• Korean Journal of Human Ecology
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• v.17 no.2
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• pp.355-366
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• 2008

The purpose of this study is to investigate the effects of eye shadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark) and clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli consisted of 64 color photos manipulated with the combination of eye shadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam Province. Image factor of the stimulus was composed of 4 different components: attractiveness, visibility, cuteness, and stability. Eye shadow color, lipstick tone and clothing tone independently influenced on visibility, cuteness, and stability. Lipstick color independently influenced on the stability. In color coordination of clothing and makeup of the same hue, 1) visibility image can be created by the coordination of eye shadow color with lipstick color or clothing tone, or lipstick color with lipstick tone. 2) Cuteness image can be produced by the coordination of eye shadow color with lipstick or clothing tone, lipstick color with lipstick or clothing tone. 3) Stability image can be showed by the coordination of eye shadow color with lipstick tone.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.65-76
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• 2009

This study aims to characterize the sensibility image and interaction effect of striped necktie according to same-tone coordination and 1:2:3 area-ratio variation on the gender. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 56 color pictures manipulated with every combination of 4 different colors, 2 different tones and 7 different area-ratio. The 7-point scale designed for visual evaluation of sensibility image included 26 bipolar adjectives. The subjects were 1344 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of sensibility images in terms of same-tone coordination and 1:2:3 area-ratio variation of stripe necktie reveal that the concerned factors are of five characteristic dimensions of attractiveness, youth-activity, appeal, ability, and warmness. In the 5 factors of sensibility image, color combination and tone showed independent effect. In addition, significant interaction effects of area-ratio and tone on appeal and ability were found. Interaction effects of gender and area-ratio on youth-activity were found. Interaction effects of gender and tone on warmness were found. Interaction effects of color combination and tone on appeal and warmness were found. The study results are highly expected to be used as useful sources in developing men's coordination.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.15-30
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• 2007

The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.

• Journal of the Korean Society of Costume
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• v.57 no.5 s.114
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• pp.72-89
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• 2007

The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing color(same, different), clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 128 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, clothing color, and clothing tone using computer simulation. The subjects were 768 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 4 different components, attractiveness, visibility, stability, and softness). In the 4 image components, lipstick tone, clothing color and clothing tone showed independent effect. Eyeshadow color influenced independently on the attractiveness, visibility and stability. According to the variation of clothing color and tone, makeup color, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1012-1024
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• 2006

The purpose of this study is to investigate the effect of color, shirt tone, tie tone, perceiver's gender on impression formation by applying tone on tone coloration of shirt and necktie: coloration of two colors. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 32 upper body photographs which were color outputs by CAD system(4D-box program). We unified those colors of shirts and neckties same, then made shirt and necktie tone differently. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 5 impression dimension. - potency, activity, attractiveness, visibility and tenderness. Color, shirt tone, tie tone, and perceiver gender influenced on 5 impression formation by interaction as well as independently. Blue tie with vivid, light or dull tone had an effect on the formation of potency impression, vivid or light tone of shirt affected activity regardless of color or tie tone. As shirt and tie had different tone, effect on the formation of attractiveness impression, light tone had a negative effect on visibility but positive effect on tenderness. red color were more effective than blue expressed on visibility and tenderness in shirt or tie.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.801-812
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• 2007

In this research, 128 stimuli of same-color coloration of lipstick and clothing were evaluated to the degree of harmony in the coordination of makeup and clothing color depending on the combination of eyeshadow color, lipstick color, lipstick tone, clothing style, and clothing tone. As to the brown eyeshadow, vivid lipstick and vivid, dull clothing, dull lipstick and light, dull, dark clothing, dark lipstick and dull, dark clothing among the combinations of red lipstick and clothing, vivid lipstick and vivid, light, dark clothing, dull lipstick and light, dull, dark clothing, dark lipstick and dark, clothing among the combinations of orange lipstick and clothing were evaluated as harmonious coloration regardless of the clothing style. As to the violet eyeshadow, vivid lipstick and vivid clothing, dull lipstick and light, dark clothing, dark lipstick and dull, dark clothing among the combinations of red lipstick and clothing, vivid lipstick and vivid, dull clothing, dull lipstick and vivid, light, dull clothing, dark lipstick and vivid, dull, dark clothing among the purple lipstick and clothing were evaluated as harmonious coloration regardless of the clothing style. Thus, the degree of harmony cannot only be different according to the clothing style even in the same coloration, but also the same clothing style can be perceived to be different degree of harmony depending on how the color and tone of clothing and lipstick are coordinate.

• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.709-725
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• 2021

The study focused on the design features of Chanel and Fendi, directed by Carl Lagerfeld, creative director of Chanel and Fendi until his recent death. The range of the study was from the 2017 S/S Collection to the 2019 F/W Collection, which collected a total of 767 fashion photographs, including 483 Chanel, 284 Fendi, with tops, bottoms and dresses at VOGUE (https://www.vogue.com). According to the data analysis criteria organized based on prior research and related literature, it was classified in the order of form, color, material, pattern, decoration, fashion image, item and coordination, and content analysis was conducted based on statistical analysis. Overall, the design characteristics of the Chanel collection, directed by Karl Lagerfeld, were rectangle form, tone in tone coloring, combination of identical materials, geometric patterns, and classical images as the main design characteristics of the Chanel collection. The design characteristics shown in the Fendi collection directed by Karl Lagerfeld were rectangle form, tone in tone coloration, hard material combination, abstract pattern, and total coordination. Comparing the design features of Chanel and Fendi, directed by Karl Lagerfeld, is as follows. Chanel and Fendi's designs show a lot of rectangle form, tone-in-tone colors, hard-materials and combination of the same material.

• Journal of Fashion Business
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• v.25 no.5
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• pp.1-24
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• 2021

This study aimed to explore the fashion design and style features, and differences in BLACKPINK, TWICE, and Red Velvet girl groups. A total of 469 fashion photos (132 BLACKPINK, 217 TWICE, 120 Red Velvet) focusing on 23 title songs (7 BLACKPINK, 9 TWICE, 7 Red Velvet) were collected. Photo classification work was carried out in accordance with the design analysis criteria and the results were derived by combining statistical analysis and content analysis. BLACKPINK's fashion design characteristics showed a lot of complex colors, shade tone, pure tone, contrast color coordination, stylistic pattern, slit, patchwork, checklist method, sexy and avant-garde images. TWICE's fashion design characteristics included warm color, complex color, tint tone, monotone, contrast color coordination, tone-on-tone, geometric & stylistic patterns, cotton, silk, a combination of the same material, frill, beads, ribbon decoration, blouse, skirt, and many romantic and ethnic images. Red Velvet's fashion design characteristics were a cold color, moderate tone, monotone, cotton, velvet, geometric pattern, zipper, sequins, T-shirt, pants, tie, belt, and many retro and active images. The fashion styles of BLACKPINK, TWICE, and Red Velvet were as follows. BLACKPINK was divided into sexy avant-garde, sexy active, sexy romantic styles. TWICE was divided into romantic active, romantic classical, and romantic ethnic styles. Red Velvet was divided into retro active, retro sexy, and retro avant-garde styles.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.117-130
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• 2010

The main objective of this research was to understand the characteristics of contrast color coordination through the analysis of modern woman fashion color coordination as they appear in the 'Collections' from '04 SS to '09/'10 AW. Data collection of 122 was done through review of '$pr{\hat{e}}t$-$\grave{a}$-porter Collections' of four cities; Milan, London, New York, Paris. Statistical analysis of frequency and qualitative interpretation of contrast color coordination characteristics were completed. The main findings were as follows; (1) The combined color type of 'red+blue' and 'yellow+blue' were the most frequently appeared in the same ratio, and followed by 'green+violet', 'red+yellow', 'green+orange', and 'orange+violet'. The contrast tone showed the most, and followed by the similarity and identity, and the type of tone harmony used differently according to the type of contrasting color combination. (2) The general characteristics of contrasting color harmony were as follows,; Some contrasting colors looked harmonious when used light colors and the contrast between light and dull colors which made the hues even more harmonious. Also combinations of dull colors which work well with other dull colors or vivid colors. Light & vivid color or light & dark color, however, often showed too much contrast and using two contrasting vivid colors presented awkward and restless look. When used one vivid color and one dark color, a little easier to looked at, but still not particularly elegance or effectively harmonious. (3) The types of contrasting color harmony showed some differences between seasons. Contrasting color harmony showed more frequently in the S/S collections than in A/W collections.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.2
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• pp.1-10
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• 2009

The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.