• CRM연구
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• v.2 no.1
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• pp.53-72
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• 2009

Customer's reward program is a prevailing promotional technique. Recently, both management and marketing fields have been interested in the failure of customer's reward program. However, there are few empirical research regarding this. Therefore, this study examined a research model that employs justice in processing of customer's reward program perceived by customer to explain commitment(calculative commitment, affective commitment) and complaining behavior which is mediated by negative affect. Data was collected from the customers who dissatisfied with their reward programs. For the analysis, frequency, cronbach' ${\alpha}$ and path analysis were used as statistical test tool. Additionally, SPSS 12.0 and AMOS 4.0 were used for analyzing the hypotheses. As a result, proposed structural model largely supports the hypothesized framework and the major findings of this study are summarized as follows: First, distributive and interactional justice were negatively related to negative affect. But procedural justice didn't influence negative affect. Second, negative affect was negatively related to calculative commitment. But affective commitment wasn't influenced by negative affect. Third, negative affect was positively related to complaining behavior. Fourth, calculative commitment was negatively related to complaining behavior. But negative affect didn't influence complaining behavior. In conclusion, It can be posited that justice, negative affect, 2 forms of commitment and complaining behavior are important factors.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.163-167
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• 2002

Recently, owing to performance elevation of telecommunication technology, increase of wireless internet's subscriber and diffusion of wireless device, Interest about LBS (Location Based Service) which take advantage of user's location information and can receive information in concerning with user's location is increasing rapidly. So, MOMS (Moving Object Management System) that manage user's location information is required compulsorily to provide location base service. LBS of childhood such as service to find a friend need only current location, but to provide high-quality service in connection with Data Mining, CRM, We must be able to manage location information of past. In this paper, we design distributed manage system to insert and search Moving Object in a large amount. It has been consisted of CLIM (Current Location Information Manager), PLIM (Past-Location Information Manager) and BLIM (Distributed Location Information Manager). CLIM and PLIM prove performance of searching data by using spatiotemporal-index. DLIM distribute an enormous amount of location data to various database. Thus it keeps load-balance, regulates overload and manage a huge number of location information efficiently.

• Journal of the Korean Chemical Society
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• v.38 no.10
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• pp.726-733
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• 1994

Supercritical fluid extraction (SFE) followed by gas chromatographic separation and mass spectrometric (MS) detection were used in rapid analysis of polycyclic aromatic hydrocarbons (PAH's) in air particulate material extracted for 30 min with 10 ml of supercritical $N_2O$ without another sample preparation step. Two samples, urban dust in Seoul area and a certified air particulate reference material 1649 supplied by the NBS (National Bureau of Standards), were processed for the purpose of evaluating extraction and analysis methods. As a result, the quantitative recovery of PAH's in the SFE method was relatively lower than conventional organic solvent extraction methods, but reproducibility was resonable, and analysis time was reduced remarkably. The method has proved to be suitable for monitoring of PAH's in air particulate material.

• Journal of the Korea Society of Computer and Information
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• v.16 no.11
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• pp.123-135
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• 2011

The domestic market of database in Korea is estimated to be over 3.663 trillion won. The data migration is getting to be more important along with the continuous growth of the database industry. g-CRM and private recommending function are examples of the service that can be given through coupling among customer database, product database, geographic information database, and others. The core infrastructure is also the database which is integrated, perfect, and reliable. There are not enough researches on efficient way of data migration and integrating process and investigation of migrated data though trends of database in IT environment as above. In connection with this issue, we have made a model for data migration on scientific and technological contents and suggest the result of data migration process adapting that model. In addition, we verified migration's exhaustiveness, migration's consistency, and migration's coherence for investigation of migrated data and database. From the result, we conclude data migration based on proper model has a significant influence on the database consistency and the data values correctness and is essential to maintain high qualified database.

• CRM연구
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• v.2 no.2
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• pp.21-40
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• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• Asia Marketing Journal
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• v.14 no.4
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• pp.143-165
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• 2013

Sales force automation (SFA) technologies are increasingly used to support customer relationship management (CRM) strategies. However, the popular press reports mixed results among companies incorporating SFA technologies and the previous studies have less interested in relationship quality between sales person and customer as an outcome of SFA. Actually the improved quality of the salesperson-customer relationship may be the most important outcome of SFA usage. This outcome is especially meaningful in today's marketplace given the increasing focus placed on customer retention and other customer related performance such as customer lifetime value. Therefore, this study seeks to further examine the impact of SFA usage within two different firms using SFA technologies to examine the impact of SFA usage on both customer relationship quality and sales performance. Additionally, the moderating roles of perceived managerial support and salesperson experience on the outcomes of SFA usage are examined. The results shows that direct effect of SFA usage on performance was not significant but highlight the mediating role of customer relationship quality in the SFA usage - sales performance relationship. Also, this research examines a number of moderating effects of both management supports for SFA and salesperson's sales work experience. The results indicate that management support has a significant direct influence on relationship quality and salesperson performance, but not a significant moderating effect on the relationship between SFA usage and the outcomes (relationship quality and performance). Thus moderating effects were not supported but find significant main effects. First of all, finding of this study suggest that a formula for successful SFA implementation must be one that highlights a SFA usage → relationship quality → sales performance sequence. This means when sales person use SFA they must build relationship with customer first then will return some long term performance. Second, the implications of not considering the introduction of big technology initiatives in terms of fit within the company's culture, strategy, structure, and environment may in many cases be quite noteworthy. Therefore, the launching of a new technology in the firm, such as SFA, may have a nonlinear impact upon overall firm performance, depending on the presence of other complimentary resources and capabilities. Finally the authors offer a number of implications for research and practice, and suggest directions for future SFA research that may further improve our understanding of this increasingly relevant topic.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10b
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• pp.1225-1228
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• 2001

현재 ERP는 대부분 전통적인 기능 수행에 초점이 맞추어져 있다. 그러나 최근의 경영환경은 인터넷(internet)과 이를 기반으로 하는 전자상거래의 비약적 발전에 기인하여 e-비즈니스화를 추진하면서 제휴기관과의 관계증진, 고객관계의 혁신적 개선은 물론 조직내부의 업무프로세스의 획기적 개선을 통한 경쟁력 강화를 적극적으로 전개하고 있다. 한편 ERP는 SCM과 CRM 및 SEM(Strategic Enterprise Management)등으로 기능을 확대해감에 따라 21세기의 ERP는 e-비즈니스의 전략적 도구로 발전해 갈 것이다. 이를 위한 도구로 에이전트의 역할을 제안한다.

• Journal of the Korean Vacuum Society
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• v.8 no.3B
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• pp.283-289
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• 1999

Multilayer thin film reference materials for the sputter depth profiling analysis are used to calibrate the sputter depth scale by measuring the sputtering rate and to optimize the sputtering conditions for the best depth resolution. Surface analysis group of Korea Research Institute of Standards and science (KRISS) have developed various types of multilayer thin films by using an ion beam sputter deposition and in-situ surface analysis system. The chemical states of the thin films reference materials were certified by in-situ XPS and the thicknesses were certified by transmission electron microscopy (TEM).

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.293-303
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• 2009

The purpose of this study is to review causal effect of corporate image, customer royalty on switching cost. Specifically, giving managerial view point to build strategic CRM is major purpose of this research with finding out how the switching cost influences to the corporate image and customer loyalty deciding customer's desire of repurchase and knowing the important factors of corporate image. The result of this study is that switching cost has an effect on corporate image as the important factors. Also corporate image influences on customer loyalty.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 1999.08a
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• pp.208-216
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• 1999

Nowadays coustomer's needs for high surface quality steel sheet has greatly increased, so it is necessary to pay more attention to the roll grinding, texturing and handling. POSCO can acquire high surface quality roll and high productivity through World-first fully automated Roll Shop system which had been constructed '94.10.1∼'97.8.28 at Kwangyang Works. Roll Shop Automation System consists of Level-I, II, III control system and 23 automated machines. After the completion of the construction, the system started smoothy and keeps its operation with high productivity as expected. The installation of this system gave an epoch-making man power saving. This paper introduce its main facilities and operation.