• Title/Summary/Keyword: sales and service

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관광호텔 영업 활성화를 위한 판매촉진 전략에 관한 연구 (텔레마케팅 기법을 중심으로)

  • 나영선;권태영
    • Culinary science and hospitality research
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    • v.2
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    • pp.25-46
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    • 1996
  • The clients of hotel desire to be recognized as special persons who have their own personality and self-consciousness. The other hand, The hotel concentrates upon marketing strategy which acts a part of expanding sales. Namely, They find out the need of client, satisfy the desired need, ensure and manage the existing regular customers and make new clients regular customers. So they gain an advantage over competitive hotels. They make strategics of Telemarketing technique which is one of the developed-marketing techniques, can provide distinctive and familiar service and have an hight effect at the low cost. The attractions of Telemarketing strategy can be explained as follows. 1. It is the medium that have cost efficiency. 2. It possesses attractions to do time management. 3. It has control cash flow. 4. It can improve cash flow. 5. Market expansion can be accomplished. 6. It is a medium fit for prospecting over long-term period. 7. It can improve customer relations. 8. It fits seasonality (seasonal sales) 9. It brings greater order volume. 10. It benefits from lower personnel costs. 11. High volume productivity is realized. 12. It has attraction of versatility. 13. It has ease of start-up.

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A Study on the Competition Structure and Effective Factors for Management Performance of the Fisheries Cold-Storage Warehouse Industry (수산물 냉동냉장창고업의 경쟁구조와 경영성과 영향요인에 관한 연구)

  • 장영수;장수호;장홍석
    • The Journal of Fisheries Business Administration
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    • v.30 no.1
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    • pp.119-147
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    • 1999
  • This article is subject to the rationalization of the cold-storage warehouse management, which gives the stabilization of the fishery production and the food life with respect to fisheries industry. In this point of view, the article examines to the structure of the cold-storage warehouse industry from the perspective of the industrial organization. To put it concretely, the article intends to apprehend the state of the structure of the industry and analyze the cold-storage warehouse's management activities. In addition, I try to find know the factors that affect the management performance(profitablity) of the industry through the cross-sectional correlation analysis. Finally, the conclusion of the article can be described as follows : \circled1 On the basis of the cold-storage capacity, there is the tendency that the industry concentrate in the area of Pusan(41.7%). \circled2 By formulating step of development of the industry, it is divided by six types. Type I is designed as raw material-storage warehouse for self-processing. Type IIis the raw material-storage warehouse for self-processing and storage-sale warehouse. Type III is the raw material-storage warehouse for self.distribution. Type IV is the raw material-storage warehouse for self-distribution and storage-sale warehouse. Type V is the net storage-sale warehouse. Type Ⅵ is the physical distribution center warehouse. Although each region has one representative type,6 types exist in all regions. \circled3 The competition structure of the industry has double structure on the basis of cold-storage capacity. \circled4 With respect to the management activity of the cold-storage warehouse, there is no change or even a decrease not increasing or not any change in sales from 1996 to 1997 \circled5 In order to try to induce the amount of shipper's materials, services that a cold-storage warehouse supply with its users include a custody-fee discount, a distribution-process service, a finance service, quality management service and so on. One of the best attractive services is the custody-fee service. \circled6 In the structure and management activity of the industry, the factors that affect management performance (profitablity) are a custody-fee discount, sales ability and capital structure of individual firm. Positive factor is sales ability and capital structure of individual firm. But, The custody-fee discount turns out to be a negative capital structure of individual film.

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글로벌 협업 전자상거래를 위한 유사상품 탐색 알고리즘

  • 최상현;조윤호
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.211-220
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    • 2004
  • This paper suggests a collaborative business process between the companies that each has a restricted physical branch in its own area and wants to extend globally sales and delivery service. The companies integrate their business processes for sales and delivery using a shared product taxonomy table. We also suggest a similar product finding algorithm to make the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Using the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.

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User Review Prioritization Analysis using Metadata

  • Neung-Hoe Kim
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.44-47
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    • 2024
  • With the advancement of Internet technology, online sales and purchases of products have become active. Along with this, the importance of user reviews is also being highlighted. Although user reviews are actively utilized for product sales and purchases, it is difficult to quickly and easily obtain useful information due to the abundance of user reviews. Therefore, prioritizing user reviews is a necessary service for customers that requires careful consideration. Metadata, which contains important information, can be effectively used to prioritize user reviews. However, it is crucial to select and use metadata appropriately according to the purpose. Lean Startup proposes a strategy of repeatedly correcting the problems of ideas or making early transitions to continue trying different approaches. In this paper, we propose a three-step method applying the Lean Startup process to analyze ways to prioritize user reviews using metadata: Build Priority, Measure Priority, Learn Priority.

A study on the development for the method without interruption of service in the distribution system (배전선로의 무정전공법 개발 연구)

  • Kim, Young-Lae;Park, Ku-Bum;Song, Il-Geun
    • Proceedings of the KIEE Conference
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    • 1995.11a
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    • pp.61-63
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    • 1995
  • The main factors to bring out the power failure are trouble and operation power failure, the operation power failure of these includes about 85%. So, it is required that the without interruption of service method reduce the operation power failure. If we develop the without interruption of service method, the operation power failure will reduce greatly. It is necessary to develop the without interruption of service method which it solve various trobles (dissatisfacting solution of customer, sales revenue augmentation, and the reduction of the power failure negotiation work). The results of study are drawing up of the specification for temporary transmission methods, it of the working methods for them, and the scrutiny of the technology contents for them.

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Real Estate Service App Review Analysis Using Text Mining (텍스트 마이닝을 이용한 부동산 서비스 앱 리뷰 분석)

  • Kang, Seong An;Kim, Dong Yeon;Ryu, Min Ho
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.227-245
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    • 2021
  • Purpose The purpose of this study is to examine the variables affecting user satisfaction through previous studies and to examine the differences between apps. Differences are based on factors that determine the quality of real estate service apps and derived by the topic modeling results. Design/methodology/approach This study conducts topic modeling to find factors affecting user satisfaction of real estate service apps using user reviews. Sentiment analysis is additionally conduct on the derived topics to examine the user responses. Findings Users give high sentiment scores for services that can manage factors such as usefulness of information, false sales, and hype. In addition, managing the basic services of app is an important factor influencing user satisfaction.

A Study of a Personalized Curation Service and Business Model based on Book Information (도서정보 기반의 고객 맞춤형 큐레이션 서비스 및 비즈니스 모델 연구)

  • Kwon, Hyeog-In;Na, Yun-Bin;Yu, Mi-Ok;Choi, Kwang-Sun
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.251-262
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    • 2015
  • This study checks the conceptual definition of domestic book curation which is still in the beginning stage, the necessity of developing service and business, domestic and overseas case of relevant service. Further, the problem of book recommendation service and the difficulty anticipated in the embodiment of service are investigated together and the business model as new IT service is suggested to supplement them. Specifically, the collection of book information and customer information (interest and purchase pattern) and the procedure of mining the collected information and the process of embodying visualization was presented in the sector of service in the first place. Then, the technical transfer of developed solution and the construction cost and the method to impose commission over contents sales are presented in the sector of business. Diverse social and economic effects are expected to realize by developing and utilizing such services, namely, promoting the distribution of excellent book which were kept in dead storage so far due to lack of marketing support, recommendation readers the proper books which are convenient and necessary.

Mystery Shopping and Well-Being of Service Workers in South Korea

  • Shin, Heeju
    • Safety and Health at Work
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    • v.10 no.4
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    • pp.476-481
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    • 2019
  • Background: Mystery shopping is a method in which a company monitors quality of service and employee conduct and compliance with regulations using an evaluator posing as a customer. It is a typical tool of customer-centered bureaucratic control insofar as it provides overall and standardized evaluation of intangible elements of customer service as well as physical elements of service environments. The purpose of this study is to examine how mystery shopping is related to the health status of service workers in South Korea. Methods: Data from semistructured interviews with 15 workers were collected from January to April 2019 to obtain information on service worker experiences with mystery shopping. Data were analyzed using the constant comparison method. Results: Mystery shopping limits worker autonomy and stiffens the workplace environment by standardizing and monitoring labor processes for service workers. In addition, mystery shopping heightens work stress through increased labor intensity. Five mechanisms by which mystery shopping affects service worker health are identified and comprise (1) multifaceted and multilayered surveillance, (2) evaluator subjectivity and irrational requirements, (3) standardized rules combined with high pressure to achieve sales, (4) self-esteem degradation because of evaluator results, and (5) musculoskeletal disorders because of strict adherence to labor processes based on evaluator results. Conclusion: Mystery shopping as an evaluation method should be reconsidered not only in terms of health problems but also in terms of organizational efficiency and issues of human rights.

Customer's preferred real estate brokerage service quality research on factors determining (고객이 선호하는 부동산중개서비스 품질요인 결정에 관한 연구)

  • Choi, Yun-Kyong;Sin, Gwang-Sik
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.2
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    • pp.357-364
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    • 2012
  • For this study, real estate brokerage services to customers how to evaluate quality factors and quality factors important for studying about what is preferred. Real estate brokerage service quality factors, the expertise of brokers, dealers sales skills, a sense of responsibility of traders, brokerage firm's position, whether or not participating were chosen franchise. Looking at the findings, and customer service quality factors, the five kinds of real estate brokers a sense of responsibility to be the most important quality factors were analyzed as a favorite, followed by the expertise of brokers, sales skills brokers, brokerage firm's presence, a franchise analysis of whether the order has been participating. As the results of this study, the traders as traders sense of responsibility and expertise and strive to improve, friendly servece and act as an active intermediarv will need to improve sales skills. Continuous promotion of the brokerage firm's position is shown to be critical, franchise affiliated businesses in order to make use of an efficient information network of the Internet is seen to be in need of improvement. This paper, we have experienced a real estate brokerage contracts require customers a service directly to find out whether the data obtained through interviews with the empirical analysis is Therefore, work-related departments of Ministry of Land and brokerage herein with reference to the Association to take measures to Once you have contributed little bit. Brokerage industry and the traders themselves, as well as the competition is to the straight ahead Do not look at a value for the development of brokerage will be constantly working.

A Study of Differences on Recognition for the Sales Persons' Service Provided between Apparel Salespeople and Customers (의류 판매원의 서비스에 대한 소비자와 판매원의 인지차이에 대한 연구)

  • Kim, Mun-Young;Park, Kwang-Hee;Ha, Yeong-Seok
    • Fashion & Textile Research Journal
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    • v.6 no.2
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    • pp.205-212
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    • 2004
  • The purposes of this study was to exploit the differences on recognition for the service provided between salespeople and customers who have purchased fashion apparels and garments at the department stores, and to suggest the educational direction of salespeople in order to enhance competitiveness and to increase customers' satisfaction. Data were obtained from 297 apparel salespeople working at 6 department stores and 285 customers of department stores in Daegu. Statistics used for data analysis were frequency, mean, t-test, ANOVA, and regression analyses. The important factors which affected the purchase of fashion products, in order of importance, were information ability, credibility and service quality of salespeople. But the service quality recognized by customers was lower than that by salespeople. It can be said the salespeople have to make every effort that customers feel comfortable and certain for the service provided. There were significant difference on the service provided by salespeople, as well as service quality recognized by customers in accordance with gender, marital status, age, level of education, and annual fashion apparel expenses.