• Journal of Information Technology Services
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• v.15 no.3
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• pp.247-263
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• 2016

The purpose of the study is to derive success factors of B2C reverse auction business model, a business model contributes to the recent innovative practices in e-commerce and service sector. Electronic reverse auction has been traditionally used to ensure the procurement convenience and purchasing efficiency in B2B or B2G settings, however, e-RA is now expanding its basis toward B2C commerce industry along the huge success of an online e-RA travel service provider Priceline.com. Recently, B2C e-RA business model is getting the spotlight in the Korean venture industry with a variety of startups in diverse areas. However, e-RA does not work perfect in all kinds of trade settings. Therefore, we conducted a multiple case study to find out the success factors of B2C business model as follows : First, large supplier basis is an important factor that constructs a quasi-perfect competition environment. Second, the high online and mobile accessibility or e-readiness of Korean consumers was also a critical aspect of the success of e-RA. Lastly, e-RA performs best when the supplier switching cost is low and the trading occurs infrequently.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.435-441
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• 2019

While block chain technique usage is wide spread over many areas, volunteering system is another subject in use. In this paper, we propose reverse auction and block chain technique in volunteering matching system. Detailed process on each step of system are suggested. Pros and cons of our new system are also discussed.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2003.06a
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• pp.1-1
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• 2003

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.370-372
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• 2022

In an on-demand economy that provides products and services immediately in response to consumer needs, consumers have a significant influence on pricing. In the travel-related fields, service providers are also making great efforts to reflect the needs of consumers and provide better services. In this paper, unlike many travel-related service platforms where sellers unilaterally determine prices, we propose a reverse auction-based service platform method in which consumers propose travel-related services and prices. The proposed matching service platform is expected to be able to provide two-way services differentiated from existing standardized travel-related services by analyzing the needs of various consumers and reflecting the collected response data.

• The Journal of Information Systems
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• v.21 no.3
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• pp.99-116
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• 2012

As a way to allocate lots of orders to many participants for vehicle allocation problem, this study has used an agent negotiation based reverse auction model. This agent negotiation provides coordination functions allowing all participants to make a profit, and accomplishing Pareto optimum solution from the viewpoint of a whole trucking cargo transportation network. In order to build a strategic cooperation relationship based on information sharing, this agent negotiation provides a coordination mechanism in which all the participants including consignors, brokerage firms, and car owners are able to attain their own profits, and also that ensure a competitive market. This study has tried to prove that the result of an agent-based negotiation is the Pareto optimal solution under the present market environment. We established a mathematical formulation for a comparison with the Integer Programming model, and analysing e-Marketplace, structure of shipping expenses and brokerage system in the trucking cargo transportation industry.

• Journal of Information Processing Systems
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• v.5 no.2
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• pp.87-96
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• 2009

Grid computing is a new technology which involves efforts to create a huge source of processing power by connecting computational resources throughout the world. The key issue of such environments is their resource allocation and the appropriate job scheduling strategy. Several approaches to scheduling in these environments have been proposed to date. Market driven scheduling as a decentralized solution for such complicated environments has introduced new challenges. In this paper the bidding problem with regard to resources in the reverse auction resource allocation model has been investigated and the new bidding strategies have been proposed and investigated.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.147-150
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• 2014

본 연구는 글로벌 인터넷 시장의 구매자와 판매자의 장단기 전략에서 가격을 기준으로 가장 합리적인 결정 방법을 알아보고 이를 통해 보다 가격 기준의 만족도 높은 거래를 성사시켜 구매자 및 판매자 모두에게 이득이 될 수 있는 프로세스를 제안한다. 제안된 프로세스는 구매자는 낮은 가격으로, 판매자는 높은 가격으로 물품의 거래가 성사된다면 가장 만족도가 높다는 가설을 세우고 이를 검증할 수 있도록 기존 시장을 구성하는 다양한 판매 방법들을 분석하여 본 연구에서 제시 하는 프로세스와의 장단점을 비교하고 본 연구를 통해 합리적 가격이 결정되는 방법 및 프로세스를 제한한다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.1
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• pp.76-86
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• 2006

다양한 데이터 마이닝 기법들의 발전과 더불어, 속성(Feature 또는 Attribute)의 범위(Dimension)를 줄이기 위해 많은 요소 선택 방법이 개발되었다. 이는 확장성(Scalability)을 향상시킬 수 있고 학습 모델(Learning Model)을 더욱 쉽게 해석할 수 있도록 한다. 이 논문에서는 네스티드 분할(Nested Partition, 이하 NP)을 이용한 새로운 최적화 기반 속성 선택 방법을 NP 기본 구조와 다양한 실험 문제의 수치적 결과들과 함께 제시하여 어떻게 NP의 최적화 구조가 속성 선택 과정에 기여를 하고 있는지 보여준다. 그리고 이 새로운 지능적인 분할 방법이 어떻게 매우 효율적인 분할을 수행하는지를 제시한다. 이 새로운 속성 선택 방법은 필터(Filter)방법과 래퍼(Wrapper)방법 두 가지로 구현될 수 있다. 사례 연구로서, B2B e-비즈니스 시스템에서 효과적으로 사용될 수 있는 추천 시스템(Recommender System)을 제안하였다. 이 추천 시스템은 분류 기법(Classification Rule)과 제시된 NP 기반 요소 선택 방법을 사용하고 있다. 이 추천 시스템은 사용자의 인터넷 경매 참여를 추천하는데 사용되며, 이 때 제안된 요소 선택 앨고리듬은 추천 규칙들이 쉽게 이해될 수 있도록 모델을 간략화 하는데 사용된다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2002.03a
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• pp.39-51
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• 2002

Online exchange is a cost-effective approach to trade goods and information among multiple sellers and buyers. Shipping industry includes lots of global entities such as shippers, liners, ship owners and shipping agents. Marine insurance companies and ship repairers and many other groups are also supporting the industry. However, international shipping exchanges are located on few cities in the world. Its our motivation that a shipping market can be online so that market participants do the dealing while sitting where they are with more efficient manner, preferable price and larger pool of candidates of trading partners. This paper presents Korean governmental project of building a cyber shipping exchange. The exchange covers ship sale and purchase, charter, insurance, freight futures, repairs, supplying of ships oil and database service. The workflows of each business were analyzed and designed to fit for online environment. The project includes design of trading mechanism, online documents, data flow, data storage and security. Online match making and trading mechanisms such as auction, reverse auction, bid are used. The whole trading process involves multiple organizations and business processes. So, this Paper focuses on how each organization would play their roles so that users can complete transactions with integrated and transparent view. The online exchange selves also as maritime portal site that links to other sites for cooperation vertically or horizontally, and serves database and information in global perspective. This paper also issues and discusses the justification of an online shipping exchange

• International conference on construction engineering and project management
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• 2009.05a
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• pp.827-834
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• 2009

In respond to the demand of an open, fair, transparent, and efficient environment for procurement, many governments have incorporated the use of internet in their procurement systems with online procurement (e-procurement). Given the different policies and laws which have to be complied with, the practice of government e-procurement system varies from one country to another. Thus, experiences in running e-procurement will vary as well. The achievements and obstacles of one country's experience will be a constructive reference for other countries in establishing e-procurement system. In this regard, government e-procurement system practices in two Southeast Asia countries i.e., Thailand and Indonesia particularly in public works are consecutively presented and finally compared in this paper. The government of Thailand has applied Online Auctions (e-Auctions) as the national procurement practice since 2005 and performed the e-Auctions in two types: Reverse Auction and Sealed Bid Auction. Contrary to the common practice of e-procurement, the Thai government, with some rationales, runs the bid documents obtaining manually as well as qualification and technical documents submission and holding the e-Auctions at bidding office. Whereas Indonesian government runs Online Sealed Bid Bidding (e-Procurement) and most of the bidding stages are performed electronically except bid evaluation for both technical and financial. The advantages and drawbacks of these two e-procurement practices are discussed as well as improvements that have to be made for successful of e-procurement.