• 산경연구논집
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• 제12권6호
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• pp.75-88
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• 2021

Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

• 유통과학연구
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• 제16권4호
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• pp.49-56
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• 2018

Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.

• 가정과삶의질연구
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• 제23권6호
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• pp.117-131
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• 2005

In this paper, 1 examined role gratification and role strain of South Korean working mothers. The results show that South Korean working mothers experienced very similar level of role gratification and role strain as taking their multiple roles. The findings also show that the factors of caregiving demands, employment demands, caregiving resources, employment resources are not strongly related to role gratification and role strain. Among the 12 caregiving demand variables and employment demand variables, number of children, type of family, number of hours worked were significantly related to producing role gratification. Among the 12 caregiving demand variables, number of hours worked, number of husbands absence due to night work were significantly related to producing role strain. Among the 8 caregiving resources, participants satisfaction due to income contribution, look to make a purchase new electric home appliances were significantly related to produce role satisfaction. Among the 8 caregiving resources, number of family support policies in the husbands workplace, participants satisfaction due to income contribution were significantly related to producing role strain.

• 디지털융복합연구
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• 제16권8호
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• pp.269-278
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• 2018

본 연구는 이용자의 선택에 영향을 미치는 휴리스틱 유형이 구전속성에 미치는 영향과 구전속성이 이용자의 행동의도에 미치는 영향 및 구전속성이 휴리스틱 유형과 행동의도 간에 매개 역할을 할 것인지를 알아보고자, 모바일 게임을 이용하는 102명의 결과를 분석 하였다. 첫째, 휴리스틱(대표성, 조정) 유형은 구전속성(호의성, 신뢰성, 설득성)에 정(+)의 영향력을 갖는 것으로 나타났다. 둘째, 신뢰성 구전속성은 행동의도에 유의한 영향력을 갖는 것으로 나타났으나, 호의성과 설득성 구전속성은 행동의도에 유의한 영향력을 갖지 않는 것으로 나타났다. 셋째, 휴리스틱(대표성, 조정) 유형은 행동의도에 유의한 영향력을 갖는 것으로 나타났다. 넷째, 신뢰성 구전속성만이 조정 휴리스틱 유형과 행동의도 관계에서 매개역할을 하는 것으로 나타났다. 본 연구 결과는 모바일 게임 시장에서 이용자들이 게임을 선택하는 행동의도를 이해하는데 도움을 제공해 줄 수 있을 것이다.

• Journal of Microbiology and Biotechnology
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• 제25권2호
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• pp.206-216
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• 2015

To clarify the role of surface protective antigen A (SpaA) in the pathogenesis of Erysipelothrix rhusiopathiae C43065 (serotype 2), the spaA deletion mutant of E. rhusiopathiae ${\Delta}spaA$ was constructed by homologous recombination. The virulence of the ${\Delta}spaA$ mutant decreased more than 76-fold compared with that of the wild-type strain C43065 in mice. The mutant strain was sensitive to the bactericidal action of swine serum, whereas the wild-type strain was resistant. The adhesion of wild-type strain to MEF cells was inhibited significantly by treatment with rabbit antiserum against recombinant SpaA (rSpaA) as compared with the treatment with normal rabbit serum, but the mutant strain was not affected. The mutant strain was readily taken up by mouse peritoneal macrophages in the normal rabbit serum, whereas the wild-type strain was resistant. Whereas the rabbit antiserum against rSpaA promoted the phagocytosis of wild-type strain by macrophages, the mutant strain was not affected. In addition, mice vaccinated with the formalin-killed mutant strain were provided 40% protection against challenge by the homologous virulent strain as compared with those with wild-type strain, NaOH-extracted antigen, or rSpaA, which provided more than 80% protection against the same infection. These suggested that SpaA has an important role in the pathogenesis of E. rhusiopathiae infection and could be a target for vaccination against swine erysipelas.

• 한국주거학회논문집
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• 제25권4호
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• pp.83-91
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• 2014

The purpose of this study is to clarify the characteristics between the type of daily routine and spatial configuration of activity areas in classroom and provide alternatives for space planning of activity areas in classroom of child-care centers. This study used the content analysis on daily activity plan and floor plans through field survey. Analysis on floor plans was conducted for 35 classrooms in 9 child-care centers which allowed field survey. The results of this study were as follows; There was no significant difference for classroom size according to the type of daily routine in 3 to 5-year-old classrooms. The average size of classrooms was $61.6m^2$ for care oriented type, $41.4m^2$ for indoor activity oriented type and $48.8m^2$ for group activity oriented type. There was no significant difference in composition of activity areas in classrooms according to the type of daily routine. In case of 0 to 2-year-old classrooms, they were composed of 6 activity areas including gross-motor, role play, block building, language, creative expression, exploration/manipulation. Activity area of the most low frequency was gross-motor area. In case of 3 to 5-year-old classrooms, most classrooms were composed of all the 7 activity areas including art, tone and rhythmic, block building, role play, language, math and science. Most accessible and central areas in 0 to 2-year-old classrooms were gross-motor and role play. Also, most separate areas were exploration/manipulation and block building. Most accessible and central areas in 3 to 5-year-old classroom were art and math. Also, most separate areas were tone and rhythmic and science.

• Child Health Nursing Research
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• 제13권3호
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• pp.291-298
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• 2007

Purpose: The father's role performance in this study was identified as the correlation between self-confidence and satisfaction with parenting role by husbands of primiparous. Methods: Participants were recruited at a professional obstetric and gynecologic hospital in Seoul. For use in this study, the tool by Lederman et al. was modified to incorporate father's self-confidence and satisfaction with role performance. Percentages, means, t-test, ANOVA and Pearson Correlation Coefficients were used to analyze the data with the SPSS WIN 11.0m program. Results: The mean score for self-confidence in father's role performance was 35.19 and satisfaction in father's role performance was 45.13. General characteristic significantly related to father's role performance were marriage satisfaction and type of delivery. Also marriage satisfaction and religion were related to satisfaction with role performance in this study. There was a positive correlation between degree of self-confidence and degree of satisfaction in father's role performance. Conclusions: The degree of satisfaction in father's role performance was positively related to self-confidence. So, nursing interventions to improve father's role performance may lead to improvement in father's self-confidence and satisfaction with role performance. Further research is needed to exam causality.

• 천문학회보
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• 제40권1호
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• pp.48.1-48.1
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• 2015

We investigate the role of small-scale and large-scale environments in triggering nuclear activity of the local galaxies using a volume-limited sample with $M_r$ < -19.5 and 0.02 < z < 0.0685 from the Sloan Digital Sky Survey Data Release 7. To fix the mass of the supermassive black hole in its host galaxy, we limit the central velocity dispersion of the sample galaxies. The active galactic nuclei (AGN) host sample is composed of Type II AGNs identified with flux ratios of narrow emission lines with S/N > 6. In this study, we find that the AGN fraction of late-type host galaxies are commonly larger than of early type galaxies. The AGN fraction of host galaxy with late-type nearest neighbor starts to increase as the host galaxy approaches the virial radius of the nearest neighbor (about a few hundred kpc scale). Our result may support the idea that the hydrodynamic interaction with the nearest neighbor plays an important role in triggering the nuclear activity of galaxy. The early-type galaxies in high density regions show decline of AGN activity compared to ones in lower density regions, whereas the direction of the environmental dependence of AGN activity for late-type galaxies is rather opposite. We also find that the environmental dependence of star formation rate is analogous to one of AGN activity except in the high density region.

• IMMUNE NETWORK
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• 제24권1호
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• pp.6.1-6.17
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• 2024

The intricate role of innate type-2 cytokines in immune responses is increasingly acknowledged for its dual nature, encompassing both protective and pathogenic dimensions. Ranging from defense against parasitic infections to contributing to inflammatory diseases like asthma, fibrosis, and obesity, these cytokines intricately engage with various innate immune cells. This review meticulously explores the cellular origins of innate type-2 cytokines and their intricate interactions, shedding light on factors that amplify the innate type-2 response, including TSLP, IL-25, and IL-33. Recent advancements in therapeutic strategies, specifically the utilization of biologics targeting pivotal cytokines (IL-4, IL-5, and IL-13), are discussed, offering insights into both challenges and opportunities. Acknowledging the pivotal role of innate type-2 cytokines in orchestrating immune responses positions them as promising therapeutic targets. The evolving landscape of research and development in this field not only propels immunological knowledge forward but also holds the promise of more effective treatments in the future.

• 천문학회보
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• 제39권2호
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• pp.55.2-55.2
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• 2014

Role of environments is one of today's most widely discussed and debated topic in the field of extra-galactic astronomy. Extreme morphology-density relations found in low-mass galaxies are considered to be the result of an effective role played by environment in the evolution of these galaxies. I will present the results from our dedicated study of early-type dwarf galaxies (dEs) in different environments using imaging and spectroscopic data. We find that Virgo cluster dEs have a variety of structural and kinematic properties. A significant fraction of dEs possesses disk features, such as spiral arm and bar, while a central nucleus seems to be universal in these low mass galaxies. We also find that a majority of dEs are fast rotator and their rotation curves are much steeper than that of spiral galaxies of similar mass. Finally I will discuss how the different environmental mechanisms, i.e., gas-stripping or tidal interaction, can contribute to form heterogeneous dEs in Virgo cluster.