• Journal of Agricultural Extension & Community Development
• /
• v.18 no.3
• /
• pp.531-550
• /
• 2011

This study aims to examine the Visitor's selection attributes and types of preference regarding Rural Theme Village, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the Visitor's selection attributes. In addition, it will contribute to securing competitiveness in providing Visitors with better service by extracting differentiating factors of Rural Theme Villages, and exploring the right direction of Rural Tourism. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among Visitors and users of Rural Theme Village to examine such factors as importance of selection attributes status, motives of using such Rural Theme Villages, demographic characteristics, and general features of the Rural Theme Villages.

• Journal of Korean Society of Rural Planning
• /
• v.10 no.4 s.25
• /
• pp.29-37
• /
• 2004

The purpose of this study is to propose the principle of rural village planning process based on rural resources, differently space planning process(regional planning, village planning, urban planning etc). The importance of this planning process is resources planning, facility planning, program planning. So we planed rural villages - two rural traditional theme villages. The major findings of this planning were as follows; First, we have to consider economic value of rural resources. Second, resources were used differently, according to village conditions, though same it. It is important to apply value-added it. Third, in future we have to additional studies; environment planning factor, community participation, resources evaluation in this planning.

• Journal of Korean Society of Rural Planning
• /
• v.12 no.3 s.32
• /
• pp.1-11
• /
• 2006

After the 2000's, the rural village development projects are designated as participatory rural village development programs and projects. The purpose of this study is to draw a scheme to facilitate resident's participation in rural village development project by exploring the factors influencing resident's participation. For this, in Namsa rural theme village in Dansung-myon, Sanchung-gun, Kyongnam Province, the data were collected through field surveys and interviews residents residing in this village. In addition, observations studies and an opinion survey of the persons concerned in the presentation meetings were also conducted. I investigated and analysed the activation factors and the characteristics of residents' participation, and amenity resources which were essential for community planning including the planning-establishment, theme-searching and development of experience program. Through this study, I drew findings as follows; 1) The leader's leadership and residents' positive participation are very important activation factors in the first stage of rural viability. 2) And then, the external support and concern, the establishment of short-and long-term community planning, and the rural-income increase through the development of amenity resources play important roles as activation factors in the successive stage of rural viability. Based on the results of this study, the following recommendations were made. In order to improve the level of resident's participation in rural village development programs and projects, it is necessary to evaluate their successes, failure, barriers and the positive correlation between their success more delicately. In addition to this, it must be suggested the better model for participatory rural village development programs for the further enhancement and improvement of rural village development projects.

• Journal of Korean Society of Rural Planning
• /
• v.14 no.1
• /
• pp.59-71
• /
• 2008

The landscape commonly refers to the appearance of the land, including its shape, texture, and colours. Among many factors contributing to the landscape, tree and plants factors playa significant role in rural landscape as a colours. Therefore the rural traditional theme village where had been designated under the rural traditional theme village since 2007 in Naegok-ri, Eohang-myeon, Haman-gun has planned to design the tree plant planning for creating a unique rural landscape. The landscape proposal for the new Rural Village in Naegokri, Yeohang-myeon, Haman-gun suggests three main strategies; 1) The riverside area and reservoir area adjoined forest was required to be prepared to offer organization waterside landscape and forest landscape through landscape planting and selecting trees i.e. able to reflect sense of the season that promote high quality values of landscape area in rural. 2) The area adjoined stable was required to strengthen the screen planting and buffer planting with multiple plant layer structure and trees of branches and leaves closeness, shrubs of beauty flowers in order to improve disamenity landscape and odours. 3) The rural traditional theme village adjoined entrance was required to open space such as multipurpose garden, specialized or themed garden which include Landmark factors and prepared to the space with the various theme and visual diversity in order to take charge of function as landmark characteristic in Naegok-ri, Eohang-myeon, Haman-gun, and so on. In conclusion, this winning principal purpose of this study is applied to basic tree plant model for sustainable rural landscape creation in rural areas by selecting beautiful landscape plants and the tree plant planning.

• Journal of Agricultural Extension & Community Development
• /
• v.15 no.3
• /
• pp.499-531
• /
• 2008

Rural Traditional Theme Villages are one of the village-based businesses, which obtains excellent results. However, it also has brought negative results such as splits in locals due to income disparity, and ill-advised development which does not consider surrounding potential resources, etc. So, this study analyzes several problems of Rural Traditional Theme Villages, and proposes how Rural Traditional Theme Villages can be revitalized by benchmarking other successful cases. First, it is important to pursue differentiation of operating programs for Rural Traditional Theme Villages. Second, it is possible to give weight to elements which show efficiently rural atmosphere to enhance images of Rural Traditional Theme Villages. Third, expanding budget support and securing a new route for budget are definitely needed to cultivate self-growth capability of villages. Fourth, it is necessary to apply experts and facilities of local-based universities, cooperate with relevant organizations, and nurture local leaders by various means such as study in/visits to advanced regions at home and abroad and experts training. Localgovernment should be in charge of nurturing talented people. Fifth, it is necessary to reinvigorate rural economy by networking each Rural Traditional Theme Village, providing a wide range of information on diversified villages to people in cities, and promoting consumption. Moreover, securing immovable customers is important through networking city-rural exchange with city consumers and other organizations, and sisterhood relationship, membership businesses and events. As mentioned above, it is expected that Rural Traditional Theme Villages will be able to be developed continuously as a model for rural revitalization, which is stagnant, by expanding city-rural interchange.

• Journal of Korean Society of Rural Planning
• /
• v.12 no.3 s.32
• /
• pp.13-18
• /
• 2006

The objective of this study is to suggest planning directions for rural landscape management and conservation. With wide literature review, the Rural Traditional Theme Village were selected as case study areas to search for the main elements according to various spatial types. The pictures taken from the site investigation were used for a questionnaire survey to understand and to find the value of rural landscape. Finally, we found out 25 items from 3 spatial type (rural life area, agriculture production area and natural environment area), and Analyzed the Preference of rural landscape elements.

• The Korean Journal of Community Living Science
• /
• v.17 no.1
• /
• pp.67-77
• /
• 2006

This study was conducted to investigate the degree of visitors' expectation and satisfaction with foodservice qualities in the rural theme villages. The subjects were 210 participants in the rural theme villages of Gyeongsangbuk-do. The results of this study consisted of three major parts: sociodemographic characteristics, visitors' visiting behavior, the analysis of visitors' expectation and satisfaction. 98.8% of the subjects were accompanied by children and most respondents had the intention of revisiting. The foodservice qualities with the highest expectation scores were 'food freshness' (3.76 point) and those with the highest satisfaction scores were 'friendly employee' (4.14 point). According to the overall attributes, visitors' satisfaction was higher than expectation. 'Food taste' and 'Local food' were the relatively most important attributes for overall satisfaction in the rural theme village.

• Journal of the Korean Society of Industry Convergence
• /
• v.12 no.4
• /
• pp.221-228
• /
• 2009

This study analyzes the behaviors and images of city residents on the six Gyeongsangbuk-do rural theme villages. The results of analysis bring the following conclusions. 1) Behaviors of city residents are related with the images on rural villages. In addition, the better the image is, the higher their behaviors' needs. 2) Behaviors' needs become higher on the village as the image on 'Scale type' becomes better. 3) Especially, in case of Gimcheon and Gyeongju, we find a strong relationship between the images of 'Scale type' and 'Magnificent type' and behaviors; these villages should raise the scale and standard of villages by certain point.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2011.04a
• /
• pp.176-181
• /
• 2011

This study has purpose to make a report on the newly established rural villages in this country, and to find out the success factors of the rural village project focusing the developers who succeeded in the sales of rural village with emphasized community function. For this study, 123 projects informed from the website(www.welchon.com) were analyzed on the frequency and the officials in charge were interviewed by telephone on the step of projects. In addition, 4 personnel of development companies answered the semi-structured questionnaire on the location, development theme, preparative resident meeting, and success factors of 7 projects which was dealt with content analysis. The result was as follows. 1) Among the projects, more than 50% were the detached housing type with less than 50 units, and also were the resident-driven development projects. Only 5 projects were completed. 2) The personnel of development companies pointed at the location, environment for the economic activity, project theme and continuous resident meeting, as success factors of project. The barriers for rural village development policy are inadequate regulation and long administrative procedure. The preparative resident meeting is an important success factor, so that the system and the cost to run a professional program have to be guaranteed.

• Journal of Agricultural Extension & Community Development
• /
• v.17 no.4
• /
• pp.877-895
• /
• 2010

Recently, many of rural villages are pursuing rural tourism to attract citizens and increase nonfarm income. A key of rural village plan utilizing rural amenity resources is to make sustainable villages considering regional character and potential for development that will work for the residents. In this study, we analyzed Rural Amenity Design Competition winning works which will be possible solutions to make proper plans for rural village and applied these contents to study areas. Three villages were selected as study areas and more than two types of amenity utilization were settled for planning direction for each village to have specialized and unique plan. Through Rural Amenity Design Competition which is being held annually, we will be able to get more data throughout rural area and verify trend of rural village planning. By selecting theme of the competition reflects needs of the time, more detailed and original ideas on amenity village planning can be drawn and this will contribute to proper and stable village planning.