• Title/Summary/Keyword: scale-model

Search Result 8,440, Processing Time 0.036 seconds

The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase

  • Zhang, Jin-Zi
    • Journal of the Korea Society of Computer and Information
    • /
    • v.26 no.2
    • /
    • pp.213-220
    • /
    • 2021
  • With the continuing development of the global economy, the scale of international production and management of companies is expanding rapidly nowadays. As a result, it is increasingly important for multinational companies to establish appropriate marketing strategies for products in order to successfully enter overseas markets. When consumers evaluate the quality of products from various countries, they depend heavily on the image of the product as well as the price of the product. Therefore, this study aim to find out how the price, country image, brand image and country of origin image affect on consumer product evaluation and purchase intention. Based on these concepts, the significance of this study is helping local companies make more appropriate marketing strategies by understanding the importance of price and image of a product to companies and knowing more accurate recognition in Korea and Korean-made products of Chinese consumers. The results of this study which used AMOS model showed that 1) The country image and country of origin image for a product had a positive effects on product quality, 2) The price and country image of a product had a positive effects on service quality, 3) And evaluation of product had a positive effects on purchase intention. Based on these results, we made some proposals and presented the future research directions according to the limitations.

Further Empirical Analysis on Corporate R&D Intensity for KOSDAQ Listed SMEs in the Era of the Post Global Economic Crisis (국제금융위기 이후의 코스닥 상장 중소기업들의 연구개발비에 대한 실증적 심층분석)

  • Kim, Hanjoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.22 no.2
    • /
    • pp.248-258
    • /
    • 2021
  • The study analyzed the financial determinants of corporate R&D intensity that require more attention from academics and practitioners in the Korean capital market. Domestic small and medium enterprises (SMEs) may face with developing substitutes by making more R&D investments in scale and scope, given the unprecedented economic conditions such as the limitation of importing core components and materials from other nation(s). KOSDAQ-listed SMEs were selected as sample data, whose R&D expenditures may be less than those of large firms during the post-global financial turmoil period (2010~2018). Static panel data model was applied, along with Tobit and stepwise regression models, for examining the validity of results. Logit, probit, and complementary log-log regressions were also employed for a relative analysis. R&D expenditures in the prior year, the interaction effect between the previous R&D intensity and high-tech sector, firm size, and growth rate were significant to determine R&D intensity. Moreover, a majority of explanatory variables were found to change between the years 2011 and 2018, while time-lagged effects between the R&D intensity and growth rate exist. Results of the study are expected to be used for future research to detect optimal levels of R&D expenditures for the value maximization of SMEs.

Health Beliefs, Preventive Behaviors, and Influencing Factors on Sexually Transmitted Diseases of Vulnerable Groups of Sexually Transmitted Infections(STI) (성매개감염병 취약군의 성매개감염병에 대한 건강신념과 예방행동 및 영향요인)

  • Jeong, Ae-Suk;Jang, Keong-Sook
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.12
    • /
    • pp.346-356
    • /
    • 2020
  • Purpose: This study was to identify the Health beliefs of the vulnerable group on the prevention of STI and to identify the factors that influence prevention behavior. Methods: The participants were 241 of persons vulnerable to STI. A total of 241 questionnaires were collected by mail or in person through relevant workplace, group members, and visitors to public health centers with structured questionnaires. The SPSS 21.0 program was used to perform descriptive statistics, t-test, one way ANOVA, Pearson's correlation and multiple regression. Results: As a result, the level of perceived susceptibility was 2.70, perceived severity was 3.63, perceived benefits of condom use was 3.82, Perceived barriers of condom use was 2.45, self-efficacy of condom use 3.93 and prevention behavior of STI was 3.51 based on 5-point Likert scale. Condom use self-efficacy(��=.23, p=.003), perceived barriers of condom use(��=-.15, p=.035), and level of education(��=.16, p=.018) were important factors influencing STI prevention behavior and the regression model explained 17% of STI prevention. In conclusion, it is necessary to develop a systematic education program in consideration of factors influencing and improving awareness to prevent STI.

A study for Information Security Risk Assessment Methodology Improvement by blockade and security system level assessment (봉쇄와 보안장비 수준평가를 통한 정보보호 위험평가 개선 연구)

  • Han, Choong-Hee;Han, ChangHee
    • Convergence Security Journal
    • /
    • v.20 no.4
    • /
    • pp.187-196
    • /
    • 2020
  • In order to manage information security risk, various information security level evaluation and information security management system certification have been conducted on a larger scale than ever. However, there are continuous cases of infringement of information protection for companies with excellent information security evaluation and companies with excellent information security management system certification. The existing information security risk management methodology identifies and analyzes risks by identifying information assets inside the information system. Existing information security risk management methodology lacks a review of where cyber threats come from and whether security devices are properly operated for each route. In order to improve the current risk management plan, it is necessary to look at where cyber threats come from and improve the containment level for each inflow section to absolutely reduce unnecessary cyber threats. In addition, it is essential to measure and improve the appropriate configuration and operational level of security equipment that is currently overlooked in the risk management methodology. It is necessary to block and enter cyber threats as much as possible, and to detect and respond to cyber threats that inevitably pass through open niches and use security devices. Therefore, this paper proposes additional evaluation items for evaluating the containment level against cyber threats in the ISMS-P authentication items and vulnerability analysis and evaluation items for major information and communication infrastructures, and evaluates the level of security equipment configuration for each inflow.

Analysis of influential factors of cyanobacteria in the mainstream of Nakdong river using random forest (랜덤포레스트를 이용한 낙동강 본류의 남조류 발생 영향인자 분석)

  • Jung, Woo Suk;Kim, Sung Eun;Kim, Young Do
    • Journal of Wetlands Research
    • /
    • v.23 no.1
    • /
    • pp.27-34
    • /
    • 2021
  • In this study, the main influencing factors of the occurrence of cyanobacteria at each of the eight Multifunctional weirs were derived using a random forest, and a categorical prediction model based on a Algal bloom warning system was developed. As a result of examining the importance of variables in the random forest, it was found that the upstream points were directly affected by weir operation during the occurrence of cyanobacteria. This means that cyanobacteria can be managed through efficient security management. DO and E.C were indicated as major influencers in midstream. The midstream section is a section where large-scale industrial complexes such as Gumi and Gimcheon are concentrated as well as the emissions of basic environmental facilities have a great influence. During the period of heatwave and drought, E.C increases along with the discharge of environmental facilities discharged from the basin, which promotes the outbreak of cyanobacteria. Those monitoring sites located in the middle and lower streams are areas that are most affected by heat waves and droughts, and therefore require preemptive management in preparation for the outbreak of cyanobacteria caused by drought in summer. Through this study, the characteristics of cyanobacteria at each point were analyzed. It can provide basic data for policy decision-making for customized cyanobacteria management.

Establishment of WBS·CBS-based Construction Information Classification System for Efficient Construction Cost Analysis and Prediction of High-tech Facilities (하이테크 공장의 효율적 건설 사업비 분석 및 예측을 위한 WBS·CBS 기반 건설정보 분류체계 구축)

  • Choi, Seong Hoon;Kim, Jinchul;Kwon, Soonwook
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.8
    • /
    • pp.356-366
    • /
    • 2021
  • The high-tech industry, a leader in the national economy, has a larger investment cost compared to general buildings, a shorter construction period, and requires continuous investment. Therefore, accurate construction cost prediction and quick decision-making are important factors for efficient cost and process management. Overseas, the construction information classification system has been standardized since 1980 and has been continuously developed, improving construction productivity by systematically collecting and utilizing project life cycle information. At domestic construction sites, attempts have been made to standardize the classification system of construction information, but it is difficult to achieve continuous standardization and systematization due to the absence of a standardization body and differences in cost and process management methods for each construction company. Particular, in the case of the high-tech industry, the standardization and systematization level of the construction information classification system for high-tech facility construction is very low due to problems such as large scale, numerous types of work, complex construction and security. Therefore, the purpose of this study is to construct a construction information classification system suitable for high-tech facility construction through collection, classification, and analysis of related project data constructed in Korea. Based on the WBS (Work Breakdown Structure) and CBS (Cost Breakdown Structure) classified and analyzed through this study, a code system through hierarchical classification was proposed, and the cost model of buildings by linking WBS and CBS was three-dimensionalized and the utilized method was presented. Through this, an information classification system based on inter-relationships can be developed beyond the one-way tree structure, which is a general construction information classification system, and effects such as shortening of construction period and cost reduction will be maximized.

A Study on the Effect of Individual Development of Job Rotation on Job Satisfaction - Focused on the Mediating Effect of Work Efficiency and the Moderating Effect of Work Overload - (직무순환의 개인발전이 직무만족도에 미치는 영향에 관한 연구 -업무효율성의 매개효과와 업무과부하의 조절효과를 중심으로-)

  • Choi, Young Woo;Kang, Min Jung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.8 no.1
    • /
    • pp.385-393
    • /
    • 2022
  • This study conducted a survey of social welfare facility workers in Mokpo, Jeollanam-do from May 21 to May 24, 2019 to empirically analyze the effect of job rotation on work efficiency and job satisfaction. Individual development of job rotaion (independent variable), job satisfaction (dependent variable), work efficiency (mediating variable), and work overload (moderating variable) were set as variables of the research model. For the questions of all variables, the Likert 5-point scale was used, the SPSS version 24.0 was used as an empirical analysis tool to verify the hypothesis, descriptive statistics and reliability analysis were performed, and the mediating effect and moderating effect were analyzed using SPSS PROCESS macro 4.0. The results of this study are as follows. First, it was analyzed that the individual development of job rotation did not significantly affect job satisfaction. Second, it was found that work efficiency fully mediated the relationship between individual development of job rotation and job satisfaction. Finally, it was found that the interaction term between work efficiency and job overload had a negative effect on job satisfaction and had a moderated mediating effect.

Development of online drone control management information platform (온라인 드론방제 관리 정보 플랫폼 개발)

  • Lim, Jin-Taek;Lee, Sang-Beom
    • Journal of the Institute of Convergence Signal Processing
    • /
    • v.22 no.4
    • /
    • pp.193-198
    • /
    • 2021
  • Recently, interests in the 4th industry have increased the level of demand for pest control by farmers in the field of rice farming, and the interests and use of agricultural pest control drones. Therefore, the diversification of agricultural control drones that spray high-concentration pesticides and the increase of agricultural exterminators due to the acquisition of national drone certifications are rapidly developing the agricultural sector in the drone industry. In addition, as detailed projects, an effective platform is required to construct large-scale big data due to pesticide management, exterminator management, precise spraying, pest control work volume classification, settlement, soil management, prediction and monitoring of damages by pests, etc. and to process the data. However, studies in South Korea and other countries on development of models and programs to integrate and process the big data such as data analysis algorithms, image analysis algorithms, growth management algorithms, AI algorithms, etc. are insufficient. This paper proposed an online drone pest control management information platform to meet the needs of managers and farmers in the agricultural field and to realize precise AI pest control based on the agricultural drone pest control processor using drones and presented foundation for development of a comprehensive management system through empirical experiments.

A Deep Learning Method for Cost-Effective Feed Weight Prediction of Automatic Feeder for Companion Animals (반려동물용 자동 사료급식기의 비용효율적 사료 중량 예측을 위한 딥러닝 방법)

  • Kim, Hoejung;Jeon, Yejin;Yi, Seunghyun;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
    • /
    • v.28 no.2
    • /
    • pp.263-278
    • /
    • 2022
  • With the recent advent of IoT technology, automatic pet feeders are being distributed so that owners can feed their companion animals while they are out. However, due to behaviors of pets, the method of measuring weight, which is important in automatic feeding, can be easily damaged and broken when using the scale. The 3D camera method has disadvantages due to its cost, and the 2D camera method has relatively poor accuracy when compared to 3D camera method. Hence, the purpose of this study is to propose a deep learning approach that can accurately estimate weight while simply using a 2D camera. For this, various convolutional neural networks were used, and among them, the ResNet101-based model showed the best performance: an average absolute error of 3.06 grams and an average absolute ratio error of 3.40%, which could be used commercially in terms of technical and financial viability. The result of this study can be useful for the practitioners to predict the weight of a standardized object such as feed only through an easy 2D image.

A Study on the Problems and Improvements of the Area Error Formula in Cadastral Surveying (지적측량의 면적오차 계산공식에 대한 문제점 및 개선방안 고찰)

  • Yang, Chul-Soo
    • Journal of Cadastre & Land InformatiX
    • /
    • v.52 no.1
    • /
    • pp.5-16
    • /
    • 2022
  • Based on the general formula for the area error of a polygon and rectangular parcel, the constant term 0.0262 × M (scale denominator) of the area error calculation formula prescribed by the Enforcement Decree was analyzed. As a result, it is found that the formula appropriately reflects the characteristics of the graphical surveying as a typical rectangular parcel model, but quantitatively allows a relatively large area error. In addition, it is found that, even if the area is the same, 50% more area error than a square parcel could be calculated depending on the shape of the parcel, and that the allowable area error should be different when dividing a parcel. Based on the analysis, furthermore, this study shows a solution that can solve the problems at once from the point of cadastral surveying. These are, the problem of reflecting the accuracy of the surveying, the problem of reflecting the size and shape of the parcel, and the problem whether a single area error formula can be used without having to distinguish between graphical and numerical surveyings. The new formula that solves these problems will bring about improvements in many related factors and promote the development of digital cadastral system.