microelectrodes were also adapted to detect the continuous ion profiles of cilia media packed MLE (Modified Ludzack-Ettinger) process. And the monitored nitrate and ammonia ion profiles with the ion selective microelectrode were stable and well corresponded to the results with conventional ion chromatograph. However, the electric potential was unstable until 8 hr because of the unknown noise. The tip shape and performance of the ion selective microelectrode was stably kept over 2 days continuous monitoring.

An LBX Interleaving Watermarking Method with Robustness against Image Removing Attack (영상제거 공격에 강인한 LBX 인터리빙 워터마킹 방법)

  • 고성식;김정화
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.41 no.6
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    • pp.1-7
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    • 2004
  • The rapid growth of digital media and communication networks has created an urgent need for self-contained data identification methods to create adequate intellectual property right(IPR) protection technology. In this paper we propose a new watermarking method that could embed the gray-scale watermark logo in low frequency coefficients of discrete wavelet transform(DWT) domain as the marking space by using our Linear Bit-eXpansion(LBX) interleaving of gray-scale watermark, to use lots of watermark information without distortion of watermarked image quality and particularly to be robust against attack which could remove a part of image. Experimental results demonstrated the high robustness in particular against attacks such as image cropping and rotation which could remove a part of image.

A study on the perception and management of dental technician's infection prevention (치과기공사의 감염에 대한 인식과 관리 실태 연구)

  • Han, Hyo-Jin;Yun, Yeong-Kyeong;Heo, Yae-Eun;Bae, Eun-Jeong
    • Journal of Technologic Dentistry
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    • v.42 no.2
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    • pp.173-185
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    • 2020
  • Purpose: The purpose of this study was to investigate dental technicians' awareness of infections and to enhance their interest and commitment towards infection prevention. Methods: A self-reported questionnaire survey was conducted among dental technicians. Total of 195 responses were used for analysis. A cross-tabulation analysis was used to compare dental technicians' awareness of infections according to their levels of education on infection prevention (α=0.05). Results: Dental technicians were educated on infection prevention (40.5%). Most participants received infection prevention education from school (29.8%). Dental laboratories had an infection control guideline (34.9%). Dental technicians were not aware of infection risks at their workplaces or believed that they were not at risk of infections at their workplaces (59.3%). Conclusion: Dental technicians must be consistently educated on infection prevention and control through systematic education at school and wider promotion through media. Research is needed to economically and efficiently improve equipment used by dental technicians and to protect them from infectious diseases. A budget for infection prevention must also be determined. Institutional measures such as providing support for dental technicians at the policy level and developing a basic infection prevention manual are necessary. Solving these issues not only protects dental technicians from infections but also allows them to provide high-quality medical services.

The Symbolic Meaning and Values Portrayed In Models' Characteristics in Fashion Advertisements

  • Kwon, Gi-Young;Helvenston, Sally I.
    • International Journal of Human Ecology
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    • v.7 no.2
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    • pp.29-41
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    • 2006
  • Various current events provide evidence that society is undergoing changes in perceptions of social relationships. Specifically, visual media in the form of advertisements can convey images which reflect society's values and concepts about role relationships. The purpose of this research was to examine ads in fashion magazines to determine what types of model roles and role relationships typically appear in fashion advertising which can mirror society's values. A content analysis was conducted of ads obtained from US Vogue and US GQ for the year 2002. Six kinds of roles/relationships were found: (1) Narcissism (representing self absorption), (2) sexually enticing opposite-sex relationships, (3) close/romantic same-sex relationships, (4) friend relationships, (5) family relationships, and (6) independent relationships. Of these, narcissism predominated, however, a small number of sexually provocative ads appeared as well as same-sex romantic relationships. Because sole (single) models were more typical, they also were examined to determine ways in which they relate to the audience. Characteristics examined included body presentation & pose, eye gaze, and facial expression. Direct eye gaze was the typical way to engage the audience. Gender differences were apparent: smiling was more typical of women, indifference for men. The symbolic meaning and values investigated from this research are the blurring of gender identity portrayed in homosexual imagery, family values, and the value of youth. The consistency of models' race in ads does not portray the diversity reflected in the demographic census.

The Impact of Lifestyle Factors on Clothing Purchase Motives, Information Use, and Selection Criteria in Male College Students (남자대학생의 라이프 스타일 요인이 의복의 구매동기, 정보원활용, 의복선택기준에 미치는 영향 연구)

  • 황진숙;이기춘
    • Journal of the Korean Society of Costume
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    • v.50 no.4
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    • pp.63-72
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    • 2000
  • The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

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A Study on Formation of Brand Attitude and Brand Loyalty by the Activities in Consumer-driven Online Fashion Brand Community (소비자 주도형 패션 브랜드 온라인 커뮤니티 활동에 의한 브랜드 태도와 브랜드 충성도 형성)

  • Choi, Mi-Young
    • Journal of the Korean Society of Costume
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    • v.63 no.2
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    • pp.110-124
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    • 2013
  • The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.

Exploring the Potential of Modifying Visual Stimuli in Virtual Reality to Reduce Hand Tremor in Micromanipulation Tasks

  • Prada, John;Park, Taiwoo;Jang, Sunjin;Im, Jintaek;Song, Cheol
    • Current Optics and Photonics
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    • v.1 no.6
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    • pp.642-648
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    • 2017
  • Involuntary hand tremor has been a serious challenge in micromanipulation tasks and thus draws a significant amount of attention from related fields. To minimize the effect of the hand tremor, a variety of mechanically assistive solutions have been proposed. However, approaches increasing human awareness of their own hand tremor have not been extensively studied. In this paper, a head mount display based virtual reality (VR) system to increase human self-awareness of hand tremor is proposed. It shows a user a virtual image of a handheld device with emphasized hand tremor information. Provided with this emphasized tremor information, we hypothesize that subjects will control their hand tremor more effectively. Two methods of emphasizing hand tremor information are demonstrated: (1) direct amplification of tremor and (2) magnification of virtual object, in comparison to the controlled condition without emphasized tremor information. A human-subject study with twelve trials was conducted, with four healthy participants who performed a task of holding a handheld gripper device in a specific direction. The results showed that the proposed methods achieved a reduced level of hand tremor compared with the control condition.