• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.4
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• pp.1217-1224
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• 2012

Background and Aim: Less than 50% of oral cancer cases are diagnosed at early stages of the disease and this is in part due to poor awareness and lack of knowledge on the signs and symptoms of oral cancer. This study sought to measure the baseline awareness of oral cancer in Malaysia and aimed to increase public awareness and knowledge of oral cancer using a mass media campaign. Methods: Baseline awareness and impact of the campaign was measured using self-administered questionnaires sent via email to individuals. The campaign was aired on two national television channels and the reach was monitored through an independent programme monitoring system. Results: 78.2% of respondents had heard of oral cancer, and this increased significantly after the campaign. However, the ability to recognize signs and symptoms remains unchanged. We found that the level of awareness differed between the distinct ethnic subgroups and the reach of the campaign was not uniform across all ethnicities. Conclusion: This substantial study to measure the oral cancer awareness in Malaysia provides important baseline data for the planning of public health policies. Despite encouraging evidence that a mass media campaign could increase the awareness of oral cancer, further research is required to address the acceptability, comprehensiveness and effectiveness. Furthermore, different campaign approaches may be required for specific ethnic groups in a multi-ethnic country such as Malaysia.

• The Journal of Society for e-Business Studies
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• v.18 no.1
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• pp.191-211
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• 2013

The deployment of social network service(SNS) makes the social network game(SNG) as the new value added service of SNS be popular. But, a few study had identified the reason of this popularity and the elements of SNG. Based on the social presence theory and media richness theory, we had tried to identify three community artifacts (i.e. persistent labeling, self presentation and deep profiling) and two media characteristics(i.e. vividness and interactivity) as the SNG elements in this research. Then we had empirically validated the effect of these elements on the SNGexperience (i.e. social presence, perceived enjoyment) and behavioral intentions (i.e. Continuous usage intention, willingness to pay and loyalty) of the users. We conducted a survey to the actual SNG users. 243 data were collected and analyzed by PLS algorism. The results indicated that the community artifacts mediated by the social presence and media characteristics could significantly affect on the experiences and behavioral intentions. These findings could contribute to identify what element could be the reason of social network game popularity and could also contribute to design more attractive social network game in practice.

• Informatization Policy
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• v.25 no.2
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• pp.20-45
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• 2018

This study aims to find the factors of Internet overdependence in adults, through the decision tree analysis model, which is a data mining method using National Information Society Agency's raw data from the survey on Internet overdependence in 2016. As a result of the decision tree analysis, a total 16 nodes of Internet overdependence risk groups were identified. The main predicated variables were the amount of time spent per smart media usage in weekdays; amount of time spent per smart media usage in weekends; experiences of purchasing cash items; percentage of using smart media for leisure; negative personality; percentage of using smart media for information search and utilization; and awareness on good functions of the Internet, all of which in order had greater impact on the risk groups. Users in the highest risk node spent the smart media for more than 5 minutes per use and less than 5~10 minutes in weekdays, had experiences of cash item purchase, and had lower level of awareness on the good functions of the Internet. The analysis led to the following recommendations: First, even a short-time use has higher chances of causing Internet overdependence, and therefore, guidelines need to be developed based on research on the usage behavior rather than the usage time. Second, self-regulation is required because factors that affect overindulgence in games, such as the cash items, increase Internet overdependence. Third, using the Internet for leisure causes higher risk of overdependence and therefore, other means of leisure should be recommended.

• Journal of The Korean Association For Science Education
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• v.39 no.4
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• pp.535-544
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• 2019

In order to find out whether the traditional mass media in our society are sufficiently functioning as a vehicle of providing scientific information to the public outside the school education, public perception of science articles in mass media and scientific terms used in high frequency in science articles have been examined. To investigate the public perception on science articles, a questionnaire was constructed about the usefulness, importance, access frequency, and understanding of science articles. The questionnaires were conducted in areas with high flow populations such as train stations or subway stations. A total of 425 responses were used for analysis. In order to extract high frequency scientific terms used in science articles, two television companies and two newspapers were designated as target media, and their texts on science articles reported over the last 17 years were collected to investigate the frequency of scientific terms used. Based on the frequency, we conducted the self-report comprehension test for the top 100 scientific terms. The results of this study show that the public in our society has relatively high perception of the importance and usefulness of science articles, however, reading and understanding the articles seems to be somewhat difficult. In addition, the scientific terminology used in science articles has a high degree of comprehension for those of higher education, natural sciences majors, and men. In addition, scientific terms with high understanding degree were characterized according to gender, age, educational background, and field of major.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.685-695
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• 2023

This study aimed to investigate the current utilization and implications of digital learning support media in the field of French studies, and to explore future research directions. To achieve this, we conducted a comprehensive review of the use of digital media in various learning processes within French studies. Additionally, we examined the direct application of ChatGPT, an emerging technology, to learning by extending its use to foreign language and education fields. Our findings indicate that the application of digital learning support media in French studies is somewhat limited, with selective use in processes such as online class support media, pre-class learning, efficient learning and interaction, and self-directed learning. In the case of ChatGPT, our research found that no studies have been conducted within French studies, and very few studies have been conducted on its practical application in other educational fields. While ChatGPT has a wide range of applications and has shown positive effects on learners, ethical concerns have been raised regarding the quality, source, and reliability of information. Therefore, future research in French studies should focus on educational application and effectiveness verification in university teaching and learning situations, as well as interdisciplinary convergence with digital learning support media.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.811-820
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• 2012

This study identifies the factor structure of sociocultural attitudes toward appearance, appearance management attitudes, fashion behaviors, and the effects of sociocultural attitudes toward appearance and appearance management attitudes on fashion behaviors. Questionnaires were administered to 255 college students living in Daegu Metropolitan City and Kyungbook province. The data collected were analyzed using frequency, factor analysis, multiple regression, and t-test. The findings were as follows. Sociocultural attitudes toward appearance were composed of two factors (body internalization and appearance recognition). Appearance management attitudes were composed of four factors (shape management recognition, weight management, appearance satisfaction, and health care). Fashion behaviors were composed of six factors (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure). Gender of college students showed a distinction between the sub-variables of sociocultural attitudes toward appearance factors (body internalization) and appearance management attitudes (weight management) and fashion behaviors (convenience, fashion following, self-satisfaction, and pleasure). Women had more desire to have a similar looking body of TV celebrities than men. The effects of sociocultural attitudes toward appearance and appearance management attitudes on each fashion behavior variables (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure) were explained by the factors of body internalization and appearance recognition, and weight management, appearance satisfaction, and health care. College students produced fashion appropriate to the situation. Strategies of fashion marketing based on these results are as follow. Through mass media, advertisers help university students realize a healthy outlook and create a social atmosphere that can promote healthy body attractions.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.303-320
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• 2001

The purpose of the study was to investigate the hedonistic motives experienced by consumers in the apparel buying process. We carried out in-depth interviews by 32 women living in Pusan and to examine the hedonistic motives related to the apparel buying process. It was conducted and analysed by the Spradley's developmental research method.The results showed that the hedonistic motives in apparel buying process, consisted of four components at least, such as Symbolism, Conformity, Distinction, and Impulsiveness. Symbolism represented the social-psychological aspects related to the apparel buying process, such as occupation, role, and self-image etc. Conformity in the apparel buying process was usually influenced by mass-media, and companions. Consumers had strong needs of distintion for self-actualization and self-esteem in apparel buying process. The impulsiveness in apparel buying process were related to the antecedent moods, affection, tastes, price, display, and sales person or accompanied friends. We found that the hedonistic motives in the apparel buying process connected with the emotional responses and were played an important role on the consumer satisfaction in the apparel buying process. They provide informations about hedonistic motives of apparels to consumer behavior researchers and retailers related to apparel products.

• Journal of the Korea Convergence Society
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• v.3 no.3
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• pp.21-27
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• 2012

The survey was carried out with a random sample of adults living in Busan and Gyeongnam. The collected material is used by the SPSS version 12.0. The frequency, percentage, examination were applied for studying. We separated the group of safety, general management, real hair management according to characteristic about scarp and hair problems. There is highly understanding about the hair problem that if someone has really sensitive scalp or who has dandruff or who has thin hair or who has someone has hair losing problem in their family. Usually, the group has highly understanding of hair problem, they consult about their hair and scalp with expert. They have a really good attention about the mass media(TV, Internet, Newspaper, Magazine) for scalp and hair health. They reduce using hair products. They always read hair product brochure first and use it. They don't eat fast food frequently. The survey has shown high levels of article. Now the research showed us that s have a strict connection between self-recognition and scalp treatments. That means someone has understanding hair problem then start treatment first.

• Journal of Broadcast Engineering
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• v.23 no.5
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• pp.642-655
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• 2018

Occupancy sensors installed in buildings and households turn off the light if the space is vacant. Currently PIR(pyroelectric infra-red) motion sensors have been utilized. Recently, the researches using camera sensors have been carried out in order to overcome the demerit of PIR that cannot detect stationary people. The detection of moving and stationary people is a main functionality of the occupancy sensors. In this paper, we propose an on-line human occupancy tracking method using convolutional neural network (CNN) and self-organizing map. It is well known that a large number of training samples are needed to train the model offline. To solve this problem, we use an untrained model and update the model by collecting training samples online directly from the test sequences. Using videos capurted from an overhead camera, experiments have validated that the proposed method effectively tracks human.