• 제목/요약/키워드: satisfaction.

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백화점과 시장 구매자의 의복 소비가치와 소비자 만족에 관한 연구 (Clothing Consumption Value and Consumer Satisfaction of Buyers at Department Store and Market)

  • 박태희;이명희
    • 복식
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    • 제53권7호
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    • pp.83-94
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    • 2003
  • The purpose of this study was to investigate the relationship between the clothing consumption value and consumer satisfaction which were based on the purchase places such as department store and market, and to examine the influence of the clothing consumption value and demographic variables on the consumer satisfaction. The subjects were 364 females ranging in ages from twenties to fifties who dwelt in Seoul and in the suburbs of Seoul. Four factors of clothing consumption value derived by factor analysis: 'functional value', 'emotional value', 'epistemic value', and 'conditional value'. The clothing consumption value and satisfaction of shopping system, purchase system, and consumption system of buyers at department store showed higher than that of buyers at market. Emotional value was most important in predicting the consumer satisfaction of buyers at department store, followed by epistemic value (-) and conditional value. Conditional value was most important in predicting the satisfaction of buyers at market, followed by emotional value and the academic background of buyers. Generally the higher the emotional and conditional value, the higher the consumer satisfaction. and the consumer satisfaction was influenced by epistemic value negatively.

Kano 모델을 기반으로 한 잠재적 고객만족 개선 지수에 관한 연구 (Development and Application of a Potential Customer Satisfaction Improvement Index based on Kano Model)

  • 임성욱;박영택
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2010년도 춘계학술대회
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    • pp.291-309
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    • 2010
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements(must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. In this paper, potential customer satisfaction improvement(PCSI) index was developed using Kano model and CS coefficient. The PCSI index represents how much a product feature can increase the degree of customer satisfaction when the product feature is fully fulfilled. In order to explain the meaning of PCSI index, a case study for cellular phones is done. It is also discussed how to use the index strategically.

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해양스포츠 종사자의 직장생활에서의 만족요인이 이직에 미치는 영향 (The Influence of Job Satisfaction Factors on Turnover of Marine Sports Employees)

  • 지삼업;김태수
    • 수산해양교육연구
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    • 제26권4호
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    • pp.797-807
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    • 2014
  • The purpose of this research is to clarify the influence of job satisfaction factors on the turnover of marine sports employees and propose the methodical and scientific preliminary data suggesting the development of marine sports and policy direction. To achieve this research was conducted on 247 marine sports workers from February to March, 2013 and the findings are shown below. Firstly, male workers showed higher satisfaction rate in social recognition and salary. Female workers showed higher satisfaction in work conditions. Married workers with related license holders negative in promotion, but workers who are 50 and older with high school diploma showed higher satisfaction. Secondly, group of singles showed higher satisfaction rate in social recognition and peer relationship. People with related majors showed higher satisfaction in suitability, salary, peer relationship and social recognition. Thirdly, those who show higher satisfaction in social recognition, work condition, salary, suitability, and promotion are show a lower likelihood of changing their job.

농촌 여성노인과 남성노인의 생활만족도에 영향을 미치는 성인자녀 관련변인에 관한 연구 (The Effects of Adult Children Related Variables on Life Satisfaction among the Rural Elderly Male and Female)

  • 김은경
    • 가정과삶의질연구
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    • 제20권4호
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    • pp.27-36
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    • 2002
  • This paper examines the effects of children related variables on the life satisfaction of the rural elderly. Data for this study were based on a study of 203 elderly people residing in Kyungnam, Korea. Elderly male achieved higher scores in life satisfaction than their female counterparts. Demographic variables, except for subjective financial status, failed to account for the significant variance in life satisfaction. There were gender differences on the effects of children related variables on life satisfaction. Number of children was significantly associated with the life satisfaction of the male elderly. For the female elderly, affectional solidarity and associational solidarity were significant Predictors to their life satisfaction. Associational solidarity had the strongest effect on life satisfaction of both male and female elderly. The results from this study suggest the relative importance of children related variables to the rural elderly.

기혼여성 재택근무자의 가정 및 직장생활에 관한 연구 - 직장근무자와의 비교를 중심으로 - (A Study on Family Life and Work of Married Female Home-Based Workers - the comparison with married female out-of-home workers -)

  • 이수진;이기영
    • 대한가정학회지
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    • 제39권3호
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    • pp.47-66
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    • 2001
  • The purpose of this study is to find the difference of household/work characteristics, family life satisfaction, and work satisfaction between home-based workers and out-of-home workers. The data of this study was collected from 230 married womens(home-based worker : 103 cases out-of-home worker : 127 cases) living in seoul. The major findings of the study are as follows. 1) Home-based worker's consumption expenditure structure, wive's housework time, schedule flexibility and degree of interruption, work loads were significantly higher than out-of-home workers. 2) Home-based worker's average monthly wage of her own and work time were significantly lower than out-of-home jokers. 3) Home-based worker's child care satisfaction and time use satisfaction were significantly higher than out-of-home workers. Out-of-home worker's self-fulfillment satisfaction, satisfaction of relation with supervisor, job stability satisfaction, work time satisfaction was significantly higher than home-based workers.

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전자무역서비스 시스템의 사용자 만족 요인에 관한 연구 (A Study on Factors for the User's Satisfaction of the a-Trade Service System)

  • 신승만;정윤세
    • 통상정보연구
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    • 제10권3호
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    • pp.117-140
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    • 2008
  • The purposes of the study are to measure the relative importance of independent variables, to analyze relation between user satisfaction and use, and to improve the level of user satisfaction in using e-Trade system(uTradeHub). The study develops the independent variables in three dimensions(i.e the quality of system, quality of information, and quality of service), estimates the level of satisfaction on a par with these variables, and analyzes the causal relation of these variables. The major findings of the study are as follows. First, there is a significant casual relationship between the quality of system and user satisfaction, thus the hypothesis is accepted. Second, there is a significant casual relationship between the quality of information and user satisfaction, thus the hypothesis is accepted. Third, there is a significant casual relationship between the quality of service and user satisfaction, thus the hypothesis is accepted. Final, there is a significant casual relationship between the user satisfaction and use, thus the hypothesis is accepted.

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군조직에서 변혁적 리더십과 거래적 리더십이 직무만족에 미치는 영향에 관한 연구 (A study on the effects of the transformational leadership and transactional leadership on job satisfaction in the military organization)

  • 손정기
    • 아태비즈니스연구
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    • 제6권2호
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    • pp.63-79
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    • 2015
  • The purpose of this study is to examine the effects of transformational leadership on job satisfaction and to examine the effects of transactional leadership on job satisfaction. This study tried to verify the facial feedback hypothesis in causal relations of charisma, intellectual stimulation, individualized consideration, contingent reward, management by exception, job satisfaction. The self-administerd survey was undertaken against 380 respondents who soldier working in Daegu. A total of 375 responses were collected. Excluding missing data, 337 usable data were used for analysis. Results of this study are as follows. First, it is found that charisma factor is positively impact on job satisfaction. Second, it is found that individualized consideration factor is positively impact on job satisfaction. Third, it is found that contingent reward factor is positively impact on job satisfaction. Fourth, it is found that management by exception is positively impact on job satisfaction. The theoretical implication and practical implication for the army and government are discussed. The limitations are also mentioned.

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KS-SQI를 이용한 고객만족도와 기업재무성과간의 관계에 연구 (A Study on Relationship between Customer Satisfaction Measure and Financial Performance)

  • 송상민;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2009년도 추계학술대회
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    • pp.109-114
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    • 2009
  • Recently, there has been growing interest in the financial and economic effectiveness of service quality and customer satisfaction. It means that the final goal of customer satisfaction is the maximization with firms' financial performance, enterprise could survive through the creation of continuous financial performance. Companies are working in various ways to identify the direct relationship of service quality and customer satisfaction with financial and economic effectiveness in order to justify and validate customer satisfaction management. In this study, the influence of customer satisfaction on the financial performance is examined. Also, we have analyzed customer satisfaction by comparing financial outcome of each industry Customer satisfaction index, the key non-financial performance measure has significant association with firms' financial performance index. Moreover, high customer satisfaction has a competitive advantage, so it can be the key success factor of firm's financial performance improvement.

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Kano 모델을 기반으로 한 잠재적 고객만족 개선지수 (Potential Customer Satisfaction Improvement Index based on Kano Model)

  • 임성욱;박영택
    • 품질경영학회지
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    • 제38권2호
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    • pp.248-260
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    • 2010
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements (;must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. In this paper, potential customer satisfaction improvement(PCSI) index was proposed using Kano model and CS coefficient. The PCSI index represents how much a product feature can increase the degree of customer satisfaction when the product feature is fully fulfilled. In order to explain the meaning of PCSI index, a case study for cellular phones is done. It is also discussed how to use the index strategically.

간호사의 회복탄력성, 직무만족, 사회적 지지가 조직몰입에 미치는 영향 (Effects of Nurses' Resilience, Job Satisfaction, and Social Support on Organizational Commitment)

  • 이정숙
    • 보건의료산업학회지
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    • 제12권1호
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    • pp.57-67
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    • 2018
  • Objectives : The purpose of this study was to examine the effect of nurses' resilience, job satisfaction, and social support on organizational commitment. Methods : The data were collected from August 25, 2017 to September 5, 2017 by distributing a questionnaire to 195 nurses. The measures in this study included resilience, job satisfaction, social support, and organizational commitment. The data were analyzed using descriptive statistics, t-tests, ANOVAs, Pearson's correlation coefficients, and a hierarchical multiple linear regression using the SPSS/WIN 21.0 program. Results : There were significant correlations among resilience, job satisfaction, social support, and organizational commitment. The factors that significantly influenced nurses' organizational commitment were job satisfaction (${\beta}=0.599$, p<.001), type of work (${\beta}=0.190$, p=.007), and pay satisfaction (${\beta}=0.170$, p=.002). Conclusions : In order to increase organizational commitment, it is necessary to create a systematic program that enhances nurses' job satisfaction with their type of work and pay satisfaction.