In a situation in which rural areas are declining, local governments are seeking to revitalize areas by place marketing. Place marketing, defined by various efforts to promote the image of a place, has been used as an economic tool. As a result, the image has been over-promoted and marketing has been driven in a perfunctory manner, so individual residents' lives and experiences have been ignored. Thus, in addition to the traditional types of cultural place marketing and economic place marketing, this study established a 'project for rural revitalization of Hwayang-eup' so that it could be applied to political place marketing aimed at inducing internal investment and improving the welfare of local residents. To implement this project, the concept was set up as building network organization, sustainable development and symbiotic relationship, and various H/W and S/W plans were developed. First of all, in terms of political place marketing, the Hwaeyang Oulim Center was constructed to strengthen the capacity of local autonomous organizations. In terms of cultural place marketing, we explored cultural resources at the village level and created a small community space. In terms of economic place marketing, the landscape around the main street and the township was reorganized to create a cultural business space for urban and rural exchanges. The reinterpretation of place marketing seen through this project was first, it was more process-oriented than results, second, it was important to induce the community-participating village-making project, and finally, the role of experts was important to expand the community movement.
The purpose of study was planning to a rural community space plan for revitalization of aging in rural society and activity of rural older adults. The rural community type was divided 5 categories by local topography characteristics and road system. According to 5 categories, the rural community space plan was consisted of space plan such as consideration for a rural topography characteristics and activity plan by space which analyzed a relations with rural resource and activity of rural older adults. Results from the rural community planning showed that to improve quality of life and to increase in economic productive activity for rural older adults, moreover to lead a retired oppidan migrate from city to country and to make full use of oppidan's intellectual capacity resource.
International Journal of Advanced Culture Technology
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v.9
no.3
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pp.152-159
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2021
Small local businesses such as corner shops and street markets have been severely impacted by the COVID-19 pandemic and declining consumption. A community currency is a local currency that can be used to exchange for one of the local currencies within an online community. Community currencies can be effective not only in supporting small businesses, but also in helping the local economy more vibrant, benefiting consumers in the community. An important goal of Community Currency is to foster a vibrant local economy by building mutually beneficial relationships between local business owners and customers. The purpose of this study was to identify how the existing community currencies of participating SMEs and self-employed in Seoul and Gyeonggi-do metropolitan areas contributed to commercial revitalization by category and to suggest a new or better approach to community currency operation. It also focused on presenting the best solutions for the future direction of mobile community currencies, measures that are better than current currency operations, revitalize the community and develop the economy.
Journal of the Korean BIBLIA Society for library and Information Science
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v.33
no.2
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pp.97-119
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2022
The purpose of this study is to suggest strategies to improve and revitalize public small libraries established and operated by local governments among small libraries in Yangpyeong-gun. For this purpose, basic factors to be considered for the analysis of the current situation were derived by examining the policies and prior studies of small libraries. Based on these factors, the operation status of the public small libraries were analyzed, and interviews were conducted with the itinerant libertarians and staffs. As a result of the analysis, the main problems were the deterioration of a building, the lack of manpower and expertise, and the collection and program that did not reflect regional characteristics. In this study, we suggested a revitalization strategy such as improvement of the operating system, development of community-focused life-friendly libraries, reinforcement of manpower and expertise, development of book collections and reading culture programs with regional specialization, and establishment of community networks.
Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.
Background and objective: Land vacancy is a persistent issue in most urban areas in the United States, yet few case studies have examined how vacant lots are used and the functions they serve in local communities. The purposes of this study were to provide a new revitalization planning and design proposal for the Durant-Tuuri-Mott (DTM) target area in the shrinking city of Flint, MI, USA, and to assess the final planning and design guideline through an analysis of vacant land redevelopment alternatives. Methods: For developing a revitalization planning and design guideline, this study developed several design modules with three main design themes. Then, landscape performance of the final design proposals was analyzed by three development scenarios, based on implementation level: 100%, 75%, and 50%. These development scenarios were based on the local context and different implementation budgets needed to adopt the proposed design modules. To generate a comprehensive development plan by optimizing design module allocation in the study area, this research employed a system-oriented approach, analyzing the existing cultural, natural, and built environments. A community participant process was adopted to collect stakeholders' opinions on future development. Results: By utilizing landscape performance metrics to quantify the environmental, social, and economic benefits, this study developed optimized development scenarios and a master plan for the reuse and redevelopment of existing vacant lots across DTM neighborhoods and analyzed the benefits of each. Conclusion: This research offers a flexible design method for balancing objectives in vacant land redevelopment that can be applied in other shrinking cities.
In Japan, the direct payment scheme for mountainous areas was introduced in order to enhance multifunctionality of less-favored areas in 2000. A comprehensive ex post assessment showed that the scheme effectively contributed to prevention of abandoned cultivated lands, maintenance and enhancement of multifunctionality of agriculture, continuous assistance for agricultural production, and revitalization of community. In 2005 a second round of the scheme started and urged encouraging core farmers, improving productivity, and reinforcing inter-village coalition as to promote autonomous and sustainable rural economies. A new different scheme such as 'measures to conserve and improve land, water and environment' was launched for strengthening conservation and management of rural resources over all areas in 2007. It covers one third of paddy fields with regards to maintenance of water facilities and practice of group eco-farming beyond less-favored area. A lot of public programs have been developed for rural revitalization recently. Additionally some have a complementary role to enlarging cultural multifunctionality in rural societies. We could interpret the institutional progress as an evolutionary path of rural development and environmental schemes for the past decade. Much experience of community works through the direct payment scheme for mountainous areas may have resulted in accumulation of social competence for elaboration of rural management..
This paper aims to illuminate the role of serial context among industry, academia and government, taking much care of the role of society and community in the sustainable regional planning and practice. This paper is composed of five chapters, each of them dealing with different aspects. In In chapter 1, we give the little long introduction of the time of mutation and significance of locus that explains the conceptual background and framework of this paper. In chapter 2, we elaborate on the mutation and metamorphosis of structural, social, and natural changes in the world and especially Japan. In chapter 3 and chapter 4, the main chapters of this paper, we describe the evolution of academic town in megalopolis, the revitalization of technopolis, and the creative local culture of the World Heritage for the regional renaissance in Japan. In chaper 5, we conclude this paper. As for this illumination, we should pay more due regards to the locus, orbit and iconography of region to develop better hosting environment and habitat for global innovation of industry-academia-government collaboration's serial contexts through sustainable tourism and tourism sustainability. Especially, at the time of natural and social mutation, we could not look over the heavy and sudden natural unexpected changes, the deep structural social and community changes in Japan, and war and terrorism in Asia on the global scene for sustainable rejuvenation.
In this study, the effectiveness of the method for the promotion council to make rehabilitation community development plan with rural villages to continue community development is investigated in Ota-district, which is affected by chuetu earthquake. Initially, Ota-district made the acting contents of the plan based on the village's request, which is considered resident life and problems in village. Next, Ota-district made the vision of plan based on the acting contents. This plan procedure has been effective to compliment the village community facilities and running on village event, in addition to setting the village's community to continue to manage community facilities and event. As a result, this way has helped good management of village event using the facilities and interchanging among residents. Also, the use of acting contents by request of the promotion council and village's community, while respecting both, has been effective in that the promotion council assists the village event after the rehabilitation community development plan is finished.
This study examines the current status on the supply of community facilities based on the supply criteria of present welfare facilities. Analyzing satisfaction of residents about community facilities based on physical supply criteria. The study sets up the concept and proposed trend of the related studies and distinction through the examination of previous researches. Next, the present systematical supply criteria, was used to make indication in order to propose the promotion of improvement on supply criteria for community facilities. Multi dimensional analyzing system and the satisfaction level of the community facility was used to analyze the relationship between the two. The direction of policy improvement according to the analysis is as per the following. First, it is necessary to improve supply criteria of household to guarantee the minimal amount of space. Second, specification of the minimum distance of community facility to residential area in the complex is needed. Also, the presentation of bottom boundary line of the formation area size to expand the size up to minimal level of size is needed. Third, resident exercise facility supply criteria among the community facility supply criteria need to be improved from the number of household base to the size for each household base. Forth, resident resting facility criteria among the community facility supply criteria should be changed from the present criteria of one facility per five hundred households.
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