• 제목/요약/키워드: sale strategies

검색결과 88건 처리시간 0.023초

이태리 섬유산업(纖維産業)의 고부가가치화(高附加價値化) 전략(戰略)에 관한 고찰(考察) - TEXTILE DESIGN을 중심(中心)으로 - (A Study on the Strategy Highvalue-added in Italian Textile Industry - Focusing on Textile Design-)

  • 이은옥
    • 패션비즈니스
    • /
    • 제1권2호
    • /
    • pp.65-73
    • /
    • 1997
  • Over the past, the Korean Textile Industry has been able to establish as one of the most competent textile producer of the world. Today, however, with rapidly changing market requirements, the Korean Textile Industry is requested to improve systems for highvalue textile's market. In this regard, the purpose of this study is to propose suggestions for the strategy recommendations in the Korean Textile Design, researching on the highvalue-added Como Textile Design in Italy. As we analyzed them, the bases of their global success are as follows. 1) Participating in the making of the Global Trend in textile design market, Italian design companies lead to move international market influentially. 2) Dividing target depending on the country's textile market, Italian design companies build up their global marketing capability to increase design sale's effect. 3) Organizing and Participating in the international textile design show and fair, Italian companies attempt to set up Italian image creation as the global advertising. 4) Ensuring an adequate supply of human resource, Industry, Labor Unions, Government and Academy have a cooperative relationship to assist each other. In the basis of the above mentioned, we can suggest the strategies to accelate improvement and development in the Korean Textile and Textile Design Industry. 1) It needes to establish a monitoring system for current information in the International Textile Design Industry. 2) It needs to start building up Korean textile companies global marketing capability to produce adaptable design in market's request. 3) It needs to study and to find our traditional motifs continuosly for creating modern design following the recent Design Trend. Finally, It needs to have a close relationship between industry and education to establish human resource for the Korean Textile Industry's future success in the global market.

  • PDF

우유생산비 조사 및 계산상의 문제점과 합리화방안 연구 (Problems in methodology for estimating cost of milk production and its improvement)

  • 천룡;서성원;박종수
    • 농업과학연구
    • /
    • 제39권2호
    • /
    • pp.227-242
    • /
    • 2012
  • Accurate estimation of milk production cost is very important for dairy farmers in establishing strategies for business management (e.g. planning a program for milk production, deciding the size of business and investment, determining the milk price for sale). Since the estimated cost of milk production is used as an important index to determine the basal price of milk in Korea, there has been much interest and debate on the method used to estimate milk production cost among the stakeholder. This study was thus carried out to identify problems in the current methodology for estimating cost of milk production, and to find a better way to improve it. We propose several alternatives and better ways to improve the current method for estimating cost of milk production. Estimation of the income and cost per head should be based on the number of cattle converted to grown cows. Cost estimation per liter of milk should be made for both whole milk and 3.4% milk fat corrected milk. The value of purchased cows and raised replacement heifers should be the same as their market value. The productive life span of cows should be less 4 years, and the terminal or salvage value of cows needs to be 30 to 40% less than her initial value. When calculating depreciation of cows over the productive life span, however, the salvage value should be 0 or 1 Korean won. On calculating labor costs, the farm labor wage corresponding to the average wage of nonfarm industrial workers should be assumed. Beside of these, better estimation procedures for other items are also given. The proposed methods from this study should improve the accuracy of estimation of milk production cost and help to achieve consensus among the stakeholder.

전남지역의 문화관광축제 상품현황 분석 (Market Analysis of Cultural Products Sold in Jeonnam Cultural Tourism Festivals)

  • 이미숙;정경희
    • 대한가정학회지
    • /
    • 제48권1호
    • /
    • pp.97-110
    • /
    • 2010
  • The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

불안정한 지지면에서 과제운동이 뇌졸중 환자의 팔과 다리의 불수의적 움직임과 균형에 미치는 영향 (The Effect of Dual-Task Exercise on an Unstable Surface on Involuntary Arm and Leg Movement and Balance in Stroke Patients)

  • 강정일;백승윤;정대근
    • 대한물리의학회지
    • /
    • 제17권1호
    • /
    • pp.85-92
    • /
    • 2022
  • PURPOSE: This study aimed to analyze the effects of task exercise on an unstable surface on the involuntary arm and leg movement and balance in stroke patients. METHODS: 20 stroke patients were clinically sampled and randomly assigned to two groups of 10 patients each. Experimental group I received task exercise intervention on an unstable surface and experimental group II received task exercise intervention. The interventions were carried out 3 times a week for 4 weeks (30 minutes per session). The global synkinesis (GS) and Berg Balance Scale (BBS) of the patients were evaluated as pre-tests prior to intervention, and then the post-tests were re-measured in the same manner as the pre-tests after a 4-week intervention period. RESULTS: In the experimental group I, there were statistically significant differences in the changes in the arm and leg GS (p < .01) and in the BBS (p < .05). On the other hand, in the experimental group II, there were statistically significant differences in the changes only in the arm GS (p < .01) and in the BBS (p < .05). Also, in the comparison of the changes between the two groups, there was a statistically significant difference in the changes in the leg GS only (p < .05). CONCLUSION: In the experimental group I, the arm and leg GS were statistically significantly reduced, but the balance ability was statistically significantly improved. The reason was that in the experimental group I, similar movements of the paralyzed arm were promoted due to the double-task exercise on the unstable surface, and sensory feedback and posture strategies were well utilized in the legs, which was found to be effective in reducing the GS and improving the balance ability. Therefore, based on these results, the double-task exercise on an unstable surface should be fully utilized for the rapid rehabilitation of stroke patients.

혁신형제약기업의 기술혁신활동에 대한 경영효율성 분석 (Management Efficiency Analysis of Innovative Pharmaceutical Companies' Technological Innovation Activities)

  • 임혜련;민현구
    • 한국콘텐츠학회논문지
    • /
    • 제21권11호
    • /
    • pp.361-374
    • /
    • 2021
  • 본 연구의 목적은 혁신형제약기업 인증 기업을 대상으로, 기술혁신활동에 대한 효율성과 생산성을 분석하여 경쟁력을 진단하고 강화 방안을 도출하는 것이다. 이를 위해 38개 혁신형제약기업에 대한 2017~2019년 동안의 투입(연구개발비, 종업원 수) 및 산출(매출, 영업이익, 특허) 데이터를 수집하여, DEA, Tobit 및 MPI를 실시하였다. 그 결과 첫째, 혁신형제약기업의 DEA 결과는 규모의 효율성을 보여주는 CCR 모형 값과 내부 운영 효율성을 나타내는 BCC 모형 값 간에 차이가 있었다. 둘째, 효율성은 기업의 특성에 따라 다르지 않았다. 셋째, Tobit 모형은 보유특허수가 효율성에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 전체 MPI는 0.89로, 이는 TECI가 3%p 감소하고 TCI가 4%p 증가한 것으로 해석할 수 있다. 본 연구의 결과는 비효율의 원인을 규명하고 목표값을 제시하여 효율성 향상을 위한 대응전략을 위한 의사결정 자료로 활용할 수 있다.

온라인 패션 커뮤니티의 나눔 활동 - 어빙 고프만의 인상관리 이론을 중심으로 - (Sharing Activities in an Online Fashion Community - Focusing on Erving Goffman's Impression Management Theory -)

  • 허현주;전재훈
    • 한국의류산업학회지
    • /
    • 제25권4호
    • /
    • pp.449-459
    • /
    • 2023
  • This study focuses on online communities and the ritual conversations of users when participating in sharing activities. The study aims to understand the social and psychological phenomena that occur between users within the context of Erving Goffman's impression management theory. Case studies and a content analysis were conducted by collecting posts and comments related to fashion products in the sharing activities category on Naver Cafe "Family Sale." On the one hand, the study identified various disposition motives among givers, including a desire for recognition, self-expression, activation of the community, emotional sympathy, goodwill, play, and simple disposition. On the other hand, receivers' purchase motives included the need for a product, reciprocation based on a sense of belonging, play, gift-giving, and simple response. Analyzing the posts of givers and the comments of receivers of fashion products using impression management strategies and dramaturgical analysis, the study interpreted users' impression management and revealed propensities in fashion consumption: fashionability, conspicuousness, value orientation, and economic feasibility. Through ritual conversations, users managed to attain emotional stability on an individual level, while they reinforced collective bonds on a social level. They fulfilled their roles with their own narratives to achieve personal and collective goals in a non-face-to-face situations and non-monetary transactions. This study is significant in that it examines normative communication in an online community and user relationships to understand a recent phenomenon in the fashion industry.

Strategies for Acceleration of Damaged Area Restoration Project in the Development Restriction Zone

  • Park, Seong Yong;Jung, Sung Ae;Lee, Sang Jo;Chung, Jae Woo
    • 인간식물환경학회지
    • /
    • 제22권6호
    • /
    • pp.641-651
    • /
    • 2019
  • The purpose of this study is to derive institutional improvement methods for promoting the Damaged Area Restoration Project in greenbelts. The current status of greenbelts in Gyeonggi-do, where greenbelts are extensively distributed was analyzed, and the relevant laws and regulations were reviewed to suggest measures to promote the restoration project. The area of damaged areas within greenbelts in Gyeonggi-do was 6,121,024 m2, accounting for about 0.52% of the total area of greenbelts, and more than 80% was found to be located in Namyangju (55.49%), Hanam (16.48%), and Siheung (8.68%). Various measures to improve the policy were examined as follows: reducing the minimum size of the restoration project area; adjusting baseline of recognizing range of damaged areas; introducing the right of claim for land sale; allowing long-term unexecuted urban parks to be replaced as alternative sites for parks and green spaces; simplifying administrative procedures; and allowing public participation. All of them are expected to promote the restoration project within greenbelts. In results, when the minimum size of area for the restoration project was reduced from 10,000 m2 into 5,000 m2, 3,000 m2 and 2,000 m2, the ratio of the number of combinable lots to the total number of lots increased from 4.4% to 18.8%, 38.8%, and 55.9% respectively in Namyangju. Morever, when the recognizable ranges of the restoration project were extended to the structures obtaining building permit as of March 30, 2016 and obtaining use approvals before December, 2017, the number of applicable lots increased by 5.1% and 9.2% respectively.

지역단위 도로교통 탄소배출 인벤토리구축 방법론 (Region-wide Road Transport CO2 Emission Inventory)

  • 신용은;고광희
    • 대한토목학회논문집
    • /
    • 제33권1호
    • /
    • pp.297-304
    • /
    • 2013
  • 기후변화에 대응하여 수송부문의 탄소배출 저감노력이 세계적인 이슈가 되고 있다. 특히, 지역단위의 수송부문 탄소배출 저감전략의 수립 및 효율 집행을 위해서는 정밀한 탄소배출 인벤토리 구축은 필수적이나, 현재 도로교통의 특성과 수단의 다양성, 통행패턴의 복잡성 등 자료수집 한계로 신뢰성 있는 지역단위 인벤토리는 개략적 산정에 그치고 있는 실정이다. 본 연구는 이와 같은 문제점을 극복하기 위해 국가교통DB의 자료를 활용하여 지역단위 도로교통 탄소배출 인벤토리 구축 방법론을 제시하였다. 이를 위해 국가교통DB포함 자료 중 $CO_2$ 관련 속성을 파악하고, 이에 적합한 $CO_2$ 산정식을 도출하여 인벤토리 모형을 구축하였다. 구축된 모형의 적용성을 검토하기 위해 부산시를 사례로 2008년도 기준 도로부문의 탄소배출량을 산정하여 기존 연구결과와 비교분석하였다. 또한, 연구의 결과를 기초로 더욱 정밀한 인벤토리 구축을 위한 향후 연구방향을 제시하였다.

가정간편식의 제품속성에 대한 인식차이: 대학생들과 소비자를 중심으로 (Different Perception on Product Attributes of HMR: Focusing on College Students and Consumers)

  • 양회창;김종백;김안식
    • 유통과학연구
    • /
    • 제14권2호
    • /
    • pp.47-56
    • /
    • 2016
  • Purpose - The purpose of this study is to investigate the difference in the degree of significance and satisfaction perceived by college students and ordinary consumers on the HMR product attributes. Comparison of the difference on HMR product attributes between ordinary consumers and college students who belong to the current and future consumption groups of HMR will provide information for clear marketing strategies and PR on target consumers from the aspects of companies. Also, overall difference on HMR was investigated through IPA(importance-performance analysis) on significance and satisfaction with each product attribute. This result will provide information to food companies that produce or supply HMR products to be supplemented and improved. Finally, IPA was conducted between groups on product attribute to find which difference exists between groups. This result is also expected to provide crucial information to companies as suggested in the first purpose. Research design, data, and methodology - The procedure of analysis is as follows. First, independent sample t-test was conducted on the significance and satisfaction on HMR product attributes. Second, with using IPA, the significance and satisfaction on HMR product attributes of the respondents were checked to investigate marketing strategy direction on overall HRM products. Third, the difference between generations was verified using IPA on the college student and consumer groups. According to this result, the direction of marketing strategy on HRM products was to be proposed to food companies. Results - It was known that consumers consider HMR product attributes statistically and significantly such as nutrient content(nutrition), country of origin, brand, main raw material, packaging, and awareness of manufacturer. They keep after purchase more importantly than college students who considered only volume and price than consumers. In comparison with the difference in satisfaction on HMR product attributes, the college student group was more satisfied than ordinary consumers only in flavor, condition of food additives, and volume. Also, HMR related food companies must maintain taste, cooking method, manufacturing date, expiration date, and safety on current products continuously. Finally, as a result of analysis from the groups, the attributes such as cooking method, manufacturing date, expiration date, and safety were considered significantly with high achievement by the two groups. It was known that college students considered food texture to be important, but consumers considered storage method to be important after purchasing it. Conclusions - There is necessity to differentiate effectiveness of products when releasing HMR products subject to consumers and college students. The result will give great assistance to the improvement of companies, produce or supply HMR products. It will also provide entry strategies on target groups of companies that are planning for entry. The factors that consumers commonly considered not to be significant were brand, package form(appearance), cooking time, and sale(purchase) location, which were found in the comparison with the groups that awareness about manufacturers and storage method after purchase corresponded to college students and that distribution route corresponded to ordinary consumers.

미국(美國) 내셔널브랜드 C사(社)의 마케팅전략(戰略)을 통한 브랜드리뉴얼 성공사례(成功事例) 연구(硏究) (A Study on the Successful Case of Brand Renewal through American National Brand 'C' Company's Marketing Strategy)

  • 고희숙
    • 패션비즈니스
    • /
    • 제6권1호
    • /
    • pp.137-154
    • /
    • 2002
  • It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.