• Fashion & Textile Research Journal
• /
• v.6 no.3
• /
• pp.329-335
• /
• 2004

The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.1
• /
• pp.13-24
• /
• 2001

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and satisfaction with fit of apparel. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight, 2) both body cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. The unsatisfied fit of apparel parts were also found to be thigh, hip, abdomen, crotch, pant length that matched each parts, 3) fit satisfaction of neckline, shoulder, midriff, hip, crotch, thigh, calf, and skirt length decreased according to the increase of weight control degree, and 4) weight control group which wanted to lose weight at neck, shoulder, arm, breast, waist, abdomen, hip, thigh, and calf also had low fit satisfaction of neckline, shoulder, armhole, sleeve, breast, waist, abdomen, midriff, hip, thigh, crotch, calf, and skirt length in clothing.

• The Research Journal of the Costume Culture
• /
• v.18 no.6
• /
• pp.1127-1137
• /
• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

• Journal of the Korean Society of Costume
• /
• v.54 no.1
• /
• pp.69-81
• /
• 2004

The purpose of this study was to find out apparel fit satisfaction according to item(jacket, pants, skirt) by body perception and body satisfaction. This research was done by a survey method. Descriptive Statistics, Pearson's Correlation, Crosstabs were used for data analysis. The results of this study are as follows. 1) Correlation between body perception and body satisfaction : The subjects were less satisfied with larger or thicker girth of upper body. The subjects were less satisfied with thicker upper arm, lower arm, waist and lower abdomen. The subjects were more satisfied with taller height. The subjects were less satisfied with larger or thicker girth of lower body. The subjects were less satisfied with thicker hips. thighs, calves, ankles, and longer crotch length. However, they were more satisfied with longer legs. 2) Apparel fit by body perception and body satisfaction: The subjects who were less satisfied with thicker upper arm, waist, thighs and wider hips were less satisfied with the upper arm area, waist area. hip area of jacket. The subjects who were more satisfied with longer arms were more satisfied with the sleeve length of jacket. The subjects who were less satisfied with wider shoulder width were less satisfied with the upper back width of jacket. It means the shoulder width affected more the upper back width of jacket than shoulder width of jacket. The subjects who were less satisfied with wider hips were less satisfied with the hip area of pants and skirt. The subjects who were less satisfied with thicker thighs were less satisfied with the thigh area and the hip area of pants and skirt. The subjects who were less satisfied with longer crotch length were less satisfied with the crotch length of pants. 3) Difference between actual body and perceived body by Rohrer Index: Rohrer Index 109 calculated by average of the ideal height(165.83cm) and weight(49.78kg) of the subjects ranged in thin body type(below 120). The subjects tended to perceived their bodies fatter than their actual bodies. Also, the subjects tended to perceived their lower bodies fatter than upper bodies.

• The Research Journal of the Costume Culture
• /
• v.9 no.5
• /
• pp.723-733
• /
• 2001

The purposes of this study were 1) to examine the effects of the difference between actual and perceived body type and body cathexis on satisfaction with fit and 2) to identify the effect of the difference between chronological and ideal age of middle-aged woman on satisfaction with fit of ready-to-wear. For this study, questionnaires were administered to 500 middle-aged woman in Kwangju. Employing 402 respondents, data were analyzed by using $X^2$-test, t-test and Pearson Correlation. The results were as follows; 1) There were significant differences between actual and perceived body types among middle-aged women. Those who were inconsistent with actual and perceived body types had a tendency to perceive themselves to be obeser than actual body. 2) Those who were inconsistent with actual and perceived body types had a lower satisfaction level with apparel fit sites at jacket length, hip width, crotch length and waist width than those who were consistent with actual and perceived body types. 3) Correlation for body cathexis and satisfaction with fit of ready-to-wear was significantly positive. 4) There were significant differences between chronological and ideal ages. 5) Those who were inconsistent with chronological and ideal ages had a lower satisfaction level with apparel fit sites at neckline, shoulder width, bust, sleeve length, sleeve width, Jacket length, waist width, hip width and skirt length than those who were consistent with chronological and ideal ages.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.1
• /
• pp.195-209
• /
• 2018

This study reviewed emerging trends in 3D technology adopted in apparel design research and product development for rapid prototyping and effective evaluation of product performance. Based on a literature review, the authors discussed technical advantages, practical merits and limitations, applications, and on-going developmental efforts of the following methodologies focusing on 3D body scanning and 3D motion capture, and 3D virtual fit simulation technologies. Such data-driven technical approaches observed in recent apparel design research and industry practice are expected to increasingly be adopted in the field to improve consumers' satisfaction with functionality, aesthetics, and comfort of a wide range of apparel products that include daily wear, sport apparel and protective clothing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.3
• /
• pp.480-491
• /
• 2010

This study investigates the body satisfaction and fitness apparel depending on age and silhouette. The subjects were 254 females 20~50 years of age living in Chungju South Korea. There are various body types in women over the age of 35, the lower part of the body-development type, regular type, the upper part of the body-development type, and the rectangular body type. In addition, there is a lower satisfaction level in circumferences related with apparel fit, especially in the sleeve length, armhole, and crotch length. Therefore, a size system is needed that considers various body types in ready-to-wear clothing for middle-aged women. Design, color, and pattern are most important in clothing purchases by unmarried women, but the ease of laundry management and price discounts are the most significant for clothing purchases by married women. The upper part of the body-development type is unsatisfactory in the size-fit of sleeve length and shoulder width, but the lower part of the body-development type is unsatisfactory in the circumference of the waist, hip, abdominal, girth of skirt, and crotch length. The rectangular body type and the lower part of the body-development type are unsatisfactory in movement comfort, especially in hip girth and crotch length. The upper part of the body-development type is unsatisfactory in the movement comfort of the chest and elbow girth.

• The Research Journal of the Costume Culture
• /
• v.20 no.6
• /
• pp.811-825
• /
• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• The Research Journal of the Costume Culture
• /
• v.19 no.1
• /
• pp.163-175
• /
• 2011

The purposes of this study are to identify quality factors of knitwears, to find out important attributes of knitwears quality, and to find attributes of knitwears quality which improvement are required. College students in the Seoul district participated in the study, a convenience sampling method was used. A questionnaires was arranged with three separates subject sections, importance degree of knitwears quality, satisfaction degree of purchased knitwears, and demographic factors. Data from 280 questionnaires were used for the statistical analysis. For data analysis, factor analysis, paired-samples t-test and multiple response frequency were conducted. The results were as follows. Knitwears quality factors were classified into six subdivisions by factor analysis; physical functions, yarn and fabric properties, fit, symbol, aesthetic, and usefulness. Quality attributes in purchasing knitwears were considered importantly in order of design, textures, color, price, size, and shape stability, etc. Among quality attributes on knitwears, there were significant differences in importance degree and satisfaction degree; important degree was higher than satisfaction degree to six factors on knitwears quality. Especially, in graph according to gap analysis, physical function and symbol were included in IV area, attributes that attention, required of quality improvement. In contrast, yarn and fabric properties, fit, aesthetic, and usefulness were included in I area, strengths, maintained presently quality levels.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.8 s.145
• /
• pp.1092-1101
• /
• 2005

The purpose of this study is to analyze the size of ready-made clothing for elderly women and to evaluate their fit according to body type. Subjects were 33 women aged 60 and older, and they were classified by stature and drop index. The size of clothing which manufactured by four apparel brands were measured and compared with body size, and the size designation of four brands was compared. The questionnaire was carried out to subjects, and the size recognition and dissatisfaction with ready-made clothing were analyzed. The fitting test were carried out, and the subjects evaluated the fit of jackets and slacks of four brands. In the result of questionnaire, we found that subjects had little recognition about their clothing size. Subjects responded that they often felt dissatisfaction in their jacket length, sleeve length, shoulder width, bust girth, slacks, and waist girth. We found that each apparel brands had different sizing system and that even if the size designation of label was same, the clothing size was quite different. So the elderly women who didn't have so much knowledge about their own clothing size had a tendency to confuse with choosing proper clothing for themselves. In the wearer's evaluation, the significant difference in the degree of unsatisfaction were certified in several body parts according to wearer's body type. Especially, the degree of unsatisfaction in the case of subjects of having very small stature or very small hip was higher than other body types. From the result, we certified that it was necessary to consider the characteristics of each body type to increase the satisfaction of elderly women with clothing.