• Journal of Nutrition and Health
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• 제39권2호
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• pp.201-211
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• 2006

The purpose of this study was to analyze the determinants affecting the consumer-brand relationship quality (CBRQ) in the fast food restaurant. The questionnaires were distributed to 250 students in the K University located in Masan, who were sampled by convenience-sampling method from December, 6 to 14, 2004. The 246 questionnaires were responded, and 12 unusable questionnaires were excluded, then 234 were used for the final analysis (response rate: 93.7%). SPSS (12.0) was used for the statistical analysis. The result of this study showed that the CBRQ of low monthly income group was significantly lower than that of high monthly income group (p < .05), and the CBRQ of more frequent visiting group was significantly higher than that of less frequent visiting group (p < .001). The CBRQ of group who spend less than 30 minutes on their visiting the fast food restaurant was lower than that of group who spend more than 30 minutes (p < .01). As a conclusion, the operators in the fast food restaurant should focus on the concentrated marketing strategy for the frequent-visiting customers who had a strong quality of consumer-brand relationship in order to increase sales volume, and at the same time they should try to make marketing strategy to induce the less frequent-visiting customers who had less strong consumer-brand relationship quality to their restaurants in order to strengthen quality of consumer-brand relationship, which would be resulted to lead them to their restaurant more frequently.

• 산업융합연구
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• 제2권1호
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• pp.159-186
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• 2004

One of the biggest change in the distributive market recently is that the development of private brand is progress actively since consumers purchasing behavior is tend to shift to resonable and practical planned purchase from brand image or brand name. Once the development of private brands is done successfully, the independent merchandising distinguished from other distribution companies is established, store image through customer satisfaction is strengthen and volume of sales and profit are increased. However, the existing studies in this field have not dealt with this matter systematically. Therefore, the purpose of this study is to propose an integrated framework within which to view private brand proneness. Factors found to influence private brand proneness included perceived cost, with private brand, perceived value for money, store fame, perceived risk, perceived quality variation between national and private brand products. Foe empirical analysis, the data were collected from 211 consumers who purchased the private brands in discount store and department store. With the collected survey data, reliability test, factor analysis for validity test and regression analysis for hypotheses test were conducted. Most hypotheses were accepted but on hypotheses were rejected negative relation of perceived cost and private brand proneness. Research results indicate that private brand proneness is affected by perceived value, perceived fame and there are negative relation between private brand proneness and perceived quality variation.

• 자동차안전학회지
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• 제12권4호
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• pp.61-69
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• 2020

As a sales volume of autonomous vehicle continually grows up, regulations on this new technology are being introduced around the world. For example, safety standards for the Level 3 automated driving system was promulgated in December 2019 by the Ministry of Land, Infrastructure and Transport of Korean government. In order to promote the development of autonomous vehicle technology and ensure its safety simultaneously, the regulations on the automated driving systems should be phased in to keep pace with technology progress and market expansion. However, according to SAE J3016, which is well known to classify the level of the autonomous vehicle technologies, the description for classification is rather abstract. Therefore it is necessary to describe the automated driving system in more detail in terms of the 'Level.' In this study, the functions and characteristics of automated driving system are carefully classified at each level based on the commentary in the Informal Working Group (IWG) of the UN WP29. In particular, regarding the Level 4, technical issues are characterized with respect to vehicle tasks, driver tasks, system performance and regulations. The important features of the autonomous vehicles to meet Level 4 are explored on the viewpoints of driver replacement, emergency response and connected driving performance.

• 유통과학연구
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• 제19권7호
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• pp.101-111
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• 2021

Purpose: The main purpose of this research is to examine the effect of impulse buying tendencies toward impulse buying, which is mediated by an urge to buy and moderated by the gender of the retail customers. Research design, data and methodology: This study uses a survey design. The sample consisted of several mall customers in Yogyakarta. Purposive sampling was used as the sampling technique. Data collection was carried out in two ways, distributing questionnaires online and directly giving questionnaires to mall customers. Results: The results of data analysis using structural equation modeling show that: 1). Impulse buying tendencies have a positive and significant effect on the urge to buy and impulse buying, 2). The effect of impulse buying tendencies on impulse buying were mediated by an urge to buy and moderated by gender. Conclusions: Theoretical implications of this research strengthen the concept/theory concerning the relationship of the impulse buying tendencies, urge to buy and impulse buying. The results of the study have some managerial implications. It can be used to reference retail store business in increasing the volume of retail customers purchases through impulse buying. The retail businesses can increase impulse buying which will trigger impulsive purchases and the company's sales and profitability

• International Journal of Contents
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• 제18권1호
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• pp.76-84
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• 2022

Tidal power generation plays a critical role in reducing greenhouse gas emissions. It uses a tidal force generated by gravitational force between the moon, the earth, and the sun. The change of seawater height generates the tide-generating force, and the magnitude of the change is the tide level. The tide level change has the same period as the tide-generating force twice a day, every 29.5 days, every year, and every 18.6 years. Sihwa Lake Tidal Power Station is Korea's first tidal power plant that began commercial power generation in August 2011 and has been accumulating a large volume of data on electricity production, power generation sales, sluice displacement, and tide levels. The purpose of this paper was to analyze the impact of the inefficiency factors affecting production and the tidal level change on tidal power generation and their characteristics using Sihwa Lake Tidal Power's operational performance data. Throughout this paper we show that tidal power generating operation is accurately predicting the trends of magnitude of tidal force to be periodical for each day. determining the drop to initiate the water turbine generator factoring the constraints on the operation of Sihwa Lake, and reflecting the water discharge through the floodgate and water turbine during the standby mode in the power generation plan to be in the optimal condition until the initiation of the next power generation can maximize power generation.

• Journal of Korea Trade
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• 제27권1호
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• pp.159-175
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• 2023

Purpose - This paper empirically investigates the relationship between born global strategy and the accounting- and market- based financial performance of Korean firms. Further, this study identifies the characteristics of born global firms (BGs) in comparison with non-BG counterparts in terms of size, R&D, and liability. Design/methodology - Using a database of listed Korean SMEs in the manufacturing sector from 2010 to 2020, this study applies panel generalized least squares (GLS) estimation and logistic regression techniques. Findings - This study finds that BG strategy is negatively related to the firm's accounting-based financial performance, while it is positively related to the market-based financial performance. This study also finds that BGs have higher sales volume and more total assets compared to their non-BG counterparts. In addition, Korean BGs spend more on R&D, and at the same time have higher liability. Originality/value - BGs, by definition, are firms that are actively penetrating foreign markets from the early stages of their establishment. Previous studies of Korean BGs have tried to identify the determinants of BGs' rapid internationalization and their superior performance. However, most of these studies have utilized either qualitative case- or survey-based analyses with relatively limited numbers of observations. From a different perspective, this study provides more objective evidence by investigating how the BG strategy affects the financial and market performance of firms, and by characterizing BGs in terms of financial data.

• Asia Marketing Journal
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• 제14권4호
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• pp.1-22
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• 2013

A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

• 아태비즈니스연구
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• 제15권1호
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• pp.179-192
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• 2024

Purpose - The purpose of this study is to examine the effect of entrepreneurial experience, business model innovation and financing on new venture performance. Design/methodology/approach - This study analyzes survey data on new ventures in Korea and investigated research hypothesis by multiple regression analysis. Findings - Founders' prior startup experience have different impacts on performance depending on whether they had a successful or failed startup. Successful experience has a positive impact on early performance, while failure experience has a negative impact. Business model innovation shows a positive and significant relationship with early performance. External financing has different effects depending on the type of funding source and performance variables. VC funding is positively related to employment creation, while government R&D funding is negatively related to sales volume. Research implications or Originality - This study confirms that the impact of entrepreneurial experience on early performance varies depending on the characteristics of successful and unsuccessful entrepreneurs. It also empirically confirms that business model innovation has a significant impact on early performance. We empirically examine the relationship between various external financing sources of venture firms and early performance. Since the effects of entrepreneurial experience, business model innovation, and external financing on early stage performance may be different, entrepreneurs should consider these relationships when pursuing early stage business opportunities.

• 에너지공학
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• 제25권3호
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• pp.73-82
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• 2016

표시가스 소비량이 70 kW 이하인 가정용 가스보일러에 대하여 여러 가지 운전조건하의 에너지 소비효율 측정에 대해 고찰하였다. 실제 운전상태와 유사한 실험조건에서 행한 에너지 효율실험 결과를 국내의 효율등급표시 실험방법 결과와 비교 분석하였다. 실험에 사용된 가정용가스보일러는 일반보일러와 콘덴싱 보일러 각 1개씩이며, 각각의 보일러에 대하여 네 가지 조건으로 실험하였다. 실험종류를 구분하면 실험실 모드와 실제 가동모드로 나누고, 각각의 모드별로 최대가스소비량 상태와 소비자판매 상태로 나누어 적용하였다. 효율실험을 위해 사용하는 장비는 KS 표준과 유럽의 EN 규격 등 가스보일러 관련 규격에서 제시하는 실험장치의 기능을 다하면서, 여러 가지 측정 인자를 지속적으로 축적, 기록 및 저장할 수 있는 장치로 하였다. 측정 대상 인자들은 유량(가스, 물), 온도(실험실, 난방공급수, 난방환수, 배기가스), 압력(가스미터 내부, 가스보일러 입구, 대기압) 등이다. 위 네 가지 모드의 실험결과 에너지소비효율은 실험실 상태(보일러의 안정화 상태로 실험 시작)로 실험할 때가 실제 소비자가 사용하는 패턴으로 실험할 때 보다 일반보일러의 경우 약 10 %, 콘덴싱 보일러의 경우 약 20% 높은 소비효율로 측정되었다. 에너지소비효율등급을 부여하는 정부 고시의 효율실험방법도 본 연구에서 실시한 것과 같이 실제상황을 가정한 효율실험방법을 도입 운영할 필요가 있다.

• 토지주택연구
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• 제14권1호
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• pp.33-46
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• 2023

본 연구는 코로나19 팬데믹 기간 동안 서울시 대규모 아파트단지를 대상으로 가격 영향 요인을 도출하고, 이질적 시장으로 인식되고 있는 강남권과 비강남권 지역의 차이를 비교하였다. 분석방법은 본 연구의 요약과 시사점은 다음과 같다. 첫째, 서울시 모형 분석결과 대규모 단지 아파트 가격의 변화는 기존 연구결과와 달리 아파트의 개별특성은 유의한 영향을 주지 않는 반면 거시경제변수인 이자율과 통화량에 의해 영향을 받는 것으로 나타났다. 한편, 이자율과 총통화량 변수의 단위를 고려했을 때 두 변수들이 아파트 매매가격에 영향을 미치는 정도가 매우 높은것으로 판단된다. 둘째, 강남권 모형 분석결과 서울시 전체 모형과 같이 아파트 가격의 변화는 이자율과 통화량에 의해 크게 영향을 받으며, 세대수와 평균면적이 클수록 아파트가격은 높아지는 것으로 나타났다, 셋째, 비강남권 모형 분석결과 또한 이자율과 통화량에 의해 아파트가격이 크게 영향을 받는 것으로 나타났으나, 강남권 모형과 달리 미시특성변수 중 지하철역과의 거리, 용적률이 매매가격에 영향을 주는 것으로 나타났다. 마지막으로, 세 모형 분석결과 이자율과 통화량이 공통적으로 아파트가격 변화의 주요한 영향요인으로 나타났으나, 비강남권 지역의 대규모 단지 아파트가격이 이자율과 통화량의 변화에 보다 민감하며, 이에 비해 강남권 지역의 아파트가격은 이들 변수에 대해 둔감하게 반응하는 특징을 보여주고 있다.