• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.7-16
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• 2017

Purpose - Today's world revolves around search engines which are the driving force behind any marketer. The thirst for marketing has led to the evolution of online 'Pay per click' over last few years and is the most widely used instrument. Research design, data, and methodology - Exploratory research design highlights many marketing variables getting affected by pay per click marketing. To analyze the said phenomenon, the data was gathered through questionnaire from the sample of 338 respondents which were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents was loaded on SAS base for exploratory factor analysis and multiple regression analysis. Results - Pay per click as a marketing tool has significant impact on the consumers. The most prominent factors of pay per click marketing identified in the research are Ad quality, Competition, Targeting, Trend and Budget. Conclusions - Organic as well as inorganic ads, keeping in mind the end goal to gage the exchange of these two postings in the marked look territory. Additionally, here we dissected supported pursuit promotions in all. It would be beneficial to break down the impact of promotion position on the pay per click marketing.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.3
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• pp.291-314
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• 2015

This study aims to look at overall adolescents' and college students' perceptions of library and explore the sources and their related variables as well as find out related issues of perceptions of library and information use of them. The data for this study were collected through survey and analyzed descriptive statistics and correlation analysis using the data. The result shows the population users preferred search engine so much over library as their information search tool even if they trust library information sources more, also, they tend to seek information sources when it has easiness and fastness to get. Correlation analysis such as ${\chi}^2$ and Spearman were implemented and the result of the correlation shows that many factors of this study covered-such as comparison of information sources-have significant differences each other.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.5
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• pp.1178-1184
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• 2010

In this paper, a mobile search engine architecture that predicts user's search words and recommends them to users in estimated preference order without having additional user inputs. Information obtained from sensors is first sent to the recommendation engine. The related contents are extracted from the context and history databases and recommending words are selected from the contents. Finally, the words are delivered to the mobile device for suggestion. To evaluate the implemented system response time is measured. A satisfaction survey is also performed for 50 users, and improvement in the proposed system is observed.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.33-40
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• 2008

In various manners, string pattern matching algorithm has been proven for prominence in speed of searching particular queries and keywords. Whereas, the existing algorithms are limited in terms of various pattern. In this paper, regular expression has been utilized to improve efficiency of pattern matching through efficient execution towards various pattern of queries including particular keywords. Such as this research would enable to search various harmful string pattern more efficiently, rather than matching simple keywords, which also implies excellent speed of string pattern matching compared to that of those existing algorism. In this research, the proposed string search engine generated from the LEX are more efficient than BM & AC algorithm for a string patterns search speed in cases of 1000 with more than patterns, but we have got similar results for the keywords pattern matching.

• Proceedings of the Korean Society for Information Management Conference
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• 1997.08a
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• pp.37-53
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• 1997

The huge size of Internet does not allow ordinary information seekers to search information with ease. Now, it is almost impossible to navigate the ocean of information without effective search tools. Web search engine has been the most effective technology for information retrieval on WWW. But recently, the need for new search tools on WWW or Internet has increased drastically. Currently, there are many on-going researches on the related topics. In this survey, we categorize the new search tools into four types: monitoring systems, filtering systems, browsing assistant systems, recommending systems. These example systems are examined. We are especially interested in WWW information filtering. It is studied how to apply the information filtering techniques to WWW, The application is not so straightforward like Email, Newswire filtering systems. As a result of this study, a simple WWW information filtering system is proposed.

• Journal of the Korean Society for Precision Engineering
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• v.23 no.5 s.182
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• pp.30-36
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• 2006

The participants in collaborative environment want to get the right information or documents which are intended to find. In general search systems, documents which contain only the keywords are retrieved. For searching different word-expressions for the same meaning, we perform mapping before searching. Our mapping-based search approach has two parts, ontology-based mapping logic and ontology libraries. The ontology-based mapping consists of three steps such as character matching (CM), definition comparing (DC) and similarity checking (SC). First, the character matching is the mapping of two terminologies that have identical character strings. Second, the definition comparing is the method that compares two terminologies' ontological definitions. Third, the similarity checking pairs two terminologies which were not mapped by two prior steps through evaluating the similarity of the ontological definitions. For the ontology libraries, document ontology library (DOL), keyword ontology library (KOL), and mapping result library (MRL) are defined. With these three libraries and three mapping steps, an ontology-based search engine (OntSE) is built, and a use case scenario is discussed to show the applicability.

• Mass Spectrometry Letters
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• v.5 no.1
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• pp.16-23
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• 2014

Liquid chromatography based mass spectrometry (LC-MS) is a key technology for analyzing highly complex and dynamic proteome samples. With highly accurate and sensitive LC-MS analysis of complex proteome samples, efficient data processing is another critical issue to obtain more information from LC-MS data. A typical proteomic data processing starts with protein database search engine which assigns peptide sequences to MS/MS spectra and finds proteins. Although several search engines, such as SEQUEST and MASCOT, have been widely used, there is no unique standard way to interpret MS/MS spectra of peptides. Each search engine has pros and cons depending on types of mass spectrometers and physicochemical properties of peptides. In this study, we describe a novel data process pipeline which identifies more peptides and proteins by correcting precursor ion mass numbers and unifying multi search engines results. The pipeline utilizes two open-source software, iPE-MMR for mass number correction, and iProphet to combine several search results. The integrated pipeline identified 25% more proteins in mouse epididymal adipose tissue compared with the conventional method. Also the pipeline was validated using control and colitis induced colon tissue. The results of the present study shows that the integrated pipeline can efficiently identify increased number of proteins compared to the conventional method which can be a breakthrough in identification of a potential biomarker candidate.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.49 no.2
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• pp.44-52
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• 2012

This paper proposes to increase an efficiency of somebody searching information by a visualization of an unseen query words with well-selected user's intent structures. If a search engine identifies user's intent to pursue information, it would be an effective search engine. To do so, it is needed that relationships between query-words are to be visible after recovering words lost during formulated, and that an intention structure/elements is to be established. This paper will review previous studies, after then, define a simple structure of the search intent, and show a process to expand and to generate the query words appropriate to the intent structure with a method for the visualization of the query words. In this process, some examples and tests are necessary that one of the multiple intent structured layers is to assign to a range of query-words. Increasing/Decreasing an efficiency are analyzed to find. Future research is needed how to automate a process to extend structural nodules of user's intent.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.684-686
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• 2014

It is difficult to effectively search and data management due to the increasing number of web is now. While Semantic Web technologies and the development of next-generation wepin this as a way to overcome them, and monopolize the domestic utilization is not overwhelming introduction to the Semantic Web technology is being used in existing search engines. This causes the development of the Semantic Web is becoming slower, and reluctant to use the Semantic Web users who use search engines as well. In this paper, compared to the currently used web and the next generation of the web, and why utilization is low compared to the search engine you are using an existing Web technology that uses the Semantic Web technology is a search engine, what research was that the inefficient because, as a RDF-based Semantic suggest how to improve the efficiency solved by designing the web.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.301-304
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• 2007

A realization for image searching engine with moving objects identification and classification is presented in this paper. The identification algorithm is applied to extract difference image between input image and the reference image, and the classification is used the region segmentation. That is made the database for the searching engine. The experimental result of the realized system enables to search for human and animal at time intervals to use a surveillant system at inside environment.