• Title/Summary/Keyword: second order effects

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Effects of Brand Image on the Purchasing Attitude of Customer (브랜드이미지가 구매태도에 미치는 영향)

  • Chung, Sui-Rhane;Lee, Jin-Ho
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.59-68
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    • 2005
  • In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

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The Contribution of OH radical and the Effect of Adding Oxidants on the Sonolytic Degradation of 1,4-Dioxane (초음파를 이용한 1,4-Dioxane의 처리에서 OH 라디칼의 기여와 산화제 첨가의 효과)

  • Son, Hyun-Seok;Choi, Seok-Bong;Khan, Eakalak;Zoh, Kyung-Duk
    • Journal of Korean Society of Environmental Engineers
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    • v.27 no.6
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    • pp.642-650
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    • 2005
  • This research investigates the effects of adding oxidants such as $Fe^0$, $Fe^{2+}$, and ${S_2O_8}^{2-}$ in the sonolysis of 1,4-D. Results indicate that the degradation could be divided into two steps (initiation and acceleration) kinetically. The initial portion agreed with zero-order expression, while the second portion could be fitted with pseudo first-order expression. In the presence of ${HCO_3}^-$, as a radical scavenger, the degradations of 1,4-D and TOC were suppressed, indicating that OH radical is an important factor in the sonolysis. The overall degradation efficiency of 79.0% in the sonolysis was achieved within 200 minutes. While $Fe^0$, $Fe^{2+}$, and ${S_2O_8}^{2-}$ were individually combined with sonication, the degradation efficiency of 1,4-D increased 18.6%, 19.1%, and 16.5% after 200 min, respectively. The addition of oxidants not only changed the kinetic model from zero to pseudo first order at initiation step, but also increased the rate constants in the acceleration step. The addition of oxidants in the sonolysis of 1,4-D also improved the mineralization of 1,4-D, however, the effect of adding oxidants on the rate increase was similar regardless of the oxidants.

Factors Influencing the Introduction of Mobile Security Technology (기업 모바일 보안기술 도입에 영향을 미치는 특성요인)

  • Choi, Woong-Gyu;Lee, Young-Jai
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.215-240
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    • 2013
  • This research has reviewed the major composition concepts and the positive research results in the selected studies which were theoretically based on IDT (Innovation Diffusion Theory), IRM (Model of Innovation Resistance), TAM(Technology Acceptance Model), and IAPA(Information Asset Protection Activity) in order to improve the theoretical explanation of major characterized factors influencing on the introduction of MST (Mobile Security Technology). The characterized factors for the adaptation of MST and 17 hypotheses on the MST study models in order to test the effects on the intention to use are empirically verified by utilizing the analysis method of structure equation model. As a result of a study, First, the most influential characterized factors of IRM are shown as compatibility, complexity, relative advantage, information asset protection in order. Second, the characterized factors affecting intention to use are shown as relative advantage, compatibility, innovation resistance, performance expectancy. The results of this study are relevantly significant to establish the theoretical foundation of the study on the adaptation of MST and The verification of the characterized factors provide strategic implication for the introduction of MST and policy direction which alleviates informational gap between new MST and previous Security Technology to diffusion agency.

Relationship Among Self-Determination, Entrepreneurship and Entrepreneurial Intention of University Students in Korea (예비창업자의 자기결정성이 기업가정신과 창업의지에 미치는 영향: 창업교육의 조절효과를 중심으로)

  • Kim, Sung Hwan;Bok, Kyoung Soo;Park, Jae Choon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.5
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    • pp.15-26
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    • 2015
  • Overall, college students tend to be immersed in the relatively safe employment, such as civil servants or public sector than start one's own business due to the lack of entrepreneurial spirit which made the great success in order to take the risk and innovative challenge. In this study, relationship between pre-founder of college students' self-determination, entrepreneurship, entrepreneurial intentions are to be determined. As a result, the implications were derived in order to make pre-founder various ways of career decision beside employment. Therefore start-up training courses was verified by moderating effects. The results are first, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurial intention. Second, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurship. Third, entrepreneurship of the pre-founder made positive impact on entrepreneurial intention. Fourth, entrepreneurship was carried out a full mediating role in the relationship between self-determination and entrepreneurial intention. Finally, Pre-founder group who have taken entrepreneurship education have showed a positive relationship between high self-determination(Autonomy, Competence, Relationship) and entrepreneurial intention. Based on these results, especially pre-founders, in order to improve the willingness of university students entrepreneurship, highly motivated intrinsic motivation is needed to ensure the student's self-determination in University education. It looks that can be achieved through the strengthening of entrepreneurship education for autonomy, competence, efficacy improvement.

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Examining the Effect of Cognitive and Affective Images of a Farm Party Venue on Consumer Satisfaction and Revisit Intention (팜파티 농가에 대한 인지적 이미지와 정서적 이미지가 소비자 만족, 재방문 의도에 미치는 영향)

  • Kim, Na-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.548-556
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    • 2017
  • The purpose of this study is to examine the effects of cognitive and affective images of a farm party venue on consumer satisfaction and revisit intention with a research model and hypothesis test. First, the cognitive and affective images of a farm party venue had a significant effect on consumer satisfaction in the test and the cognitive image had greater impact on consumer satisfaction than the affective image had. Second, consumer satisfaction had a significant effect on the revisit intention in the test, which indicates that farm party venues are required to find a way to boost the satisfaction of tourists in order to encourage their intentions to revisit. In order to revitalize rural tourism through farm party and raise income in rural areas, it is most important that farm party venue produce images that are differentiated from other farmhouses. In order to activate the farm party for the 6th industry, it will be possible to establish images of the farmers and utilize them in promotional marketing for the promotion of rural tourism. The present study is limited in that it did not collect feedback from farm party operators in action. With this in mind, another study is planned, focusing on those farm party operators.

Oxidative Coupling Reaction of Chlorophenols by Natural Manganese Dioxides (천연망간산화물을 이용한 클로로페놀류의 산화중합반응)

  • Jeon Sun-Young;Ko Seok-Oh
    • Journal of Soil and Groundwater Environment
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    • v.10 no.4
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    • pp.62-69
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    • 2005
  • Removal of 4-chlorophenol (4CP) by natural manganese dioxide (NMD) catalyzed reaction was investigated in this study. Tests were also carried out to evaluate the effects of pH and natural organic matter (NOM) on the degradative oxidation of 4CP. Experimental results proved that NMD was effective for the removal of 4CP. Extensive kinetic analysis suggests that overall oxidation of 4CP by NMD is second-order reaction, the first-order with respect to 4CP, and the first-order with respect to NMD, respectively. Also, 4CP oxidation rates on the Mn-oxide surfaces were highly dependent upon experimental conditions such as pH, initial concentration of 4CP or NMD, and existence of humic acid. As pH increased above PZC of NMD, the reaction rate of 4CP was decreased, due to the low affinity of 4CP on NMD at high pH. At pH lower than PZC of NMD, reaction rate of 4CP was also decreased. It was considered that humic acid was involved in the oxidative coupling reaction of 4CP by NMD, resulting in the enhanced degradation rate of 4CP. This study proved that natural manganese oxide can be effectively applied for the removal of chlorophenols in aqueous phase.

Analysis of pneumatic braking component effects and characteristics of a diesel electric locomotive (디젤전기기관차의 공압제동 영향인자 및 특성 분석)

  • Choi, Don Bum;Kim, Min-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.541-549
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    • 2018
  • This paper deals with the braking dynamic behavior of diesel electric locomotive pulling domestic cargo and passenger vehicles. Friction coefficient, pneumatic pressure, and running resistance affecting the braking system were tested. For the friction coefficient, the Dynamo test was performed with reference to UIC 541-4. The results are analyzed by multivariate regression and the relationship between braking force and ititial velocity is presented. The pneumatic pressure were classified into service braking and emergency braking. In order to reflect the characteristics of the brake valve and piping, the pressure rising over time was measured in the vehicle. In order to reflect the external force acting on the vehicle, we carried out the test of EN 14067-4 and presented the second order polynomial formula on a running resistance. The running resistance test results were compared with other countries. The dynamic behavior of a diesel electric locomotive running on a straight flat track based on vehicle resources, friction coefficient, braking pressure, and running resistance is simulated using the time integration presented in EN 14531-1. The simulation results were compared and verified with the vehicle braking test results. The results of this study can be used to analyze the dynamic braking behavior of a train. Also, it is expected that various parameters affecting braking in vehicle design can be analyzed and used as basic data for braking performance improvement.

The Effects of Verbal-Violence Prevention Program on Friendship and Aggression of Elementary School Students in Lower Grade (언어폭력 예방상담이 초등학교 저학년 아동의 친구관계와 공격성에 미치는 영향)

  • So, Yu-Jin;Choi, Byung-Yeon
    • The Korean Journal of Elementary Counseling
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    • v.10 no.2
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    • pp.119-136
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    • 2011
  • The purpose of this study was to verify the effects of verbal-violence prevention program on friendship and aggression of 2nd graders in elementary schools. In order to verify these purpose, total of 24 2nd graders from each different two elementary school located in the A-Gun(a rural-mountainous area) of JeollaBukdo. Out of students, 12 students were into the experimental group, while the rest of 12 students were into the control-group. Then, the experimental group participated in the verbal-violence prevention program. Both groups were pretested the questionnaire on friendship and the questionnaire on aggression. For 12 students of the experimental group, total of 10 sessions: (40 minutes per session and 2 times a week) of program were conducted. After the sessions were complete, students of two groups took the post-test for proving the effects of the program. The results through this study can be summarized as follows. First, there was a significant difference in friendship between the experimental groups which participated in the verbal-violence prevention program and the controlled group which didn't participate in any program. Second, there was a significant difference in aggression reduction between the experimental groups which participated in verbal-violence prevention program and the controlled group which didn't participate in any program.

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Effects of Team-based Learning on Metacogniton, Academic achievement, Confidence in performance, Learning satisfaction (팀 기반 학습 적용이 메타인지 및 학업성취도, 기본간호술기 수행자신감, 학습만족도에 미치는 효과)

  • Kim, Soon-Ok
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.361-374
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    • 2017
  • The purpose of this study is to investigate the effect of team-based learning on the practice of nursing practice and the effects of nursing students' meta-cognition, academic achievement, confidence in performance, self-confidence and learning satisfaction. The subjects of this study were 115 students who wanted to participate in the research in the second grade of Nursing Department of G region. The data collection period was from March 6 to June 5, 2017. The data were analyzed independence t-test and one-way ANOVA by using the SPSS 21.0 program and paired t-test for the effects of variables after the experiment, and Pearson's correlation coefficient for the correlation between the variables. The results showed that meta-cognition and the confidence in performance of team-based learning was not only increased but also statistically significant. Academic achievement was moderate, learning satisfaction was high, and meta-cognition was positively correlated with learning satisfaction. Therefore, based on the results of this study, it is necessary to activate the application of self-directed and active learning method in order to improve the nursing practice ability required in nursing field.

A New Approach to Double Dividend Hypothesis of Environmental Taxes: Focused on the Effects of the Labor Market (환경세 정책의 이중배당가설에 대한 새로운 접근: 노동시장의 변화를 중심으로)

  • Kim, Sang Kyum
    • Journal of Environmental Policy
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    • v.10 no.3
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    • pp.93-117
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    • 2011
  • The double dividend hypothesis of environmental taxes has been a very widely debated research topic since its introduction in the mid-80s. Unlike the second generation studies, which stated that the double dividend environmental taxes were impossible to realize, the third generation researchers of today are focused on assumptions or conditions that make the hypothesis viable. The third generation studies state that the double dividend hypothesis is possible through functional form assumptions, such as the characteristics of taxes levied on polluting goods and the overall tax efficiency of the initial tax systems. The most notable, however, is the fact that the working mechanisms of third generation studies, upon closer inspection, give homogeneous effect on the labor markets, although at first glance the third generation studies take seemingly unrelated approaches. This thesis stems from such idea, and it attempts to analyze the effects of environmental taxes on the labor market. After a thorough analysis, the results match the intuition, as the viability of the double dividend hypothesis of environmental taxes largely depends on the effects that policy changes generate on the labor market. In order for the hypothesis to be plausible, environmental tax policies have to increase the labor supply.

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