• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.42-56
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• 2013

Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.373-384
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• 1999

The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing concerning consumers' beliefs and attitude toward low-prce retailing 2) to identify differences between these two groups in type of information search and use of information sources and 3) to investigate differences between department store and low-price retailing in consumers' satisfaction toward products and purchase frequencies of apparel items and differences between two groups in demographic variables. The data were collected via a self-administeered questionnaire from 474 femail adults in Seoul Korea and analyzed by factor analysis t-test and paired t-test. The results of this study were as follows : First based on a series of t-test and paired t-test. the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search and on use of mass media information and interpersonal information source than did those who had low purchase. Third in case of high purchase consumers of apparel in low-price retailing there were not found significant differences between department store and low-price retailing there were not found significant differences between department store and low-price retailing in purchase frequency on man's and women's casual wear of department stores than low-price retailing. However low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally there were significant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.366-381
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• 2013

This paper is to identify how variety of products, product quality, guarantees, employee services and physical environment of store which is considered to store image components influence on satisfaction and loyalty, which in turn effects on loyalty in grocery retailing stores. A survey was conducted to collect the data with consumers who had the actual purchase experience within 1 years in grocery retailing stores. Analysis of structural equation modeling with SPSS 19.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, product quality and employee services influence on both satisfaction and trust, but physical environment of store are effects on satisfaction only. Second, no store image components influence on loyalty. Finally, satisfaction was effect on both trust and loyalty, whereas trust was not effect on loyalty. In order to build strong customer loyalty, marketer have to strengthen the relationship quality such as satisfaction and trust, and formed through store image components that is much stronger on loyalty.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.289-297
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• 2008

This paper was to examine the salesperson's service that the consumer demands in different types of fashion retailing formats including department store, discount store and outlet store. Data has been collected from June to August in 2005 in Pusan and Seoul on subject of 1000 adult over18 years old and 979 pieces were used to analyze. Data analysis was conducted by factor analysis, regression using the SPSS statistics package program. Services in common in 3 fashion retailing formats were "individual concerning", "kindness, courtesy/customer respect", "quick correspondence/convenience", and "product knowledge". Unique services that consumer demanded for the department store were professional and polite attitude; for the discount store, honesty and convenience for refund and exchange; for the outlet store, wide range of product selection. The results has shown that the part of salesperson's service dimensions influenced the consumer's purchase, repurchasing intention and the level of satisfaction. Therefore fashion marketers need to carefully implicate operation and service management depending on the retailing formats.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.11-22
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• 2010

The purpose of this study was to examine how congruity between self-image and store image affects a customer's satisfaction with the retailer, loyalty towards that retailer, and patronage behavior toward that retailer in a fashion retailing context. In addition to the direct effects of selfcongruity on consumer responses, the mediating roles of satisfaction and retailer loyalty were also examined. A convenience sample of 137 college students participated in an online survey. Path analysis showed that self-congruity had a direct effect on satisfaction, but not on retailer loyalty and patronage behavior. However, the effect of self-congruity on retailer loyalty and patronage behavior was fully mediated by satisfaction. Satisfaction had a positive effect on both retailer loyalty and patronage behavior. The effect of satisfaction on patronage behavior was partially mediated by retailer loyalty. As supported in the study, self-congruity can induce retailer loyalty. Given that retailers have direct control over developing a certain store image that affects perceptions of self-congruity of their target market, the findings of the study provide useful information for fashion retailers. The findings of the study add to current selfcongruity literature by extending to fashion retailing and also by examining the mediating roles of satisfaction and retailer loyalty on the effects of self-congruity.

• Korean Journal of Human Ecology
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• v.15 no.3
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• pp.385-395
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• 2006

This study categorized consumer groups by their life styles and examined the differences in preferences for and satisfaction with retailing stores. The results of this study are summarized as below: First, consumers' satisfaction level was most high in department stores, and discounting stores, internet shopping malls, and home shopping channels took the next in order. Traditional Korean stores, on the other hand, were the last. Overall, preference level was high in discounting stores, department stores, and internet shopping malls in order. Second, the singles and the elderly tended not to be interested in societal issues and concentrate on consumption only. Third, the more interested they get in consumption, the more consumers prefer department stores, and consumers who are neutral in societal issues and consumption were more likely to prefer traditional Korean stores. In addition, those who participate in societal issues and concentrate on consumption preferred discounting stores, convenient stores, and home shopping channels in order. On the other hand, consumers who are more interested in societal issues and less concentrate on consumption were less satisfied with discounting stores and department stores, but more satisfied with internet shopping malls. Consumers less participating in societal issues and concentrating on consumption were more likely to be satisfied with department stores, but less with traditional Korean stores.

• Management & Information Systems Review
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• v.31 no.1
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• pp.65-88
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• 2012

The reason customer satisfaction has been considered importantly in previous researches is that customer satisfaction can lead repurchase and loyalty. For a department store which tries to differentiate from other retailing stores by providing prestige services with customers, customer satisfaction is an essential element for keeping customer loyalty. Previous researches had mentioned only marketing mix to explain the customer satisfaction of department store. However, this paper would like to examine that differential services of department store can have an effect on the customer satisfaction, as well as marketing mix. As results, place(location) variable and promotion variable of four marketing mix influenced on the customer satisfaction significantly. The rest of marketing mix, product and price, were not confirmed statistically. Most of all, as an additional variable, service can have an strong effect on the customer satisfaction positively. Therefore, department store need to consider not only marketing mix but also service variable when building marketing strategies.

• Human Ecology Research
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• v.53 no.6
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.68-86
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• 2016

This study confirmed structural causal relations among concepts such as characteristics of store, store image, affective satisfaction, affective commitment, and loyalty and surveyed mediating roles of affective commitment in grocery retailing. Analysis of structural equation modeling with SPSS18.0 and AMOS18.0 were performed to test the research hypothesis. The results are as follows. First, Perceived quality, product assortment and product price influenced satisfaction. Second, Store image influenced affective satisfaction, affective commitment and loyalty. Affective satisfaction influenced affective commitment but not loyalty directly. Third, affective commitment influenced loyalty through the powerful mediating role. The store characteristics was seen to have a positive impact on affective satisfaction through store image, and in turn related to affective commitment, ultimately leading to loyalty. Especially, It is meaningful result in this study which is confirmed affective commitment have a strong mediating role in between store image, affective satisfaction and loyalty. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

• Journal of Distribution Research
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• v.17 no.4
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• pp.1-27
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• 2012

Conceptualization of store image have been suggested in the past by many marketing scholars. The dominant perspective about store image is treated as the results of a multi-attribute model. Store image is expressed as a function of the salient attributes of a particular store that are evaluated. Though, there is a little confusions about what elements compose the store image, most scholars agree that merchandise, service, atmosphere, physical facilities, comfort, and location are generally accepted elements as store image. A considerable researches support that shopping can provide both hedonic and utilitarian value. Hedonic shopping value reflects the value received from fantasy and emotive aspects of shopping experience, while utilitarian shopping value reflects the acquisition of products. These two types of shopping value can affect shopping satisfaction. This study examines the relationships among stores images(store atmosphere, salespeople services, facilities, product assortment, and store location), shopping values(utilitarian shopping value and hedonic shopping value), and shopping satisfaction based on discount stores (E-Mart, Home plus, and Lotte Mart). The author hypothesized that five store image components affect shopping values, and these shopping values affect shopping satisfaction. The author focused on the roles of perceived retail crowding between these relationships. Specifically, the author hypothesized that perceived retailing crowding moderated the relationship between shopping values and shopping satisfaction. The author also hypothesized the direct effect of perceived retail crowding on shopping satisfaction. Finally, the author hypothesized that five store image components affect directly shopping satisfaction. Research model is presented in