• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• Management & Information Systems Review
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• v.32 no.1
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• pp.43-62
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• 2013

In order to know the characteristics of high visit web sites that many people have visited, 37 high visit websites of plastic surgery were compared to 69 benchmark sites of same industry. We selected 36 web site attributes that can be measured objectively from existing studies and composed the data set of 36 attributes multiplied by 106 websites. For analysis, Multiple Discriminant Analysis(MDA) and Decision Tree Technique are conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 3 categories like 'Community', 'Mobile', 'Up to date'. Thus, we are able to conclude that high visit plastic surgery web sites are community centric site but not contents centric, response a change to mobile environment rapidly and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

• Journal of the Korean School Mathematics Society
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• v.4 no.2
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• pp.49-60
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• 2001

This paper is dedicated to the enhancement of the second-grade students of middle school students' understanding of the basic principles and concepts of probability with the help of Web-browser-used WBI programs relating to probability and statistics in teaching them the unit of probability. I have come up with the following research problems with a view to applying and analyzing the findings. (1) A web sites in relation to the learning of probability and statistics is to be developed with the second graders of middle school in mind. (2) Is there any difference between the experiment group exposed to web-sites-aided classes and the control group going through the conventional ways of math classes when the sites is made trial use of \ulcorner (3) What response do the learners show in regard to classes which makes use of the web sites when the sites is applied\ulcorner After making an experiment with the aid of the web sites and teaching plans, I made a measurement and an analysis of the academic achievement of the subjects, their understanding of classes based on the web sites, the concentration of the learners, and their responses relating to the contents of web sites concentrating on probability and statistics. I have come to the following conclusions based on the findings. First there was a significant difference between the classes of honor students and the classes of backward pupils when T-Test was made with regard to the achievement of the subjects who divided into the experiment group and the control group. The former made use of the web sites whereas the latter stuck to the conventional way of teaching math. The former scored higher than the latter. Second, the research based on questionnaire findings shows that the web-site-aided experiment classes proved to be more effective than the traditional control classes. All in all, I think that web-aided classes will have a more positive influence on the students' interest in math and on the scholastic achievement of math than conventional classes.

• Journal of The Korean Association of Information Education
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• v.8 no.3
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• pp.375-384
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• 2004

With the advance of information communication technology, specifically the Internet technology, most schools have developed their own Web sites for the communication of diverse parties such as students, their parents, teachers, and others. In spite of the wide spread of school Web sites, their bulletin board systems are usually developed under the Web-boards for developing ordinary sites without reflecting educational environments. The purpose of this research is to develop the Web-board system for schools, which can be applied to construct adaptive school Web sites. This Web-board system is designed to reflect the educational environments as well as the user characteristics under the idea of customization and optimization. The main advantage of this Web-board system is that it can allow easy access to the system through user-friendly interface, and also promote interactions among users through their personalized Web pages.

• Journal of the Korean School Mathematics Society
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• v.11 no.3
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• pp.439-466
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• 2008

In this paper, we aim to draw up an alternative instruction scheme by designing a web based instruction model on mathematics. Some learning materials are developed according to the scheme, and its educational effects are examined when it is committed to through regular curriculum. The study is composed of three major parts; setting of the theoretical foundation on cultivating Web based educational materials, design and composition of Web based teaching-learning model, and its experiments in the regular class. First of all, we are concerned with the core principles on WBI including the learning theories, developing learner oriented instruction model, design as well as build-up process for education materials, and strategy in instruction. Next, we propose an alternative instruction model for mathematics, in which programs to embody mathematics education and instruction on the Web are constructed, on the while, the study is proceeded through the Web Site. Finally, we design and produce a WBI instruction model on the subject of the plane quadratic curves. This model is examined in the regular class to estimate its educational effects compared with traditional teaching standpoints. Concomitantly, we explore essential elements and the direction of future growth associated with the Web oriented education.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.12
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• pp.1318-1329
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• 2012

In-store atmospherics involve quantified physical and social aspects; however, the social quality of a web-based retailing context has largely been under-examined. This study addressed some antecedents and consequences of social ambience in virtual shopping (or e-social ambience) within a web-based U.S. retailing fashion context. This study explored the role of social cues as a viable antecedent to e-social ambience and emotions as its consequence. A conceptual framework was built postulating the effect of social cue for web content, on e-social ambience, emotions, and e-shopping enjoyment. The experimental results (n=488) on a fictitious retail T-shirt website confirmed the positive correlation among the variables; in addition, the level of social cues included within the web content significantly increased the level of customer-perceived e-social ambience of the website and subsequent positive on-site emotions. On-site emotions positively influence purchase intentions. The results expand the current understanding of e-store management by providing novel insight relevant to fashion companies that wish to provide customers with a quality website shopping experience.

• The Journal of Korean Association of Computer Education
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• v.7 no.3
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• pp.67-78
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• 2004

Since the 7th National Curriculum was established, ICT has emerged as an indispensable tool for teaching a variety of subjects in K-12 education systems. This paper develops the model for explaining the factors affecting students' satisfaction level in using web contents for science class. Based on data collected from a questionnaire survey from the students who evaluated the web sites providing the information related to the science subject, the structural equation model is presented. From this model, a following conclusion is provided : credibility and understandability/motivation are the most important factors affecting the level of satisfaction, but the presentation method, the screen design as well as contents itself has indirect impact on user satisfaction through understandability/motivation. Other interesting results are also provided. This result might provide the useful guidelines for designing the web-contents for science class in high school.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.3
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• pp.373-382
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• 2007

As the Internet users are growing, GIS researchers that would like to integrate various GIS informations have more interests for information searching technologies based on Web. But, even though these researches is growing a infinite possibility of utilizing the map, there are not yet providing more functionalized GIS services. This paper proposes a searching mechanism for the teacher information based on the SVG(Scalable Vector Graphics) format transformed the SHP format. We also implement the home-page link function inserted Web-connection information of the specific locations that could connect specific school web site within SVG file. We also provide the services to interpret requested query with proposed scheme.

• Hwankyungkyoyuk
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• v.16 no.2
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• pp.65-73
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• 2003

This study has an aim to construct a reference frame to analyze the appropriateness of environmental education(EE) materials of elementary schools, and to search the basic direction of the scheme for analysis. In addition, this study has an aim to induce what the results of this analysis suggests for the development and reconstruction of EE materials. It was analyzed how truly EE materials reflected contents selected as an analysis scheme, after grasping practical use and features of textbooks, audio-visual materials, and a web-site that are typical materials in EE of elementary schools. The results in textbook analysis were that there were a human-centered environmentalism in the EE unit ("Environmentally Sound National Development", 5th Grade) of Social Studies. The result in analysis of audio-visual materials "Environmental Warrior, Zentaforce" of EBS, were that there are unhealthy environmentalism in that material. In other words, technology itself is considered as a almighty means to solve environmental problems. Finally, the result in web-site analysis were that the "Environmental Class" of Ministry of Environment did not have sound environmentalism. The above result of study shows us that the most important thing in developing and using the environmental education materials is to have sound environmental values and EE perspective, to evaluate EE material with various point of view, to judge its result, and to use it.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.177-183
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• 2015

Cross Site Scripting enables hackers to steal other user's information (such as cookie, session etc.) or to do abnormal functions automatically using vulnerability of web application. This attack patterns of Cross Site Scripting(XSS) can be divided into two types. One is Reflect XSS which can be executed in one request for HTTP and its reply, and the other is Stored XSS which attacks those many victim users whoever access to the page which accepted the payload transmitted. To correspond to these XSS attacks, some measures have been suggested. They are data validation for user input, output validation during HTML encoding procedures, and removal of possible risk injection point to prevent from trying to insert malicious code into web application. In this paper, the methods and procedures for these two types are explained and a penetration testing is done. With these suggestions, the attack by XSS could be understood and prepared by its countermeasures.