• Title/Summary/Keyword: revisit attention

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Restorative Quality of Traditional Landscape and Visiting Experience - Based on the Assessment of Visitors of An-Ap-Ji in Kyong Ju - (전통경관의 치유특질과 방문경험 - 경주 안압지 방문자의 평가를 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.4
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    • pp.68-76
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    • 2013
  • Effortful directed attention becomes fatigued if it is demanded by environment. Kaplan and Kaplan's Attention Restoration Theory (ART) proposes that the fatigued directed attention can be restored by a restorative landscape. The four restorative components are being away, fascination, extent, and compatibility. The restorative effect of landscape has been mainly investigated in terms of nature vs. urban dichotomy, although ART acknowledges that various types of landscapes can induce restorative effect. The purpose of this study is to examine whether sense of place of landscape has an influence on the restorative effect, and how the effect relates to the visiting experience. This study was performed in An-Ap-Ji with 200 Korean visitors who participated in the questionnaire survey. Hartig et al.'s PRS (Perceived Restorativeness Scale) was used as the research instrument to measure the restorative quality. The Analysis results are summarized as: 1) PRS was a very reliable measurement for Koreans' assessment of traditional landscape. Especially, the factor analysis produced four restorative components which fully supported ART. 2) The sense of place of landscape was found to have a positive influence on the restorative effect. 3) Landscape beauty was also discovered to be influential in the restoration even though the effect of beauty was lower than that of the sense of place. 4) Among the four restorative components, three components (fascination, escape, compatibility) influenced both visiting satisfaction and revisit intention, where the order of the relevant importance was fascination, escape, and compatibility. Based on the results, it was suggested that PRS should be used in landscape restoration research in Korea in order to re-examine its' reliability. It was also proposed that more research should be directed to investigate the relationship between the sense of place and the restorative effect of landscape.

Examining the Role of Psychosocial Stressors in Hypertension

  • Komal, Marwaha
    • Journal of Preventive Medicine and Public Health
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    • v.55 no.6
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    • pp.499-505
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    • 2022
  • Despite advances in medicine and preventive strategies, fewer than 1 in 5 people with hypertension have the problem under control. This could partly be due to gaps in fully elucidating the etiology of hypertension. Genetics and conventional lifestyle risk factors, such as the lack of exercise, unhealthy diet, excess salt intake, and alcohol consumption, do not fully explain the pathogenesis of hypertension. Thus, it is necessary to revisit other suggested risk factors that have not been paid due attention. One such factor is psychosocial stress. This paper explores the evidence for the association of psychosocial stressors with hypertension and shows that robust evidence supports the role of a chronic stressful environment at work or in marriage, low socioeconomic status, lack of social support, depression, anxiety, post-traumatic stress, childhood psychological trauma, and racial discrimination in the development or progression of hypertension. Furthermore, the potential pathophysiological mechanisms that link psychosocial stress to hypertension are explained to address the ambiguity in this area and set the stage for further research.

The Influence of Experiential Marketing for the Agricultural 6th Industry on the Revisit Intention (농업6차산업 체험 마케팅이 재방문의도에 미치는 영향)

  • Kang, Duck-boung
    • Journal of Venture Innovation
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    • v.2 no.1
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    • pp.119-130
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    • 2019
  • In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

Rethinking University Dining Services: Role of Value in the Formation of Customer Satisfaction and Revisit Intention (대학 푸드 서비스의 재고찰: 고객만족도와 재방문의도 형성에서 가치의 역할)

  • Ham, Seon-Ok
    • Journal of the East Asian Society of Dietary Life
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    • v.22 no.1
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    • pp.133-146
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    • 2012
  • University dining services have received less attention than commercial food services or other institutional food services. Marketing practitioners and researchers recognize the major impact that perceived value has on consumer behavior. The mediating role of value has not been verified in relation to satisfaction in university dining establishments, including Korea. This study intends to investigate the relationships among value, satisfaction and revisit intention of university dining attributes. This study also examines whether university dining service attributes dimensions influence value. Further, this study verifies the role of value as a mediator in the formation of customer satisfaction and revisit intention. Structural Equation Modeling has been applied to the collected data from students of three universities in Korea. The study resulted in that university dining attributes, such as food, menu and convenience, positively affected value of the university dining services. Further analysis with examination of indirect effects confirmed the positive impact of value on satisfaction in university dining services. This study verified the mediating role of value on satisfaction as student's satisfaction is enhanced through the elevation of value of university food services. Enhanced satisfaction via value also led to improvement in revisit intention. This study contributes to the academia by verifying the mediating role of value in the formation of customer satisfaction in a university dining context. This study also offers practical implications to the industry, such as suggestions on developing strategies for value-added products and services to the university dining establishments. This value research for university dining services is also meaningful by triggering future research on market segmentation, product differentiation and positioning policies. In the long run, improving value and satisfaction with university dining services need to be realized to enhance overall college experiences and other competitive advantages, such as student recruitment and enrollment, student academic evaluations, and university reputation.

A Study on the Preference of Design Components of Shop Facade (숍 파사드 디자인 구성요소에 대한 선호도 연구)

  • Yeo, Mi;Oh, Sun Ae
    • Korean Institute of Interior Design Journal
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    • v.24 no.2
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    • pp.171-179
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    • 2015
  • The aim of this study is to figure out the preference features on design components of shop facade on the basis of the questionnaire survey on short-term memory and sensory memory of human right after an image experiment. As for a preceding research, this study examined the design features of facade into tangible elements and intangible elements, and also classified them into physical, aesthetical, marketing and symbolic components in detail. And, it extracted 5 representative elements in preceding studies including shape, material, pattern, color and sign, which is the standard of a questionnaire survey and preference analysis. The subjects of the experiment were 30 men and women who were over 20 years old majoring interior design. They were exposed to 20 images with 10 seconds respectively through a video, and were asked to respond the questionnaire promptly. The findings of preference analysis of design components of facade including shape, material, pattern, color and sign are as follows. Firstly, shape was the most interesting and attracting component, and designs applied with shape of objects such as 'web', 'drawer', 'wheel' and 'button' obtained high preference. Secondly, as for material, block, steel, exposed concrete board attracted higher preference as memorable materials than other materials. Material was affected by shape, pattern and color. Thirdly, pattern was the most lasting element. Designed pattern had higher preference than simple pattern. Fourthly, as for color, red and green with strong stimulation and attention attained priority having long lasting memory. Fifthly, when visiting a shop, sign out of 5 elements of shape, material, pattern, color and sign drew attention the most. As for the preference of location of sign, 'center top' was the most noticeable. The findings of this study could be utilized for facade design, and also could be used for commercialization considering highly preferred components, and top preference aspects of such elements. advised that to give an impression to customers is important to make a successful design for sales marketing, which, in turn, would lead customers to revisit the shop.

A revisit to policy agenda concerned with the distortion of functional differentiation among health care providers (의료전달체계에 관한 정책의제의 재조명)

  • Han, Dal-Sun
    • Health Policy and Management
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    • v.20 no.4
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    • pp.1-18
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    • 2010
  • Much policy attention has been directed to the concentration of patients in large hospitals, especially in tertiary care hospitals. In order to address the problem, the government has enforced referral requirement for accessing care in tertiary care hospitals by denying insurance benefits to the patients who do not observe the requirement. This approach somehow has failed to produce expected effects although it still exists in theory. The concentration of patients in a certain type of providers results in the distortion of functional differentiation among various types of providers and vice versa. Thus the approaches for the alleviation of the problem should be directed to both patients and providers. However, policy approaches has so far focused on ways of directly affecting patients' choice of a provider neglecting the effects of providers. Based upon the observation, this paper has reviewed selected issues that should be considered in agenda setting for policies concerned with the concentration of patients in large hospitals or the distortion of functional differentiation among health care providers. A brief discussion of each of the issues suggests three general guidelines for the formulation and implementation of policies intended to address the problem. First, attention should be directed to both patients and providers. Secondly, it is necessary to employ diverse measures including regulation, incentives and administrative supports. Thirdly, some of the approaches should be planned from a long range perspective, for it often takes a long time to change some aspects of health care utilization and provision.

The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention (문화관광축제 방문객의 평가속성 만족과 행동의도에 관한 연구 - 2006 광주김치대축제를 중심으로 -)

  • Kim, Jung-Hoon
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.2
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    • pp.55-73
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    • 2007
  • Festivals are an indispensable feature of cultural tourism(Formica & Uysal, 1998). Cultural tourism festivals are increasingly being used as instruments promoting tourism and boosting the regional economy. So much research related to festivals is undertaken from a variety of perspectives. Plans to revisit a particular festival have been viewed as an important research topic both in academia and the tourism industry. Therefore festivals have frequently been leveled as cultural events. Cultural tourism festivals have become a crucial component in constituting the attractiveness of tourism destinations(Prentice, 2001). As a result, a considerable number of tourist studies have been carried out in diverse cultural tourism festivals(Backman et al., 1995; Crompton & Mckay, 1997; Park, 1998; Clawson & Knetch, 1996). Much of previous literature empirically shows the close linkage between tourist satisfaction and behavioral intention in festivals. The main objective of this study is to investigate the effects of evaluation attributes of cultural tourism festivals on satisfaction and behavioral intention. accomplish the research objective, to find out evaluation items of cultural tourism festivals through the literature study an empirical study. Using a varimax rotation with Kaiser normalization, the research obtained four factors in the 18 evaluation attributes of cultural tourism festivals. Some empirical studies have examined the relationship between behavioral intention and actual behavior. To understand between tourist satisfaction and behavioral intention, this study suggests five hypotheses and hypothesized model. In this study, the analysis is based on primary data collected from visitors who participated in '2006 Gwangju Kimchi Festival'. In total, 700 self-administered questionnaires were distributed and 561 usable questionnaires were obtained. Respondents were presented with the 18 satisfactions item on a scale from 1(strongly disagree) to 7(strongly agree). Dimensionality and stability of the scale were evaluated by a factor analysis with varimax rotation. Four factors emerged with eigenvalues greater than 1, which explained 66.40% of the total variance and Cronbach' alpha raging from 0.876 to 0.774. And four factors named: advertisement and guides, programs, food and souvenirs, and convenient facilities. To test and estimate the hypothesized model, a two-step approach with an initial measurement model and a subsequent structural model for Structural Equation Modeling was used. The AMOS 4.0 analysis package was used to conduct the analysis. In estimating the model, the maximum likelihood procedure was used.In this study Chi-square test is used, which is the most common model goodness-of-fit test. In addition, considering the literature about the Structural Equation Modeling, this study used, besides Chi-square test, more model fit indexes to determine the tangibility of the suggested model: goodness-of-fit index(GFI) and root mean square error of approximation(RMSEA) as absolute fit indexes; normed-fit index(NFI) and non-normed-fit index(NNFI) as incremental fit indexes. The results of T-test and ANOVAs revealed significant differences(0.05 level), therefore H1(Tourist Satisfaction level should be different from Demographic traits) are supported. According to the multiple Regressions analysis and AMOS, H2(Tourist Satisfaction positively influences on revisit intention), H3(Tourist Satisfaction positively influences on word of mouth), H4(Evaluation Attributes of cultural tourism festivals influences on Tourist Satisfaction), and H5(Tourist Satisfaction positively influences on Behavioral Intention) are also supported. As the conclusion of this study are as following: First, there were differences in satisfaction levels in accordance with the demographic information of visitors. Not all visitors had the same degree of satisfaction with their cultural tourism festival experience. Therefore it is necessary to understand the satisfaction of tourists if the experiences that are provided are to meet their expectations. So, in making festival plans, the organizer should consider the demographic variables in explaining and segmenting visitors to cultural tourism festival. Second, satisfaction with attributes of evaluation cultural tourism festivals had a significant direct impact on visitors' intention to revisit such festivals and the word of mouth publicity they shared. The results indicated that visitor satisfaction is a significant antecedent of their intention to revisit such festivals. Festival organizers should strive to forge long-term relationships with the visitors. In addition, it is also necessary to understand how the intention to revisit a festival changes over time and identify the critical satisfaction factors. Third, it is confirmed that behavioral intention was enhanced by satisfaction. The strong link between satisfaction and behavioral intentions of visitors areensured by high quality advertisement and guides, programs, food and souvenirs, and convenient facilities. Thus, examining revisit intention from a time viewpoint may be of a great significance for both practical and theoretical reasons. Additionally, festival organizers should give special attention to visitor satisfaction, as satisfied visitors are more likely to return sooner. The findings of this research have several practical implications for the festivals managers. The promotion of cultural festivals should be based on the understanding of tourist satisfaction for the long- term success of tourism. And this study can help managers carry out this task in a more informed and strategic manner by examining the effects of demographic traits on the level of tourist satisfaction and the behavioral intention. In other words, differentiated marketing strategies should be stressed and executed by relevant parties. The limitations of this study are as follows; the results of this study cannot be generalized to other cultural tourism festivals because we have not explored the many different kinds of festivals. A future study should be a comparative analysis of other festivals of different visitor segments. Also, further efforts should be directed toward developing more comprehensive temporal models that can explain behavioral intentions of tourists.

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Determining Spatial Neighborhoods in Indoor Space using Integrated IndoorGML and IndoorPOI data

  • Claridades, Alexis Richard;Lee, Jiyeong
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.38 no.5
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    • pp.467-476
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    • 2020
  • Indoor space has been one of the focal points for geospatial research as various factors such as increasing demands for application and demand for adaptive response in emergencies have arisen. IndoorGML (Indoor Geography Markup Language) has provided a standardized method of representing the topological aspect of micro-scale environments, with its extensive specifications and flexible applicability. However, as more real-world problems and needs demand attention, suggestions to improve this standard, such as representing IndoorPOI (Indoor Points of Interest), have arisen. Hence, existing algorithms and functionalities that we use on perceiving these indoor spaces must also adapt to accommodate said improvements. In this study, we explore how to define spatial neighborhoods in indoor spaces represented by an integrated IndoorGML and IndoorPOI data. We revisit existing approaches to combine the aforementioned datasets and refine previous approaches to perform neighborhood spatial queries in 3D. We implement the proposed algorithm in three use cases using sample datasets representing a real-world structure to demonstrate its effectiveness for performing indoor spatial analysis.

Effects of the Corporate Image on Customer Loyalty by Switching Costs (전환비용에 따른 기업이미지가 고객충성도에 미치는 영향)

  • Kim, Yi-Tae
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.426-430
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    • 2008
  • Most organizations recognize customer satisfaction as one of the most essential factors that ensure their success and prosperity. Many corporations realize that they can make their revisit their store and/or reuse their products and services by fulfilling customer satisfaction. The switching costs draw much attention from the managers and marketing experts as one of the key factors that have an considerable effect on customer loyalty. The purpose of this study is to understand the role of switching costs, and analyses the effects of corporate image on customer Loyalty according to switching costs and the structural relationship among these factors. The findings of the study provide integrated theoretical framework of switching costs and it's antecedents. And this study can be used as a marketing strategic tool to deter customer defection with help of a rewarding program to increase the benefits of customer retention.

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"Blackness" Revisited: The Rhetoric of Slavery and Freedom in E.D.E.N. Southworth's The Hidden Hand

  • An, Jee Hyun
    • Journal of English Language & Literature
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    • v.56 no.3
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    • pp.409-427
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    • 2010
  • In this paper, I revisit and problematize "blackness" in THH by building on Toni Morrison's call for the theorization of "blackness" in American literature. THH has received much critical attention in the decades that followed its revival, but this paper argues that the meaning of "Africanist presence" has not been adequately addressed in 19th-century women writers' works. This paper is an effort to fill in this gap, and examines the ways in which "blackness" informed and shaped this most popular text of 19th-century America. This paper argues that THH demonstrates contemporary America's fear of "blackness," and rather than celebrating Capitola's feminist credentials or criticizing the lack of sensitivity to racial issues in THH, shows that the significance of the text lies in the ways in which it prophesies an impending national crisis mediated through the disruptive force of Capitola and Black Donald. THH certainly reiterates the popular, contemporary racial paradigms and excludes blacks from the conceptualization of "manhood," and it may seem that the issue of race is subsumed under gender issues when the text continuously privileges gender over race. However, at the same time, Black Donald and Capitola's disruptive energies signify the fear of explosive "blackness," and the disruptive stirrings of "blackness" permeate the novel as the energy that might rupture the seemingly tranquil order of antebellum South. The novel encodes and reflects the fear of blackness in the minds of its readers, and the popularity of this novel foretells nothing less than the explosion of Civil War.