• 한국프랜차이즈경영연구
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• 제12권2호
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• pp.7-21
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• 2021

Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

• Nutrition Research and Practice
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• 제11권3호
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• pp.247-256
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• 2017

BACKGROUND/OBJECTIVES: Easy access to intervention and support for certain behaviors is important for obesity prevention and management. The available technology such as smartphone applications can be used for intervention regarding healthy food choices for obesity prevention and management in elementary-school students. The transtheoretical model (TTM) is comprised of stages and processes of change and can be adopted to tailored education for behavioral change. This study aims to develop TTM-based nutrition contents for mobile applications intended to change eating behaviors related to weight gain in young children. SUBJECTS/METHODS: A synthesized algorithm for tailored nutrition messages was developed according to the intake status of six food groups (vegetables, fruits, sugar-sweetened beverages, fast food and instant food, snacks, and late-night snacks), decision to make dietary behavioral changes, and self-confidence in dietary behavioral changes. The messages in this study were developed from December 2014 to April 2015. After the validity evaluation of the contents through expert consultation, tailored nutrition information messages and educational contents were developed based on the TTM. RESULTS: Based on the TTM, stages of subjects are determined by their current intake status, decision to make dietary behavioral changes, and self-confidence in dietary behavioral changes. Three versions of tailored nutrition messages at each TTM stage were developed so as to not send the same messages for three weeks at most, and visual materials such as figures and tables were developed to provide additional nutritional information. Finally, 3,276 tailored nutrition messages and 60 nutrition contents for applications were developed. CONCLUSIONS: Smartphone applications may be an innovative medium to deliver interventions for eating behavior changes directly to individuals with favorable cost-effectiveness. In addition, using the TTM for tailored nutrition education for healthy eating is an effective approach.

• Journal of Nutrition and Health
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• 제40권3호
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• pp.281-287
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• 2007

The purpose of this study was to measure patients satisfaction and expectation with hospital foodservices, and thereby identify areas for improvement and provide basic data for the introduction of total quality management with hospital foodservices. This survey was carried out on 383 hospitalized patients of 7 hospitals in Deagu, Busan, Changwon with 350 beds to determine the quality satisfaction with foodservices. The subjects were 50.5% male and 49.5% female. 62.6% of the subjects were over 40 age, 31.4% were only educated to middle school or below, 28.3% were hospitalized for 7-14 days. The mean score for taste of diet was 2.79, temperature 3.23, appearances 2.96. Most subjects agreed with following foodservice characteristics that meals of movement (4.03), dress of employees (3.84), kindness of employees and meals arrived exactly the same time every day (3.47) and cleanliness of foods (3.34) and dishes (3.33). The unsatisfied quality attributies were information provide (2.82), variety of the meals (2.91), mixing of meals (2.95), the opportunity to meet with a dietitian (2.97) and prompt dealings with meal complaints (3.01). Most subjects expectation that the decrease the multiple of menus, increase provide of fruits in hospital meals and selective menus in hospital foodservices operations. In conclusion, it would seem to be desirable that hospital foodservices departments introduce selective menus, quality assurance, and increase the meal rounding of dietitians in the patient foodservice.

• 대한영양사협회학술지
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• 제13권2호
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• pp.183-193
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• 2007

School foodservice employees are involved with every aspect of ensuring that high quality meals are prepared and they influence student satisfaction. The objective of this study was to identify whether job satisfaction of cooks is affected by their relationships with management. Survey forms that were developed for foodservice dietitians and employees were interviewed. Questionnaires to measure job satisfaction were distributed to 30 schools in the Gyeonggi province and completed by 30 dietitians and 323 cooks. Foodservice cooks' job satisfaction was evaluated by measuring attitudes towards aspects of their job using the modified Smith method(1969). All items in the scales were coded by 4 Likert scale(1: nerver satisfied, 4: very satisfied), then grouped by using factor analyses. Statistical methods used in this study were a $x^2$-test, t-test with SPSS software(version 12.0). The study results were as follows; 1) The demographic data showed that 65.3% of respondents were in their 40s, 96% were married, 68.8% were high school graduates, and 93.5% were contracted employees. Regarding overall experience in their current workplace, 27.9% had been in their position over 5 years and 25.7% said less than 2 years. 2) Most of the school lunches was served in the classroom(73.3%). The cook working was rotated among the employees(90%). Most employees did not use a day's leave of absence per month because they were averse to burdening their coworkers. 3) There were no significant differences in job satisfaction between the cooks' self-evaluation scores(2.92) and those of the dietitians(2.92). Among the factors influencing job satisfaction, dietitians(2.10) perceived that cooks(1.99) were more satisfied with their salaries than was actually the case. The cooks(3.19) rated their level of work satisfaction higher than the dietitians(3.03) perceived it to be. Employees rated their relationship satisfaction as 3.50, but dietitians on the other hand rated it 3.37. Most of the cook respondents want a higher salary and a some kind of employment guarantee. This study provides foodservice managers information useful for design positions that will increase productivity. Future study is needed to determine the factors that will improve job satisfaction and satisfy the employees' needs, which in turn will improve school food service quality.

• 한국조리학회지
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• 제22권1호
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• pp.70-77
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• 2016

The purpose of this research was to assess university students' nutrition knowledge, confidence, information sources and their body image. This study used an online survey engine to collect data from college students. The result of the correlation showed overall subjective knowledge had significant correlation with nutrition. Means of the BMI were compared among the demographic groups with regard to their ethnicity, classification, and age. Significant differences were found among demographic groups regarding the means of the BMI. These findings can enhance the extant literature on the universal applicability of the model and serve as useful references for further investigations within other health care or foodservice settings and for other health behavioral categories.

• 한국프랜차이즈경영연구
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• 제2권1호
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• pp.152-172
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• 2011

본 연구는 국내 외식프랜차이즈 시스템에서 가맹점에 대한 가맹본부의 관계품질에 영향을 미치는 변수를 개점 전 지원서비스가 가맹점의 관계품질(신뢰, 만족, 몰입)과 경영성과 등에 미치는 포괄적인 모형을 개발한 것이다. 제안된 모형을 검증하기 위하여 서울 및 경기지역 외식 프랜차이즈 가맹점을 운영하고 있는 경영자 500명을 대상으로 설문 조사를 실시하였으며, SPSS 및 AMOS 통계 프로그램을 통해 실증 분석하였다. 분석결과는 첫째, 개점 전 지원서비스 요인인 정보교환 및 법적 지원, 시장조사 및 시장선정 지원, 점포 인테리어 및 설비 지원, 교육/훈련 및 전문가파견 지원 그리고 판매 및 홍보 지원 모든 항목이 신뢰에 긍정적 영향을 미치는 것으로 나타났으며 둘째, 관계품질요인들은 신뢰가 만족과 몰입에 긍정적인 영향을 미치며, 만족은 몰입에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 신뢰와 만족 그리고 몰입은 재무적 성과와 비재무적 성과에 긍정적인 영향을 미치는 것으로 나타났으며, 본 연구의 분석결과와 시사점 그리고 연구의 한계점과 향후 연구방향이 제시하였다.

• 대한영양사협회학술지
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• 제12권4호
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• pp.313-328
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• 2006

This study was objectively performed to identify dietitians' job in the elderly health-care facilities, to assess facilities and dietitian's demographic characteristics, and to determine performance and importance of dietitian's job including the demand of therapeutic diet development. Survey was conducted by mail and samples were the dietitians working in 376 facilities which capacity is over 50 members from nationwide 583 the elderly health-care facilities. Returned questionnaire was 102 and used for statistic analysis. The distributions of the elderly health-care facilities showed 39 the elderly nursing facilities(38.2%), 32 skilled nursing facilities (32.4%), 13 geriatrics hospital facilities(12.7%) and 9 the elderly cost nursing facilities(8.8%). 60.0 percent of the samples showed its menu price as 1,000 to 1,500 won. A cycle-menu program was in-use at the 79.0% facilities, but only 7.1% facilities have been introduced a selected menu system. 92.9% facilities employed only one dietitian. In the demographic characteristics of dietitian only 14.7% dietitian had a clinical dietitian license and 51.5% of respondents answered at least 1 to 3 months internship program is needed. Job activities of the dietitian in the elderly health-care foodservice were identified as 45 activities with 9 dimensions. Job performance score evaluated dietitian oneself was 4.71 of 7 points. The average importance score that the dietitian evaluated their own job was 5.66 points of 7. The job activities shown higher importance but lower performance were therapeutic diet development for in-patients, menu development suitable for taste of the elderly, and leadership. Job performance score by characteristics of dietitian and their elderly health-care facilities was significantly associated with experience of dietitian in elderly health-care (F=4.480, p<0.05), education of dietitian(F=2.659, p<0.01), number of dietitian(F=2.245, p<0.05), and number of employee in foodservice(F=2.607, p<0.05). Most common diseases of the aged was proved as hypertension(81.7%), diabetes mellitus(71.4%), and dementia(65.0%). The therapeutic diets frequently provided were diabetes mellitus diet, dysphagia diet, low sodium diet, high fiber diet, and high protein diet, in order. For those reasons, dietitian in the elderly health care emphasized that the information about therapeutic diet development such as diabetes mellitus diet, dysphagia diet, low sodium diet and hypertension diet must be continuously developed and provided. The result from this study can be applicable to enlarge and enrich job activities of dietitian in elderly health-care foodservice.

• 디지털산업정보학회논문지
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• 제16권2호
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• pp.117-128
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• 2020

The aim of this study was to examine price sensitivity of industrial products purchased via a group buying system and how industrial products for a group buying system differ from general industrial products, and then identify the major factors in selecting products and the important determinants in purchasing industrial products for school foodservices. The survey was conducted with 250 dietitians (teachers) in Gyeonggi-do Province, who were using industrial products for a group buying system and general industrial products. A paired t-test showed a difference in satisfaction between industrial products for a group buying system and general industrial products by factors, while statistically significant differences were found for red pepper paste, fermented soybean paste and soy sauce in all nine satisfaction factors, including product quality, packaging state, labeling, hygiene, item diversity, specification diversity, price appropriateness and supply. Moreover, analyzing price sensitivity for industrial products for a group buying system, using the PSM method with respect to the issue of high price, showed that the respondents considered that the current unit purchase prices were high for all items investigated. This study suggests that schools would purchase more industrial products for a group buying system, when the pricing of the products are considered with the purchase intention of dietitians (teachers).

• 한국조리학회지
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• 제11권2호
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• pp.67-90
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• 2005

In this study, to improve the quality of school lunch in local colleges, we conducted a survey on students who attend 2 year colleges in Jeju region. With its own unique regional characteristics and the change of its school lunch program from direct management to consignment, there were some questions about how each factor in school lunch program affects on students' satisfaction with it and we tried to present helpful data to improve school lunch programs in each region. The survey took place from May 5 to May 10, 2005 covering the colleges only in Jeju region. There were 200 sets of questionnaires issued and distributed to the students who are currently using school lunch programs. Only 168 sets were retrieved and processed statistically. 2 sets out of 168 questionnaires had to be thrown away because there were wrong entries of some questions, which made overall retrieving rate 83%. In this study, SPSS 10.0 , one of the statistical package programs, was used as an analyzing tool to make Frequency Analysis. To verify credibility, Cronbach's Alpha Element Analysis was done and T-test and ANOVA was also made. After Recurrence Analysis for elements of satisfaction regarding main factors that is considered to be important to customers, we found that importance of following factors: appearance of food, incongruity between main and side dishes, availability of seasonal food, availability of preferred menu, absence of food stock, waiting time, accessibility of food counters, space between chairs, presentation of a menu, food tray's shape, and color of food trays. The importance of those showed high but satisfaction with the same factors was low. So the primary improvement on these factors should be made to increase satisfaction. Finally we concluded that in large extent, importance of each factor definitely affects on students' satisfaction.

• 한국식품영양과학회지
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• 제43권1호
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• pp.162-171
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• 2014

본 연구는 경기 성남 용인 지역 학교 영양사 60명, 조리원 240명을 대상으로 학교급식소의 인적 자원 관리 활동의 수행수준에 대한 인식도와 조직 몰입도를 살펴보고, 생산성을 분석하여 이들 요소 간의 상관관계를 조사하였다. 또한 정규직원과 비정규직원이 인적 자원 관리 활동과 조직 몰입도에 차이가 있는지를 살펴보았다. 응답자는 모두 여성이고, 60.3%가 40대, 89.3%가 기혼자이며, 42.0%가 1년~3년의 근무 경력을 지녔고 정규직이 53.6%, 비정규직이 47.3%였다. 인적 관리 활동은 '인력 확보', '직원 교육', '경력 개발', '보상관리', '근로 조건', '근로 환경', '이직 관리', '수행력 평가' 8요인으로 분류되었고, 이들 영역 중에서 학교급식소는 '직원 교육'을 가장 활발하게 전개하고 있었다. 그러나 보상 관리, 근로 조건 영역의 활동이 부족한 것으로 나타나서 업무성과에 따른 보상, 보상제도, 복리 후생 제도에 선택권 부여, 다양한 직원혜택에 관한 개발이 필요하였다. 고용유형별로는 정규직(2.75)이 비정규직(2.55)보다 근로 환경을 제외한 모든 영역에서 인적 관리 활동을 더 높게 평가하였다(P<0.001). 특히 인력 확보 관리, 채용의 공정성, 신입직원 오리엔테이션, 수행력 기준의 적합성, 수행력 평가의 공정성면에서 비정규직원이 낮게 평가하였다. 직영 학교급식소의 생산성은 작업시간당 급식수는 13.7명, 1식당 작업소요시간 4.5분, 한 끼 식사당 인건비는 500원, 정규직원 1인당 1일 급식수는 109.6명으로 나타났다. 인적 자원 관리, 조직몰입도, 생산성의 관계 분석에서는 인적 관리 활동 중에서 수행력 평가 영역만 조직 몰입도에 긍정적 영향력을 미쳤고(${\beta}$=0.292, P<0.05), 직영학교급식소의 인적 자원 관리 활동과 급식생산성(작업시간당 급식소)은 양의 상관관계(r=0.432, P<0.001)를, 직원의 조직 몰입도와 생산성도 양의 상관관계를 보였다(r=0.36, P<0.01). 이상의 결과에서 학교급식 관리자는 급식생산성은 인적 자원 관리 활동과 조직 몰입도에 높은 상관관계가 있음을 인식하고 조직의 성공적 운영을 위하여 조직 목적에 적합한 인적 자원 관리 활동의 계획과 실행이 가능하도록 더욱 주의를 기울여야 할 것이다. 또한 직무 수행력 평가는 직무 몰입도 향상에 주요 영향인자임을 인식하고 비정규직 비율이 높은 학교급식의 특성을 감안하여 정규직원뿐 아니라 비정규직원의 니즈를 반영한 인적 자원 관리 활동과 직무 평가시스템의 구축을 이룩하여야 할 것이다. 또한 본 연구 결과에서 보상 관리 활동의 적극적 전개가 요구되었는데 "업무 성과에 따른 보상", "개인 또는 팀별 보상제도"와 근로 조건 "경쟁력 있는 급여", "승진기회의 공정성"의 개선이 이루어질 수 있도록 객관적 평가 기준을 마련하고 공정한 평가를 직원들의 사기 진작이 필요하겠다. 특히 비정규직원 교육에 주의를 기울이고, 보상 체계를 유연하게 구사한다면 조직 몰입도와 더불어 생산성은 더욱 향상될 것이라 사료된다.