• Title/Summary/Keyword: scale-model

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A Study of Concepts on the Brand Love (브랜드 사랑 구성개념에 대한 연구)

  • Min, Guihong;Park, Pumsoon
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.315-326
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    • 2020
  • Corporate efforts to build strong brands have made consumers interested in brand love. In the field of brand love, however, there is a lack of systematic research on the multidimensionality of the concept of brand love and on the scale development to measure it. Thus, based on the methodological research design of Churchill(1979) and DeVellis(1991), this study explored properties of brand love and classified them into two levels - 'emotion' and 'relationship' - and generated corresponding measurement items. To do this, the research was conducted in a total of eight stages, including preliminary studies such as literature review, open surveys, and in-depth interviews, as well as the main study process in which the factors were analyzed step by step. As a result, the level of emotion appeared to have five subcomponents (self-esteem, warmth, interest, responsibility, pleasure) with 19 items, and the level of relationship - three subcomponents (unchanging, sharing/supporting, understanding) with 11 items, adding up to a total of 30 measurement items for brand love with reliability, convergent and discriminant validity, and nomological validity. Additionally, we intended to expand the scope of research related to brand love by presenting the result model of organic interaction between the concepts that constitute brand love and proposing '4 categories of brand love strength' based on it.

Accuracy Improvement of the ICP DEM Matching (ICP DEM 매칭방법의 정확도 개선)

  • Lee, Hyoseong
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.33 no.5
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    • pp.443-451
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    • 2015
  • In photogrammetry, GCPs (Ground Control Points) have traditionally been used to determine EOPs (Exterior Orientation Parameters) and to produce DEM (Digital Elevation Model). The existing DEM can be used as GCPs, where the observer’s approach is a difficult area, because it is very restrictive to survey in the field. For this, DEM matching should be performed. This study proposed the fusion method using ICP (Iterative Closest Point) and RT (proposed method by Rosenholm and Torlegard, 1988) in order to improve accuracy of the DEM matching. The proposed method was compared to the ICP method to evaluate its usefulness. Pseudo reference DEM with resolution 10m, and modified DEM (random-numbers are added from 0 to 2 at height; scale is 0.9; translation is 100 meters in 3-D axes; rotation is from 10° to 50° from the reference DEM) were used in the experiment. The results proposed accuracy was highest in the matching and absolute orientation. In the case of ICP, according to rotation of the modified DEM being increased, absolute orientation error is increased, while the proposed method generally showed consistent results without increasing the error. The proposed method would be applied to matching when the DEM is modified up to 30° rotation, compared to the reference DEM, based on the results of experiments. In addition when we use Drone, this method can be utilized to identify EOPs or detect 3-D surface deformation from the existing DEM of the inaccessible area.

Optimal Nursing Workforce and Financial Cost to Provide Comprehensive Nursing Service in the National Health Insurance System (국민건강보험 간호·간병통합서비스의 전면 도입을 위한 간호인력 및 재정비용 추계)

  • Kim, Jinhyun;Kim, Sung-jae;Lee, Eunhee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.119-128
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    • 2017
  • This study estimated the optimal nursing workforce and financial costs of providing comprehensive nursing services at hospitals under the national health insurance system. Data on registered nurses, nursing aids, medical institutions, and number of patients were obtained from the Health Insurance Review and Assessment Service. The optimal size of the nursing workforce was calculated using the workload model. A bottom-up approach was used to estimate the annual total financial cost of comprehensive nursing services. The number of registered nurses and nursing aids would need to be increased by 81.75% and 83.23%, respectively, in order to fully apply comprehensive nursing care on a national scale. The additional financial costs for comprehensive nursing services at all hospitals was estimated to be as much as 110.39% of the current cost. For the comprehensive nursing service, nurses with a career and newcomers need to be retained at their hospitals, and the validity of the nurse-patient ratio should be continuously checked. The financial shock to the national health insurance system could be minimized by gradually extending the system to all hospitals.

Justice and Authenticity of Service Recovery : Effects on Customer Behavioral Intention (서비스 회복이 고객의 행동 의도에 미치는 영향에 관한 연구 : 서비스 회복의 공정성과 진정성을 중심으로)

  • Park, Eun-Ji;Kim, Chang-Gon;Kim, Myung-Soo;Han, Jang-hui
    • Journal of Distribution Science
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    • v.13 no.2
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    • pp.63-73
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    • 2015
  • Purpose - Satisfaction with service is evaluated according to customers' subjective judgment. The expected value of customer service and its evaluations depend on the customers' position. The customer recognizes two different forms of service levels. One is satisfaction and the other is dissatisfaction. Customers who are satisfied want to receive the service in future. However, those dissatisfied try to change the service. The service provider tries to improve the service. There are two different service cycles. One is the successful cycle and the other is the failure cycle. This study aimed to empirically determine the effects of the justice and authenticity of service recovery on customer behavioral intention through an integrated approach to cognitive justice and psychological authenticity. Research design, data, and methodology - Based on a literature review, justice of service recovery was categorized into three types: distributive, procedural, and interactive. Then, authenticity was added to obtain four independent variables, along with recovery satisfaction as a parameter. Behavioral intention, as an outcome variable, was divided into the repurchase intention and positive word-of-mouth. The model and hypotheses were created and measurement items were developed. A questionnaire survey of items concerning the service recovery experience at family restaurants was conducted on college students and residents in Gwangju from September 30 to October 31, 2013. A total of 400 copies of the questionnaire were sent out and 385 were returned. Respondents answered questions about the importance of, and satisfaction with service recovery on a 5-point Likert scale. Excluding 174 copies without service failure experiences and 7 inappropriate copies, 204 copies were analyzed using SPSS 21.0 for Windows and AMOS 20.0 to determine the reliability and validity of measurements. The hypotheses were tested through a goodness-of-fit analysis. Results - First, distributive justice positively affected recovery satisfaction. Second, procedural and interactive justice had no impact. Third, authenticity positively affected recovery satisfaction. Fourth, distributive justice had relatively stronger effects on recovery satisfaction than authenticity. Fifth, recovery satisfaction significantly affected repurchase intention and positive word-of-mouth and it proved effective in mediation. Finally, additional analysis was performed for descriptive statistics of the principal variables by various demographic characteristics and significant differences were found in gender, occupation, and so on. Conclusions - This study has academic significance as the fairness and authenticity of service recovery were investigated to reveal the effects on behavior. The findings could be applied to a wide range of service recovery strategies. However, there are some limitations. First, data was collected only from the residents of Gwangju and most respondents were aged 20-30. Future studies should target a wide range of areas and age groups. Second, because the questionnaire used in this study targets only convenience family restaurants, the results of this study cannot be generalized to all services companies. Future research should be done on a wide range of industries such as hotels, airlines, and hospitals, and perform a comparison between sectors.

Dynamic analysis of slack moored spar platform with 5 MW wind turbine

  • Seebai, T.;Sundaravadivelu, R.
    • Ocean Systems Engineering
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    • v.1 no.4
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    • pp.285-296
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    • 2011
  • Spar platforms have several advantages for deploying wind turbines in offshore for depth beyond 120 m. The merit of spar platform is large range of topside payloads, favourable motions compared to other floating structures and minimum hull/deck interface. The main objective of this paper is to present the response analysis of the slack moored spar platform supporting 5MW wind turbine with bottom keel plates in regular and random waves, studied experimentally and numerically. A 1:100 scale model of the spar with sparD, sparCD and sparSD configuration was studied in the wave basin ($30{\times}30{\times}3m$) in Ocean engineering department in IIT Madras. In present study the effect of wind loading, blade dynamics and control, and tower elasticity are not considered. This paper presents the details of the studies carried out on a 16 m diameter and 100 m long spar buoy supporting a 90 m tall 5 MW wind turbine with 3600 kN weight of Nacelle and Rotor and 3500 kN weight of tower. The weight of the ballast and the draft of the spar are adjusted in such a way to keep the centre of gravity below the centre of buoyancy. The mooring lines are divided into four groups, each of which has four lines. The studies were carried out in regular and random waves. The operational significant wave height of 2.5 m and 10 s wave period and survival significant wave height of 6 m and 18 s wave period in 300 m water depth are considered. The wind speed corresponding to the operational wave height is about 22 knots and this wind speed is considered to be operating wind speed for turbines. The heave and surge accelerations at the top of spar platform were measured and are used for calculating the response. The geometric modeling of spar was carried out using Multisurf and this was directly exported to WAMIT for subsequent hydrodynamic and mooring system analysis. The numerical results were compared with experimental results and the comparison was found to be good. Parametric study was carried out to find out the effect of shape, size and spacing of keel plate and from the results obtained from present work ,it is recommended to use circular keel plate instead of square plate.

Art and Collectivity (미술과 집단성)

  • Kwok, Kian-Chow
    • The Journal of Art Theory & Practice
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    • no.4
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    • pp.181-202
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    • 2006
  • "When it comes to art, nationalism is a goodticket to ride with", says the title of a report in the Indian Express (Mumbai, 29 Oct 2000). The newspaper report goes on to say that since Indian art was kept "ethnic" by colonialism, national liberation meant opening up to the world on India's own terms. Advocacy, at the tail end of the 20th century, would contrast dramatically with the call by Rabindranath Tagore, the founder of the academy at Santiniketan in 1901, to guard against the fetish of nationalism. "The colourless vagueness of cosmopolitanism," Tagore pronounced, "nor thefierce self-idolatry of nation-worship, is the goal of human history" (Nationalism, 1917). This contrast is significant on two counts. First is the positive aspect of "nation" as a frame in art production or circulation, at the current point of globalization when massive expansion of cultural consumers may be realized through prevailing communication networks and technology. The organization of the information market, most vividly demonstrated through the recent FIFA World Cup when one out of every five living human beings on earth watched the finals, is predicated on nations as categories. An extension of the Indian Express argument would be that tagging of artworks along the category of nation would help ensure greatest reception, and would in turn open up the reified category of "art," so as to consider new impetus from aesthetic traditions from all parts of the world many of which hereto fore regarded as "ethnic," so as to liberate art from any hegemony of "international standards." Secondly, the critique of nationalism points to a transnational civic sphere, be it Tagore's notion of people-not-nation, or the much mo re recent "transnational constellation" of Jurgen Habermas (2001), a vision for the European Union w here civil sphere beyond confines of nation opens up new possibilities, and may serve as a model for a liberated sphere on global scale. There are other levels of collectivity which art may address, for instance the Indonesian example of local communities headed by Ketua Rukun Tetangga, the neighbourhood headmen, in which community matters of culture and the arts are organically woven into the communal fabric. Art and collectivity at the national-transnational level yield a contrasting situation of, on the idealized end, the dual inputs of local culture and tradition through "nation" as necessary frame, and the concurrent development of a transnational, culturally and aesthetically vibrant civic sphere that will ensure a cosmopolitanism that is not a "colourless vagueness." In art historical studies, this is seen, for instance, in the recent discussion on "cosmopolitan modernisms." Conversely, we may see a dual tyranny of a nationalism that is a closure (sometimes stated as "ethno-nationalism" which is disputable), and an internationalism that is evolved through restrictive understanding of historical development within privileged expressions. In art historical terms, where there is a lack of investigation into the reality of multiple modernisms, the possibility of a democratic cosmopolitanism in art is severely curtailed. The advocacy of a liberal cosmopolitanism without a democratic foundation returns art to dominance of historical privileged category. A local community with lack of transnational inputs may sometimes place emphasis on neo-traditionalism which is also a double edged sword, as re kindling with traditions is both liberating and restrictive, which in turn interplays with the push and pull of the collective matrix.

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Estimating the Switching Cost in the Korean Residential Electricity Market Using Discrete Choice Model (이산선택모형을 이용한 주거용수용가의 전력서비스 전환비용 추정)

  • Lee, Jongsu;Lee, Dongheon;Lee, Jeong-Dong;Park, Yuri
    • Environmental and Resource Economics Review
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    • v.13 no.2
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    • pp.219-243
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    • 2004
  • Generally, electricity market has monopoly market structure because of need of enormous investment for infrastructure. However, the introduction of competition in network industry as electricity is a tendency of the world with decreasing the effects of economy of scale due to the advancement of technology. Now, electricity industry restructuring is in progress but the competition in electricity retail market is not in force yet in Korea. Whether a effective competition exist or not is very important to policy decision maker who drive restructuring, but there are small numbers of quantitative researches on that. In this study, we estimated the effectiveness of competition in the electricity retail market through switching costs. If switching costs are high, consumers actually can be locked in incumbent firm in spite of introduction of competition. Therefore switching is a critical factor to determine effectiveness of competition and to estimate the size of switching costs quantitatively can proffer the information about whether the competition in the electricity retail market is effective or not in the future. We estimated switching costs using consumer' stated-preference data by conjoint analysis. In according to estimation results, the cost of switching process is not so high, but the relative brand loyalty of an incumbent company is significantly high. And the price is considered as the most important factor choosing an electric service commodity. Based on the empirical results, it is possible to analyze the relationship between suppliers' competitiveness resulted from management efficiency and customers' switching possibilities. The paper therefore provides guidance for suppliers in deciding to enter into retail competition and for policy makers in introducing retail competition. And it has a significance of estimating the switching costs directly.

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A Meta-regression Analysis of Wetland Valuation Studies in Korea (우리나라 습지의 환경적 가치 : 메타회귀분석)

  • Ahn, SoEun
    • Environmental and Resource Economics Review
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    • v.16 no.1
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    • pp.65-98
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    • 2007
  • Wetland provides various environmental services as well as marketable goods to human society. This paper presents a meta-analysis of the wetland valuation studies conducted in Korea during the past decade. Meta-analysis is a technique of summarizing research results from the separate but related studies using statistical methods. The objectives of the paper is to identify the main factors affecting the wetland values and to examine the applicability of meta-regression analysis for summarizing the information from valuation studies of natural ecosystem. The total of 64 observations from 24 studies are assembled, and we observe significant differences in wetland values depending on the characteristics of the studies. With the statistical significance, our results indicate that the method employed affects the wetland values while the wetland function evaluated affects little. In addition, we found that the size of wetland is negatively associated with the values, implying that wetland values exhibit the decreasing returns to scale. The evidences from our empirical analysis suggest that the meta-analysis has a potential as a tool to synthesize the research results from valuation studies and to provide useful information to policy makers. However, this study acknowledges that more effort should be dedicated toward the construction of DB on valuation studies as well as the research on the model improvement to enhance the validity and reliability of meta-analysis.

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PRIDE 3D Simulator for Virtual Verification of Remote Handling Procedures in Processing Cell (PRIDE 3D 시뮬레이터를 통한 공정셀 내부의 원격작업 가상검증)

  • Ryu, Dongseok;Han, Jonghui;Kim, Sunghyun;Kim, Kiho;Lee, Jong Kwang
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.15 no.4
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    • pp.333-341
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    • 2017
  • The Korea Atomic Energy Research Institute (KAERI) constructed the PyRoprocessing Integrated inactive Demonstration facility (PRIDE) to carry out experiments on engineering scale pyroprocessing. PRIDE has a large processing cell that human workers are not allowed to access, and thus the equipment inside is operated from outside using remote handling systems. It is therefore essential to examine the operability and maintainability of the equipment in view of remote handling systems, and the equipment is thoroughly examined in a mockup cell before it is installed in the processing cell. If the equipment is tested in a virtual mockup rather than in a mockup cell, the development cost can be significantly reduced. The PRIDE 3D simulator was integrated for virtual verification of equipment that will be installed in the processing cell. All remote handling devices in the actual PRIDE were also virtually installed in the PRIDE 3D simulator. The 3D model of the equipment was loaded and located in the exact position in the virtual processing cell. A scenario to replace an actual electrode was implemented in the PRIDE 3D simulator. The design of the equipment and the working procedures in the scenario were successfully evaluated. The results demonstrated that the PRIDE 3D simulator can be used successfully as an alternative to actual mockup testing.

A Comparative Study on the Methods for Weighting the Dimensions of Customer Satisfaction with Importance Perceived by Customers (고객만족도 조사도구의 차원별 가중치 부여방법 비교)

  • Kang, Myunggeun;Cho, Woohyun;Lee, Sunhee;Choi, Kuison;Mooon, Kitae
    • Quality Improvement in Health Care
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    • v.7 no.2
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    • pp.230-242
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    • 2000
  • Background : The measuring instruments for customer satisfaction in hospitals are often composed of some dimensions reflecting the conceptive complexity of them. Then, overall satisfaction would be expected to be equal the 'weighted' sum of scores by dimensions because the importance rated by customers may be different across the dimensions. But the issue of how to weight the dimensions with importance is not yet solved. We examined 3 sets of weighting methods as to make effect on predictive power against overall satisfaction. Methods : We conducted a survey included 483 subjects who had visited or admitted to a university hospital, using the short form questionnaire being developed by The Korean Society of Quality Assurance in Health Care for out-patient and in-patient. By using a multiple linear regression model, we compared among changes of explanatory powers against overall satisfaction as dependent variable after weighting 4 dimensions of the survey questionnaire as independent variables with importance scores of dimensions perceived by consumers. And we compared the feasibility of each weighting, methods by checking missing cases. Results : There were no weighting methods increasing the explanatory power after applying them. The method of absolute scoring was found higher explanatory-power than others, but this finding had no statistical significance. Regarding the number of missing value, method of absolutely scoring had the least cases. Conclusion : Our findings suggested that weighting the dimensions with importance might have little significance in the cases of scales having items highly correlated, such as consumers' satisfaction. Though asking with items to be answered absolutely, customers might be rating relatively in some degree and this method produced least missing cases. Considering these points, in the cases when weighting the dimensions with importance would be required, we suggest that weighting method by absolute scoring might be better than others.

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