• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.9
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• pp.2435-2439
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• 2009

In this research we propose the need of implementing CRM systems to reactivate traditional retail markets, and analyze the primary factors for successful implementation of CRM systems. We derived 4 primary factors such as business management, customer management, service management, and facility management among 22 measurement factors. The characteristics of each primary factor are ; product planning and certification management activities are needed for business management factor. Privileged treatment policies for primary customers are regarded as needed. And the needs for total service in service management factor including from order to delivery and return are raised. Finally, improvements of convenient facilities for using traditional retail markets are needed.

• Journal of the Korea Safety Management & Science
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• v.3 no.4
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• pp.123-133
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• 2001

With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service for customer. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly.

• 한국도로학회지:도로
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• v.13 no.2
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• pp.56-61
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• 2011

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.141-157
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• 2001

o Off-Line상의 신규고객 획득 - 기존고객 유지 및 고객수익성 증대 o 지속적인 커뮤니케이션을 통한 고객 행동 분석 (중략)

• Analytical Science and Technology
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• v.23 no.1
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• pp.83-88
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• 2010

For the evaluation of our laboratory's 11-nor-${\Delta}^9$-tetrahydrocannabinol-9-carboxylic acid (THCCOOH) urinalysis test, THCCOOH urinalysis test was carried out with Certified Reference Material (CRM). The used CRM was THCCOOH in freeze-dried urine produced by NIST as Standard Reference Material 1507b. Comparing the estimated value of our laboratory with CRM, the results was coincided in the confidence level of approximately 95%.

• Journal of Distribution Science
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• v.10 no.11
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.756-765
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• 2014

Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.

• Journal of the Korea Society of Computer and Information
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• v.15 no.6
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• pp.121-128
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• 2010

Spatial data mining has been developed to support spatial association knowledge between spatial features or its non-spatial attributes for an application areas. At the present time, a number of researchers attempt to the data mining techniques apply to the several analysis areas, for examples, civil engineering, environmental, agricultural areas. Despite the efforts that, until such time as not existed practical systems for the gCRMDMs. gCRMDMs is merged with very large spatial database and CRM information system. Also, it is discovery the association rule for the predictions of customer's shopping pattern informations in a huge database consisted with spatial and non-spatial dataset. For this goal, gCRMDMs need spatial data mining techniques. But, nowadays, in a most case not exist utilizable model for the gCRMDMs. Therefore, in this paper, we proposed a practical gCRMDMs model to support a customer, store, street, building and geographical suited to the trade area.

• Journal of Korea Spatial Information System Society
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• v.7 no.2 s.14
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• pp.3-14
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• 2005

The purpose of this study is to present the role of NGIS(National Geographic Information System) and the development strategy for Business GIS in the ubiquitous society. We analyze the level of GIS technology with the ICT(Information Communication Technology) as well as GIS application trends especially in location-based circumstances. Also, we advocate not only making GIS contents to meet the international standards such as GML(Geography Markup Language) and TPEG(Transport Protocol Experts Group) but applying GIS as a killer application to oncoming diverse ICT areas including LBS(Location -Based Service), Telematics, ITS(Intelligent Transport System), gCRM(geographic Customer Relationship Management), DMB(Digital Multimedia Broadcasting), u(ubiquitous)-City and u-Town. Finally, we build a conceptual Business GIS model based on NGIS for QoS, standardization, R&D, education, and security.

• Journal of architectural history
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• v.8 no.1 s.18
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• pp.41-52
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• 1999

This study aims to infer the plan and location of the government office building in Chongju Castle in the Late Yi-dynasty. The conclusion is as follows: 1. The Chongju Castle Map(淸州邑城圖, late in the 18th century, hereinafter referred to CCM) provides the detail arrangement and location of Government Office Building in Chongju Castle. And the road structure and plan of the CCM is almost same with the present time. 2. As compared with CCM and a Chongju-land Registration Map(淸州面地籍原圖, 1913, CRM) to infer the location of the traditional government office building in Chongju Castle, the building locations of Gaek-Sa(客舍) Donghun(東軒)'s region in CCM are almost accordance with today's. But those of Byungyoung(兵營) Group's region are represented by a little error. So the locations of Byungyoung(兵營) Group's region rearranged, moved down to be in accordance with the approach circulation of Main Gate(閉門樓) which is shown in CRM. 3. The records, on the plan of the traditional government office building in Chongju Castle, have proved that the plan of Gaek-Sa was a width of 11 bay and a depth of 2 bay. A width of 3 bay drawn in CCM, the present plan of Donghun is a width of 7 bay and a depth of 4 bay. The main building and especially the double-storied Main Gate($4{\times}3$) of Byungyoung Group are exactly in keeping with the present road structure.