• 대한치위생과학회지
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• 제5권1호
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• pp.1-11
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• 2022

Background: This study aimed to examine the effectiveness of role-play in dental hygiene education by analyzing learners' perceptions and experiences of role-play classes. Methods: Role-play was used as a teaching method to run dental medical communication and practice classes for 31 3rd graders in the Department of Dental Hygiene to investigate the learner's perception of role-play classes, effectiveness of the classes, and learner's perception of the experience. The Mann-Whitney U test was used to analyze the differences in learners' perceptions of the role-play classes according to the main characteristics related to dental health communication education. Results: The correlation coefficient between awareness of dental communication education (4.74 ± 0.35) and awareness of role-play classes (4.44 ± 0.48) was an Rs of 0.634, showing a significant positive correlation (p<0.001). Conclusion: Learners recognized that dental hygiene communication competency is important for dental hygienists. In addition, a strategic teaching design is necessary to reduce the learner's burden on role-play considering the learner's experience, which is perceived as a disadvantage of role-play

• 패션비즈니스
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• 제23권6호
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• pp.37-48
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• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

• 한국조경학회:학술대회논문집
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• 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
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• pp.94-98
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• 2007

Mountains have been playing an important role in the Japanese culture. It is important from landscape planning perspectives to maintain mountains in the proximity of cities. In this thesis, the geographical perception of residents in Kohoku New Town has been studied. Geographical changes before and after the Kohoku New Town development were clarified first. Following these clarifications, interviews with residents who moved into the area before and after the development were conducted. In this investigation, the interviewees were asked about mountains, valleys, hills, and slopes; and the areas that they recognize on the map were then specified. From these results, the mountain area which residents recognize and the actual geographical features were compared. The geographical characteristics of the mountains that the residents recognize were revealed, and the perception of mountains was defined. Not only did geographical features and vegetation affect the perception of mountains, but also residents' personal experiences were important. As a result, new information for future geographical landscape planning has been obtained.

• 감성과학
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• 제27권2호
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• pp.91-104
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• 2024

The increase in the use of artificial intelligence (AI) in the workplace has introduced changes to traditional working environments. However, these are changes not only to employee productivity but also to how employees feel and think about their work. Based on prior research that has suggested connections between employees' perceptions of AI and their emotions and thoughts at work, the present study tested a moderated mediation model in which the perception of AI opportunity is indirectly related to job insecurity via employee hope, with tenure as a moderator. Data obtained from 290 Korean full-time employees illustrated that the perception of AI opportunity was negatively related to job insecurity through hope acting as a mediator. In addition, this indirect relationship was found to be dependent on the moderating role of tenure. Specifically, at lower levels of tenure, the aforementioned indirect relationship was statistically significant, but at higher levels of tenure, this indirect relationship was no longer found to be statistically significant. The implications, limitations, and future research directions of this study are discussed.

• 한국생활과학회지
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• 제24권4호
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• 마케팅과학연구
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• 제18권2호
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• pp.47-64
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• 2008

It is well known that consumer's quality perception is strongly affected by price. Higher priced products tend to be perceived to have better quality than lower priced products although the objective product quality is the same. However, it is less known the process through which quality perception is affected by price cues. The existing literature suggests three potential hypotheses (i.e., the selectiveprocessing hypothesis, the selective interpretation hypothesis, and the representativeness heuristic hypothesis) that explain the underlying processes of the price-induced quality perception. The current research tests among the three competing hypotheses and also examines the role of consumer knowledge as a moderating factor. An experiment was conducted to test the moderating role of the knowledge in the price-quality relationship and to investigate the underlying process. The results indicate that theinfluence of price on perceived quality differs between novices and experts. Expert consumers' quality perception is not significantly influenced by price and this finding is consistent with the extant literature. On the other hand, novice consumers' quality perception is affected by price and the tests on the underlying process support for the representativeness heuristic hypothesis. Novice consumers assess that a high-priced brand should have good product quality due to the belief that high (low) price brands represent better (worse) brand quality and such a representativeness heuristic occurs without involving selective attention or selective interpretation price-consistent information.

• 가족자원경영과 정책
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• 제5권1호
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• pp.97-110
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• 2001

This study was designed to examine the effect of joint participation in decision-making on the home management satisfaction of new-generation married women, which will issue basic data for improving the quality of new-generation home life. The sample was composed of 371 married women under 39years old, selected by age and the local distribution. Major findings are as follows. 1) New-generation married women’s joint participation in decision-making showed a significant difference by degree of communication, perception of the adequacy of resources, perception of the level of living. Home management satisfaction shoed a significant difference by state of employment, existence of children, sex role attitudes, degree of communication, perception of the adequacy of resources, perception of the level of living. 2) The more a couple participated in decision-making about eating and children, the higher level a new-generation married women showed in home management satisfaction. 3) The main variables predicating new-generation married women’s home management satisfaction was perception of the adequacy of resources, perception of the level of living, gender role attitudes, existence of children, joint participation in decision-making about eating and children. They accounted for 36% of the variance.

• 한국의류학회지
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• 제34권6호
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• pp.997-1007
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• 2010

This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.199-211
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• 2017

분석 결과 밝혀진 주요 사실들은 다음과 같다. 첫째, 개방결혼인식, 성역할고정관념, 혼외관계 수용성, 성적외도 실행의도 등에서 남성이 여성보다 유의하게 높은 수준을 보여 성별차이를 재확인하였다. 둘째, 남성의 경우, 성역할고정관념, 개방결혼인식, 혼외관계수용성은 성적외도실행의도에 각각 직접적인 효과를 미쳤고, 혼외관계수용성은 결혼개방성인식이 성적외도 실행의도에 미치는 영향에 유의미한 부분매개효과가 있는 것이 입증되었다. 성역할고정관념은 혼외관계 수용성에 직접적으로 유의한 영향을 미치지는 않았다. 셋째, 여성의 경우 성역할고정관념, 개방결혼에 대한 인식, 혼외관계수용성은 성적외도 실행의도에 각각 직접적인 효과를 미쳤고, 혼외관계 수용성은 결혼개방성인식이 성적 외도실행에 미치는 영향에 유의미한 부분매개효과가 있는 것이 입증되었다. 성역할고정관념이 혼외관계 수용성에 유의한 직접효과가 발견되었다. 따라서 성역할 고정관념이 성적외도 실행의도에 미치는 영향에 있어서 성별에 의한 유의한 조절효과가 있음이 확인되었다. 성적 외도실행의도 및 관련요인에 대한 성별차이를 실증적으로 입증하면서, 함의를 논의하였다.

• 한국도서관정보학회지
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• 제51권3호
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• pp.81-102
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• 2020

본 연구는 언어네트워크 분석방법을 활용하여 사서교사의 역할과 자질에 대한 학교구성원의 인식을 고찰하였다. 이를 위해 중등학교의 학생과 교사 대상의 설문조사를 통해 데이터를 수집하였다. 수집된 데이터를 사서교사의 역할, 자질, 건강 및 용모, 도서관환경에 대한 평가라는 4개의 프레임과 20개의 하위범주를 토대로 분류한 뒤 하위범주 간의 관계를 분석하였다. 분석결과는 다음과 같다. 첫째, 사서교사의 역할에 대한 학교구성원의 인식의 중심에 존재하는 핵심적 개념은 학생의 경우 '도서관운영'이었으며, 교사의 경우는 '독서교육'인 것으로 확인되었다. 둘째, '정보활용교육'은 학생과 교사의 인식을 형성하는 데 영향력이 낮은 것으로 조사되었다. 셋째, '수업 지원', '도서관활용수업 및 협력수업'과 같은 사서교사의 교수협력자로서의 역할에 대한 학생들의 인식은 높지 않은 데 비해 교사들은 이와 관련한 역할을 비중있게 인식하고 있는 것으로 나타났다. 넷째, 자료추천과 안내 활동을 하위개념으로 구성하는 '정보봉사'는 학생과 교사의 인식에 중심적 기능을 하고 있으며, 사서교사의 역할에 대한 인식을 형성하는 데도 영향력이 높은 것으로 조사되었다. 마지막으로, 사서교사의 자질에 대한 학생과 교사의 인식에서는 '전문성 및 전문지식'이 중심적인 기능을 하고 있는 것으로 조사되었다. 이 같은 결과는 사서교사의 역할 설정, 학생 및 교사에 대한 대응전략 수립과 인식개선을 위한 기초자료로 활용될 수 있을 것이다.